• 제목/요약/키워드: co-creation

검색결과 318건 처리시간 0.026초

Identifying Key Factors Affecting Mobile Market-Platform Attractiveness

  • Lee, Jeonghoon;Kim, Sookyung
    • Journal of Information Technology Applications and Management
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    • 제21권1호
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    • pp.137-150
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    • 2014
  • The following study specially aims to market platform in the mobile circumstance. The characteristics of customers and infrastructure are handled by market platform under the new media. These characteristics will be revealed based on the unification of organizational structure and interaction of information structure in the relationship marketing. This study investigates what characteristics and impact of infrastructure of Market Platform will affect the cognitive impact on both buyers and sellers to clarify the impact on Perceived integratedness and Interactive Accessibility of the shopping process. Through this investigation, modeling for the impact that new media environment will attract Market Platform will be developed from the investigation of attractiveness of mobile market platform environment. Changes in the technical media environment gave the characteristics of the customer in the market platform, so consumers could involve not only consumed, but also manufactured. Thus, it is possible to increase the attractiveness if market must be able to not only for the convenience of shopping, but also make people to enjoy the experience of value co-creation. In other words, the new media, as a result of affecting the marketing system, mobile market platform is organized on the base of the market communication. Perceived integratedness and Interactive Accessibility, 2 properties of new media increase the co-creation experience and perceived convenience in the market platform of their customers. Therefore, the structure of market platform that enhance the co-creation experience and perceived convenience has higher attractiveness. They create beneficial experience to the customers and productive values to the producers as well.

The role of the living lab in smart city projects: A comparative case study of two Northeast Asian cities

  • Sangbum Shin;Xinyu Li
    • 분석과 대안
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    • 제7권2호
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    • pp.7-33
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    • 2023
  • Extant literature has emphasized the role of citizen participation in creating a successful smart city. However, previous works are lacking in a systematic analysis of the specific mechanisms by which citizen participation makes a positive impact on smart city projects. We attempt to bridge the gap by focusing on the role of the living lab, a citizen-driven mechanism that has used innovative ideas, new technologies, and cooperation with various participants to address local problems. As co-creation is the common ground for smart cities and living labs in terms of citizen participation, we provide a theoretical framework in which the notion of co-creation mediates smart cities and living labs. To examine the living lab's effect of co-creation on smart cities, we conduct a comparative case study of two Northeast Asian cities: Taipei and Busan. We explore (1) the factors behind the different outcomes in these two cities, despite many similarities that might affect smart cities' effectiveness, and (2) the relationship between smart cities and living labs and how to systematically understand the interaction between the two. We find that living labs have played a key role in making Taipei's smart city projects effective and successful, which allows the city to keep showing a high level of performance. In contrast, citizens could not find channels to participate in such projects in Busan. We conclude that the living lab explains why the smart cities in Busan have been less successful than in Taipei.

패션 디자인에서의 인간-AI 공동창조(HAIC) 사례 연구 (A Case Study of Human-AI Co-creation(HAIC) in Fashion Design)

  • 정경희;이미숙
    • 패션비즈니스
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    • 제27권4호
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    • pp.141-162
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    • 2023
  • With the prospect that integrating creative AI in the fashion design field will become more visible, this study considered the case of creative fashion design development through Human-AI Co-creation (HAIC). Methodologically, this research encompasses a literature review and empirical investigations. In the literature review, the fashion design and creative HAIC processes, and the possibilities of integrating AI in fashion design were considered. In the empirical study, based on the case analysis of generating fashion design through HAIC, the HAIC type according to the role and interaction method, and characteristics of humans and AI was considered, and the HAIC process for fashion design was derived. The results of this study are summarized as follows. First, HAIC types in fashion design are divided into four types: AI-driven passive HAIC, human-driven passive HAIC, flexible interaction-based HAIC, and integrated interaction-based value creation HAIC. Second, the stages of the HAIC process for creative fashion design can be broadly divided into semantic data integration, visual ideation, design creation and expansion, design presentation, and design/manufacturing solution and UX platform creation. Third, in fashion design, HAIC contributes to human ability, enhancement of creativity, achievement of efficient workflow, and creation of new values. This research suggests that HAIC has the potential to revolutionize the fashion design industry by facilitating collaboration between humans and AI; consequently, enhancing creativity, and improving the efficiency of the design process. It also offers a framework for understanding the different types of HAIC and the stages involved in the creative fashion design process.

Design and Implementation of Questionnaire Creation System by Expert Collaboration

  • Park, Hee-Chang;Cho, Kwang-Hyun
    • Journal of the Korean Data and Information Science Society
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    • 제18권1호
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    • pp.149-159
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    • 2007
  • The main purpose of this paper is to develop a questionnaire creation system by expert co-operation on the web. The most difficult problem in a survey is to make questionnaires. To solve this problem, we suggest the questionnaire creation system which is to create questionnaire for survey by expert collaboration. We can create the best questionnaire because it can gather and exchange to questionnaire information from experts.

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DonorsChoose의 기부형 크라우드펀딩에 기반한 가치공동창출 모델링 (Value Co-creation Modeling of DonorsChoose's Donation-based Crowdfunding)

  • 유한나;이수진;민동권
    • 한국IT서비스학회지
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    • 제20권2호
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    • pp.127-146
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    • 2021
  • Donation-based crowdfunding(DBC) is conducted from voluntary participation by project operators. It requires a different operational strategy than general crowdfunding. However, there is a limited amount of research on the operational strategy of DBC. This study explores the value co-creation(VCC) strategy of DBC and analyzes the operation of DonorsChoose.org. The research questions encompass the following: First, we identify the VCC activities of DBC. Second, we uncover activities of the platform operators that facilitate the participation of project operators in VCC activities. Third, we explore how VCC activities affect project operational performance and platform performance in DBC. By adopting a single case study method on DonorsChoose.org, this study provides meaningful insight and detailed understanding into the VCC in DBC. First, VCC processes of DBC are identified(Co-ideation, Co-design, Co-funding, Co-operation, and Co-evaluation). Also, interactions between platform operators and project operators were defined at each stage. Second, this study confirmed that standardization and simplification of platform operators, support for pre- and post-activity, and high-quality information delivery activities were critical. Third, we confirm that these VCC activities improve VCC operational performance and platform performance. The theoretical significance of this study is that the concept of VCC, previously concentrated on participants with economic drivers(consumers and investors), has been applied to the context of DBC, a form of participation by participants with non-economic drivers(supporters and donors). In addition, this study practically contributes to the practice of VCC strategy among various platform operating strategies in DBC.

도재의 재료와 축성방법에 따른 표면거칠기의 비교 (Comparison of Surface Roughness according to Porcelain Materials and Condensation)

  • 이청희
    • 구강회복응용과학지
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    • 제18권3호
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    • pp.179-184
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    • 2002
  • To compare surface roughness in various porcelains and know effects of condensation, We used Ceramco dentin porcelain, Creation dentin porcelain, Creation margin porcelain, Vintage margin porcelain, Vintage dentin porcelain, and Vita dentin porcelain, and built up the powders with condensation or not, and then fired according to the instructions with porcelain furnace( Dekema, Germany ). We polished the samples step by step using the porcelain adjustment kit( Shofu Inc., Japan ), and then measured, compared and analysed Ra, Rz, and Rmax with Surftest SV-400( Mitutoyo Co., Japan ). 1. With condensation, roughness is significantly increased in Ceramco dentin porcelain (p<0.05) and decreased in Vita dentin porcelain(p<0.05). 2. In Ra, Vita dentin porcelain is significantly the roughest and Creation margin porcelain is rougher than others in no condensation, (p<0.05), and there is no difference under condensation. 3. In Rz, Vita dentin porcelain is significantly the roughest and Creation margin porcelain is rougher than others in no condensation, and Creation margin porcelain is significantly the roughest and Creation dentin porcelain is rougher than others under condensation(p<0.05). 4. In Rmax, Vintage dentin porcelain is significantly the roughest and Creation margin porcelain is rougher than others in no condensation, and Creation margin porcelain is significantly the roughest than others under condensation(p<0.05).

Co-creation 플랫폼 운영 전략: 삼성 앱스와 애플 앱스토어 비교 (Operational Strategy of Co-creation Platform: Comparative Analysis of Samsung Apps and Apple Appstore)

  • 김나랑;홍순구;김종원
    • 한국산업정보학회논문지
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    • 제19권1호
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    • pp.99-109
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    • 2014
  • 본 연구에서는 개방형 혁신을 추구하고 있는 기업 중 스마트폰 제조업체이면서 앱스토어를 직접 운영 중에 있는 애플과 삼성전자를 대상으로 IISIn model을 이용하여 플랫폼 전략을 분석 비교하였다. 앱스토어의 선도 기업인 애플은 플랫폼의 질적 강화 및 고객 충성도를 높이고 플랫폼 통제권 강화를 위해 폐쇄전략을, 반면에 후발 주자인 삼성전자는 플랫폼의 네트워크 효과 및 선순환 구조의 정착을 위해 개방형 전략을 실시 중이다. 연구 결과 지속적인 선순환 구조가 이루어지기 위해서는 우수한 플랫폼 환경과 더불어 참여자들의 자유로운 진입인 '개방'과 창출된 가치의 '공유'가 보장된 플랫폼 전략을 실시하여야 할 것으로 보인다. 본 연구는 학문적으로 IISIn model을 통하여 애플과 삼성전자의 개방형 혁신 플랫폼을 최초로 비교 분석한 연구하였다는 기여점이 있고, 실무적 측면에서는 후발기업의 개방형 혁신 플랫폼 전략수립에 도움을 줄 수 있을 것으로 기대된다.

A Conceptual Study for Utilizing IPTV as an Aid for Co-Creation of Value in Future Education

  • Kim, Nam-Ju;Kim, Sung-Wan
    • 한국컴퓨터정보학회논문지
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    • 제26권10호
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    • pp.61-76
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    • 2021
  • 최근에는 증강현실, 가상현실을 활용한 IPTV 등 TV 관련 기술이 빠르게 발전하고 있다. 이러한 새로운 기술은 공급자 중심의 관점을 넘어설 수 있는 좋은 기회를 제공해 준다. 지금까지 많은 교육용 TV 프로그램은 프로그램 제공자의 관점, 즉 제품중심 논리에 중점을 두었기 때문에, 내용 전달 수준을 넘지 못하였다. 따라서 학습자와 TV 프로그램이 협력하여 새로운 가치를 창출하기 위해 프로그램 제공자의 관점을 넘어 가치공동창출이라는 새로운 관점이 요구된다. 이 논문은 가치의 공동창출을 위한 교육용 IPTV 프로그램 설계 세 가지 원칙(교육서비스디자인 원리로서의 서비스중심논리, 교수설계로서의 목적기반시나리오, 기술혁신으로서의 첨단 기술 접목 IPTV)을 제시하였다. 이는 세계적인 감염병으로 인해 비대면 교육을 위해 IPTV를 교육서비스관점에서 설계할 수 있는 새로운 안목을 제공해 줄 수 있을 것이다.

브랜드커뮤니티 경험가치가 브랜드만족, 브랜드신뢰, 브랜드 공동가치창출에 미치는 영향:방탄소년단과 아미를 중심으로 (The Effect of Brand Community Experience Value on Brand Satisfaction, Brand Trust, and Brand Value Co-Creation: Focusing on the Case of BTS and A.R.M.Y)

  • 이민하
    • 한국콘텐츠학회논문지
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    • 제21권7호
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    • pp.374-385
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    • 2021
  • 브랜드커뮤니티는 브랜드에 대한 열정을 갖고 브랜드 가치 향상에 동참하는 소비자 집단을 의미한다. 본 연구에서는 세계적 성공을 거두고 있는 방탄소년단의 팬 커뮤니티 '아미'를 대상으로 브랜드 커뮤니티 경험이 브랜드 만족과 신뢰, 브랜드 공동가치창출에 미치는 영향을 알아보았다. 연구결과, 브랜드 커뮤니티 경험을 통해 얻은 심미적 감수성, 자아 일치감, 지적 충족감 등의 가치는 브랜드 만족과 신뢰에 전반적으로 긍정적인 영향을 미치며, 브랜드 공동가치창출과도 유의한 영향 관계를 갖는 것으로 나타났다. 본 연구의 시사점은 다음과 같다. 첫째, 기업 관점에서 브랜드 자체에 초점을 맞춰 홍보하는 전통적 마케팅 전략보다는 브랜드 커뮤니티 양성을 통해 고객-기업, 고객-고객 간 정서적 교감과 연대를 이끌어내는 방식이 미래 브랜드 마케팅의 방향성이 되어야 한다. 둘째, 브랜드 커뮤니티 활성화를 위해서는 브랜드와 관련한 감각적 자극 요소뿐 아니라 고객의 지적 호기심과 자아 일치감 충족을 위한 다양한 기회를 제공하는 것이 필요하다.