• Journal of the East Asian Society of Dietary Life
• /
• v.7 no.1
• /
• pp.12-135
• /
• 1997

Color(and appearance)is one of the most important visual attributes in food. The favorite color of food is depend on the nation and its culture. Unfortunately the word on color ash superseded appearance as the description of the total visual perception of food. The optical properties are color, gloss, translucency, the uniformity of these attributes over the surface of the product, and the appearance boundary condition visual flavor. The major purpose of this lecture is to stress the importance of color and gloss on the basis of sensory evaluation for vegetables and these cooking process. These points are as follows: 1. Color and palatability Principle of cooking ; five tastes and five colors 2. Pigments and colorimeter Plant pigments ; Chlorophyll, Carotinoid, Anthocyan Optical properties and colorimeter Correlating instrumental and pigments data 3. Color, gloss of vegetables Effect of color and gloss on several cooking treatments 4. The importance of color of foods to the food industry and consumer

• The Research Journal of the Costume Culture
• /
• v.20 no.2
• /
• pp.144-153
• /
• 2012

This study performed a simultaneous sensory evaluation and color measurement, targeting 136 female university students who live in the Dae-Jeon region. the study measured participants'facial coloration under the condition of available light between 11 AM and 3 PM from Spring (May) to Autumn (October) in 2009. For statistical analysis, descriptive statistics, a member variate analysis, and discriminant analysis were executed using SPSS version 18.0 of the statistics program. The results of this study are as follows. First, as a result of the sensory evaluation, the blue undertone well matched to face type was dominantly distributed among the female university student participants. Second, the forehead showed a type of yellowish coloration and was relatively dark to cheeks. However the cheek displayed a reddish coloration and was relatively bright compared to the forehead from an evaluation of a cheek and forehead color measurement. Third, due to the investigation the of facial coloration variable, a yellowish and reddish chromaticity on the cheek were evident as a variable of facial coloration, which has an influence on the classification of the types of facial color. As a result of the induced discriminant through these two color variables, the yellowish chromaticity appeared as a color variable to have a greater influence than the reddish chromaticity on the cheek.

• The Korean Journal of Franchise Management
• /
• v.15 no.3
• /
• pp.17-25
• /
• 2024

Purpose: Color induces psychological responses in consumers, and the importance of color in marketing strategies is continuously emphasized. In particular, color can significantly influence consumers' purchasing decisions, even for food products. In this context, this study aims to examine the role of color naming in affecting consumers' product evaluations and purchase intentions for food products, with a focus on how the times of consumption acts as a moderating variable. Research design, data and methodology: This study designed the experiment using the Qualtrics program and recruited a total of 206 participants residing in the Eastern United States through the Amazon Mechanical Turk. Result: The experimental results showed that the ambiguity of color naming had different effects on consumer product evaluation and purchase intention depending on the times of consumption. Specifically, during the daytime, ambiguous color naming led to more positive evaluations and higher purchase intentions for the product, whereas these effects diminished during the nighttime. Conclusions: Considering the time of consumption in marketing strategies is essential for applying color naming effectively.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.38 no.3
• /
• pp.347-354
• /
• 2014

The color appearance of a yarn-dyed woven fabric depends on the color of the yarn as well as on the weave structure. Predicting the final color appearance or formulating the recipe is a difficult task, considering the interference of colored yarns and structure variations. In a modern fabric design process, the intended color appearance is attained through a digital color methodology based on numerous color data and color mixing recipes (i.e., color prediction models, accumulated in CAD systems). For successful color reproduction, accurate color prediction models should be devised and equipped for the systems. In this study, the final colors of yarn-dyed woven fabrics were predicted using six geometric-color mixing models (i.e., simple K/S model, log K/S model, D-G model, S-N model, modified S-N model, and W-O model). The color differences between the measured and the predicted colors were calculated to evaluate the accuracy of various color models used for different weave structures. The log K/S model, D-G model, and W-O model were found to be more accurate in color prediction of the woven fabrics used. Among these three models, the W-O model was found to be the best one as it gave the least color difference between the measured and the predicted colors.

• Journal of the Korean Home Economics Association
• /
• v.33 no.2
• /
• pp.168-180
• /
• 1995

The purpose of present study was to examine how each clothes colors on the basis of 5YR 7/3 face color affect clothes colors images as follows : (1) what general consciousness of clothes colors in, (2) how the impression of the harmony of 5YR 7/3 face color and clothes colors is, (3) when we divide clothes colors according to the property of colors- chromatic color and achromatic color, cool color.neutral color.warm color, in tone, in color colume- if there is the difference of visual evaluation, (4) image analysis of 45 clothes colors with the view of each kind of adjectives. The result of this study is as the following: 1. As a result of the analysis of general consciousness on clothes colors, when subjects chose clothes, they most considered colors and they also considered their face colors. They would choose the color of clothes, which were becoming to their having clothes colors or their face colors when they bought clothes. 2. The impressions of coordination of 5YR 7/3 face color and clothes colors consisted of three dimensions - evaluation, activity and harmony. 3. It was known that as a result of the analysis of visual evalutional differences according to dividing the clothes colors by property of colors, there were such notable differences that they might effect the coordination images of face color and clothes colors differently. 4. After arranging 45 clothes colors on the graphs in 17 adjectives, gethering them thogether in each dimension and as the result of the analysis in the evaluation dimension, estimation of yellow, light green column were low and that of achromatic colors were high. That is, it was known that the evalution dimension was concerned with hue of the color properties. In activity dimension, there were different image according to each adjectives. That is, it was known that the evalution dimension was concerned with hue of the color properties. In activity dimension, there were different image according to each adjectives. That is, it was known that the activity demension was concerned with value and chroma of the color properties. In harmony dimension, achromatic columm was high and yellow, green yellow, vivid green columm were low in harmony. That is, it was known that the harmony demension was concerned with hue of the color properties.

• Journal of the Korea Furniture Society
• /
• v.26 no.3
• /
• pp.262-266
• /
• 2015

This study was carried out to analyze the surface color change according to the weathering time. The surface color of material was one of evaluation indexes in exposure experiment. For the purpose, accelerated weathering test was performed with wood. The weathering time level was composed with 0, 500, 1000, 1500 and 2000 hours and color difference was estimated with the color difference meter. The surface color was changed to 500 hours that lightness and redness were decreased and yellowness was increased. However it did not changed after 500 hours. It means that the surface color could be the evaluation index of deterioration of the wood but it means very little after certain time.

• Journal of the Optical Society of Korea
• /
• v.19 no.6
• /
• pp.649-657
• /
• 2015

We present a surface color measurement including quantities of surface color, methods, and uncertainty evaluation. Based on a relation between spectral reflectance and surface color, we study how an uncertainty of spectral reflectance propagates to surface color. In analyzing the uncertainty propagation, we divide the uncertainty into uncorrelated components, fully correlated components, and correlated components with spectrally varying correlations. As an experimental example, we perform spectro-reflectometric measurements for ceramic color plates. With measured spectral reflectance and its uncertainty evaluation, we determine surface color and analyze uncertainties of the ceramic color plates.

• Journal of the Korean Home Economics Association
• /
• v.30 no.4
• /
• pp.167-182
• /
• 1992

The purpose of the study was to determine if an abstract color palette was representative of a color scheme of interior environment by which the meaning of colcor could be determined. An abstract color palette was developed by the researchers to show contrast, overlapping, and adjacencies as they might actually appear in an interior environment. Six pictures and six color palettes were used to test the meaning of color. The questionnaire consisted of 21 words to describe the color of interior environment. The sample consisted of 73 undergraduate students of varied majors. A factor analysis was used to identify the structure of color meaning. Five factors; emotional factor, factor of unity, spatial quality factor, factor of complexity, and social evaluation factor were identified. A t-test was used to analyze the difference in responses to the descriptor words for the pictures and palettes. It was found that in 14 of 21 descriptor, there was no significant difference between evaluation of color meaning for the pictures and palettes in 50% or more of the cases.

• Science of Emotion and Sensibility
• /
• v.4 no.2
• /
• pp.57-62
• /
• 2001

In the car design process, Interior color scheme is one of the important factors that determined consumer's emotional evaluation with a car styling. The systematic research on the car interior color planning may be not achieved in spite of its importance because it is difficult to simulate color scheme before deciding final prototype. The various alternative of color scheme can be simulated and evaluated in early stage of car design process based on upgraded performance of computer hardware and advance41 co-work system. This study proposed a color coordinate support system for car interior color design to support designer based on emotional scale of color image. Color coordinate support system have four kinds of module, that is, the information acquisition module for gathering user's emotional data, the evaluation module for analyzing relation of color impressions and color attributes, the simulation module for supporting color coordinate design, and the evaluation support module for testing final color alternatives.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
• /
• 1998.04a
• /
• pp.141-146
• /
• 1998

This study investigated the evaluation method for the users' color preference of CRT monitors. And also the users' preference of the colors displayed on CRT monitor using the park's color reproduction system was evaluated. Subjects conducted a series of psychophysical experiments to compare the colors displayed on a CRT monitor using the park's system to the colors without the system, Three evaluation methods were investigated: comparing one colors of same hue with diverse luminance and saturation. the results showed that subjects preferred the colors reproduced using the park's system, and thd evaluation methods significantly affected thd color preference.