Journal of the Korean Society of Clothing and Textiles (한국의류학회지)
- Volume 14 Issue 1 Serial No. 33
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- Pages.3-12
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- 1990
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- 1225-1151(pISSN)
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- 2234-0793(eISSN)
A Study on the Consumer Dissatisfaction in the Purchase and Use of Clothing
기성복의 구매 및 사용시 불만족 요인에 관한 연구
- Min Dong-Won (Dept. of Clothing and Textiles, College of Home Economics, Seoul National University) ;
- Rhee Eun-Young (Dept. of Clothing and Textiles, College of Home Economics, Seoul National University)
- Published : 1990.02.01
Abstract
The purposes of this study were to determine the consumer dissatisfaction factors in the process of purchase and use of clothing, and to investigate the relationships between the dissatisfaction factors and selected variables-clothing importance, evaluative attributes, price, shopping stores. The research questionnaires selected from the pilot study were administered to 547 female subjects in the age of twenties. The dissatisfaction factors identified as a result of the factor analysis were as follows: (1) 'price' factor (
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