• The Journal of Information Systems
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• v.32 no.4
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• pp.29-50
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• 2023

Purpose The impact of online reviews is widely acknowledged, with extensive research focused on text-based reviews. However, there's a lack of research regarding reviews in video format. To address this gap, this study aims to explore the connection between company-sponsored product review videos and the extent of directive speech within them. This article analyzed viewer sentiments expressed in video comments based on the level of directive speech used by the presenter. Design/methodology/approach This study involved analyzing speech acts in review videos based on sponsorship and examining consumer reactions through sentiment analysis of comments. We used Speech Act theory to perform the analysis. Findings YouTubers who receive company sponsorship for review videos tend to employ more directive speech. Furthermore, this increased use of directive speech is associated with a higher occurrence of negative consumer comments. This study's outcomes are valuable for the realm of user-generated content and natural language processing, offering practical insights for YouTube marketing strategies.

• Journal of Korean Clinical Nursing Research
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• v.25 no.3
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• pp.209-220
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• 2019

Purpose: A significant amount of public opinion about nurse bullying is expressed on the internet. The purpose of this study was to analyze the linkage structures among words extracted from comments on internet articles related to nurse workplace bullying using semantic network analysis. Methods: From February 2018 to April 2019, comments made on news articles posted to the Daum and Naver web portal containing keywords such as "nurse", "Taeum", and "bullying" were collected using a web crawler written in Python. A morphological analysis performed with Open Korean Text in KoNLPy generated 54 major nodes. The frequencies, eigenvector centralities, and betweenness centralities of the 54 nodes were calculated and semantic networks were visualized using the UCINET and NetDraw programs. Convergence of iterated correlations (CONCOR) analysis was performed to identify structural equivalence. Results: This paper presents results about March 2018 and January 2019 because these months had highest number of articles. Of the 54 major nodes, "nurse", "hospital", "patient", and "physician" were the most frequent and had the highest eigenvector and betweenness centralities. The CONCOR analysis identified work environment, nurse, gender, and military clusters. Conclusion: This study structurally explored public opinion about nurse bullying through semantic network analysis. It is suggested that various studies on nursing phenomena will be conducted using social network analysis.

• The Journal of the Korea Contents Association
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• v.22 no.1
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• pp.74-85
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• 2022

Along with the change in the values of marriage and the prevalence of non-marriage in Korean society, a new form of family composition called unmarried birth or non-maritalism childbirth has appeared, and social discussion in taking place in connection with the problem of a decrease in the birthrate. Using sentiment analysis and social network analysis, this research explored how the people's sentiment and perception has changed toward 'nonmarital birth.' The data used is comments on news articles from the period of November 2020 to August 2021. As a result of the study, there were a lot of positive comments during the social issue period by marriage, whereas there were many negative comments from the policy agenda to the policy making period. As a result of co-occurrence network analysis, the topic of family norm, policy, and personal aspect appeared. This study is significant in that it revealed that negative perceptions prevailed during the policy-making process after the issue of unmarried births after the issue of unmarried births, and it became a cornerstone of social discussion on unmarried births

• Journal of the Korea Institute of Information and Communication Engineering
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• v.25 no.3
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• pp.355-360
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• 2021

Recently Youtube has been more popular. As many studies show the comparative deprivation of the Social Medeia, this study looks into whether the comparative deprivation is expressed on the YouTube comments. It focuses on the Luxury Haul contents, videos about huge amounts of luxurious products, of which Youtubers'economic feature are demonstrative. The comments of the videos are analyzed with LDA TF-IDF and Word2Vec. Additionally, the comments were classified into positive and negative groups by the LSTM model as well. As a result of the study, even though many comments turned out positive, the negative keywords were indicated related to comparative deprivation. Also it was found that the viewers compared themselves with Youtubers. In particular, some YouTubers are more criticized if they are younger or does not seem to afford the luxurious products themselves. This study suggests that the users express the comparative deprivation on YouTube as well like on the other Social Media.

• Journal of Korea Society of Digital Industry and Information Management
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• v.12 no.4
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• pp.163-169
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• 2016

This study is to analyze factors affecting a growth of online community with perspectives of social network. Particularly this study tries to explore structural phenomenon built by interactions between users in a certain of free board belonging to the online community, in which focuses on one's writing a comments responding on those of others. With using SNA(Social Network Analysis), the social network data calculated from users' interaction shown as their comments were collected to draw out each individual's centrality value representing the structure of the online community and also we estimated duration time and the number of each comments as a proxy variable representing growth of the online community. And then cause-and-effect relationship between individual's centrality value and the duration time and the number of each comment were analyzed. As a result of the analysis, Core-Periphery, Centralization and Reciprocity have significant effects on the duration time and the number of each comment, therefore those significant values representing online structure will give an implication to manage, to promote the online community, to forecast its evolution path and to build critical policies.

• Journal of Nutrition and Health
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• v.22 no.4
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• pp.275-289
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• 1989

The purpose of this study is to develop a computer system with data file and computerized programs for nutrition counseling. In this research, a 16 / XT personal computer (word : COBOL) compatible with IBM-PC/XT was used. Computer system developed for this study was as follows: Data files(food composition list, food exchange list, nutrition management comment, special diet therapy) were used for analysis the nutritional status and the ntrition education comment. (1) Programs for the nutritional status assessment 1) General information a) Name, age, sex, higher, weight, activity, disease and special diet b) Ideal body weight and Obesity assessment(Kaup index and Broca index) c) Rest and athletics status d) Biochemical data comparision with standard 2) Food Intakes 3) Nutrient Intakes a) Comparison of the amounts intaked with the recommended dietary allowances for present weight. b) Comparison of the energy composition rate intaked with the recommended dietary allowances for present weight. b) Comparison of the energy composition rate intaked with the recommended for present weight and ideal weight. c) Nutrient analysis by each meal and snack. 4) Food intakes from each food group and comparison with recommended 5) Special nutrient analysis. (2) Programs for the nutrition education based on nutritional status assessment. 1) Suggestion of number of food exchange group 2) Nutritional assessment and advise comments 3) Nutritional management comments 4) Special diet therapy In the study, the nutritioal status and nutrition education comments are based on individual data from nutrition counseling.

• Informatization Policy
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• v.31 no.1
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• pp.3-31
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• 2024

This study aimed to examine public concerns in South Korea considering the country's unique context, triggered by the advent of generative artificial intelligence such as ChatGPT. To achieve this, comments from 102 YouTube video news related to ethical issues were collected using a Python scraper, and morphological analysis and preprocessing were carried out using Textom on 15,735 comments. These comments were then analyzed using a Correlated Topic Model (CTM). The analysis identified six primary topics within the comments: "Legal and Ethical Considerations"; "Intellectual Property and Technology"; "Technological Advancement and the Future of Humanity"; "Potential of AI in Information Processing"; "Emotional Intelligence and Ethical Regulations in AI"; and "Human Imitation."Structuring these topics based on a correlation coefficient value of over 10% revealed 3 main categories: "Legal and Ethical Considerations"; "Issues Related to Data Generation by ChatGPT (Intellectual Property and Technology, Potential of AI in Information Processing, and Human Imitation)"; and "Fear for the Future of Humanity (Technological Advancement and the Future of Humanity, Emotional Intelligence, and Ethical Regulations in AI)."The study confirmed the coexistence of various concerns along with the growing interest in generative AI like ChatGPT, including worries specific to the historical and social context of South Korea. These findings suggest the need for national-level efforts to ensure data fairness.

• Journal of People, Plants, and Environment
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• v.24 no.2
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• pp.209-218
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• 2021

Background and objective: Instagram, an image-based social media, is being used as an important outlet for the communication and place marketing of public spaces. The purpose of this paper was to analyze how types of place-based content affect user reactions (Likes and Comments) on Instagram in order to provide basic data on the operation and utilization of social media by public places such as botanical gardens and arboretums. Methods: A total of 850 posts uploaded to the Instagram account of Kew Gardens from November 6, 2014 to July 3, 2020 were classified using 14 subject codes. Multiple regression analysis was performed to evaluate the user's reaction between the dependent variables ("Likes", "Comments") and the independent variables (14 subject codes). Results: The findings showed that user reactions appear to differ depending on the typology of the content, and "Likes" and "Comments" were presented in independent behavioral reactions. In particular, "close-ups of plants (botanic, macro)," "plant colony (botanic, wide)," "place-specific landscape (building, landscape)," "anniversary" and "information" showed positive impacts on both "Likes" and "Comments"which could lead to electronic word-of-mouth and content sharing. Conclusion: Based on these findings, it can be argued that the typology of a botanical garden's content can be used to determine factors that affect the immediate reactions and enhance engagement with users.

• Journal of Distribution Science
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• v.21 no.1
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• pp.33-43
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• 2023

Purpose: The present study demonstrates the netnography technique to explore and understand crowds' perceptions on the donation distribution by charitable crowdfunding platform official social media, Facebook. Research design, data and methodology: This paper conducts a netnography design to examine the perceptions of online communities on four prominent charitable crowdfunding platforms' Facebook. A total of 93 comments are studied by collecting and analyzing their comments thematically. Results: This study illustrates two main themes which are 'Recommended Review' and 'Non-Recommended Review'. 'Recommended Review' can be explained into six sub-themes which are 'Role of Religion', 'Encouragement to Donate', 'Platform Reliability', 'Volunteering Value', 'Platform Support', and 'Donation Convenience'. While 'Non-Recommended Review' reveals that 'Rejected Donation Amounts', 'Rejection of Advertisements', and 'Review by Authorities'. Conclusion: Online community comments play an important role in providing input to the experience of donating through charitable crowdfunding. The crowdfunding platform can make a benchmark for the services offered. The comments are needed to be given attention by maintaining the interaction between the platform and donors to recruit new donors and maintain existing donors. This study provides better understanding on online community perception towards charitable crowdfunding platforms. This study also contributes the discussion on charitable crowdfunding and online marketing literatures.

• Journal of the Korean Society for information Management
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• v.39 no.1
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• pp.257-280
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• 2022

In this study, we analyzed comments on news articles of representative companies of the three industries (i.e., semiconductor, secondary battery, and bio industries) that had been listed as national strategic technology projects of South Korea to identify public opinions towards them. In addition, we analyzed the relationship between changes in public opinion and stock price. 'Samsung Electronics' and 'SK Hynix' in the semiconductor industry, 'Samsung SDI' and 'LG Chem' in the secondary battery industry, and 'Samsung Biologics' and 'Celltrion' in the bio-industry were selected as the representative companies and 47,452 comments of news articles about the companies that had been published from January 1, 2020, to December 31, 2020, were collected from Naver News. The comments were grouped into positive, neutral, and negative emotions, and the dynamic topics of comments over time in each group were analyzed to identify the trends of public opinion in each industry. As a result, in the case of the semiconductor industry, investment, COVID-19 related issues, trust in large companies such as Samsung Electronics, and mention of the damage caused by changes in government policy were the topics. In the case of secondary battery industries, references to investment, battery, and corporate issues were the topics. In the case of bio-industries, references to investment, COVID-19 related issues, and corporate issues were the topics. Next, to understand whether the sentiment of the comments is related to the actual stock price, for each company, the changes in the stock price and the sentiment values of the comments were compared and analyzed using visual analytics. As a result, we found a clear relationship between the changes in the sentiment value of public opinion and the stock price through the similar patterns shown in the change graphs. This study analyzed comments on news articles that are highly related to stock price, identified changes in public opinion trends in the COVID-19 era, and provided objective feedback to government agencies' policymaking.