• Title/Summary/Keyword: color-preference

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A Study on the Color Preference and the Personal Color of University Students (대학생의 선호색과 자신의 이미지색에 관한 연구)

  • Jung, Mi-Ran;An, Ok-Hee
    • Proceedings of the Korean Institute of IIIuminating and Electrical Installation Engineers Conference
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    • 2005.05a
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    • pp.163-166
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    • 2005
  • Colors are in the inseparable relation ia the all parts of human life. The color influences not only our psychological and physiological aspects, but also our way of behavior. The purpose of this study was to investigate the color preference and the personal color of 100 university students. As results of researching current university students color preference when we compare it with pre-studied results, it shows some differences. In pre-studied, the blue and black marked high degree, but for recent students, it has appeared that warm color is highly preferred. Also warm color has shown as the personal color. There were significant differences in the relation between the blood type and color preference. It appears that the blood type A and B were preferred to cold color while the blood type of B and AB were preferred to warm color.

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A Study on Adult Men′s Color-Preference and Color Interest in Clothing -Focusing on Age, personality and Skin Color- (성인남성의 의복색채선호와 색채관심에 관한 연구 -연령, 성격, 피부색을 중심으로-)

  • 류숙희;김보연
    • The Research Journal of the Costume Culture
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    • v.9 no.2
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    • pp.308-318
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    • 2001
  • The purpose of this study is to investigate the clothing interest, the preference for clothing color, in men of their 20s and 30's. The data were obtained from questionnaires completed by 546 men in their 20's and 30s. The SPSS package was used for data analysis which includs factor analysis, t-test, x²-test, Scheffe test, and Cronbach's α to measure the reliability. This study shows the following results. 1. The interest for clothing color was related to individual factors. (age, marriage status, personality). 2. men in their 20's and 30's preferred neutral color, blue, yellow. 3. Men in their 20s and 30s liked monochromatic match in clothing color. 4. The preference for clothing color were appeared to be influenced by the age, personality, skin color.

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Effect of Temperature on Color and Color-Preference of Industry -Produced Kochujang during Storage (저장 온도가 공장산 고추장의 변색 및 기호도에 미치는 영향)

  • 김정옥;이규한
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.23 no.4
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    • pp.641-646
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    • 1994
  • changes in HMF content, capsanthin content, Hunter tirstimulus values, color-preference, and pruchasing intent were investigated during storage of industry-produced kochujang packed with polyethylene and nylon complex film at 13, 27 and 37$^{\circ}C$. HMF content, which was very low at initial , did not showed significant increase during storage at 13$^{\circ}C$ for 180 days, but the accumulation of HMF was accelerated by higher temperature. Capsanthin content decreased more rapidly at higher temperature . L values decreased up to 60 days of storage and the storage temperature had little influence on the rate . But, after 60 days, L value decreased more slowly at 13 than at 27 and 37$^{\circ}C$ , a and b values showed linear decrease at 37$^{\circ}C$, but increase in a and b values at 13 and 27 $^{\circ}C$ during early storage was followed by decrease. ΔE decreased more rapidly at higher temperature . Color-preference and purchasing-intent for kochujang decreased during storage at 27 and 37 $^{\circ}C$, but did not show significant changes during storage at 13 $^{\circ}C$ for 180 days. L, and ΔE values of kochujang stored at 37 and 27Δ showed positive correlation with color-preference, but Hunter tristimulus values of Kochujang stored at 13$^{\circ}C$ did not show not any significant correlation with color preference.

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A Study on Color Preference of Women's Wear - by the Method Street Color Research - (성인 여성의 연령에 따른 복식색채 선호에 대한 연구 - Street Color Research를 중심으로 -)

  • Cho Jung-Mee
    • Journal of the Korean Home Economics Association
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    • v.37 no.12 s.142
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    • pp.1-11
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    • 1999
  • The purpose of this study is to investigate the color preference of women living in Seoul, to provide materials which is useful for setting up the color plan for a better costume, and to suggest new information in the apparel study. This study is done on the basis of color preference only by age and the range of this study restricted on womens' clothes. The subjects of this research are 1,100 young adult women and 1,244 elderly women photographed in the street. The data are analyzed by frequency and percentage. The results of this study are as follows ; The preference of chromatic color and achromatic color, tint and tone, pattern of textiles are different mainly by age. 1. Elderly women prefer achromatic colors to chromatic colors. The most preferred achromatic color is black, especially elderly women prefer black. 2. Analysis of tint shows that blue, red and yellow red are commonly preferred by women. Especially blue is preferred by young women : red and yellow red are preferred by elderly women. 3. Analysis of tone shows that vivid, pale, dark tones are commonly preferred by women. Especially vivid tone is preferred by elderly women, while pale tone is preferred by young women 4. Analysis of pattern of textiles shows at, pattern textiles are preferred by elderly women rather than by young women. The most preferred pattern for elderly women is a flower pattern, and for young women a stripe pattern.

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The Effects of VMD Components on Consumers' Store Image and Preference - focused on interior color and product volume of clothing shop- (VMD 구성요소가 점포이미지와 선호도에 미치는 영향 -의류매장의 실내색상과 상품수량을 중심으로-)

  • Lee, Mi-Sook
    • Korean Journal of Human Ecology
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    • v.18 no.1
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    • pp.247-257
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    • 2009
  • The purpose of this study was to examine the effects of interior color and product volume of clothing shop on consumer's store image and preference for a clothing shop. The research methodology was a survey questionnaire and the subjects were 516 university students in Daejeon, Korea. The measuring instruments were stimuli and self-administrated questionnaire. The stimuli were 7 pictures of clothing shop including interior color and product volume variables, and the self-administrated questionnaire consisted of semantic differential scales for store image, store preference, and subject's demographic attribution. The data were analyzed by t-test, ANOVA, MANOVA, Duncan's multiple range test, based on SPSS program The results were as follows: first, in clothing shop's interior colors affecting store image and preference for clothing shop, white color gave a casual, sophisticated, characteristic, and attractive image to the shops, and brown color gave an elegant, sophisticated image, while black color gave a sophisticated, uncomfortable image, and gray color gave a less positive image to them than other colors. Subjects preferred white, brown, and black color in the order. Second, clothing shop's products volume also affected consumers' store image and preference. Its small volume gave a more sophisticated, elegant image than other volume levels, and subjects preferred small and medium volume of clothing products to their large volume. Third, the effects of shop's interior color and clothes' product volume on store image were different depending on subject's sex. The results revealed that clothing shop's interior color and product volume are important VMD components affecting consumer's store image and preference, and consumer's sex has to be considered to understand the effects of VMD components on clothing shop image.

A Study on the Color use and Preference in Office Storage Furniture (사무용 수납가구의 색사용 및 선호에 관한 연구)

  • Shin, Hwa-Kyoung;Ha, Sook-Nyung
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2005.05a
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    • pp.243-246
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    • 2005
  • As seen in constant reference to our modern are as the 'Information Age', our daily lives are flooded with a variety of information. Under such circumstance, efficient management and distribution of information are increasingly needed. When it comes to office environment, the role of furniture is very important because furniture must be placed in the office and it also serves as an essential component to improve work efficiency. As the importance of furniture increases, office furniture reflects diverse needs. That is to say, office furniture is used to partition space while reflecting mental and emotional state of workers in the office. At this backdrop, it can be perceived that office goes beyond a place where work is done. In order to contemplate how office and office furniture enhance work efficiency and create pleasant, delightful office environment, the study in this paper identified and examined overall color images of office, and color use and color preference in office furniture. The purposes of this study were: 1) to identify the use of and preference for color images of office 2) to analyze the color images of office furniture and understand its color use and color preference; 3) to understand the color use and color preference in office storage furniture.

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A Study of Clothing Design Preference & Satisfaction with the Fit of Ready-to-Wear Clothing for Older Men (노년기 남성의 의복디자인 선호도 및 치수적합에 대한 만족도에 관한 연구)

  • 서미아;이선희
    • The Research Journal of the Costume Culture
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    • v.8 no.6
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    • pp.864-870
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    • 2000
  • The purpose of this study were to investigate clothing design preference (style, color, fabric print, kinds of fabrics) & satisfaction with the fit of ready-to-wear clothing for older Men. For this study, the questionnaires were administered to 650 older men in seoul from June to August, 1998. Employing a sample of 504 data were analyzed by mean, frequency and percent. With respect to clothing design preference, they prefer suit the style of outdoor clothing on going-out. On distinguish clothing into formal wear & casual wear, the color preference due to seasons has difference in spring clothing. Regarding the degree of fabric pattern preference, nonpattern single color fabric has occupied in formal wear, pattern in casual wear. Regarding the degree of fabric preference, they take a serious view of shape preservation in formal wear, utility (washing, sweat absorption) in causal wear. Suit has the lowest satisfaction in the fit of ready-to-wear clothing. Sleeve length the lowest in the degree of satisfaction for each part.

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Effects of Color Properties and Subjective Sensation on the Preference for Cotton Denim Fabrics (면 데님소재의 색채 특성과 주관적 감각이 선호도에 미치는 영향)

  • Kim, Yeowon;Meng, Yu;Choi, Jongmyoung
    • Science of Emotion and Sensibility
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    • v.20 no.4
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    • pp.55-64
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    • 2017
  • This study was performed to help the denim fabric planning which reflects the sensibility preference of university students. Objective characteristics, like color properties and mechanical properties, in 8 denim fabrics (5 cotton 100% fabrics and 3 cotton/polyurethane blended fabrics) were evaluated. And the color preference, subjective sensation and tactile preference of denim fabrics were investigated among the university students. The effect of color preference and tactile preference of denim fabrics on the purchase preference of denim slacks was also examined. Color preference of denim fabrics showed a significant difference according to the kind of denim fabrics. University students preferred purple blue denim fabrics that was measured low $-b^*$ value and low $C^*$ value among the color properties of denim fabrics. Among the mechanical properties of denim fabrics, surface property like MMD, MIU and SMD as well as shear property like 2HG5 were important elements affecting subjective sensation. While, tactile preferences showed a significant difference according to the fabrics. The tactile preferences of cotton/polyurethane blended denim fabrics was highly preferred, and that of heavy 100% cotton denim fabric was lowly preferred. And the subjective sensation affecting tactile preferences were in order of smoothness, softness, lightness. It is concluded that the color preference and tactile preference influenced upon the purchase preference of denim slacks, and color preference had a bigger effect upon the purchase preference.

The Analysis of Fatigueness and Preference for Three Appearance Attributes of LED Light Color (LED 광색의 삼속성에 따른 피로도와 선호도 분석)

  • Baek, Chang-Hwan;Kim, Youn-Jin;Kim, Hong-Suk;Park, Seung-Ok
    • Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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    • v.25 no.1
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    • pp.18-29
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    • 2011
  • Light emitting diode(LED) technology has been increasingly developed and larger color gamut by LED illuminations can be reproduced; therefore more efficient LED lighting design can be accomplished under a consideration of color emotion. Fifty-two LED colors which are uniformly distributed on the uniform chromaticity space are evaluated in terms of fatigueness and preference and their relation to three color-appearance attributes(lightness, chroma and hue) are investigated. As a result, 23 human observers likely to prefer and feel comfortable, when lightness of a given LED color stimulus increases as well as its chroma decreases. The highest fatigueness score is observed in red color series and the most preferred LED color is found in green color series. In addition, fatigueness and preference show a strong negative linear relation and their Pearson correlation is higher than -0.8.

A Study on the Color Planning of the Community Center (구민회관의 실내 색채계획에 관한 연구)

  • 김명선;주서령
    • Korean Institute of Interior Design Journal
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    • no.41
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    • pp.226-235
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    • 2003
  • The importance of the community centers has been increased throughout the decade. With the interest on the centers, the quality of the architectural design of the centers have been much improved. But the importance of the interior design and color' design of the centers have been ignored. It is quite sure that the quality of the interior design impact on the satisfaction degree of the users. And color is the important element which can control the quality of the interior design economically. This study surveyed the three community centers in Seoul to investigate the status of the color usages. And to consider the user's need, and preference in color design, this study performs the questionnaire about the color image and color pallette preference of the users and interior design professionals. Mainly highly bright and low chromatic YR colors were used, giving rigid and monotonous atmosphere. The most preferred color image were warm, bright and secondly friendly, simple, soft, open. And the preference for pallette were various but we can find the difference of color preference and color combination type according to the user's group. As a result, This study proposes the basic guidelines for color design, such as ideal color Image and color and color combination type and color pallette. This proposals can be applied as a basic guideline for color design of the community centers.