• Korean Journal of Culture and Social Issue
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• v.19 no.1
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• pp.69-86
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• 2013

The recent findings proposed and found that people from Eastern cultures could experience strong cognitive dissonance only when certain conditions, such as other-related choices, normative attitudes, were fulfilled. Even though such interesting findings are intuitively convincing on the basis of common understanding of individualist and collectivist cultures, the psychological mechanisms underlying the cultural variations of cognitive dissonance remain untested. The present study examined the role of attitude importance in cognitive dissonance by using the free-choice paradigm. After completing a pretest of individualism-collectivism scales, 60 college students ranked their preference to 10 items of either beverage or traffic regulations twice. Between the two ranking tasks, they were asked to engage in behavioral selection among their 5^th and 6^th preferred items. They also rated the personal importance of the preference. The results showed that attitude importance was positively correlated with attitude change and it could play a major role in experiencing cognitive dissonance beyond cultural orientation and situational factors. The current findings were discussed in universality of cognitive dissonance across cultures.

• Korean small business review
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• v.39 no.2
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• pp.139-160
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• 2017

Today, changes in the environments surrounding companies are so uncertain that corporate entrepreneurship should be activated to enhance the competitiveness of firms and to improve their profitability. In particular, The practice of entrepreneurship by small and medium sized enterprises (hereafter SMEs) is suggested as an important factor for the enhancement of competitiveness of firms. In this context, this study examined the effects of the organizational climates on the entrepreneurship activities of SMEs in Korea and China. The data obtained from 300 SMEs in Korea and China through questionnaire surveys were analyzed. The results demonstrate that the organizational climates have significant positive effects on SMEs in the countries belonging to emerging markets such as Korea and China. However, the practice of corporate entrepreneurship could be manifested in diverse forms, such as innovation or strategic renewal, and the effects of organizational climates were shown to sightly different effects on the corporate entrepreneurship activities. In addition, SMEs in Korea and China, which belong to common cultural areas, did not show any statistically significant difference in organizational climates in general. Furthermore, the effects of these factors did not show significant differences in general. However, SMEs in Korea with more flexible organizational structures and higher job autonomy were shown to be more advantageous in practicing corporate entrepreneurship than those in China. The results of the study provide meaningful implications for SMEs in Korea in terms of the efforts that should be made to enhance their competitiveness, implement innovation, and achieve comparative advantages over China.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.33 no.6
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• pp.975-987
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• 2023

With the advancement of Artificial Intelligence (AI) technologies, the provision of data-driven AI services that enable automation and intelligence is increasing across industries, raising concerns about the AI security risks that may arise from the use of AI. Accordingly, Foreign countries recognize the need and importance of AI regulation and are focusing on developing related policies and regulations. This movement is also happening in Korea, and AI regulations have not been specified, so it is necessary to compare and analyze existing policy proposals or guidelines to derive common factors and identify complementary points, and discuss the direction of domestic AI regulation. In this paper, we investigate AI security risks that may arise in the AI life cycle and derive six points to be considered in establishing domestic AI regulations through analysis of each risk. Based on this, we analyze AI policy proposals and recommendations in Korea and validate additional issues. In addition, based on a review of the main content of AI laws in the US and EU and the analysis of this paper, we propose measures to improve domestic guidelines and policies in the field of AI.

• Information Systems Review
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• v.25 no.4
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• pp.183-204
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• 2023

Due to the COVID-19 pandemic, lots of occasions need to be held in online environment. This is the reason why "Metaverse" gets lots of attention in 2021. A number of companies made announcements on Metaverse, and this situation also boomed stock market. This paper investigates the relationship between Metaverse initiatives and business value of the firm (i.e., stock prices). We examine this relationship by using event study method with Lexis-Nexis News data from 2019 to 2021. The results indicate that Metaverse initiatives significantly impact positive influence on firm's value. In the technological perspective, technical factors affect more positive market returns, including Metaverse enablers (e.g., NFT, VR devices, digital twin) and common infrastructure (e.g., semiconductor, AI, cloud), and especially virtual environment was emphasized. Additionally, in the strategical perspective, radical innovation (e.g., pivoting, acquisition) impact more positive market return rather than incremental innovation (e.g., partnership, investment). Also, firms from non-service industries can achieve benefits from Metaverse initiatives rather than service industry in some degree.

• Journal of Life Science
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• v.33 no.12
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• pp.1062-1073
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• 2023

Although depression is a common psychiatric disorder that negatively affects individuals and societies, its exact pathogenesis is not well understood. Stress is a major risk factor for depression and is known to increase susceptibility by triggering inflammation. Indeed, many preclinical and clinical studies have suggested a strong link between depression and inflammation. Depression is associated with increased levels of pro-inflammatory cytokines, such as interleukin (IL-)1β, IL-6, IL-12, tumor necrosis factor-α, and interferon-γ, and decreased levels of the anti-inflammatory IL-4, IL-10, and transforming growth factor-β. Administering pro-inflammatory cytokines causes depression-like behaviors in rodents. Conversely, administering anti-inflammatory drugs appears to ameliorate depressive symptoms. Although the importance of inflammation as a mediator of depression has been demonstrated, the mechanisms by which inflammation is activated in depression remain unclear. To address this issue, recent studies have focused on the importance of stress-induced sterile inflammation. Sterile inflammation refers to the activation of inflammatory processes due to physical and/or psychological stress in the absence of pathogens. Stress promotes the release of endogenous factors known as damage-associated molecular patterns (DAMPs), thereby triggering sterile inflammation. In turn, DAMPs are recognized by pattern recognition receptors, leading to the production of pro-inflammatory cytokines. Here, we review the role of DAMPs in depression based on preclinical and clinical evidence on the dysregulation of sterile inflammation.

• Korean Journal of Culture and Social Issue
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• v.10 no.3
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• pp.19-36
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• 2004

An experimental research investigated the components of lottery games affecting lottery-purchasing behaviors and the psychological consequences of the behaviors. In the experiment, participants were given a chance to purchase a lottery tickets during a series of computer games and their decision of purchasing the lottery ticket was measured. Also, the size and probability of the lottery games were manipulated and the perceived difficulty, satisfaction of the mid-outcome, and perceived probability of success in the computer game were measured in order to examine their impacts on participants' lottery-purchasing decisions. In addition, the behavioral tendency, satisfaction of the final outcome, and perceived self-capability in the computer game were measured at the end of the computer games in order to examine the effects of lottery-purchasing experiences on the variables. Participants who perceived the games as easier and estimated the probability of their success highly were more likely to buy the lottery tickets. However, the winning prize and odd of lottery tickets, perceived satisfaction of their own performance, and the performance itself did not influence the purchasing decisions. The common beliefs on the negative effects of lottery-purchasing experiences on human motivation and behaviors were not supported. The implications of the present research findings and limitations of the experimental research on lottery were discussed.

• Journal of Industrial Convergence
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• v.21 no.12
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• pp.91-99
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• 2023

This study is a descriptive study to invesigate people's perceptions of the living space in fully autonomous vehicle. Survey was conducted on 250 adults in their 20s to 60s who drive their own vehicle in Korea, and the final study subject were 204 participants who completed responses. Frequency analysis, independent sample t-test, and regression analysis were used to analyze the collected data. For the adequacy of using the four factors of mobility, adaptability, convertibility, and interactivity to evaluate the design of living space in fully autonomous vehicle, the scores of respondents were slightly higher, with an average of 3.76 points on a 5-point scale. Regarding the functions required for fully autonomous vehicle, 'sleep and relaxation' was the most common at 46.4% (130), followed by 'entertainment' at 19% (53), 'business and meeting' at 18.3% (51), and 'health monitoring' at 10.8% (30). It is expected that these study findings will be used as basis for the design of 'living space', a key element of fully autonomous mobility.

• Information Systems Review
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• v.23 no.4
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• pp.1-22
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• 2021

In the newly encountered economy caused by the Corona virus Disease-19, remote transaction becomes a new normal that disrupt traditional economic order. In the middle of the disruption, mobile tech is placed and remote finance on mobile is highly noticed and considered as an infra-tech to support the new ecology, In mobile finance. remote payment is becoming the most common service and personal identification on it is critical to operate the new service. There are various means of remotely identifying a person. Recently the use of biometric information is increasing. In this study, a correlation analysis was conducted on factors that effects to biometrics usage and the intention to use in remote personal identification. Variables for critical factor in the remote identification were classified into 4 groups such as Performance expectancy, Effort expectancy, Social influence, and Security. The empirical analysis based on the Unified Theory of Acceptance and Use of Technology (UTAUT) was conducted. The relationship between variables and the intention to use is also analyzed. In the study, stepwise regression analysis was conducted four times in which variables were adjusted in individual stage. As a result, the analysis suggests that performance expectancy, effort expectancy, social influence, security have positive effects for intention to use. Additionally, effort expectancy and security have moderating effects to intention to use depends on biometric authentication experience. The analysis has shown positive effect of variables grouped on the intention to use them. It also suggests that the intention to use biometric authentication will quickly grow. This study is expected to make a contribution to utilize and improve the use of biometric information in mobile payment.

• Journal of Service Research and Studies
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• v.14 no.2
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• pp.101-116
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• 2024

As the spread of smartphones has become more common and the utilization rate has increased, the mobile shopping market is also growing and expectations for related industries are also increasing. Mobile shopping apps are converging with various industries such as fashion, beauty, and lifestyle, and competition among companies to increase the number of users is intensifying with the activation of non-face-to-face. Accordingly, in this study, a study on the perceived value and intention to use mobile shopping apps was conducted based on a VAM. In order to test the hypothesis of this study, a questionnaire was conducted on 266 people who had used a mobile shopping app and it was used for analysis. Looking at the results, it was confirmed that both usefulness and enjoyment among the perceived benefit of mobile shopping apps have a positive (+) effect on the perceived value. However, it was found that the technicality and perceived risk among the perceived sacrifices of mobile shopping apps did not significantly affect the perceived value. Finally, it was confirmed that the perceived value of the mobile shopping app had a positive (+) effect on the intention to use. Through this study, we would like to examine the factors that can affect perceived value and usage intention in the mobile shopping app industry, which is increasingly competitive among companies along with the rapid growth of mobile technology and market, and suggest practical implications for related companies and officials to establish efficient strategies to further increase mobile shopping app users.

• Korean Journal of Environment and Ecology
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• v.38 no.2
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• pp.127-142
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• 2024

This study aimed to understand the interrelationships between tree species in plant communities through Plant Social Network (PSN) analysis using a large amount of vegetation data surveyed in an island area belonging to a warm-temperate boreal forest. The Machilus thunbergii, Castanopsis sieboldii, and Ligustrum japonicum, which belong to the canopy layer, Pittosporum tobira and Ardisia japonica, which belong to the shrub layer and Trachelospermum asiaticum and Stauntonia hexaphylla, which belong to the vines, appearing in evergreen broad-leaved climax forest community, showed strong positive association(+) with each other. These tree species had a negative association or no friendly relationship with deciduous broad-leaved species due to the large difference in location environments. Divided into 4 group modularizations in the PSN sociogram, evergreen broad-leaved tree species in Group I and deciduous broad-leaved tree species in Group II showed high centrality and connectivity. It was analyzed that the arrangement of tree species (nodes) and the degree of connection (grouping) of the sociogram can indirectly estimate environmental factors and characteristics of plant communities like DCA. Tree species with high centrality and influence in the PSN included T. asiaticum, Eurya japonica, Lindera obtusiloba, and Styrax japonicus. These tree species are common with a wide range of ecological niches and appear to have the characteristics and survival strategies of opportunistic species that commonly appear in forest gaps and damaged areas. They will play a major role in inter-species interactions and structural and functional changes in plant communities. In the future, long-term research and in-depth discussions are needed to determine how these species actually influence plant community changes through interactions