• 한국벤처창업학회:학술대회논문집
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• 2010.08a
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• pp.5-18
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• 2010

In this article, we try to study the relationship among quality management activities, employee trusts, and employee satisfactions in small venture companies in Korea. Based on the previous studies, we build a couple of hypotheses about communication, process management, business policies, innovative changes, employee trust and employee satisfaction. From our empirical study, we find that communication and innovative changes have an positive effect on employee trust. Also, employee satisfaction is positively influenced by employee trust. Our study provides the following implications for organization management. First, for employee satisfaction, in an organization, it is very important to build employee trusts among higher managements, firms, business processes, evaluations, and employees. Second, in order to build employee trusts, our study shows that improving communications among employees and customers and having continuous innovative changes such as improving current business processes, problem solving, establishing standards and maintaing high productions are important.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.14 no.9
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• pp.3615-3638
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• 2020

Node identity authentication is an essential means to ensure the security of the Internet of Things. Existing blockchain-based IoT node authentication schemes have many problems. A heterogeneous IoT node authentication scheme based on an improved hybrid blockchain is proposed. Firstly, the hybrid blockchain model is designed to make the blockchain and IoT environment more compatible. Then the proxy node selection mechanism is intended to establish a bridge between the ordinary IoT node and the blockchain, building by calculating the trust value between nodes. Finally, based on the improved hybrid blockchain, the node authentication scheme of the model and proxy node selection mechanism establishes a secure connection for communication between nodes. Safety and performance analysis shows proper safety and performance.

• Journal of Digital Convergence
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• v.8 no.3
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• pp.155-168
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• 2010

This paper focuses on the construct of relationship quality and the influence of relationship quality on relationship persistence, willingness to recommend. In this paper, we first conceptualize relationship quality from buyer-based perspective. Second, we introduce relationship persistence and willingness to recommend as consequences of relationship quality. A research model is examined with data collected from 267 firms in Gumi. The results indicate that relationship quality can be defined as a construct of trust, satisfaction, coadaptation, communication, and relationship quality has a significant positive impact on relationship persistence, willingness to recommend.

• Journal of Korea Entertainment Industry Association
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• v.14 no.6
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• pp.13-27
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• 2020

This study aims to analyze the effect on the adherence intention of enterprise image, trust, and relationship maintenance by the relation marketing in companies, especially in design companies, to examine the relationship establishment in the operation and communication between customers (users) on using the company's service and the member working for the company, and to suggest its substantiation of the mutual satisfaction effect. The research method was, first, analyzed based on the data collected after examining the published domestic and foreign papers, academic journals, publications, books, and internet in order to conduct the theoretic consideration. Also, for objective validity and empirical proof, the empirical analysis was conducted on the survey conducted and collected over two months for the employees of design companies living in Seoul and Gyeonggi-do, and the results are as follows. First, the result of verifying the relationship between relationship marketing and trust showed that the company's expertise does not significantly affect its trust while the company's communication and reputation affect significantly on trust. Second, the relationship between relationship marketing and sustainability has been verified that all variables, such as expertise, communication and reputation does not significantly effect the relationship maintenance. Third, the company's trust has significant effect on relationship maintenance. In addition, the implication and limitation of the study related to this were suggested in the conclusion.

• Journal of Information Technology Applications and Management
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• v.14 no.2
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• pp.129-149
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• 2007

The purpose of this study is to examine the effect of relationship orientation factors on customer satisfaction and loyalty in Internet shopping malls. Based on previous exploratory work and a review of the literature of relationship marketing, six key factors of relationship orientation construct are identified: trust, bonding, communication. shared value. empathy and reciprocity. And a conceptual model is developed and seven research hypotheses are empirica1ly examined using structural equation modelling. The results show that bonding, shared value and reciprocity has statistically significant effect on the trust of online customers and trust has a positive influence on customer satisfaction and loyalty in Internet shopping malls. Theoretical. managerial and research implications are discussed.

• Journal of Korea Game Society
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• v.17 no.2
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• pp.55-62
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• 2017

The purpose of this paper is to examine the effects of using online mobile games on self-efficacy, sociality, and social trust. This paper focuses on the SNS factor (community management and communication function) that is being introduced to the game in accordance with the emergence of the mobile platform. Based on this logic, It sets hypotheses, that the game play has the effects of self-efficacy, sociality. The results are as follows. We conducted online surveys of 1,500 samples with nationwide representatives commissioned by a professional opinion survey agency. As a result, it was found that online game play not only enhances users' self-efficacy, but also directly or indirectly affects the improvement of sociality and social trust.

• International Journal of Internet, Broadcasting and Communication
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• v.11 no.2
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• pp.50-58
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• 2019

The clear and specific objective of this study is to design a false news discriminator algorithm for news articles transmitted on a text-based basis and an architecture that builds it into a system (H/W configuration with Hadoop-based in-memory technology, Deep Learning S/W design for bigdata and SNS linkage). Based on learning data on actual news, the government will submit advanced "fake news" test data as a result and complete theoretical research based on it. The need for research proposed by this study is social cost paid by rumors (including malicious comments) and rumors (written false news) due to the flood of fake news, false reports, rumors and stabbings, among other social challenges. In addition, fake news can distort normal communication channels, undermine human mutual trust, and reduce social capital at the same time. The final purpose of the study is to upgrade the study to a topic that is difficult to distinguish between false and exaggerated, fake and hypocrisy, sincere and false, fraud and error, truth and false.

• Nuclear Engineering and Technology
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• v.54 no.2
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• pp.741-748
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• 2022

Policy literacy plays a critical role in enhancing deliberative communication among the public, policymakers, and experts. It also helps develop a positive view of policy by the public, which facilitates public acceptance. Despite its importance, however, policy literacy has received little attention in energy policy practice. Therefore, this study explores factors affecting the public's understanding and knowledge (i.e., policy literacy) of nuclear and new-renewable energy policies. Accordingly, we analyzed data from an online survey of 790 laypeople in Korea. Specifically, we examined the effects of trust, transparency, and policy public relations (PR) on the policy literacy of the public regarding the two alternative energy sources. The analysis revealed that people showed higher policy literacy about the alternative sources when provided with more transparent information and exposed to more policy PR activities. However, we found that trust in energy plant operators played a negligible role in improving policy literacy for both energy sources. Based on these findings, we developed some policy suggestions to secure the energy policy literacy of the public.

• The Korean Journal of Health Service Management
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• v.14 no.1
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• pp.31-42
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• 2020

Objectives: The purpose of this study was to explore how service quality in specialized hospitals influences customer loyalty under the mediating effects of customer trust and customer value. Methods: A statistical review was done based on the survey results of patients who had used a specialized hospital in Gyeonggi Province, South Korea. A total of 209 questionnaires were collected. After data collection, an empirical analysis was performed using SPSS 21.0 and AMOS 21.0 software. Results: Interaction quality (β = 0.254, p < 0.05) and result quality (β = 0.179, p < 0.05) significantly influenced customer trust, while physical environmental quality (β = 0.121, p > 0.05) did not. Customer trust (β = 0.571, p < 0.01) influenced customer value (β = 0.136, p < 0.05) and customer value influenced customer loyalty. In addition, customer confidence (β = 0.668, p < 0.05) was shown to have directly impacted customer loyalty without the mediating effect of customer value (0.078). Conclusions: The findings showed that interaction quality and resulting quality had important implications for customer loyalty. We therefore suggest compliance with appointment times, training to improve work-related skills for employees, improving customer satisfaction, and enhancing communication skills.

• International Journal of Computer Science & Network Security
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• v.23 no.12
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• pp.81-90
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• 2023

Cloud computing is an emerging business model popularized during the last few years by the IT industry. Providing "Everything as a Service" has shifted many organizations to choose cloud-based services. However, some companies still fear shifting their data to the cloud due to issues related to the security and privacy. The paper suggests a novel Trust based Mutual Authentication Mechanism using Secret P-box based Mutual Authentication Mechanism (TbMAM-SPb) on the criticality of information. It uses a particular passcodes from one of the secret P-box to act as challenge to one party. The response is another passcode from other P-box. The mechanism is designed in a way that the response given by a party to a challenge is itself a new challenge for the other party. Access to data is provided after ensuring certain number of correct challenge-responses. The complexity can be dynamically updated on basis of criticality of the information and trust factor between the two parties. The communication is encrypted and time-stamped to avoid interceptions and reuse. Overall, it is good authentication mechanism without the use of expensive devices and participation of a trusted third party.