• 한국의류학회지
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• 제28권2호
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• pp.224-234
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• 2004

This paper is an exploratory research to identify the structural model suitable for the fashion brand attitude effect process of VMD structural elements. Under the circumstances of severe competitiveness in price-conscious casual brand, we intended to find measurement model of VMD effect to establish plausible brand specific VMD strategy. Since VMD is regarded as one of marketing stimuli like advertising, we introduced Mackenzie, Lutz, and Belch(1986)＇s advertising effect measurement model for the analysis. For the study, VMD structural elements were composed of controllable visual factors from store environment at the aspect of marketing strategy. As a result, the reciprocal mediation hypothesis model shows the best fit for the VMD stimuli. That is, under the cognition of interaction between VMD attitude and brand attitude, strategy must be considered to strengthen the attitude relation between VMD and brand. The second fit model was the dual mediation model which was adopted from Petty and Cacioppo＇s ELM. According to this, when you make use of VMD strategy, it is needed to consider both of affective and cognitive factors of VMD.

• 수산해양교육연구
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• 제28권5호
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• pp.1492-1507
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• 2016

The purpose of this study was to analyze elementary students' perception on science classes using abductive strategies. The participants were composed of 21 students(10 boys, 11 girls) from K Elementary School in Busan Metropolitan City. They were asked for questionnaires developed by researchers after 20 times of reframed science lessons using abductive strategies. The results were as follows. First, the science classes using abductive strategies were effective to improve students' interest(ave.=4.19) on science. Second, the analysis results on questionnaires asking utility of the classes showed the students' positive reactions to science lessons using abductive strategies. It was thought that the classes had a positive effect on all components of utility, i.e., overall science(4.48), generating hypothesis(4.19), conceptual understanding(4.19), and meta-cognition(3.76). Third, students perceived positively improvement on the science classes. The components of improvement, i.e., creativity(4.19), concentration(4.29), transfer(3.76), comprehension(4.29) were perceived positively by students. Fourth, students' satisfaction on the sciences classes showed ave.=3.71. Last, students expressed satisfaction on the science classes using abductive strategies and experienced a change of thinking about attitude toward science.

• 한국산학기술학회논문지
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• 제21권8호
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• pp.87-97
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• 2020

본 연구는 노인허약의 유의미한 부정적 결과요인들을 검증해 그 인과적 관계를 실증하는 데 연구 목적을 두었다. 이를 검증하기 위해 본 연구는 전국노인실태조사 자료 중 2017년도 조사 자료를 활용하되 본 연구에서 설정한 가설 검증에 필요한 9개 변수만을 추출해서 활용하였다. 가설 검증 결과를 요약하면 다음과 같다. 6가지의 허약요인의 하위 변수들을 위계적 회귀분석에 투입해 부정적 결과요인의 하위 변수인 일상생활활동 장애, 도구적 일상생활활동 장애, 의료서비스 이용에의 영향관계에 대한 실증 결과 일상생활활동 장애에 미치는 영향 실증 결과에서는 최종 모형에서 신체활동, 감정 조절, 사회적 지지가 유의한 영향변수로 검증되었고 도구적 일상생활활동 장애에 미치는 영향 실증 결과에서는 최종 모형에서 신체활동, 감각기능, 인지력, 감정 조절, 사회적 지지가 유의한 영향변수로 검증되었으며 의료서비스 이용에 미치는 영향 실증 결과에서는 최종 모형에서 영양, 신체활동, 감각기능, 감정 조절, 사회적 지지가 유의한 영향변수로 검증되었다. 본 연구의 가설 검증 결과에 기초할 때 장애나 의료서비스 이용과 같은 부정적 결과에 영향을 미치는 노인허약요인을 구체적으로 식별해 그에 상응하는 개별화된 건강관리프로그램의 개발 및 실행이 필요하다.

• 한국조경학회지
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• 제45권3호
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• pp.21-29
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• 2017

본 연구는 근린공원 이용자의 장소애착 연구의 일환으로 시도되었다. Scannell and Gifford의 3요소로 구성된 장소애착의 영향모델인 People-Place-Process(PPP) 이론을 바탕으로, 사람, 장소, 인지, 감정 그리고 행위의 5가지 독립변수로 설정한 장소애착 가설모형을 구성하였다. 본 연구는 중국 운남성 곤명시에 위치한 18개의 근린공원과 한국 대전광역시에 위치한 5개 근린공원, 총 23개 근린공원의 이용자를 조사 대상으로 삼았다. 근린공원을 방문한 이용자들을 대상으로 응답자가 직접 기입하는 자기기입형 설문지법을 이용하여 총 1,645개의 유효 표본을 실증분석에 사용하였다. 확인요인분석을 통하여 각 요소의 구성검증결과를 나타냈다. 사람, 장소, 인지, 감정, 행위와 장소애착 6가지 요소의 구성관측변수(대전 30개, 곤명 19개) 신뢰도는 모두 0.7이상이며, 이 데이터를 본 연구에 적용하였다. 가설 검증결과는 근린공원의 장소조건으로 보면 편안한 환경, 즐거움을 느낄 수 있는 도로, 편리한 시설의 합당한 위치 등 모든 것이 사람들의 재방문율을 증가시켰다. 근린공원 관리의 관점에서 보면, 방문객을 증가시키기 위해서 즉, 공원의 인지도를 높이기 위해서는 다양한 행사와 모임을 많이 개최하거나, 공원의 특색에 따라 각종 전시회를 개최하여 공원의 인지도를 극대화 할 수 있다. 공원 방문객의 심리적 관점에서 보면, 우선 공원 시설 및 환경이 방문객에게 생리상의 편안함을 제공해야 하며, 심리상의 치료 역시 제공해야 한다. 양국에 공통으로 존재하는 애착 구조를 종합해 보면, 근린공원 방문객의 장소애착을 향상시키기 위해서는 정기적으로 방문객의 피드백을 수집하여 개선시 반영하여야 근린공원의 장소애착이 지속적으로 발전될 수 있을 것이다.

• 대한간호
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• 제28권3호
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• pp.68-82
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• 1989

This study was a quasi-experimental research study to test the characteristics of temperature regulation according to sponge bath methods of cold application. Thirteen volunteers were selected from among nursing college students according to an established criteria using a purposive sampling technique. Four different cold application methods were used: $\circled1$ tepid water sponge bath at $28^{\circ}C$, $\circled2$ 20% alcohol sponge bath at $28^{\circ}C$, $\circled3$ 40% alcohol sponge bath at $28^{\circ}C$ and $\circled4$ tepid water sponge bath at 28$^{\circ}$C plus an ice bag to the head. Changes in rectal temperature, mean skin temperature, mean body temperature, heat content change and thermal discomfort during the cold application were measured at 5 minute intervals over a 120 minute period. The data collection period was from Dec. 20, 1988 to Feb. 3, 1989. The data were analyzed using descriptive statistics, simple regression, ANOVA, Duncan's multiple range test and Pearson correlation coefficient using the SPSS-X Program. The results of the study are summarized as follows. Five general hypothesis were tested. Hypothesis 1 that "Change in heat content will be decreased for each cold application method according to the cold application time" was rejected. (tepid water sponge bath: after 10 minutes of cold application, 20% alcohol sponge bath: after 25 minutes of cold application: 40% alcohol sponge bath: after 45 minutes of cold application, tepid water sponge bath plus an ice bag to the head: after 80 minutes of cold application) Hypothesis 2 that "Thermal discomfort will be changed for each cold application method according to the cold application time" was rejected after 5minutes of cold application. Hypothesis 3 that "Change in heat content will differ among the cold application methods" was accepted except 0~5, 0~10, 0~65, 0~105 and 0~120 minute. This difference showed significance only between sponge bath methods and tepid water sponge bath plus an ice bag to the head. Hypothesis 4 that "Thermal discomfort will differ among the cold application methods" was accepted at 15, 20, 35, 45, 75, 80, 90, 95, 100, 105, 110, 115 and 120 minute of cold application time. This difference showed significance only between sponge bath methods and tepid water sponge bath plus an ice bag to the head. Hypothesis 5 that "The higher the change in heat content, the higher the thermal discomfort during the cold application time" was accepted for between 10~60 and 75 minute of cold application. In conclusion, this study showed that in sponge bath at $28^{\circ}C$, 10~80 minute was a effective cold application time in the view of heat loss through the skin. Concerning the effects of evaporation and thermal discomfort, it was found that there was no difference with regard to the solutions; tepid water sponge bath; 20% alcohol sponge bath or 40% alcohol sponge bath at a $28^{\circ}C$ controlled solution temperature. So it was thought that the type of solution itself did not have a big influence on the heat loss through skin. The combined effect of sponge bath with an ice bag to the head showed a significant difference and also showed a slight increase in thermal discomfort. On the basis of this research it can be concluded that cold application, for example, an ice bag to the head during a tepid water sponge bath is a good method as it increase heat loss through conduction, although fit can also cause a slight increase in thermal discomfort. The correlation between changes in heat content and thermal discomfort were not high. So factors other than change in heat content are considered to have an effect on the cognition of thermal discomfort.

• 한국체육학회지인문사회과학편
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• 제54권2호
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• pp.299-312
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• 2015

이 연구는 태권도 경기에서 전자호구 시스템을 사용하는 선수들의 관점에서 사용자 경험과 몰입 및 만족의 관계를 파악하는 연구를 통해서 선수들의 경기력을 강화하고 전자호구 시스템을 개발하는 기업의 경영전략 개발에 기여하는데 목적이 있다. 자료 수집을 위하여 2014년 7월~10월 중 태권도 경기에 참여한 선수들에게 총 750부의 설문을 실시하였고, 그 중 652명의 유효표본을 실제 분석에 사용하였다. 자료처리는 SPSSW(Ver. 18.0)을 활용하여 인구통계학적 특성과 Cronbach's α 계수, 상관분석을 하였고, AMOS 7.0을 이용하여 확인적 요인분석과 구조방정식 모형분석, 다중집단분석을 실시하여 다음과 같은 결과를 얻었다. 첫째, 사용자 경험 중 감각적, 감성적, 인지적, 행동적, 관계적 경험은 인지적 몰입에 영향을 미치지 않는 것으로 나타났다. 둘째, 사용자 경험 중 감각적, 감성적, 관계적 경험은 행위적 몰입에 영향을 미치지 않는 것으로 나타났다. 셋째, 사용자 경험 중 인지적, 행동적 경험은 행위적 몰입에 영향을 미치는 것으로 나타났다. 넷째, 인지적, 행위적 몰입은 만족에 영향을 미치는 것으로 나타났다. 다섯째, 국내와 국외 태권도 선수 간 각 요인별 관계에 유의한 차이가 나타났다.

• 유통과학연구
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• 제11권10호
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• pp.107-116
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• 2013

Purpose - Eggs are nutritionally complete and one of the most popular natural foods. Moreover, the poultry industry is one of the important food industries. However, early industrialization of the poultry industry on its own did not lead to further development compared to other livestock industries. In this study, we investigate what factors influence consumers' behavior and how consumers' understanding of retail business affects their propensity to consume. This study is different from other studies as it analyzes how the brand names of manufacturers and distribution companies affect the purchasing characteristics or actual purchase behavior of consumers in order to suggest how these manufacturers and distribution companies can increase their competitiveness. Research design, data, methodology - This study conducted a survey of 250 randomly selected egg purchasers in discount stores from January to April 2013. Consumers' purchase tendencies were calculated through frequency analysis. This result was then utilized using cluster analysis to draw a conclusion about which purchase tendency influenced consumers buying three different brands of eggs or whether this tendency really affected consumers. As a result, the outcomes of Hypotheses 2 and 3 were not clear so we drew a conclusion with our analysis of Hypothesis 1. Results - While the outcomes of Hypotheses 2 and 3 did not clearly indicate whether purchasing tendencies affected consumers when buying eggs, our analysis of Hypothesis 1 indicated that consumers were affected by the quality of the eggs rather than exterior factors such as the brand name. Thus, we concluded that it is important to promote the excellence of the quality of the eggs. Usually firms buy eggs from farms and repackage them in order to sell them. In this sense, if consumers were aware of this egg production process, and eggs were fairly distributed to retailers, large retail PB businesses would also be able to enhance their competitiveness. Conclusions - The brand, packaging, retail outlet, and other external features influenced the purchase of eggs to a certain degree, while shelf life, grade of the eggs, cleanliness, and other intrinsic characteristics had more influence. In particular, shelf life was the most important factor influencing purchase. Consumers were influenced not only by intrinsic characteristics of the eggs but also by large-scale producers' brands. Consumers relied upon the brand despite reduced competition because they found it difficult to identify shelf life and/or cleanliness. Small businesses and/or large-scale retailers can remain competitive by maintaining the freshness and cleanliness of the eggs. Further studies need to investigate areas in which consumers' cognition of the product is poor and/or the purchase inclination with regard to less developed industries such as eggs. In this study, the greatest problem was that consumers did not consume in accordance with the current situation as consumers have preferred fresh and clean eggs for a long time compared to purchase decisions based on external brands and/or packaging.

• 디지털융복합연구
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• 제18권11호
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• pp.81-86
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• 2020

본 연구는 소비 트렌드를 선도하는 80년대 이후 출생한 젊은 층을 중심으로 소비자의 예기된 죄책감이 녹색소비의도에 미치는 영향을 지각된 효과성을 매개효과로 검증하였다. AMOS에 의한 가설점증 결과, 예기된 죄책감은 녹색소비의도와 지각된 효과성에 모두 정(+)의 영향을 미치며, 지각된 효과성은 녹색소비의도에 정(+)의 영향을 미치고, 지각된 효과성은 예기된 죄책감과 녹색소비의도 간에 부분적인 매개역할을 하는 것으로 검증되었다. 본 연구의 결과는 죄책감이라는 친사회적 특징을 지닌 부정적 정서가 녹색소비의도에 미치는 영향을 분석하여 녹색소비를 유도하기 위한 이론적 근거와 정책적 시사점을 제시하였다. 본 연구는 이론적 및 실무적으로 기여하는 바가 있음에도 불구하고 일부 한계점이 존재한다.

• 대한의용생체공학회:의공학회지
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• 제35권4호
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• pp.95-98
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• 2014

The baroreflex is one kind of homeostatic mechanisms to regulate acute blood pressure (BP) changes by controlling heartbeat interval (HBI). To quantify the effect of baroreflex, we suggested a new approach of analyzing Granger causality between systolic BP (SBP) and HBI. The index defined as baroreflex effectiveness (BRE) was generated by the hypothesis that more effectual baroreflex would be related to more effective Granger causal influence of SBP on HBI. Six obstructive sleep apnea (OSA) patients (apnea-hypopnea index, AHI ${\geq}5$ events/hr) and six normal subjects participated in the study. Their SBP and HBI during nocturnal sleep were obtained from a non-invasive continuous BP measurement device. While the BRE ($mean{\pm}SD$) of normal subjects was $47.0{\pm}4.0%$, OSA patients exhibited the BRE of $34.0{\pm}3.8%$. The impaired baroreflex function of OSA patients can be explained by the physiological mechanism associated with recurrent hypoxic episodes during sleep. Thus, the significantly lower BRE in OSA patients verified the availability of Granger causality analysis to evaluate baroreflex during sleep. Furthermore, the range of BRE obtained from normal subjects was not overlapped with that obtained from OSA patients. It suggests the potential of BRE as a new helpful tool for diagnosing OSA.

• 한국조경학회지
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• 제21권2호
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• pp.34-49
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• 1993

This research aimed to analize the cognitive intensity of valuation(C.I.V) on urban environment as a first stage of the works on evaluative urban image under the hypothesis that it could be interpreted with a correlation analysis between the C.I.V and attitude(Satisfaction of unsatisfaction Intensity) toward urban environment. As a method of a study, 118 cognitive elements were selected representing an urban environment, and each of elements was suggested to citizens of Kyungju with 7 point Likert Scale. The analysis of C.I.V was operated under the three criteria: The first, three of urban space scale(urban scale, neighborhood scale, and housing scale), the second, four elements of urban living environment(safety, amenity, healthfulness, and effectiveness), and the last, thirteen urban unit environment(housing, traffic, education, tourism, medical/health, culture, etc.). The results were as follows: C.I.V to each of 118 elements was cleary defined, showing the possibilities of being applied to a method for subjective, or cognitive evaluation on urban environment: It was revealed that citizens'C.I.V was rather higher in non-physical, qualitative elements than in physical and quantitative ones. This shows well the limitation of the objective method of evaluation of urban environment: The results of the others' studies on the image of Kyungju based on the cognitive approach, being focused on the analysis of the visual aspects of urban structure, cultural assets, historic site and tourism, were almost same as this study but it was quite different for this research to reveal well the citizens' cognition on their living environment of traffic, education, medical, etc..