Journal of Korea Society of Digital Industry and Information Management (디지털산업정보학회논문지)

Korea Society of Digital Industry and Information Management (디지털산업정보학회)
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An Study on Determinants Affecting a Growth of Online Community

온라인 커뮤니티 성장에 영향을 미치는 요인에 관한 연구

  • 곽나연 (연세대학교 정보대학원)
  • Received : 2016.12.03
  • Accepted : 2016.12.13
  • Published : 2016.12.30
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Abstract

This study is to analyze factors affecting a growth of online community with perspectives of social network. Particularly this study tries to explore structural phenomenon built by interactions between users in a certain of free board belonging to the online community, in which focuses on one's writing a comments responding on those of others. With using SNA(Social Network Analysis), the social network data calculated from users' interaction shown as their comments were collected to draw out each individual's centrality value representing the structure of the online community and also we estimated duration time and the number of each comments as a proxy variable representing growth of the online community. And then cause-and-effect relationship between individual's centrality value and the duration time and the number of each comment were analyzed. As a result of the analysis, Core-Periphery, Centralization and Reciprocity have significant effects on the duration time and the number of each comment, therefore those significant values representing online structure will give an implication to manage, to promote the online community, to forecast its evolution path and to build critical policies.

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References

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