• Archives of design research
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• v.19 no.3 s.65
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• pp.155-166
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• 2006

Color selection plays a vitally important role in creating impressions of individuals or companies. This is largely because colors have sensibility aspects, which relate, in part, to images and, in part, to associations. Based on theories of color harmony and sensibility ergonomics, we have developed quantitative and systematic metrics for color images. In this paper, we suggest a color coordinate system that supports color analysis and color harmony functions using color images, which can be captured by corresponding adjectival words. We focus on a prototype system for graphical logo design to exemplify our concepts. The system can be applied to a wide variety of design domains.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2011.05a
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• pp.79-80
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• 2011

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2004.11a
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• pp.45-45
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• 2004

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2012.05a
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• pp.126-127
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• 2012

• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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• v.28 no.4
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• pp.9-15
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• 2014

An experiment was carried out to evaluate the emotion and sensibility evoked from the different color temperatures(CCT) of electrodeless HID (ELHID) lamp. For this purpose, three ELHID lamps and a metal halide lamp were used as the experimental light sources and thirty Korean adjectives related to the lighting affectiveness were selected for the evaluation. The results showed that ELHID lamps induced different sensibilities according to their color temperature. In particular, 6500 K ELHID was similar to metal halide which has the CCT of 5600 K in the evaluation. Based on the results, we suggested some Korean adjectives and their corresponding English ones which are thought to be suitable for the verbal descriptions of ELHID lamps.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.22 no.50
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• pp.151-160
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• 1999

The relationship between the product design and product image can be defined using human sensibility. If there is a way to grasp the product value or product design that people want most, it could be possible to make and sell user-oriented products. In human sensibility ergonomics, the categories of design factor can be broken into shape and color of the design. Although, the color is the major factor of the design, however, texture were is also an important factor for the shape. In this study, wall-papers that have various shapes of texture were used for the experiment. The purpose of this study was to conduct a sensibility estimation experiment for the product image, and to estimate the parameters of various textures for creating new textures that could be more suitable for human sensibility.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2009.11a
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• pp.54-57
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• 2009

This study was aimed to investigate the effects of visual texture on color emotion and to establish prediction models for color emotion by both physical color properties and visual texture characteristics. A variety of fabrics were printed by digital printer according to hue and tone combinations. Subjective sensation was evaluated in terms of visual texture for fabrics printed in gray whereas color emotion for those in chromatically printed. As results, fabric clusters by visual texture showed significant differences in color emotion factors and the differences were clearer for grayish tone fabrics. Prediction models for color emotion factors by both physical color properties and visual texture clusters were proposed as for all fabrics and grayish ones, respectively.

• Fashion & Textile Research Journal
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• v.15 no.4
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• pp.642-648
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• 2013

This study investigates the changes inconsumer sensibility and product preferences according to theirecofriendly productperceptions. Stimulants (released by three companies of sport casual brands)include three shirts made of recycled polyester and three made of organic cotton. A surveymethod was used to respond to the emotion and image while watching the presented pictures of the clothes. The change in the reactions was analyzed before and after the presentation of eco-friendliness information. The questionnaire consists of sensibility adjectives, open-ended questions about the associated image of eco-friendliness, color attractiveness, product favorability, price satisfaction, and reasons for an eco-friendly productpurchase. The survey was conducted on 200adult male and female participants. Two factors ('eco' and 'design')were identifiedthrough the factor analysis of image adjectives. There was a statistically significant increase in the evaluation of sensibility, color attractiveness, product favorability, and price satisfactiondue to the re-evaluation of the same products after consumers recognized the eco-friendly information of apparel products. When consumers recognize products aseco-friendly, they evaluate the products more positively than before. The result of the analysis of the increases by textile materials shows no significant difference in the sensibility changes depending on the materials. However, with regard to 'eco', the increase of sensibility change for organic cotton products was larger than for recycled polyester products.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2003.05a
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• pp.51-54
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• 2003

제품의 LIFE CYCLE이 짧아지고 있는 추세에 이미 출시된 제품에서 칼라 변경만을 통해 신제품과 같은 효과를 볼 수 있는데 칼라변경은 기능추가나 금형 수정에 비해 상대적으로 비용이 적게 들어가기 때문에 그 효용성은 더욱 크다고 할 수 있다. 본 연구는 현재 판매되고 있는 A사의 가습기를 Trend 분석을 통해 칼라와 그래픽 요소의 변경만으로 신 제품화하여 가습기 칼라 변경에 대한 경쟁력을 높이기 위한 디자인 사례연구이다.

• Korean Journal of Human Ecology
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• v.13 no.6
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• pp.997-1005
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• 2004

The purpose of this research is to measure the sensibility and preference of American consumers for domestically-manufactured cotton fabrics through 7-points scale questionnaires and the 4-dimensions and 8-axes system. The key words included such images as masculine-feminine, new-old, casual-classic, and ambiguous-orderly. The images of cotton fabrics were classified through a cluster analysis. This research also included an investigation of relationship between sensibilities for cotton fabrics and their physical characteristics. The sensibilities of cotton fabrics were classified into 4 groups: 'feminine sensibility,' 'masculine sensibility,' 'new sensibility,' and 'casual sensibility.' This result represents that American consumers' sensibility is simpler than Koreans'. The order of preference was 'feminine sensibility', 'masculine sensibility', 'new sensibility', and 'casual sensibility.' The sensibilities of cotton fabrics were explained significantly by stiffness, weight, weft density, value, and chroma. Specifically, those were more influenced by color characteristics such as value, chroma, and hue than by physical characteristics. We should be able to tell a difference in the reaction of a trading country's consumers and domestic consumers to domestically-manufactured cotton fabrics through comparing this research with the previous work(Shin & Lee, 2002). Additionally, we will be able to establish a basic strategy for successfully advancing Korean fabrics into the American domestic textile industry. In this way we can expect to increase the competitive power of our domestic clothes brands.