• Journal of the Korean Society of Costume
• /
• v.53 no.4
• /
• pp.149-162
• /
• 2003

This study is designed for examining the names of men's and women's clothing of Choseon period, which can be divided into the upper, the lower, and the outer garments based on yu유, go고, po포 from the early period. Furthermore, amongst these various garments, this study shall define some kinds of clothing, which is shared its name and its use by both men and women, as the unisex clothing. Lastly we analyzed the special characteristics of this unisex clothing. With the names of clothing in Choseon period, we could understand about the difference of clothing's development by the names for the upper, lower, and outer garments as gender. And we also found the names for the unisex clothing in that period. The names of unisex clothing in Choseon period can roughly be divided into three garments; the upper, the lower, and the outer. Each category can also be subdivided into tku: i. e. the upper garments into jeogori저고리, hansam한삼, sama 삼아, jeoksam적삼, donguidae동의대, and godo고도; the lower garments into go고, gonja고자, and baji[paji파지, pachi파저］; and the outer garments into jangui장의, baeja배자, and juui주의. Furthermore, we can recognize that the shapes and uses of clothes in that period had been represented differently between the men's and women's.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.12 no.3 s.28
• /
• pp.295-307
• /
• 1988

The purposes of the study were to identify the general predictors of fashion leadership and to compare the fashion leadership predictors among different social groups. Thirty-one variables (thirteen fashion-related variables, five social variables, nine psychological variables, four demographic variables) were included in the regression analysis. Data were obtained from 446 women living in Seoul area by self-administered questionnaire. The results of the study were as follows: 1. Seven variables explained about 64 percent of the total variance of fashion leadership. The most important predictors of fashion leadership were fashion interest, use of marketer-dominated fashion information source, and 'stable-creative' self-image. 2. The predictors that consistently predict fashion leadership across different social groups (students, career women, housewives) were fashion interest and use of marketer-dominated information source. The predictors of innovativeness and opinion leadership were very different among groups.

• Journal of Fashion Business
• /
• v.15 no.6
• /
• pp.101-112
• /
• 2011

Three-dimensional(3D) virtual clothing simulation system may require the use of physical, mechanical, and configurational data in order to mimic the actual clothing with high degree of realism. Therefore the 3-dimensional scanning system based on optical methods was adopted to extract the 3-dimensional data of the fabric surface. In this study, the appearances of the 3-dimensionally transformed textile fabrics via several finishing procedures were investigated using a 3D scanning system. The wool gauze fabrics treated with the shrink-proof finishing and the felting process showed height changes up to 4.5mm. The 3-dimensional configuration may be objectively described by the use of mesh generation from the scanned output. The generated mesh information may further be utilized in the 3D virtual clothing simulation system for accurate description of the fashionable textile materials used in the simulation system.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.19 no.6
• /
• pp.887-894
• /
• 1995

Journal of the Korean Society of Clothing and Textiles Vol. 19, No. 6 (1995) p. 887~894 The purpose of this study were to reveal the relationships among the consumer's advertising involvement toward each related variables (the prior brand attitude, the consumer responses, the advertising attitude, the brand attitude, and the purchase intention). Also it were to identify these variables differences according to mediated roles of product use experiences. The result of this study were as follows: 1. Consumer advertising involvement were composed of five dimentions; the hedonic involvement, social involvement, utilitarian involovement, perceived risk involvement, and comfortable involvement. 2. There were significant relationships among the five dimentions, such as advertising involvement, the prior brand attitude, the advertising attitude, the brand attitude, and the purchase intention, according to the types of advertising appeal. 3. The related variables were significant differences according to the consumer's product use experiences.

• Journal of the Korean Home Economics Association
• /
• v.43 no.8 s.210
• /
• pp.69-81
• /
• 2005

The purpose of this study is to design high school boy's uniforms, which fit well and express the traditional aesthetics of Korean clothing. Korean traditional clothing is getting ground for the use as active wear as well as formal wear such as wedding or special holiday clothing. This is partly due to the introduction of western clothing in Korea because of the practical nature of this type of clothing. This study was carried out as follows: 1. First, 197 high school boys from 5 different high schools were surveyed. All of these schools use Korean style school uniforms. The survey asked the students about their satisfaction with the current designs, problems and design preferences for Korean style high school uniforms. In general, the boys are not satisfied with the aesthetic and fashionable aspects of their uniforms. 2. The second survey dealt with design preferences from a variety of design options of Korean-style school uniforms. The design options were presented to the students as in the form of 10 different types jackets and 6 different types of pants. Using the results of the second survey as a guideline, the designs of Korean style school uniforms were developed. 3. In order to make the test garments, a block bodice pattern for the Korean style school uniforms was developed. Using the developed bodice block pattern, 6 designs were made of wool. The 6 test designs consisted of 3 different types of jackets and 3 different types of pants. 4. Incorporating the most preferred design features, school boy Korean style school uniform designs were developed. The characteristics of the design include neck line opening and its finishing, AH and sleeve shape, embroidered traditional patterns and fastenings. In this study we were able to develop comfortable clothing, which expressed the traditional aesthetics of Korean clothing.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.34 no.2
• /
• pp.200-211
• /
• 2010

This study examines the clothing purchasing behavior of elderly female consumers based on their perceived age. This study grouped elderly female consumers by their perceived age and examined what influence the clothing selection criteria or fashion information sources have on individual clothing purchase behavior. From January $10^{th}$ to February $25^{th}$ 2008, data research was conducted on 194 elderly women in their 60s and 70s from Seoul. The SPSS 14.0 software program was used to conduct data analyses such as descriptive statistics, frequency analysis, factor analysis, reliability analysis, ANOVA, and the Duncan test as a post-hoc analysis. The results of this study are as follows: First, the elderly female consumers were divided into three groups, younger, average, and older according to their perceived age. Second, the factors derived from the factor analysis of their clothing selection criteria included personal relevance, practicability, conformity, and economic efficiency. In addition, three factors of advertising/media-provided, consumer-provided and store-provided information were extracted from the factor analysis of fashion information sources. Third, there were significant differences in personal relevance and conformity that depended on the perceived age of elderly female consumers for clothing selection criteria. Fourth, in the use of fashion information sources, significant differences were found in all aspects of advertising/media-provided, consumer-provided, and store-provided information sources that depended on their perceived age.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.14 no.1 s.33
• /
• pp.3-12
• /
• 1990

The purposes of this study were to determine the consumer dissatisfaction factors in the process of purchase and use of clothing, and to investigate the relationships between the dissatisfaction factors and selected variables-clothing importance, evaluative attributes, price, shopping stores. The research questionnaires selected from the pilot study were administered to 547 female subjects in the age of twenties. The dissatisfaction factors identified as a result of the factor analysis were as follows: (1) 'price' factor ($21.6\%$ of the total explained variance), (2) 'product assortment' factor ($21.5\%$), (3) 'purchase decision-making' factor ($19.9\%$), (4) 'quality' factor ($18.6\%$), (5) 'informa­tion and service' factor ($18.4\%$). By these five factors, the $34.7\%$ of the total variance were explained. The factors were validated by the multiple regression analysis. The purchase decision­making factor has the greatest explanatory power suggests that psychological aspects are more important to clothing dissatisfaction than any other objective aspects. The relationships between the dissatisfaction factors and the selected variables were found to be as follows: 1) The higher clothing importance scores, the higher product assortment related dissatisfac­tion score. 2) The higher the purchase price, the lower the price related dissatisfaction, but the higher the product assortment related dissatisfaction scores. 3) The department store and the national brand chain store shoppers had higher product assortment related dissatisfaction compared to the small retail store and discount store shoppers.

• The Research Journal of the Costume Culture
• /
• v.22 no.2
• /
• pp.225-239
• /
• 2014

This study examines how environmental consciousness and socially responsible clothing consumption attitude influence people's perceptions of the consequences of fast fashion. Data were collected through a questionnaire survey administered to females in their 20s to 40s, and a total of 430 surveys were used in the final analysis. The research results are as follows. First, environmental consciousness-which was conceptualized as interest in consumer effectiveness and the environment-had a positive influence on attitudes toward socially responsible clothing consumption attitude, i.e., clothing recycling and resource conservation. As the perception of consumer effectiveness was high, respondents had a tendency not to follow trends. Second, consumers with a high level of interest in the environment perceived the effect of fast fashion on the environment as serious, and they felt negatively toward personal use of fast fashion. Third, consumers with strong resource conservation behavior perceived the effect of fast fashion on the environment as serious, but those with positive attitudes toward secondhand clothing did not appear to have that perception. Finally, consumers who followed trends and those with weakly held attitudes about resource conservation felt positively toward personal use of fast fashion. The results of this research indicate that environmental consciousness is an important factor for socially responsible clothing consumption behavior. In addition, consumers with strong attitudes regarding resource conservation were more perceptive of the negative effect of fast fashion on the environment.

• Journal of Fashion Business
• /
• v.14 no.4
• /
• pp.161-173
• /
• 2010

This study aims to examine for efficient production methods of custom-tailored clothing and application of 3D virtual clothing system in custom-tailored clothing market, by producing and analyzing both real clothing and 3D virtual clothing. For this study, a middle-aged woman is selected as the subject figure and one-piece is selected as the experimental clothes item. In real clothing, I conducted the wearing evaluation for experts and the subject figure. And In the virtual clothing, I conducted the wearing evaluation with i-Designer using 3D virtual clothing on simulation program. There are some differences between the data from body scanning and the real body size. In the custom-tailored clothing market in which the fitness is important, the research which measures the more exact data is needed. And in the case of complicate design, the functions which measure the activity and the fitness variously and correct the parts of curves are needed. This study experiments the availability of application of 3D Virtual Clothing System in custom-tailored clothing market by selecting one-piece as the experimental clothes item. So the follow-up studies for the other designs and fabrics are needed. Also, if the studies for checking the clothes pressure, the amount of composure, the space between skin and clothing when the virtual model wearing clothes is walking or shaking his arms are proceeding, then 3D virtual clothing System is applicable in custom-tailored clothing market. But there are some restrictions and lack of education in virtual clothing System yet, and it makes hard for workers in clothing market to use it in real production. However, 3D virtual clothing System will be practical in real market if there would be more research on its usability and practicality, and workers in clothing market can be easily educated on techniques of 3D virtual clothing system.

• Journal of Fashion Business
• /
• v.18 no.1
• /
• pp.149-163
• /
• 2014

The purpose of this study is to investigate and analyze the actual conditions of consumer damage occuring in the use of clothing products. The data used for analysis included 470 cases, which were deliberated by requesting consumer disputes deliberation at the consumer consultation room of Masan YWCA at the Kyeongsangnamdo Consumer Life Center belonging to the Kyeongnam provincial office. The disputes regarding the clothing products insisted that consumers suffered damage for the period from March, 2011 to June, 2013. The data processing was carried out by SPSS 14 and the statistics techniques used went through a cross tabulation analysis and ${\chi}^2$-test. The results are as follows. The difference in the analysis result of purchase path and material as to kinds of clothing products showed a significant difference. The damage types of clothing products were classified into five types: change of color, change of style, change of surface and touch, breakage of subsidiary materials, and others. The damaged clothing products showed a difference for damage frequency according to the items of clothing products; in particular, damage frequency for change of color appeared high. The damage contents of change of color were identified as metachromatism, discoloration and yellowing, stain occurrence, and decolorization. The damage responsibility for these clothing products appeared to be various as to clothing items, but was higher at dry cleaners and manufacturers.