• 한국식생활문화학회지
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• 제28권5호
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• pp.473-479
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• 2013

This study identified the brand personality of domestic take-out coffee shops and examined its effects on customer satisfaction and brand loyalty. The research subjects were college students in Busan who visited a coffee house. Overall, four major empirical results were obtained. First, five factors of brand personality were identified: "energy", "competence", "familiarity", "reliability", and "sophistication". Second, all brand personality factors had significant effects on customer satisfaction, but "familiarity" (${\beta}$=0.429) and "reliability" (${\beta}$=0.381) appeared to have the greatest effects. Third, brand personality factors had significant effects on brand loyalty, with"reliability" (${\beta}$=0.447) appearing to have the greatest effect on brand loyalty. Fourth, customer satisfaction had a significant effect on consumer brand loyalty. These results show that brand personality can be an important means of marketing differentiation in an intense competitive coffee market atmosphereto increase customer satisfaction and build brand equity.

• 한국식품영양학회지
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• 제28권3호
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• pp.422-427
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• 2015

본 연구에서는 커피전문점과 유통용 제품으로 시판되는 더치커피의 미생물 오염 실태를 조사하고, 보관온도에 따른 오염실태의 변화를 관찰하였다. 커피전문점에서 구입한 더치커피에서는 구입 당일 실험한 결과, 평균 $35.2{\pm}15.8CFU/mL$의 일반 세균수를 나타내었고, 이를 밀봉하여 실온과 냉장온도에서 5일간 보관 후 다시 실시한 실험에서는 실온에 보관 시 평균 $78.4{\pm}29.7CFU/mL$, 냉장보관 시 평균 $51.2{\pm}32.1CFU/mL$의 일반 세균수를 나타내 실온보관 시 식품위생법의 기준에 육박하는 수치를 나타내었다. 10일이 경과했을 때에는 오염의 정도가 더 크게 나타나, 실온보관 시료에서는 $98.5{\pm}58.4CFU/mL$, 냉장보관 시료에서는 $86.7{\pm}44.2CFU/mL$로 나타났다. 백화점이나 인터넷 등에서 포장판매되는 더치커피의 경우에는 초기 일반 세균수가 $39.6{\pm}20.1CFU/mL$로 커피전문점의 일반세균수와 크게 차이가 없었다. 그러나 더치시료를 5일간 보관한 후에 일반 세균수를 측정하였더니, 0일과 비교해서 별 차이를 보이지 않는 특이한 현상을 나타내었다. 이러한 현상을 냉장보관이나 실온보관한 모든 시료에서 관찰되었다. 대장균군은 커피 전문점 시료나 포장판매되는 더치커피 어떤 시료에서도 발견되지 않았다. 구입 즉시 실시한 곰팡이 실험에서 측정 대상 시료의 60% 정도에서 곰팡이가 검출되었고, 나타난 균수는 $2.6{\pm}1.7CFU/mL$였다. 이러한 곰팡이는 실온보관 시 5일 후 $2.1{\pm}1.6CFU/mL$, 10일 후 $3.0{\pm}2.4CFU/mL$로 날짜의 경과에 따라 크게 변화하지 않았으며, 냉장보관 시에도 5일 후 $3.5{\pm}2.7CFU/mL$, 10일 후에는 $3.2{\pm}2.9CFU/mL$를 나타내었다. 실온보관과 냉장보관한 더치커피의 곰팡이균수에서는 통계적으로 유의한 차이가 발견되지 않았다($p{\geq}0.05$). 인터넷 등에서 판매하는 포장판매용 더치커피에서는 $3.5{\pm}3.4CFU/mL$의 곰팡이가 발견되었는데, 총 9개 시료 중 6개 시료나 되어 높은 검출률을 보이고 있었다. 커피전문점의 결과보다 다소 높은 군집수를 보였으나, 통계적으로 유의한 차이는 나타나지 않았다. 일반적으로 음용하는 5배수로 희석하여 실온과 냉장온도에 보관하고 5일과 10일에 다시 곰팡이 실험을 실시하였더니, 커피전문점에서 구매한 더치커피의 경우와 마찬가지로 군집의 수가 크게 늘지 않고 비슷한 수를 보이고 있음이 알 수 있었다. 보관한 온도에 의한 차이도 나타나지 않았다.

• 건축사
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• 통권611호
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• pp.40-41
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• 2020

건축(建築)이 어떻게 우리의 삶을 품격 있고 풍요롭게 변화시키는지, 건축사가 이를 위해 어떤 노력을 기울이는지 전해드리기 위해 월간 건축사가 건축주를 직접 만나 그 이야기를 들려드립니다. 건축사(建築士)는 건축을 만드는데 끝나지 않고, 그 속에 담기는 우리들의 삶까지 그 집과 더불어 건축하게 됩니다. 삶을 바꾸는 공간의 힘과 우리네 소박한 삶을 품고 있는 건축, 그리고 삶을 조직(組織)하는 건축사의 건축에 대해 생각해보시기를 바랍니다.

• 한국생활과학회지
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• 제23권5호
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• pp.843-859
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• 2014

The purpose of this study is to find the differences among the clothing brands through examination of present situation about uniform design in domestic coffee houses and provide the basic materials in developing uniform designs to reflect the brand identity. For research contents and method, the overall circumstances were examined about the domestic coffee houses and their uniforms at large via literature review. Then, characteristics on their 10 uniform designs were reviewed according to item, color, pattern and accessary. The following are results. First, cardigan, cap, and necktie according to the individual brand are added with basis of shirt and apron in composition of coffeehouse's uniform. Second, in cardigan, those colors including black, navy and brown are used, reminding of the coffee. Brand logo or symbol is also presented on it, which addresses the brand image. Third, the kind of shirt consists mainly with long or short shirt blouse and long sleeve or short sleeve pique shirt. Job title or gender differentiates the shape and color. Fourth, one-piece type is commonly applied for the apron. At the same time, a short skirt is put on as well. An image expression is often found by the unique brand color also, but mostly, some dark tones like brown or black are largely used. Fifth, in cap, various kinds are worn including the cap as in the case of baseball, fedora, beret, and hunting cap. In color, black or brown color same to that of apron is common, which fails to show differentiation. Thus, consideration of color remix with application of brand symbol is thought to be an alternative to this.

• Korean Journal of Health Education and Promotion
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• 제1권1호
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• pp.1-13
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• 1999

A study has been performed on perception of citizens about the medical insects (house flies, mosquitoes, cockroaches) in Chang Won city. A total of 375 subjects (male: 180, female: 195) was surveyed in October 1997. Cockroaches were the most dislike of medical insects to the dwellers. At a residence, cockroaches were the most troubled insects although mosquitoes were the most frequently appeared insects. Also, the most troubled insects were the cockroaches at hospitals, departments, coffee shops, and bars; the mosquitoes at theaters and parks; and the house flies at restaurants in the city. The cockroaches had the highest negative opinion score as a 4.4 point of a 5.0 point. About half of the subjects had extremely suffered from the mosquitoes (52.8%) and cockroaches (51.8%). House residents controlled house flies using fly swatters (50.0%) and insecticide sprayers (38.9%), but apartment residents controlled them using the sprayers (50.8%) and fly swatters (36.5%). The mosquitoes were controlled by using the sprayers (51.6%) and mosquito coils (36.4%). The cockroaches were controlled by using toxic baits (32.9%) and the sprayers (31.5%). Only 10% of the subjects were satisfied control management against the medical insects. The subjects wanted to more effectively control against cockroaches (39.9%) and mosquitoes (37.9%).

• 한국조리학회지
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• 제16권5호
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• pp.25-36
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• 2010

본 연구는 커피전문점에 대한 고객 만족, 고객 몰입, 관계 성과(긍정적 구전 의도 및 고객 점유 증대)의 인과적 관계를 밝히고자 하였다. 먼저 고객 만족은 고객 몰입 (${\gamma}$=0.40, t=5.44, p<0.001), 긍정적 구전 의도(${\gamma}$=0.49, t=7.47, p<0.001), 고객 점유 증대(${\gamma}$=0.52, t=7.49, p<0.001) 모두에 긍정적인 영향을 미쳤으며, 고객 몰입 또한 긍정적 구전 의도(${\beta}$=0.41, t=6.52, p<0.001)와 고객 점유 증대(${\beta}$=0.26, t=3.97, p<0.001) 에 긍정적인 영향을 미치는 것으로 나타났다. 직접 효과만을 고려할 경우, 고객 만족은 고객 점유 증대에 가장 큰 영향을 미쳤으며, 고객 몰입은 긍정적 구전 의도에 가장 큰 영향을 미치는 것을 알 수 있었다. 또한, 고객 만족이 관계 성과에 미치는 직접 효과가 고객몰입이 관계 성과에 미치는 직접 효과 보다 더 크게 나타났다. 그러나 종합적인 효과를 고려할 때, 관계 성과는 고객 만족이 고객 몰입을 통한 간접효과를 포함할 때 극대화되는 것으로 나타났다. 이는 고객 몰입이 고객 만족과 관계 성과 사이에 부분적 매개역할을 하고 있음을 의미하며, 관계성과는 고객 만족과 고객 몰입이 함께 이루어질 때 극대화됨을 알 수 있었다.

• 중국학논총
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• 제72호
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• pp.179-200
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• 2021

This paper examines the current status of the Korean tea culture industry and explores ways to restore and develop Korean tea culture by referring to the responses of the neighboring countries of China. In order for the Korean tea industry and tea culture to expand, based on a strong tea industry, high-quality tea should be created to satisfy consumers' needs, health, convenience, and reasonable prices, and effective promotion and marketing should be carried out. In addition, it is necessary to reinterpret the traditional tea house and inherit the spirit of tea.

• 한국정보처리학회:학술대회논문집
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• 한국정보처리학회 2020년도 추계학술발표대회
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• pp.204-207
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• 2020

커피는 전 세계인들의 꾸준한 인기를 받고 있으며, 커피머신에 대한 관심이 증가하고 있다. 따라서 본 논문의 커피머신은 IAFC(Integrated Adaptive Fuzzy Clustering) 신경회로망을 이용하여 지도학습 및 비지도 학습으로 개인에게 최적화된 커피를 제공한다. 또한, 사용자는 어플리케이션을 통해 커피머신을 무선으로 조작할 수 있고 웹을 통한 관리자 모드로 데이터를 관리하고 학습시킬 수 있다.

• 동아시아식생활학회지
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• 제5권3호
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• pp.339-358
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• 1995

The purpose of this study was to investigate a dietary life style of university student at campus towns and the actual condition of F&B(Food and Beverage) shop. This survey about the dietary was carried out with a variety of questionares about the life style. The subjects are 364 males and 278 females university students in Pusan area. The collected data were analyzed by SPSS Package Program. The summary of the results are as follows : The most of the subjects have a meal in-cam-pus restaurant with rice during daytime. In out-campus popular restaurant is a flouryfood restaurant and the most of subject used to go the restaurant to take a meal more than once for 2~3 days. Although a half of the subjects are satisfied with the restaurant in out-campus. Some of the subjects are unsatisfied with a price of food. A taste is the most popular criteria for selecting food in the restaurant and almost of the subjects take a meal in price 2000~2500won. Cchachangmyun is the most popular with the subject in the flouryfood restaurant, coffee is popular with the subject in the coffee shop. A half of the subjects used to go a hof house to drink, and beer is the most popular liquor with them. More than a half of the subject have a drinking at least more than once for a week in the drinking shop. A half of male subjects are able to drink more than 2,ooocc beer and more than a half of female subjects are able to drink more than 500cc beer. More than a half of the subjects want to new F&B shop to got a new experience.

• 대한가정학회지
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• 제19권2호
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• pp.11-24
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• 1981

The objectives of the study were to determine 1) if energy consumption and conservation vary in clothing, food, and housing with independent variables-size of household, homemaker's age, employment, and level of education, level of living, type of house, electricity use, and all energy use, and 2) if there is a correlation among energy conservation practices in clothing, food, and housing. Questionnaires wee given to the randomly selected homemakers in Seoul in July, 1980. Data from 620 responses were analyzed by F-test (Analysis of Variance) and Correlation. The results are as follows: 1. Clothing (1) the scores of the conservation practices I clothing were generally high. /However, it was found that a) they did not practice in wearing heavy under clothes and behavior outer clothing to cope with cool room temperature in the winter, b) they did not use bleach for laundry, but they used boiling method, and c) they did not have enough knowledge on Permanent Press finish. (2) energy conservation practices in clothing were significantly related to level of living and homemakrer's level of education. a) The higher the level of living, the higher scores in the knowledge were found. b) the higher the homeakcer's level of education, the higher scores in the knowledge and ironing were obtained. 2. Food (1) The scores of the conservation practices in food were generally high. However, it was found that scientific cooking methods were not performed such as a) to use measuring spoons, cups, and timers, b) to practice a simple method in using solor energy for warming water, c) to use thermos for the hot water tea or coffee, but they boiled water whenever necessary, and b) to use the pressure cooker whenever possible. (2) Energy conservation practices in food were significantly related to homemaker's employment and type of dwellings. a) The scores of full-time homemakers (not gainfully employed) were higher than gainfully employed homemakers. b) Families in traditional Korean dwellings revealed higher scores than those in apartment or western style dwellings. 3. Housing (1) The scores of the conservation practices in housing were generally high. However, it was found that a) they did not install fans in the kitchen, bathroom, and attic in the summer, b) they did not install a humidifier for tolerating a lower room temperature in the winer, c) they did not practice to make plans for the door of the refrigerator remained open for the shortest time, d) they did not install or use a local lighting with a general lighting for reading and cooking, and e) they usedaluminum foil without the knowledge of the heat reaction of its shiny and dull sides. (2) energy conservation practices in housing were significantly related to homemaker's employment and level of education, economic status, types of dwelling, and all energy use, a) Full-time homeakers had higher scores than gainfully employed homeakers. b) the higher the homemaker's level of education and economics status, the higher scores were obtained. c) Homeakers with their own house scored higher points than those with rented houses. And families in apartment or row houses scored higher points than those in traditional korean or western style dwellings. d) The higher the consumption rate of electricity and all energy, the higher scores were revealed. 4. correlation there was a significant correlation among energy conservation practices I clothing, food, and housing.