• Korean Journal of Human Ecology
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• v.19 no.1
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• pp.127-136
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• 2010

This research subdivided the groups of baby clothes purchasers by consumer value factors in order to study clothing behavior by the value group of baby clothes purchasers and to examine differences in shopping propensity, pursuit benefits, evaluation criteria, and utilization of information sources depending on the value groups 1. A total of three factors - the pursuit of a stable life, the pursuit of achievement, and the pursuit of pleasure - were derived by conducting a factor analysis on the value dimensions of baby clothes purchasers. The value types of baby clothes purchasers were classified into three groups - the group of the pursuit of achievement, the group of the pursuit of stability and pleasure, and the passive group as the result of conducting cluster analysis on the basis of three types of personal value factors. 2. In the difference of shopping propensity by the value group, the group of the pursuit of achievement and the group of the pursuit of stability and pleasure were found to be the group having economical shopping propensity. In the difference of pursuit benefits by the value group, the passive group appeared to be the group in pursuit of fashion, and it could be seen that the group of the pursuit of achievement and the group of the pursuit of stability and pleasure were highly interested in the pursuit of individuality and practicality. 3. In the evaluation criteria of clothes by the value group of baby clothes purchasers, the group of the pursuit of achievement was found to consider physical criteria as important evaluation criteria, and the group of the pursuit of stability and pleasure was found to consider aesthetic criteria as important evaluation criteria. In the utilization of information sources by the value group of baby clothes purchasers, the passive group was found to be influenced most by market-oriented information sources.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.11
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• pp.1338-1349
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• 2003

The color of apparels has the close interdependency on the skin colors of the wearers. This study was carried out to group the skin colors of Korean males into several similar skin colors and to analyze their preference colors. The skin colors were measured quantitatively and classified into several clusters that has similar hue, value and chroma with Munsell color system that is internationally used to communicate the colors. Sample size was 420 Korean males. With color spectrometer, JX-777, 4 points of the body were measured. All subjects had been shown with 40 color chips and answered their preference colors. Data were analysed by K-means Cluster analysis, Duncan test, Frequency and Chi square test using SPSS WIN 10 statistical package. Findings were as follows: 1. The skin colors of Korean males were mixed with skin colors of YR, R, and Y. 2. 420 subjects who have YR color were clustered in 3 kinds of skin color groups. 3. The average face color of total subjects was 4.81YR 5.91/4.97 in Munsell color system, 60.74 in L value, 13.71 in a value, 24.54 in b value. 136 observations out of 420 subjects were composed of Type 1: 4.50YR 6.35/4.87 and 192 observations were composed of Type 2: 4.62YR 5.86/5.12 and 92 observations were composed of Type 3: 5.67YR 5.37/4.79. 4. The average skin color of total 420 subjects was 6.26YR 6.07/4.41 and 62.33 in L value, 10.64 in a value, 23.48 in b value. The average skin color of Type 1 was 6.27YR 6.44/4.27 and of Type 2 was 6.15YR 5.91/4.49 and of Type 3 was 6.49YR 5.84/4.43 respectively. 5. 3 groups showed that the most preference color of sport$.$casual was 2.5Y 8/16 and 7.5PB 4/16 and the most preference color to their skins was 7.5PB 4/16 and 7.5YR 7/16.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.7 s.144
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• pp.959-967
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• 2005

The color of apparels has the interaction of the face skin colors of the wearers. This study was carried out to classify the face skin colors of Korean males into several similar face skin colors in order to extract favorable colors which flatter to their face skin colors. The criterion that select the new subjects who have the classified face skin colors have to be decided. With color spectrometer, JX-777, face skin colors of subjects were measured quantitatively and classified into three clusters that had similar hue, value and chroma with Munsell Color System. Sample size was 418 Korean males and other 15 of new males subjects. Data were analyzed by K-means cluster analysis, ANOVA, Duncan multiple range test, Stepwise discriminant analysis using SPSS Win. 12. Findings were as follows: 1. 418 subjects who have YR colors were clustered into 3 kinds of face skin color groups. 2. Discriminant variables of face skin colors was 4 variables : L value of forehead, v value of cheek, c value of forehead, and b value of cheek from standardized canonical discriminant function coefficient 1 and c value of forehead, L value of forehead, b value of cheek. and L value of cheek from standardized canonical discriminant function coefficient 2. 3. Hit ratio of type 1 was $92.3\%$, of type 2 was $96.5\%$ and of type 3 was $92.6\%$ by the canonical discriminant function of 4 variables. 4. The canonical discriminant function equation 1 and 2 were calculated with the unstandardized canonical discriminant function coefficient and constant, the cutting score, and range of the score were computed. 5. The criterion that select the new subjects who have the classified face skin colors was decided.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.3
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• pp.540-552
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• 2010

This research forms preliminary data for the coordination of environmental color planning in industry through a color analysis of work clothes and the work environment. A digital camera was used to study the work environment of two major shipbuilding companies located in Geoje city and Goseong county. The picture data was analyzed as G (ground: environment) and F (figure: clothes), and analyzed hue, value, and the chroma value through a Muncell conversion 9.0.6 from the color cluster, number of pixel, and RGB value. The results are as follows: First, GY, Y color were mostly used in the shipbuilding environment and work clothes. The color value was used in a relatively wide range but very low chroma (0-3), dark grayish, grayish tone dominated both fields. Second, the use of limited colors cannot be secured for safety in attention of the shipbuilding field. Third, unclear and vogue colors lessened the optical tiredness of workers that helped in the prevention of industrial accidents. Color combination and color selection should be considered for a secure safety color coordination between work clothes and the work environment when it comes to complicated color principles.

• The Research Journal of the Costume Culture
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• v.13 no.2 s.55
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• pp.209-220
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• 2005

The purposes of this study were to determine the components of internet shopping value and to identify how those influence on the consumers' internet shopping behavior of apparel products. The data were collected via a self-administered questionnaire from 221 male and female students who have the shopping experiences for apparel products on the internet shopping malls, living in Kyongnam province. Using SPSS 12.0 package, $Cronbach's \alpha$, factor analysis, cluster analysis, ANOVA, Duncan multiple range test and stepwise multiple regression analysis were performed. The results could be summarized as follows; 1) According to the internet shopping values, college student consumers were classified into three groups, utilitarian value shoppers, hedonic value shoppers and low interest shoppers. 2) As a results of the ANOVA among the three groups, significant differences were found in the internet shopping mall attributes and perceived risks. 3) Internet shopping values-hedonic and utilitarian shopping values, internet shopping mall attributes and perceived risks had an significant effect on the attitude and purchasing intention of the internet shopping mall.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.6
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• pp.873-883
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• 2000

The purpose of this study were to investigate the relationships of situation variables, product variables. consumer variables and impulse buying behavior in apparel store. We collected data from 462 consumers of adult women living in Pusan and analysed by factor analysis, cluster analysis, analysis of variance, t-test and discriminant analysis. The results were as follows: First, The purchase situation influenced on the impulse buying behavior consisted of the Pre-purchase condition and the Point-of-purchase state. The in-store situation consisted of the Salesman/store atmosphere, the Low price and the Possibility of out of stock. And the consumption values of apparel are divided into four factors ; Emotional/aesthetical value, Epistemic value, Functional value and Social value. The clothing shopping orientation as consumer variable extracted six factors ; Recreational orientation, Economical orientation, Brand/store loyalty orientation, Careful orientation, Apathetic orientation and Positive orientation. Consumers were classified by the cloting shopping orientation into the Convenience shopper, the Recreational shopper, the Economical shopper and the Careful shopper. Second, In comparison with the unimpulse-buyin groups, the impulse-buying group is more effected by in-store situation than purchase situation, and were more effected by Emotional/aesthetical value, Social value and Epistemic value of the consumption value. In consumer types, the more was the Recreational shopper and the Convenience shopper, the more showed impulse buying behavior. And the important factor distinguished between the impulse buying group and the unimpulse buying group was the Salesman/store atmosphere of the in-store situation.

• Journal of Family Resource Management and Policy Review
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• v.18 no.2
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• pp.1-15
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• 2014

The purpose of this study was to investigate the impact of lifestyle on the perceived value of children in university students. Questionnaires were distributed to 467 university students with questions covering topics including general personal information and characteristics, lifestyle type, and value of children. First, a cluster analysis based on lifestyle showed that the subjects could be categorized into three groups: negative-leisure types, active-achievement types, and affirmative-fidelity types. The negative-leisure type was highly leisure-oriented and showed a negative self-value; the active-achievement type showed a perspective that valued personal and occupational self-development and a high level of labor-oriented value; and the affirmative-fidelity type favored materialism, seeking occupational aptitude and worth and showing a positive self-value. Second, an investigation of the impact of these three lifestyle types on the students' value of children revealed that the active-achievement type group had high level of belief in the necessity of childbirth, the affirmative-fidelity type group highly valued fulfilling an active parent role, and the active-achievement type group were inclined to delay childbirth. Further, the negative-leisure type group wanted the lowest number of children, while the affirmative-fidelity type group wanted the highest number of children. This study reveals that university students' lifestyle does have an effect on their value of children. It is therefore proposed that a value-focused population education for increasing fertility should relate not only to individuals' value of children but also to their broader lifestyle.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.3
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• pp.537-547
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• 2001

The purpose of this study was to develop the measurement of the fashion sensibility. The stimulus were 91 photos selected in fashion magazines and had dominant visual power under detail, color, texture and pattern in the elements of fashion design. The semantic differential scale was constructed bipolar 25 pairs. The obtained data were analyzed by cluster analysis, factor analysis, ANOVA and t-test. The results were as follows; 1. The hierarchical structure was combined a natural and interesting, sensitive and lovely fashion sensibility. 2. The constructing factors of fashion sensibility were found out as aesthetic value, maturity, character and femininity·masculinity.(total variance: 55.7%) 3. Fashion sensibility by elements of fashion design was significantly different regarding all factors. 4. Fashion sensibility by demographic variables sex, age, marriage, education, occupation and expenditure was significantly different regarding partial factors.

• Journal of The Korean Society of Agricultural Engineers
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• v.49 no.5
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• pp.45-54
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• 2007

The purpose of this paper is to test the applicability of the rural amenity values assessment model(RAVAM) to a case study area. To verify the practical applicabilities of the RAVAM, south-east area of Kyounggi province was selected as a study area. Full data of 101 Myuns of Kyounggi province were gathered with Geographic In-formation System(GIS) and Remote Sensing(RS) techniques. All the 101 Myuns' rural amenity resources were assessed. Cluster analysis was performed on almost intact nature, interaction between nature and man, man-made amenity values to classify rural amenity characteristics. It was expected that the proposed RAVAM could be used in developing rural development plans considering local rural amenity resources' distribution.

• International journal of advanced smart convergence
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• v.6 no.3
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• pp.9-16
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• 2017

In this paper, we propose a new routing protocol for wireless sensor networks. This protocol improves energy consumption of ML-LEACH by reducing the transmission distance of member node via Relay Node. Since clusters of each Layer in ML-LEACH are randomly formed, the distance, between member node and cluster head may be longer than specific distance, distance threshold value. To improve this, we propose the new routing protocol using 2-Hop transmission via Relay Node depending on the transmission distance of the member node.