• Journal of the Korean Geographical Society
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• v.49 no.5
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• pp.761-778
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• 2014

There has been relatively little study to model price for commercial property because of its low transaction volume in the market. Despite of this thin market character, this paper tried to estimate prices for commercial lots as accurate as possible. We constructed a model whose components consist of mean structure(global trend), exponential covariance function and a pure error term, and applied it to actual sales price data of Seoul. We explicitly took account of spatial autocorrelation of land price by utilizing a kriging technique, a representative method of spatial interpolation, because the land price of commercial lots has feature of differential price forming pattern depending on submarkets they belong to. In addition, we chose to apply a bayesian kriging to overcome data scarcity by incorporating experts' knowledge into prior probability distribution. The chosen model's excellent performance was verified by the result from validation data. We confirmed that the excellence of the model is attributed to incorporating both autocorexperts' knowledge and spatial autocorrelation in the model construction. This paper is differentiated from previous studies in the sense that it applied the bayesian kriging technique to estimate price for commercial lots and explicitly combined experts' knowledge with data. It is expected that the result of this paper would provide a useful guide for the circumstances under which property price has to be estimated reliably based on sparse transaction data.

• Journal of the Korean Dietetic Association
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• v.13 no.1
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• pp.50-60
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• 2007

This study was to investigate women's use state and satisfaction for commercial brand kimchi. Survey was carried out by questionnaire method that was target on 322 female in Seoul. The results of study was that women who purchased commercial brand kimchi, 40% consider its taste the most essential component of purchasing commercial brand kimchi. 63.4% respondents prefer purchasing poggi kimchi among other different types of commercial brand kimchi. Commercial brand kimchi consumers were highly satisfied with kimchi package or service and then taste, while its price and sanitation were factors that they were low satisfied. According to correlation analysis among satisfaction components, there were positive correlations between taste, price, sanitation, fermentation degree and other factors.

• Journal of Distribution Science
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• v.13 no.7
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• pp.73-83
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• 2015

Purpose - Recently, many large retailers have been frequently purchasing commercial brands. Not only the quality of products purchased but also the brand images are of concern in this process. Based on this rising trend, commercial brands have become an important issue in the retail business world, along with increasing general interest as well. Thus, this study focuses on the factors affecting commercial brand images and clarifies the impact of the resulting factors as well. First, store images and familiarity, price sensitiveness, and knowledge are presented as the effect factors for commercial brands. Second, the study tries to clarify the effect of commercial brand image on the reliability and loyalty of customers. Research design, data, and methodology - To conduct the study methodology, 250 questionnaires were distributed to retailers who have used large discount stores located in Busan to purchase a commercial brand a total of 234 valid questionnaires were used in the final analysis. To verify the hypotheses, a structure equation formula using Amos 20.0 was calculated. First, prior to the verification of hypotheses, the reliability and feasibility of the questions were tested, and as a result, the value of Cronbach's alpha was higher than 0.7, thereby showing reliability. Additionally, for the verification of the feasibility of the questions, a confirmation factor analysis was implemented. Results - First, variances such as store images, familiarity, price sensitivity, and knowledge were presented as the factors of effect on commercial brands. As a result of the hypotheses verification, all the effect factors presented in this study were confirmed as important variables of commercial brand images. The hypotheses were drawn based on the studies relating to existing commercial brands, and thereby, a result similar to previous studies was produced. However, the effect factors of the commercial brand image presented in this study shaped a new study model based on the previous studies. Second, it was found that commercial brand images had positive effects on the reliability and loyalty of customers. This study presented reliability and loyalty as the resulting factors of commercial brand image because they are the most important factors in relation to customer behavior and variables that can suggest marketing points for distribution businesses. Conclusions - This study focused on clarifying the factors that are important effect factors for commercial brand images. As a result, all the hypotheses were confirmed in this study, indicating a meaningful result, and thereby suggesting many points that can be presented to distribution businesses. First, the proper strategies should be developed based on the hypothesis that a store image, the familiarity of customers with brands, and the price sensitiveness and knowledge level of customers have an important effect on the choice of commercial brands. Additionally, the formation of such favorable images will have positive effects not only in terms of customer trust in the commercial brands but also in terms of their loyalty.

• Journal of the Korean Operations Research and Management Science Society
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• v.8 no.2
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• pp.45-56
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• 1983

This paper presents a generalized fuel choice model in which restrictive constraints on cross-price coefficients as Baughman-Joskow-FEA Logit Model need not be imposed, but all demand elasticities are uniquely determined. The model is applied to estimating aggregate energy demand and fuel choices for the residential and commercial sector. The structural equations are estimated by a generalized least squares procedure using national-level EPB, KDI, BK, KRIS, MOER data for 1965 and 1980, and other related reports. The econometric results support the argument that “third-price” and “fourth-price” coefficients should not be constrained in estimating relative market share models. Furthermore, by using this fuel choice model, it has forecasted energy demands by fuel sources in, the residential and commercial sector until 1991. The results are turned out good estimates to compare with existing demands forecasted from other institutes.

• Journal of Digital Convergence
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• v.20 no.3
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• pp.231-240
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• 2022

This study empirically analyzed the effect of complex commercial facilities on the price of nearby apartments in a Hedonic price model. The spatial range of this study was the walking area of H Department Store located in Pangyo among the second new towns suburb of Seoul, and the time range was 2020. The dependent variable was the real transaction price of the apartment, and independent variable were the characteristics of the housing, the characteristics of the complex, and the characteristics of the region. As a result of the analysis, the area of exclusive use space, the transaction floor, and the highway accessibility had a positive effect on the price of the apartment, and the elapsed year had a negative effect on the price of the apartment. However, the size of the apartment had little effect on apartment prices, and the distance from the complex commercial facilities was shown to be related to apartment prices, indicating that apartment prices declined as it moved away from the complex commercial facilities. Therefore, this is much more influential than the influence of distance from subway stations on apartment price. This confirms that the effect factors of apartment prices and the size of their influence appear differently in the new town area and the existing metropolitan area.

• International Journal of High-Rise Buildings
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• v.5 no.2
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• pp.145-154
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• 2016

When the tall office building first appeared in the street of Chicago in the end of Nineteenth Century, this building type has become a commodity in the development of real estate and been defined as a machine that makes the land pay. With the investigation of land price samples of the high-rise commercial buildings and the overall land price development in the central district of International Settlement in Shanghai, this paper tries to examine the site selection and construction of high-rise commercial buildings have important positive effect on the land value development.

• Korean Journal of Construction Engineering and Management
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• v.6 no.1 s.23
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• pp.186-194
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• 2005

The purpose of this study is to examine the problems of the regulations regarding the modification of subcontact price. It also suggests several measures to improve the regulations related to the subcontact price adjustment which help to reduce unnecessary claims and commercial disputes. The literature research, structure and context analysis on the subcontract regulation and survey are adopted as basic research methods. The primary findings of this study are summarized as the following: (1) A provision outlining necessary procedures that an owner and a contractor should notify a subcontract or the adjustment of contact price needs to be made. (2) A provision allowing procedures that subcontactor could make the alteration of subcontract agreement and adjustment of subcontact price needs to be made. (3) The terminology like a unit cost and the rate of contact price needs to be clearly defined in order to improve the criterions of the subcontact price adjustment. (4) The criterions and additional expenses that the contractors ate responsible far need to be defined.

• The Korean Journal of Health Service Management
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• v.3 no.2
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• pp.55-64
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• 2009

The purpose of this study was to examine the use of skincare & obesity clinics, customer satisfaction with franchise and non-franchise skincare & obesity clinics and customer selection criteria in the region of Busan in a bid to suggest some of the right directions for marketing strategies for the inauguration of skincare & obesity clinics. The subjects in this study were 240 users of 16 different skincare & obesity clinics selected from Busan. Out of the clinics, four franchise clinics and four non-franchise clinics were selected from the major commercial districts, and four franchise clinics and four non-franchise clinics were selected from the residential areas. Concerning the influence of three leading factors on customer satisfaction, all the service price, material service and human service had a significant impact on customer satisfaction in the franchise model for the commercial districts. In the case of the franchise clinics in the residential areas, only service price exerted a significant influence on customer satisfaction. In terms of the non-franchise model for the commercial districts, customer satisfaction was under the significant influence of human service and material service, and that was significantly affected by human service and service price in the non-franchise model for the residential areas.

• Journal of Digital Contents Society
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• v.16 no.5
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• pp.767-773
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• 2015

This study suggests a reliable auction right analysis system that improves the existing auction right analysis in a sense that the system is more applicable to a real economic world. The existing study has used an auction successful bidding price rate and an auction successful contract price for its estimation of the auction right analysis. But in this paper the degree of market vitality which is provided from the commercial zone analysis is used as an input variable so the expected auction price can be estimated and the auction right analysis is conducted in that manner.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.8
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• pp.698-705
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• 2016

The purpose of this study is to analyze the impact which the plan characteristics of Residential Land Development Projects have on land price changes in the project district and to derive policy implications for the efficient promotion of these projects. For this purpose, we analyzed the promotion land price change progress of Residential Land Development Projects step-by-step. After theoretical consideration and a review of the references, 16 plan characteristics of Residential Land Development Projects affecting land price changes were selected ((1) The rate of land price change, (2) Business area, (3) Residential land ratio, (4) Commercial land ratio, (5) Semi-residential land ratio, (6) Neighborhood facilities land ratio, (7) Apartment house ratio, (8) Street ratio, (9) Park & green ratio, (10) Ratio of land for schools, (11) Site development cost for $1m^2$, (12) General residential area ratio, (13) Semi-residential area ratio, (14) Commercial area ratio, (15) Semi-Industrial area ratio, and Natural green area ratio). We used SPSS Version 20.0 to analyze the impact of the 16 selected plan characteristics on the land price changes. As a result, it was found that the land price began to rise two years (before/after?) the appointment of the district and became stabilized after the completion of the project. The plan characteristics that affect the land price changes were found to be the (2) Business area, (4) Commercial land ratio, (6) Neighborhood facilities land ratio, (8) Street ratio, (11) Site development cost for $1m^2$, and (12) General residential area ratio.