• 한국의상디자인학회지
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• 제19권3호
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• pp.193-206
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• 2017

The Seongsu handmade shoes street consists of subsidiaries, leather shoe manufacturers, and shoe stores associated with the business as a domestic shoe business cluster. Since its development in the 1980s, the shoe industry has been a center of shoe manufacturing but since the 2000s, it has lacked a fully developed environment, a uniform distribution system, market-oriented brand, marketing and design, and also suffers from an aging workforce. Seoul officials and Seongsu-dong small business owners must overcome these difficulties through town enterprise development, brand creation and marketing co-promoting composition of the characterization and distance, but the situation is still insignificant. The purpose of this study is to determine the actual situation as targeted at small merchant handmade shoes Seongsu-dong Street, to determine the factors in the problem, and to propose substantial improvements for Seongsu handmade shoes street. This study was a survey of street sales outlets in Seongsu handmade shoes street in Seoul. The spatial extent of the study was to set up the scope by reference to the directions given through the Seongsu handmade shoes street site. To build infrastructure facilities and distribution systems for the betterment of handmade shoes Seongsu-dong street, it is important to gain a competitive edge through a specialized industry such as a marketing strategy to establish branding as a specialized company. Shoemakers should also seek their own activation measures in areas such as training professionals, universities and corporate projects for joint participation in the ongoing development of new content. To pioneer the domestic and international sales channels, it is important to broaden the sales infrastructure. These areas will ultimately enable a significant contribution to strengthening national competitiveness.

• 문화기술의 융합
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• 제9권1호
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• pp.347-353
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• 2023

현재 軍(육군) 입대 장병은 신병훈련소에서 신체에 대한 치수 측정(자동, 수동) 및 샘플 피복을 착용해 본 후, 희망하는 치수로 피복을 지급받고 있다. 하지만, 민간 평상복보다 상대적으로 매우 세분화된 치수 체계를 적용하고 있는 軍에서는 이와 같은 치수 측정 과정에서 발생하는 측정된 치수의 낮은 정확도로 인해 지급받은 피복이 제대로 맞지 않아 피복을 교체하는 빈도가 매우 빈번히 발생하고 있다. 뿐만 아니라 서구적으로 변화된 MZ 세대의 체형변화를 반영하지 않고, 10여 년 전(前)에 수집된 구세대 체형 데이터 기반의 치수 체계를 적용함으로써 재고량이 비효율적으로 관리되는 문제점이 있다. 즉, 필요한 규격의 피복은 부족하고 불필요한 규격의 피복재고는 다수 발생하고 있다. 따라서, 피복 교체빈도를 감소시키고 재고관리의 효율성을 향상하기 위해 딥러닝 기반의 신체 치수 자동측정과 빅데이터 분석 및 머신러닝 기반의 "입대 장병 개인 맞춤형 피복 자동 추천 시스템"을 제안한다.

• 복식
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• 제66권6호
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• pp.149-157
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• 2016

For the Korean fashion industry to become more competitive, not only does it need to develop a higher value-added fashion products, but also needs to raise creative and professional talented people. The purpose of this study is to propose ways to develop new curriculum for education in the fashion design field by analyzing the degree of recognition about the importance of curriculum in fashion design. Based on the curriculums of fashion design field of universities, a survey was conducted using a questionnaire to measure the degree of importance and the degree of application for the curriculum of fashion design field. The study gathered data from 235 students from 6 universities in Seoul. Major conclusions of the study are as follows: First, preferred career courses after graduation were fashion designer for woman's or menswear, patterner. Second, clothing construction field is considered to be the most important subject in the present, while material planning field is considered to become the most important in the future. The fashion design field was evaluated as an important field in the present and the future. Third, fashion design, accessory design, fashion design CAD, fashion illustration were evaluated as important subjects and highly available for career. Fourth, fashion design CAD, fashion illustration, and textile design were evaluated as the courses that needed more emphasis. Flat sketch, spec sheet, on-the-job training were needed to be included. Fashion designer, and patterner were preferred for career courses. Clothing construction, material planning, and fashion design were evaluated as important fields. Accessory design, fashion design CAD, and fashion illustration were evaluated as important and highly available subjects for career. For the new curriculum in the fashion design field, more courses on fashion design CAD, fashion illustration, textile design and on-the-job training are needed.

• 한국의류학회지
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• 제22권3호
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• pp.396-406
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• 1998

The purpose of this study was to classify the types of salespeople in the apparel stores. A questionnaire was administered to 267 fashion sales related persons in apparel store in downtown, Daegu. Data were analyzed by using frequency, i-test, cluster analysis, MANOVA, ANOVA and Duncan test by using J.M.p(v.2.01) Mac. program and SAS for windows(v. 6.02) PC program. The results of this study were as follows: The types of salespeople were classified into 4 types: "complaining type as a salespeople", "sensitive type for other affairs than their duty", "satisfying as a salespeople" and "performance reaction type". There were significant differences in academic background, selling apparel type/apparel store type, and in all factors in job satisfaction/dissatisfaction, attitude toward working condition, customer type, and selling training by the different types of salespeople. Complaining type as a salespeople were dissatisfied with most items related with job attitude and showed negative response as salespeople. Sensitive type for other affairs than their duty responded more keenly to other affairs than their duty and showed the highest dissatisfaction on the job dissatisfaction factors, and showed the most emotional reaction on attitude toward working condition, customer type, and regulation. Satisfying type as salespeople showed the positive and active attitude for their job. Performance reaction type were satisfied with their job as salespeople only when their performance is tangible as sales increases and showed highest satisfaction only on the job satisfaction factors. The necessity of professional training was shown in all types of salespeople.g was shown in all types of salespeople.

• 복식
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• 제62권5호
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• pp.88-95
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• 2012

These days, the lifestyle of staycation, a holiday in which an individual or family stays and relaxes at home, or possibly taking day trips to local parks and museums and so on, has increased. For this reason, the market of loungewear has expanded and the meaning of it has developed as a separate home-wear. According to the reflection of this trend, various kinds of loungewear are sold from the internal and external brands; however, most of these loungewears are home-wear and have a training look where esthetic designs are needed. This study is done to benefit those who prefer organic products, known as LOHAS trend. In addition, we developed the loungewear fashion design products, which reflect the LOHAS trend that uses organic cotton for the S/S collection of 2012. The formation of space between body and textile by pleats in these designs on pants, skirts, tops, sleeves, capes connote the meaning of loungewear that give the wearers comfort. As a result of this study, we have reached these final conclusions. First, loungewear is suitable for featuring the human body structure. Second, organic costumes can be preferable and become superior if it combines both functional and aesthetic appreciations. Third, eco-costumes can become more of a formal wear as eco-design achieves qualitative improvement.

• 한국의류학회지
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• 제37권4호
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• pp.554-564
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• 2013

This study identified the characteristic and meaning of flow experience through the experiences related to fashion models' role performance; subsequently, the following findings were obtained. First, fashion models' flow experience could be divided into characteristics such as temporality, spatiality, relationality, physicalness and pleasure. Second, the process of this flow experience ultimately led to the complete moment. The complete moment can be said to be the aesthetic experience that provides both the meaningful experience and the aesthetic pleasure; it is the experiential knowledge at the dimension of mysterious integration that their body and mind are integrated into one. The beauty that fashion models exercise at the aspect of this aesthetic experience is that of performance and is an individual physical movement where they perceive their role and exercise their inner ability to express their costume most beautifully. Accordingly, the beauty of performance can be said to mean that the fashion show was successfully held by inducing both the performer and the audience into an aesthetic response. The process of specialized planning and preparation is required for fashion models to exercise the beauty of performance at the complete movement reached through flow experience and a successful fashion show. Diverse elements of the fashion show should be more organically constituted through such a process. Fashion models should exert efforts to embody acts such as walking, posing and turning through the performance of their excellent role as well as develop a training program to complete it.

• 한국의류학회지
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• 제24권1호
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• pp.116-127
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• 2000

This study investigated the effects of sales supervisors on salespeople's goal orientations and sales performance in fashion retail setting. Specifically, it examined: 1) the differences in salespeople's goal orientations by salespeople characteristics; 2) the effects of supervisor's behavioral orientations on goal orientations of salespeople; and 3) the effects of salespeople's goal orientations on performance. A total of 343 questionnaires collected from salespeople in various apparel and accessory selling departments at four department stores in Korean were analyzed. Variables included supervisor's behavioral orientations(end-results, activity and capability), salespeople's goal orientations(learning and performance), sales performance and salespeople characteristics. MANOVA revealed that three was no difference in goal orientations by salespeople characteristics except by selling department. Multiple regression analysis revealed that supervisor's end-result orientation affected salespeople's learning orientation and performance orientation while activity and capability orientations did not. The study suggests that for long-term performance supervisors and retail organizations need to develop various supervisory behaviors, stimulate learning demands of salespeople, and provide training programs to achieve the learning goal.

• 한국의류학회지
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• 제35권5호
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• pp.537-546
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• 2011

This study shows the necessity of internal marketing activities and the need for effective internal marketing programs for fashion shop. This research tests the hypothesized relationships between internal marketing and its determinants such as job satisfaction, organizational commitment, and customer orientation. To measure these hypotheses, a total 200 questionnaires were distributed and 185 were collected. Finally, 163 questionnaires were used for the analysis, while 22 were found invalid. The frequency analysis, factor analysis, reliability analysis, and multiple regression were conducted after coding and cleaning by SPSS 18.0. The internal marketing activities were classified into five factors (internal communication, welfare system, empowerment, educational training program, and incentive system). The results of this study are as follow. First, internal marketing activities have a positive influence on job satisfaction and organizational commitment. Second, job satisfaction has an effect on organizational commitment. Third, internal marketing activities, job satisfaction, and organizational commitment have a positive influence on customer orientation. Accordingly, it should raise the standard of customer orientation, if it is promote the job satisfaction and organizational commitment of employee through internal marketing activities such as internal communication and empowerment.

• 복식
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• 제46권
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• pp.89-108
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• 1999

This study was conducted to provide the basic data for the fashion education of college. 529 students of fashion department of colleges in Taegu responded to this survey. The result could be summarized as follows: 1. The major fields were classified as clothing fabric-science clothing ornaments fabric processing design fashion marketing fashion information formative culture history and Internship in order. 2. Interviewees responded that the advanced education of major is necessary(94.5%) and not necessary(4.3%) 3. When it comes to getting a job in major-related area over half of them said 'yes'(57.0%) and 35.1% of them resoned 'No(35.1%) 4. as for the necessity of the liasion education with high school the affirmative answer (45.2%) was slightly superior to the opposite(43.7%) in number. 5, With regard to the problem of teaching method they pointed out that there is some tendency to imphasize going on syllabus itself rather than developing student's ability(39.7%) that assignments are too demanding(18.1%) and that the general training should focus on a practical help(17.2%)

• 한국의류학회지
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• 제19권2호
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• pp.242-263
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• 1995

The study was to find out the current situation of supply and demand of apparel CAD systems in Korea. Also it was hoped to gather any valuable information about the current usage of apparel CAD systems for the development of the enhanced apparel CAD system. Three interviews were carried out for the study. The first interview with the importing agents was to find out the apparel CAD system's supplying situation. The second interview with the users of apparel CAD system was about the usage of the systems and related informations. The last interview was about the pattern making facilities, which was pointed out by the users to be the most inconvenient part of apparel CAD systems. The results of the survey were: 1. The supply and demand of apparel CAD systems is increasing. 2. The education, training, maintenance of the system should be improved by the supplier. 3. Apparel CAD systems are used for various production systems in the apparel industry. 4. 100% of the systems are utilized for pattern input and 89% of the systems are utilized for marker making. Only 15% of the systems are utilized in pattern making process, which 80% of the users realize to be computerized. 5. The most serious barrier to the better usage of the system is the communication with the system in foreign language. This barrier could be lifted when Korean apparel CAD system is developed.