Journal of Information Technology Applications and Management

Korea Data Strategy Society (한국데이터전략학회)
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Interactive Influencer Status and Development Plan

가상 인터렉티브 인플루언서의 현황과 발전 방안

  • Received : 2022.02.03
  • Accepted : 2022.02.23
  • Published : 2022.02.28
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Abstract

Recently, in platforms such as YouTube and Instagram, virtual characters resembling human life become the main characters, produce various contents, breathe with the public, and create the era of virtual humans. For example, existing game characters appear as virtual characters with unique AUs, or AI characters created by reflecting the public's preferences are actively communicating with the public through advertisements and SNS activities. As the consumption of video content through smart devices increases significantly in the post-corona era, virtual influencers are being used as all-round entertainers because there is little risk of personality controversy or production cost. there is a trend In this study, we investigated the characteristics of the case of being active as an influencer among the activities of a virtual character, and how the interactive aspect of the influencer appears by identifying the current situation through major cases. Combining this, based on the analysis of the influence of virtual influencers, the parts that producers should recognize are derived, and the differentiated characteristics of interactive virtual influencers are summarized. In addition, the difficulties of virtual influencers were investigated and problems were identified, and for the development of the content industry, a more favorable method for interaction was presented and suggestions were made to secure inner sincerity.

Keywords

Acknowledgement

This paper was funded by Hoseo University in 2020 for academic research (20210424).

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