• Title/Summary/Keyword: communicating with society

Search Result 505, Processing Time 0.024 seconds

The Facebook page communication strategy of high-end fashion department stores in the United States (미국 고급 패션백화점의 페이스북 페이지 커뮤니케이션 전략)

  • Kim, Sunghee
    • Journal of Fashion Business
    • /
    • v.17 no.4
    • /
    • pp.177-190
    • /
    • 2013
  • The purpose of this study is 1) to investigate the types of upscale fashion department stores' Facebook page contents, 2) to compare the types of Facebook page contents with the department stores, and 3) to explore the dimensions of the Facebook page components and their relations. For the study, three preeminent department stores in social media marketing were chosen: Bergdorf Goodman, Barneys New York, and Saks Fifth Avenue. Three hundred sixty five contents of these department stores' pages were investigated, which were uploaded from February 1st to March 31st of 2013. Content analysis, correspondence analysis, and categorical principal component analysis were used for the research. The result showed that there are four important types of contents in pages: product-related contents, fashion-related contents, department stores-related contents, and the contents of communicating with users. And these components of contents were related with department stores distinctively. The two dimensions of the page components were revealed: the basic components (contents, 'like', 'share', and 'comments') and the additional components (links and photos). Among contents, the introduction of products was appealed but news and events were not liked by users; the contents without a photo were not linked to additional information either.

Psychosocial Factors and Health Behaviors in Elderly People

  • Park, Mi-Kyoung
    • Korean Journal of Health Education and Promotion
    • /
    • v.20 no.4
    • /
    • pp.1-11
    • /
    • 2003
  • The main purposes of this study were to investigate the content of health behaviors and to examine factors influencing the health behaviors of the elderly. Data regarding the health behavior of 126 people over 65 years of age living in community settings were used. All subjects were interviewed using a semi-structured questionnaire. The questionnaire consisted of sociodemographic variables, health behaviors, present chronic disease, subjective health status, a scale for worthy life, a scale for self-esteem, and a scale for loneliness. Health behaviors included 27questions on diet, exercise, stress-coping, smoking, drinking, a regular medical check-up, social activities, etc. The data analysis procedure included stepwise regression using health behavior as the dependent variable, and sociodemographics, illness, and psychosocial variables as independent variables. Stepwise regression revealed that factors such as feelings of worthy life($\beta$=-0.350, p<0.0001), communicating with otjers or the lack there of ($\beta$=0.183, p<0.05), and self-esteem($\beta$=0.196, p<0.05) were independently and significantly associated with health behaviors. For example, individuals who showed higher levels of worthy life and who had confiding relationships with others tended to practice more health behaviors. Subjects who had a higher level of self-esteem showed the same tendency. These results suggest the necessity of a intervention that considers psychosocial aspects should be included in care of the elderly so as to promote positive health behavior.

Development of an Elementary Science Performance Assessment Material on STS Theme: Focused on the Respiration Theme in the Unit of 'Our Body' (초등 과학에서 STS 주제에 대한 수행평가자료의 개발 : 6학년 '우리 몸의 생김새' 단원의 호흡관련 주제를 중심으로)

  • Shim Joo-Ok;Lim Chae-Seong;Kim Eun-Jin
    • Journal of Korean Elementary Science Education
    • /
    • v.24 no.1
    • /
    • pp.30-42
    • /
    • 2005
  • In this study, we developed an elementary science performance assessment material on STS theme, especially the respiration. The material is constituted with 3 components, which are performance task, students' response format and scoring system, and it also has various objective domains such as applying science knowledge, improving science attitude, using ICT, communicating and reflective thinking. It offers teachers a tool by which they can assess students' abilities on a whole. The task is made with the motivation-evoking content of 'No Smoking'. It is constructed on the activity of writing a letter to his/her father not to smoke. The students' response format is made by problem solving process, and the scoring system is matched with the steps of students' response. The material involves several theoretical backgrounds and the strengths of performance assessment. In addition, due to the detailed students' format and scoring system, it can be used practically in elementary science classroom.

  • PDF

Interactive Influencer Status and Development Plan (가상 인터렉티브 인플루언서의 현황과 발전 방안)

  • Park, Sung Won
    • Journal of Information Technology Applications and Management
    • /
    • v.29 no.1
    • /
    • pp.59-70
    • /
    • 2022
  • Recently, in platforms such as YouTube and Instagram, virtual characters resembling human life become the main characters, produce various contents, breathe with the public, and create the era of virtual humans. For example, existing game characters appear as virtual characters with unique AUs, or AI characters created by reflecting the public's preferences are actively communicating with the public through advertisements and SNS activities. As the consumption of video content through smart devices increases significantly in the post-corona era, virtual influencers are being used as all-round entertainers because there is little risk of personality controversy or production cost. there is a trend In this study, we investigated the characteristics of the case of being active as an influencer among the activities of a virtual character, and how the interactive aspect of the influencer appears by identifying the current situation through major cases. Combining this, based on the analysis of the influence of virtual influencers, the parts that producers should recognize are derived, and the differentiated characteristics of interactive virtual influencers are summarized. In addition, the difficulties of virtual influencers were investigated and problems were identified, and for the development of the content industry, a more favorable method for interaction was presented and suggestions were made to secure inner sincerity.

Professional Ethics in Librarianship and Information Works (정보관리와 전문직 윤리)

  • Lee Soon-Ja
    • Journal of the Korean Society for Library and Information Science
    • /
    • v.22
    • /
    • pp.1-27
    • /
    • 1992
  • Librarians long ago proclaimed themselves professionals. Until recently, however, librarians and information professionals gave very little thought to professional ethics, which have corne to play an increasingly important role in all areas in modern society. They have been stimulated to consider their specific domain within an ethical context now. Professional norms express obligations which include prescribing standards, principles of responsibilities, and rules of duties. Professional codes attempt to formulate the norms of professional ethics and are the basis for disciplinary measures of various kinds. This paper discusses professional properties and characteristics of libarianship with a special reference to the code of professional ethics. The codes of ethics of the American Library Association, the Library Association, and of the Japanese Library Association have been reviewed and compared. The arguments on the enforcibility of the professional codes of ethics, therefore, on their effectiveness have been discussed. Author concludes that, despite some doubts on the practical effectiveness of the ethics code expressed by a number of scholars, a code of ethics is very much required in the information professions. Properly disseminated, a code would enhance the status and standing of the profession by demonstrating concerns for the maintenance of the highest possible level of standards of professional services. It would also play an important role in raising consciousness of the clients by communicating the value of the works.

  • PDF

Unusual Location of Hydatid Cysts: Report of Two Cases in the Heart and Hip Joint of Romanian Patients

  • Gurzu, Simona;Beleaua, Marius Alexandru;Egyed-Zsigmond, Emeric;Jung, Ioan
    • Parasites, Hosts and Diseases
    • /
    • v.55 no.4
    • /
    • pp.429-431
    • /
    • 2017
  • Hydatid cyst is usually located in the liver and lungs, rare cases showing localization in other organs or tissues. In the unusual location, echinococcosis is an excluding diagnosis that is established only after microscopic evaluation. Our first case occurred in a 67-year-old female previously diagnosed with pulmonary tuberculosis and hospitalized with persistent pain in the hip joint. The clinical diagnosis was tuberculosis of the joint, but the presence of the specific acellular membrane indicated a hydatid cyst of the synovial membrane, without bone involvement. Fewer than 25 cases of joint hydatidosis have been reported in literature to date. In the second case, the intramural hydatid cyst was incidentally discovered at autopsy, in the left heart ventricle of a 52-year-old male hospitalized for a fatal brain hemorrhage, as a result of rupture of an anterior communicating artery aneurysm. The conclusion of our paper is that echinococcosis should be taken into account for the differential diagnosis of cystic lesions, independently from their location.

An Exploratory Research for the Conceptualization Failure knowledge (실패지식의 개념화를 위한 탐색적 연구)

  • Shim, Hyungseok
    • Knowledge Management Research
    • /
    • v.12 no.4
    • /
    • pp.121-132
    • /
    • 2011
  • Failure, the research object, means situations when goals and their results are different, which has developed presenting various aspects from ancient times and modern times. Failure is a complex concept which essentially requires judgement, and also a relative concept which can be changed depending on how you set up time base and standard. There are four stages for failure study to have been developed from studying failure through historical facts to the approach of organizational theory and it has been studied by looking at the failure of an organization according to different categories such as a developmental stage, a type of business, a period and a course. Compared with success science, failure study has not been studied sufficiently and also the level of its analysis is low. Thus, since lessons of failure tend to repeat themselves instead of being didactically accumulated, there need more studies on this. This thesis identified the main cause of the failure through various studies regarding failure which have been conducted at home and abroad. What the main cause of the failure that more than three studies mentioned have in common was that it occurred because organizations concentrated on the inside without communicating with external environment. The key point of failure study is to analyze failure, utilize it as assets, and create a frame of failure management. This thesis focused on delivering fragmentary knowledge on failure study, but case studies regarding this subject should be done in the future.

  • PDF

A Provable One-way Authentication Key Agreement Scheme with User Anonymity for Multi-server Environment

  • Zhu, Hongfeng
    • KSII Transactions on Internet and Information Systems (TIIS)
    • /
    • v.9 no.2
    • /
    • pp.811-829
    • /
    • 2015
  • One-way authenticated key agreement protocols, aiming at solving the problems to establish secure communications over public insecure networks, can achieve one-way authentication of communicating entities for giving a specific user strong anonymity and confidentiality of transmitted data. Public Key Infrastructure can design one-way authenticated key agreement protocols, but it will consume a large amount of computation. Because one-way authenticated key agreement protocols mainly concern on authentication and key agreement, we adopt multi-server architecture to realize these goals. About multi-server architecture, which allow the user to register at the registration center (RC) once and can access all the permitted services provided by the eligible servers. The combination of above-mentioned ideas can lead to a high-practical scheme in the universal client/server architecture. Based on these motivations, the paper firstly proposed a new one-way authenticated key agreement scheme based on multi-server architecture. Compared with the related literatures recently, our proposed scheme can not only own high efficiency and unique functionality, but is also robust to various attacks and achieves perfect forward secrecy. Finally, we give the security proof and the efficiency analysis of our proposed scheme.

Institutional Applications of Eclipse Scripting Programming Interface to Clinical Workflows in Radiation Oncology

  • Kim, Hojin;Kwak, Jungwon;Jeong, Chiyoung;Cho, Byungchul
    • Progress in Medical Physics
    • /
    • v.28 no.3
    • /
    • pp.122-128
    • /
    • 2017
  • Eclipse Scripting Application Programming Interface (ESAPI) was devised to enhance the efficiency in such treatment related workflows as contouring, treatment planning, plan quality measure, and data-mining by communicating with the treatment planning system (TPS). It is provided in the form of C# programming based toolbox, which could be modified to fit into the clinical applications. The Scripting program, however, does not offer all potential functionalities that the users intend to develop. The shortcomings can be overcome by combining the Scripting programming with user-executable program on Windows or Linux. The executed program has greater freedom in implementation, which could strengthen the ability and availability of the Scripting on the clinical applications. This work shows the use of the Scripting programming throughout the simple modification of the given toolbox. Besides, it presents the implementation of combining both Scripting and user-executed programming based on MATLAB, applied to automated dynamic MLC wedge and FIF treatment planning procedure for promoting the planning efficiency.

정보 시스템 최종 사용자의 피드백 탐색 행위와 합목적적 정보 시스템 활용;중소기업을 대상으로 한 실증적 연구

  • Sin, Yeong-Mi;Lee, Ju-Ryang;Lee, Ho-Geun
    • 한국경영정보학회:학술대회논문집
    • /
    • 2007.06a
    • /
    • pp.527-535
    • /
    • 2007
  • The number of SMEs taking up information systems such as Enterprise Resource Planning has been growing rapidly, and many of those organizations have stepped into the stage of ongoing use at this point. Thus, research which takes into account idiosyncratic nature of SME environment is more important than before. Through an empirical study using survey method, we tried to examine the importance of end user's feedback seeking behavior in SMEs and how environmental factors affecting such behavior reinforce and interact with the feedback seeking behavior itself. The result shows that end user's active role as a voluntary feedback seeker is important in utilizing information systems in accordance with the initial design intention in ongoing use environment. Furthermore, in order to facilitate such feedback seeking behavior in SME environment, it is essential that management's involvement and communicating to its employees the importance of effectively utilizing the information systems as well as the support of peer IT champ.

  • PDF