• Culinary science and hospitality research
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• v.12 no.1 s.28
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• pp.22-36
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• 2006

This study examines the job satisfaction of cooks of school feeding. Sampling was taken among school feeding cooks except for those of Kangwon Province and Cheju Province. The factors affecting on the job satisfaction was investigated to find ways to raise the job satisfaction of cooks of school feeding. Four factors were extracted in all. It is found that these four factors have affected the job satisfaction of cooks of school feeding in order of working satisfaction factor(.493), co-worker communication factor(.463), job environment factor(.185), and advancement factor(.146). Accordingly, more opportunities for career advancement should be offered to raise the job satisfaction among them, and the establishment of better work environment and the optimum staff are urgently needed.

• Journal of Digital Convergence
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• v.7 no.4
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• pp.141-148
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• 2009

The purpose of this study is to examine the causal correlation between communication skill of organization and their job performance. In our model, we used these variables - innovation awareness, job satisfaction, organizational commitment as a parameter. In order to verify the hypothesis based on research model, a survey among researchers (sample size=117) who work in food company was carried out. Analyzing hypothesized model and following the statistical procedure, we could assure that there exist positive correlation with communication skill, innovation awareness, job satisfaction, organizational commitment and organizational performance. A coefficient of correlation between those variables was clearly high in the group with good communication skill. Among the parameters, the variable of innovation awareness was more effected on their job performance.

• International Journal of Contents
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• v.6 no.4
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• pp.90-100
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• 2010

As the reuse of content becomes a strategy for the entertainment industry, managerial insight on customers is needed to be cultivated in order to run a successful business. This study analyzes the impact of previous satisfaction on consumption intention for content in another medium. To do this, two data sets are collected: cases of movie-to-TV series and TV series-to-movie and analyze them using a structural equation modeling approach. The results of our analysis show that satisfied viewers of a movie tend to communicate their positive feelings via word-of-mouth communication and demonstrate repurchase intention of another medium afterward. However, satisfaction does not automatically lead to repurchase intention in another medium. While satisfied viewers of a TV series show a statistically positive repurchase intention for a movie, satisfied viewers of a movie do not show a direct repurchase intention for a TV series. This result demonstrates an asymmetric relationship between satisfaction and repurchase intention across media, and its strategic implications are further discussed.

• Journal of the Korea Society of Computer and Information
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• v.24 no.9
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• pp.143-150
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• 2019

In recent years, interest in internet primary bank has increased in South Korea, and marketing strategies for the success of the bank are needed. The purpose of this study is to analyze the effect of bank choice attributes on satisfaction and behavioral intention of Internet primary bank users. A convenience sampling was used and a structural equation of AMOS 20.0 was used for hypothesis testing. The results of the study are as follows. First, information, transaction, and communication of the choice attributes have positive effects on satisfaction. Second, information, transaction, and communication of the choice attributes have positive effects on behavioral intention. Third, satisfaction has a positive effect on behavioral intention. The theoretical and practical implications and limitations of the research are presented in the conclusion.

• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.464-477
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• 2021

This study is about university students' perception of intergenerational communication and its affecting factors. Based on literatures on intergenerational communication, the effect of stereotype on intergenerational satisfaction was testified and the mediating role of intergroup anxiety and the moderating role of communication competence were also analysed. Results showed that the effect of stereotype was mediated by intergroup anxiety, and the paths were different depending on the gender and communication competence. In the case of the male student group and the group with high communication ability, stereotypes affected intergroup anxiety, but intergroup anxiety did not directly affect intergenerational communication satisfaction. On the other hand, in the case of the female student group and the group with low communication skills, intergroup anxiety had significant effect on communication satisfaction. Also, it was found that the content of stereotype had an important effect on intergenerational communication satisfaction.

• Journal of Korean Public Health Nursing
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• v.15 no.1
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• pp.42-55
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• 2001

The purpose of this study was to provide basic information for developing effective marketing strategies of nursing organization by identifying the correlation among internal marketing factor, nurses' job satisfaction, and organizational commitment. The subjects of this study were 256 nurses who were working in the hospital over 1 year at three university hospitals which had more than 400 beds in seoul and kyung-gido. The data were collected by self-reporting questionnaires. The instruments used in this study were the communication form scale developed by Jo(1995), the welfare scale developed by researcher, the education training scale developed by researcher, the organizational commitment scale developed by Mowday, Porter and Steers(1979). The data were analysed by the SAS package using frequency, percentage, mean, standard deviation, and Pearson's correlation coefficient. The results of this study were as follows; 1. Mean scores of internal marketing factors in nursing organization were as follows; horizontal communication 3.42, downward communication 3.32, involvement communication 3.08, upward communication 3.00, education training 2.54, welfare 2.51. The mean score of job satisfaction was 2.79 and organizational commitment was 3.00. 2. Job satisfaction was positively correlated with education training (r=0.54, p=0.0001), upward communication(r=0.49, p=0.0001). welfare (r=0.40, p=0.0001), horizontal communication(r=0.33, p=0.0001), involvement communication(r=0.25, p=0.0001) of internal marketing factors in nursing organization, but negatively correlated with downward communication(r=-0.16. p=0.0082). Organizational commitment was positively correlated with upward communication(r=0.48, p=0.0001), education training (r=0.42, p=0.0001), horizontal communication(r=0.36, p=0.0001), welfare (r=0.34, p=0.0001), involvement communication(r=0.25, p=0.0001) of internal marketing factors in nursing organization. but negatively correlated with downward communication(r=-0.20, p=0.0014). In conclusion. the results of this study showed that the internal marketing factors were highly correlated with nurses' job satisfaction and organizational commitment. Therefore, for nurses' job satisfaction and organizational commitment's improvement, it is important to develop the education training program. to improve welfare system and to actualize upward communication. among internal marketing factors.

• The Journal of the Korea Contents Association
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• v.21 no.3
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• pp.217-231
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• 2021

This study focuses on the effects of child daycare center teacher's communication skills on group cohesiveness, empathy, and communication satisfaction. For research purposes, 197 child daycare center teachers were selected for survey on communication skills, group cohesiveness, empathy, and communication satisfaction. Daycare centers were categorized into three groups, including national, private, and home centers. Research results displayed that the communication skills of daycare center teachers had effects on group cohesiveness for all three groups of national, private, and home centers. The communication skills of daycare center teachers provided positive effects on group cohesiveness, contributing to accomplishment of organizational goals. In addition, the communication skills of daycare center teachers had effects on empathy for all three groups of national, private, and home centers. The higher level of communication skills of daycare center teachers will ultimately lead to enhanced skills in understanding and sympathizing with children, parents, and other teachers. Third, the communication skills of daycare center teachers had effects on communication satisfaction for all three groups of national, private, and home centers. The higher level of communication skills of daycare center teachers displayed enhanced level of communication satisfaction between children, parents, and other teachers.

• 한국디지털정책학회:학술대회논문집
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• 2004.11a
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• pp.203-210
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• 2004

In this paper, the conceptualization and the measurement of service quality and the relationships among service quality, consumer satisfaction, value, and post behavior (post behavior and recommendations to others) are investigated. The results suggest that service quality is an antecedent of consumer satisfaction and that consumer satisfaction exerts a strong influence on payment value and post behavior.

• Journal of Digital Convergence
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• v.17 no.10
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• pp.149-158
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• 2019

Drawing on literatures from communication strategy and human resource management, this study examines how perceived communication satisfaction can affect turnover intention and also figure out mediating effect through affective commitment. We analyzed a data set from one of the largest government organizations in health and medical treatment including 267 employees's sample. Apart from previous studies, this study emphasizes perceived communication satisfaction is a critical factor rather than communication policies. Also, affective communication partially mediates the relationship between perceived communication satisfaction and turnover intention. Our theory and findings provide new insight into human resource management field in growing Korean organizations.

• Journal of Distribution Science
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• v.17 no.6
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• pp.15-23
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• 2019

Purpose - This study evaluates the effects of e-marketing communication on brand loyalty in the mobile communication market in Kosovo. given that no prior studies of this nature are found. It explores the relationships, between e-marketing communication, brand image and customer satisfaction, and their impact on the brand loyalty. Research design, data, and methodology - The research model of four constructs was developed. The data was collected via online surveys, 423 completed surveys from mobile subscribers were received. To test the relationship between the individual variables and multiple variables with the dependent variable several test were performed including data validity and reliability, bivariate correlation, simple linear and multiple regression analysis using stepwise method. Results - Positive significant effect of e-Marketing communication on brand loyalty, as well its significant effect on both brand image and customer satisfaction, which subsequently have significant impact on brand loyalty as it was confirmed by previous studies. Conclusions - The findings confirm that e-Marketing communication is key factor in building well perceived brand image, fostering customer satisfaction, and leading to customer commitment and loyalty towards brands of mobile operators in Kosovo.