• Journal of Families and Better Life
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• v.21 no.4
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• pp.41-53
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• 2003

The purpose of this study is to understand and verify the incentives as an important market environment and to help consumers use them effectively, and consequently to improve the consumer welfare. This study examined the representative incentive, the sales promotions which can effect on the consumer decision making process and current issues of them. For the purpose, a coffee specialty store was hypothesized and the subjects were 20∼30 years old, since the sales promotions can be more effective toward the younger consumers making their decisions low-involvement goods and services. The conclusions can be summarized as follows; Consumers understand the advantages and disadvantages of sales promotion very well, and use them rationally and usefully to maximize their satisfaction. the sales promotions act as incentives in the all steps of decision making processes. Generally, consumers prefer to get things at a good price, so in this survey, the discount coupons and the point accumulative membership had more effect than others. Consumers pointed out controversial issues of the sales promotions as follows: the sales promotions could bring about cost rising and unnecessary and/or impulse buying, and stir up speculative motivation. These are common serious problems in the sales promotions. The sales promotions are very useful tools in promoting sales but not fundamental in the long run. Marketers and manufacturers should keep it in mind that the best way to satisfy the consumers is to keep all things in good quality and moderate price.

• Journal of the Korean Home Economics Association
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• v.26 no.4
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• pp.15-30
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• 1988

The purpose of this study is to collect basic data which will be effective in performing nutrional education. This study was conducted at Taegu area and adjacentrural area from June to July in 1986. The completely answered questionnaires were analyzed for food habits, purchase of food, the sources of nutrition information and general characteristics of housewives of 20's to 50's. The results obtained are summarized as follows ; 1) The major food of breakfast was boiled rice (93.9%). With decreasing level of education and in rural area, the percent of boiled rice was higher. 2) The frequency of eating out with family is higher in urban area, younger age, and nuclear family. 3) The preference for eating between meals appeared in order of bread and cakes, cookies, and the others. 4) The preference for desserts appeared in order of fruits, coffee, the other, coarse tea, adlay tea, and gingseng tea. 5) The purchasing place for vegetables and fruits was market (53.5%) on the whole, but in rural area, the percent of self production was higher (63.6%). 6) With increasing age and decreasing level of education, the percent of accuracy of nutrition knowledge was lower. 7) Sources in the knowledge of nutrition appeared in order of Radio and T.V., relatives, cookbooks, newspapers and magazines, lectures in cooking school. In order to promote nutritional status of family, nutritional education for housewives must be accomplished in the first place.

• Journal of the Korean Society of Food Culture
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• v.21 no.1
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• pp.8-16
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• 2006

This study was performed by questionnaire to investigate the preference and intake frequency of Korean traditional commercial beverages. The subjects were consisted of 320 participants in Daegu and Kyungpook area. 'Chain market' scored 49.4% as purchasing place of traditional beverages. 'Tea bag' scored 31.6% as the favorite package of traditional beverages. On the reasons of drinking traditional beverage 'good for health' scored the highest with 31.3% respondents, followed by 'good smell' with 14.4%. Coffee and traditional tea were the choice of beverage after having a rich meal and on occasion of entertaining guests. The favorite foods in ordinary days were 'tea', 'alcohol', 'ice cream', 'nuts' and 'cookie'. More than thirty percent of the respondents, both male and female, raised the need of improvement in taste of traditional beverage. In the intake frequency, Korea traditional beverages obtained 1.80 points as a whole. 'Green tea' scored highest(3.40points) while 'mulberry-leaf tea' received the lowest score of 1.31 points. The preferred Korean traditional drinks were 'greed tea', 'shick hae', 'citron tea', 'misitgaru', 'maesil tea', 'rice tea' in the order. On the other hand, the preference for 'mulberry-leaf tea', 'boxthom tea', 'ginger tea', 'chrysanthemum tea' and 'omija tea' was very low. The people who are on twenties preferred 'shick hae', 'honey tea', 'citron tea', 'black tea' and 'misitgaru' more than the other generation.

• Journal of the Korean Society of Food Culture
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• v.22 no.2
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• pp.218-224
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• 2007

The purpose of this study was to measure the effects of value and satisfaction moderating the relationship between foodservice quality and behavioral intention. A total of 273 questionnaires were completed. Moderated regression analysis was used to measure the relationships between variables. Results of the study demonstrated that the analysis result for the data also indicated excellent model fit. The main effects of foodservice quality, value, and satisfaction on behavioral intention were statistically significant. The interaction effect of quality and satisfaction on behavioral intention was not statistically significant. The interaction effect of value and satisfaction on behavioral intention was not statistically significant. As expected, the interaction effect of quality and value on behavioral intention was statistically significant. Moreover, foodservice quality on behavioral intention was statistically significant at all levels of value and satisfaction, except for when value level was low, and satisfaction level was high. The results of this study indicated that restaurant marketers should attach importance to the interaction effect of service quality and customer value to understand the elements of market demand and customer loyalty.

• Environmental Mutagens and Carcinogens
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• v.26 no.3
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• pp.63-68
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• 2006

There are $10{\sim}30%$ polyphenol and $2{\sim}4%$ caffeine in green tea. Caffeine is a kind of alkaloid containing nitrogen which cause stimulation, impatience, headache, insomnia, low birth weight infant. Because of these negative effect, decaffeined beverage came out and decaffeined coffee already have a big market since 1970s. Having proving the physiologic functions of green tea, high consumption of coffee is shifting to green tea. Because of the carcinogenic effect of the organic solvents, decaffeine processing with supercritical carbon dioxide has industrialized and have an advantage in environment-friendly and minimized flavor loss. Decaffeined green tea using supercritical carbon dioxide is considered to be safe but there are not enough study, We investigated the chromosome aberration test with mammalian cell line, CHL. When the cells were treated with 5000, 2000, 1000 ${\mu}g/ml$ and compared with the negative controls, there were no significant (P>0.05) increased chromosome aberration. Same results was observed when adding S9 mixture or not. As a result, water extract of decaffeined green tea using supercritical carbon dioxide does not induce chromosome aberration.

• Environmental Mutagens and Carcinogens
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• v.26 no.4
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• pp.119-124
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• 2006

There are $10{\sim}30%$ polyphenol and $2{\sim}4%$ caffeine in green tea. Caffeine is a kind of alkaloid containing nitrogen which cause stimulation, impatience, headache, insomnia, low birth weight infant. Because of these negative effect, decaffeined beverage came out and decaffeined coffee already have a big market since 1970s. Having proving the physiologic functions of green tea, high consumption of coffee is shifting to green tea. Because of the carcinogenic effect of the organic solvents, decaffeine processing with supercritical carbon dioxide has industrialized and have an advantage in environment-friendly and minimized flavor loss. Decaffeined green tea using supercritical carbon dioxide is considered to be safe but there are not enough study. We investigated the chromosome aberration test with mammalian cell line, CHL. When the cells were treated with 5000, 2000, 1000 ${\mu}g/ml$ and compared with the negative controls, there were no significant(P>0.05) increased chromosome aberration. Same results was observed when adding S9 mixture or not. As a result, water extract of decaffeined green tea using supercritical carbon dioxide does not induce chromosome aberration.

• Current Research on Agriculture and Life Sciences
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• v.9
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• pp.71-86
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• 1991

This study has tried to illuminate a shocking phenomenon, the import liberalization of agricultural products in the aspect of Consumer consciousness. It has been applied that Table Analysis by using computer programming for instance-MINITAB, and Correlation Analysis and Multiple Regression Analysis, things like that. The results of this study are as follows; 1. Comparing domestic and imported stuffs, Comsumers came to awareness that domestic products superior to foreign's in the cases of the degree of freshness, taste and pollution damage, in the meanwhile, inferior to the cases of price and wrapping. Food self-supplyment is considered as one of the most important things of all, moreover, by most comsumers and health food and conventional food are favored by high class people. 2. Bying imported stuffs could clearly be fatal blow to our agriculture is fully recognized among consumers, what is more, there would only be doomed to our agriculture, too. 3. The most mass-purchasing imported stuffs by consumers illustrates in order; Beef, Banana, Coffee and Tabacco etc. The most significant elements why consumers buy foreign product is that the prices of them are relatively lower than those of ours. Besides, the next causes lies to non-producing stuffs and curiosity. 4. It must've been generally conceived by most consumers that Open-the-market-policy has been progressed for USA's repression and our monopolistic capital. Therefore, they demand that our market should be contained against unadviciable wave, moreover, keep paying attention to the policy how it will work to protect Korean agriculture. 5. Consumer attitude toward buying imported agricultural products is double-faced, Never-buy occupied only 24.4 % among respondents, but overwhelming respondents say non-producing stuffs can be obtained selectively. In this case, however, never-buy-movement would be backed by consumers in proportion to their educational background. 6. Various consumer minds surrounding Open-the-market-situation, in the end, has been analized econometrics through eleven variables to approach accurate fulfillments.

• Journal of the Institute of Electronics Engineers of Korea TC
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• v.41 no.10
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• pp.87-96
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• 2004

These days, it is essential that a business-class hotel provide customers with Internet service. So the most hotels have been installing facilities actively for Internet service. Businessmen also want to use Internet service level to their own office or home in hotel room. But now TV and VoD(partial) based-on CATV in hotel is supplied, and the additional network are installed for Internet service. The existing TV also must be replaced to HDTV within 2 or 3 years. The objective of this paper is to implement the next generation hotel multimedia service system using xDSL technology, VLAN mapping technology, and QoS technology. This system can provide each room in hotel with high-quality video service and Internet service simultaneously, and can also supply Internet access service using wireless LAN for the Places, such as lobby, conference room, and coffee shop in hotel. Therefore, this system can create the new market in hotel multimedia service field by connecting xDSL technology to VLAN mapping technology for charging and QoS technology for video stream transmission.

• Korean Journal of Organic Agriculture
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• v.18 no.1
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• pp.55-62
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• 2010

The study was conducted to investigate effects of different organic fertilizers on 'Niitaka' pear tree performances in a controlled greenhouse. The four 'Niitaka' pear seedling trees per treatment were grown in a greenhouse for 6 months. Each pot was filled with control, rice bran (RB), coffee bran compost (CBC), and the mixture (RCC) of RB + CBC + chitin incubated compost (CIC). Each pot was filled with 1:1:1 (v/v/v) of soil : sand : fertilizer, and control, RB, CBC, CIC, and RCC were applied as treatments. Root fresh weights and root activities were increased by all the organic fertilizers, especially by RCC. RCC treated trees had the highest tree height and thickest tree trunk, and all organic fertilized trees showed increased tree growth compared to the control. The more diseased and damaged degrees on the leaf by spider mites increased leaf falling rates on all the treatments. The reduced diseased and healthy leaves were found on RCC treated trees that had better tree performance. Also, all the organic fertilized trees seemed to prevent the occurrence of disease in the leaf. Therefore, the organic fertilizer applications could be a good strategy to obtain better tree performance and maintain healthy seedlings in the nursery market or young organic pear orchard.

• Journal of the Korean Society of Food Culture
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• v.27 no.5
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• pp.512-520
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• 2012

This study investigated the sensory characteristics of adlay tea favorably consumed by Korean consumers and analyzed the drivers behind for liking or disliking adlay tea. Six adlay tea products showing the highest market share in South Korea were selected. Sensory properties of the six products were analyzed using generic descriptive analysis. Among these, four products were further selected for consumer taste acceptance test. Sensory lexicons of adlay tea were developed by trained panelists, and the sensory characteristics of each adlay tea product were measured based on the perceived intensities of these attributes elicited from the samples. In the consumer taste acceptance test, frequent tea and coffee drinkers participated. Consumers rated the acceptance of each tea product on a 9-point hedonic scale and evaluated the reasons for liking or disliking each product based on the check-all-that-apply method. Analysis of Variance, principal component analysis, frequency analysis, and correspondence analysis were utilized for statistical analysis. Twenty sensory attributes were developed in order to characterize the six adlay tea products. The results of the descriptive analysis showed that attributes such as viscosity, black soybean flavor, goso flavor, peanut flavor, seaweed flavor, green, and presence of chunks were key factors differentiating the adlay tea products. In the consumer taste test, roasted flavor, goso flavor, peanut flavor, and presence of chunks were positive drivers for liking the adlay tea products, whereas seaweed and green flavors were negative attributes that drove consumers away.