• Journal of the Korean Home Economics Association
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• v.45 no.1
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• pp.1-7
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• 2007

This study investigated the concept of fashion as art by examining whether or not university students, rather than professional art critics, consider fashion to be art. The survey subjects were 146 university students, randomly chosen from textiles and clothing-related classes offered in 4 different universities in Seoul. A survey with the following 3 questions was conducted between September 2005 and June 2006: 1. What is art? 2. Is fashion art? 3. Explain the reason why fashion is, or is not, art. Morris Weitz's open concept of art is applied to discuss whether fashion can be classified as art. According to Weitz, there are no universal commonalities among arts. Therefore, art can be defined based on similarities among preexisting art forms and movements. As a result, respondents mentioned the following as characteristics of art: expressiveness, creativity, influence on viewers' emotion, tendency to make life bountiful, particular behaviors or objects, something valuable, formalities, etc. These answers parallel the features of art discussed by professional art critics. In addition, 12 of the 146 respondents considered fashion was not art, 20 placed it on the border while the remaining 114 affirmed a positive relation. Respondents who considered fashion to be art or placed it on the border listed the similar features mentioned in the answers to the first question as similarities between fashion and art. On the other hand, features of fashion such as commercial, whimsical, impermanent and utilitarian properties were answered as dissimilarities between fashion and art. However, these dissimilarities do not serve as obstacles for considering fashion as art, since Weitz's open concept of art does not assume the existence of universal traits of art. Therefore, referring to Weitz's open concept of art, fashion can be considered as art, since reasonable similarities between fashion and art were designated by the majority of respondents.

• Journal of the Korean Home Economics Association
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• v.46 no.1
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• pp.63-72
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• 2008

The purpose of this study was to investigate the appearance management behaviors and motives differentiated by the body image of college men. A questionnaire was designed for the survey and the subjects were 228 college in Pusan and the Kyongnam province, Korea. The statistical analyses were carried out in the forms of frequency, factor analysis, cluster analysis, ANOVA and Duncan's multiple range test. The findings throughout the research are as follows; First, according to the multidimensional body image of the subjects, the college men were classified into three groups, i.e. the appearance concerning and satisfied group, the weight concerning group, and the appearance indifferent group. The appearance management behaviors of the college men consist of innovative appearance management, weight reduction, appearance management through apparel and fashion products, body shape care, skin care, hair care and health care. Second, the weight concerning group showed a higher BMI than those of the other groups. The means of the monthly income and the expenses for the appearance management of the appearance indifferent group were lower than those of the other groups. Third, the college men were generally shown to pursue the motive improving sociality. The appearance concerning and satisfied group and the weight concerning group indicated higher pursuing motives than the appearance indifferent group in the appearance management motives. Finally, there were significant differences in the appearance management behaviors among the three groups. While the weight concerning group showed the more concerning appearance management behaviors, the appearance indifferent group had the least appearance concerning tendency.

• Journal of Distribution Science
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• v.8 no.1
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• pp.35-42
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• 2010

This study is for finding out the relationship between reactions on POP per consumer purchase trends and major factor for making final purchasing decisions after being exposed to POP from large supermarkets. The following results were obtained after the research. First, consumers displayed higher reaction scores on End-Cap in general among POP advertisements. The factors for making final purchase decision are in the order of function > price > brand for household electrical goods, price > design > function for sundry goods and design > price > function for clothing (including bedding). Second, the results of analyzing the differences based on age on impulsive purchase showed that the lower the age the higher the tendency. Unplanned purchase trend also showed higher when younger. The results of this study showed that there are discrepancies in the theory related with existing POP advertisements, that is, the theory that impulsive purchasers have higher POP responses.

• Journal of the Korea Society of Computer and Information
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• v.23 no.11
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• pp.111-122
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• 2018

The purpose of this study was to investigate the bodice prototype method suitable for the upper body shape of old-old aged women using the 3D anthropometric data. And it was to provide the basic data for the upper body garments of old-old aged women. In the overall appearance evaluation, the B pattern was rated as 4.00, and it was evaluated as the most suitable for the bodice prototype of the old-old aged woman. The E pattern was rated lower than normal, and the L pattern and the S pattern were found to be inadequate for older female bodice prototypes. As a result of the measurement of the waist and bust air gap of bodice prototype, the air gap of the bust was not significantly different between the patterns. But the waist air gap showed the largest difference between the L pattern and the S pattern. As a result of evaluating the appearance, the amount of space in the state of 3D simulation, and the air gap, the pattern B appeared to be the most appropriate prototype for the old-old aged women's body shape. However, there is a tendency that the shoulder end point is biased toward the back, so it is necessary to set the inclination of the back shoulder line to be more gentle. Conversely, the front shoulder should be more inclined. In the case of the 3D simulation, the B pattern showed that the other parts generally fit well. In the case of the 3D simulation program used in this study, it was evaluated that it is suitable only for the normal body shape because it is impossible to set the isometric angle which is one of the characteristics of the older female body shape. A study on the bodice prototype suitable for the bent body shape should be carried out through experiments on the actual body shape of various elderly women. In order to cope with the increase of elderly people who are familiar with digital, I think it is necessary to develop an avatar that reflects the old female body shape.

• The Research Journal of the Costume Culture
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• v.29 no.1
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• pp.28-47
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• 2021

The purpose of this study is to provide basic data to assist students and industrial designers in fashion by examining the trend of designing women's wear with the SCAMPER method. In the research, the seven types of SCAMPER methods for fashion design were classified based on the previous studies. From 2010 S/S to 2020 S/S, data from 5,149 photographs were collected through overlapping checks and classified by SCAMPER method type. Data analysis was performed using SPSS 25.0 for frequency analysis. As a result, in the SCAMPER "combine" method, more than two items were combined, or structural details were combined with items. In the most applied "adapt" method was involved imitating similar images, or natural forms, or other objects. The "modify" method was applied by changing the shape of some details in basic fashion items. The "magnify" method was applied by enlarging, elongating, or elevating some details of fashion items. The "minify" method was applied by minimizing, shortening, or lowering some details of basic fashion. The method of "put to other use" was expressed throughout the clothing by using non-fabric or trimmings such as metal, beads, and strings. The "rearrange" method was applied by repositioning the top and bottom, front and back, or outside and inside in fashion items and in details. The "reverse" method was applied by reversing the style of fashion, mix-and-match fabric, or switching the gender of the fashion items.

• Journal of Fashion Business
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• v.27 no.5
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• pp.44-59
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• 2023

This study aimed to elucidate any differences in fashion consumption tendencies among fashion consumers according to their MBTI personality types and fashion brand sensibility (Chanel vs. Off-White). Differences in fashion consumption tendencies (fashion sensitivity, fashion innovativeness, and fashion ostentation) were determined based on two of MBTI's four bipolar indicators: extroversion-introversion, sensing-intuition, thinking-feeling, and judging-perceiving. It was found that intuitive consumers showed higher fashion innovativeness than sensory consumers. In addition, feeling-type consumers showed more fashion-sensitive and ostentatious fashion consumption tendencies than thinking-type consumers. Fashion brand sensibility acted as a moderator in the relationship between personality type and fashion consumption tendency. Especially, moderating effects of fashion brand sensibility and fashion consumption tendencies were evident in sensing-intuition and judging-perceiving types. Among intuitive consumers, those who preferred Chanel brand sensibility exhibited higher tendencies for fashion ostentation than those who preferred Off-White brand sensibility. However, sensory type consumers showed no difference in fashion ostentation based on their preferred fashion brand sensibility. Interaction effects regarding fashion sensitivity and fashion innovativeness were not found. Among perceiving-type consumers who preferred Chanel brand sensibility, high fashion sensitivity was evident. Conversely, judgment-type consumers who preferred Off-White brand sensibility showed high fashion sensitivity. Interaction effects concerning fashion innovativeness and fashion ostentation were not found.

• Archives of design research
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• v.19 no.1 s.63
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• pp.215-224
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• 2006

As the competition becomes more severe, the importance of brand confidence is coming to the front mainly because there has been a tendency of the customer for choosing a product or service in conjunction with the confidence. The concept of brand personality has formed as a result of various efforts for establishing a differentiated and confident brand image. The brand personality is regarded a useful mean for meeting objectives of a corporation for establishing a distinctive brand identity as well as customers for expressing their self-image. In line with the growing importance of the brand personality, researchers have attempted to measure it by various methods. However, most of researches were based on verbal and quantitative methods which take a long period of time and lots of efforts to analyze their results. Such methods also have limitations for visualizing the results. In this vein, this study aims to develop a new visible brand personality measurement system by utilizing the purpose-designed avatar. Major findings of the study are as follows: Firstly, the avatar can be an effective mean for visualizing the brand personality. As the avatar can visualize the personalities of human-beings through facial expressions, clothing, attitudes and movements, a specially designed avatar can express the brand personality. Secondly, types of the brand personality can be segregated into distinctive seven classes and such classes are used as guidelines for developing specially designed brand personality avatars. Thirdly, the purpose-designed brand personality avatar can be an effective mean for measuring the brand personality as a result of various tests for the validity. In condusion, avatar can be a more powerful tool than language for measuring the brand personality.

• The Research Journal of the Costume Culture
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• v.6 no.1
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• pp.84-93
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• 1998

The main focus of this paper is to provide clear understanding about the concept of make-up as total fashion by defining the essential meaning of it. First, we would like to go over the concept of make-up and total fashion, then analyze the make-up image, the changes of colors and images of make-up overtime and fashion that have influenced over those changes. In this paper, we analyze the trend of fashion and make-up in 1990s and their relevancy. Through this paper we hope that make-up can be accepted as a part of total fashion in its relationship with other elements such as shoes, clothes and accessory and that it can be considered as a independent art that has direct influence on people. The trend of Spring/Summer between 1990 and 92is the image of natural beauty and comfortable and modernistic image that can be experienced through nature. In 1992, there was a revival look of 1960s and 1970s. Make-up also followed this trend. The overall color tone was to give natural and stable images with pastel tone to soften the images. This tone brought back the ecology of 1960s. The theme of restoration in humanity and nostalgia was reflected in clothing, and these trend changed the ecology of make-up to peace, love and romantic ecology which was expressed in coral, blue, and green tone to create intelligent image of woman. Year 1996 could be called as color revolution period that emphasized the unique and individual expression of each person. In 1997, black, pastel and brown colors were the result of reinterpreting the classic and sexy images of 1960s to natural and modernistic image of 1997. Purple color started to be introduced to us. The beginning of 1990s Fall/Winter season was based on ecology concept that emphasized the natural image. Until 1995 it appeared that spring/summer and fall/winter trend had no big differences. But from 1995 seasonal differences in trend are appeared and there were various make-up designs. In 1995, 1996, brown color lines make-up comes to mix with romantic image and developed into wine, orange, neon colors. These color were the symbol of property and sentiment and gold make-up emphasizing the eye area was the tendency of that period. In 1997, the fear of coming end of century was expressed as decadent image and at that time ethnic image, romantic image appeared with vivid color lines, gold, red and violet.

• Journal of the Korean Home Economics Association
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• v.8 no.1
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• pp.181-197
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• 1970

Farm households consumption pattern from 1960 to 1968 was analized as follows. First, the influence of the price on the consumption pattern was observed by year for 9 years. Second, the influence of farm households and by size of the consmption pattern was analized by year for whole household and by size of the arable land. Third, the present status and problems of farm families consumption pattern was attempted to be found out compared with the pattern of all families of Seoul. Forth, the pattern of food expenditure which has the largest proportion in the living expenditure was analized. Following results and conclusions are obtained from the above analysis.1. The average nominal increase rate of all farm households has been increased gradually for 9 years, mostly due to the rise in household goods prices paid by farmers. 2. The living expenditure varies with the price and the disposal income, The influence of the latter is greater than that of the former. 3. The Engel's Coefficient of farmers. the average of which was 54.9%, recently tends to decrease gradually. The larger is the size of arable land, the lower is the Coefficient of farm households. But the Coefficient of farm households is higher than that of city families. 4. In general the proportion of food expenditure has a great influence on the consumption pattern, The average percentage of miscellaneous expenditure is 23.9% and it is next to food expenditure. The relationship between them is going reversely. Housing expenditure has usually the constant proportion. But the difference of the proportion between farm households (4.0%) and city families (17.1%) is considerable. Clothing expenditure and fuel and light expenditure have small variations. The former tends to increase with the income, and the latter tends to decrease with it or is constant. 5. Considering the food expenditure pattern, the average percentage (78.4%)of staple food of farm household is remarkably high compared with Seoul (48.3%) and other cities (54.0%). The decrease of the percentage of staple food expenditure in farm households is not so much as cities. 6. The propertion of the staple food expenditure of Farm families don't have so much differences by the size of arable land. But the rice proportion of staple foods has the tendency to increase with the income level. Subsidery food expenditure doesn't increase by year and by size of the land, while the consumption of meat and manufactured foods tends to increase with size of the land. But even big farm households don't reach to the level of cities in consumption of them. 7. Food consumption pattern may be influenced by the factors such as the knowledge of wife about nutrition, customs, consumption habits, and so on. The difference between farm households and city families in food consumption pattern is inferred from the above factors. Presently, the increasing income of the people promote the consumption of all items of living expenditure both in cities and farm households. But the Engel's Coeffcient and the proportion of the staple food expenditure is expected to decrease in farm households more than in cities.

• Journal of the Korean Home Economics Association
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• v.32 no.5
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• pp.165-182
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• 1994

Korea's clothing industry which has been country's leading export industry and basic strategical industry is now faced with many difficulties both domestically and internationally. Domestically it is faced with continuing shortage of manpower in both production line and management high labour cost causing increase in price putting more weight on behavior of consumers resulting in change of industrial environment and continuing structural problems of industry itself. Internationally it is faced with strengthening of import regulations and protectionism of developed countries and rapid emergence of underdeveloped countries as leading exporting nations. In reality export plays the most essential role in our economy and is especially sensitive to the external environmental factors. Already economic bloc phonomenon can be seen everywhere and is continuing to accelerate in place such as E. U in Europ, North & South America as NAFTA, and South East Asian contries which recent tendency of economic unity effort is present. These countries of such economic blocs are imposing heavy custom duties reinforcing provision of country origin and acting out strict inspection regulations in order to protect the interest of their own industry. Therefore it is vital to manufacture excellent quality goods For these reasons study in this area has brought attention in Korea as well as worldwide in the recent years. Apparel industry which requires professional technology and ability is the most competitive international business. In order to challenge the international market the high level of intelligence is most required to produce high quality goods. The purpose of this study is to analyze the relationship between functions and roles of marketing and to approach problems in more efficient manner. Apparel industry is composed of various programs such as design pattern making merchandising and textile science. To succeed in the business is to give the highest satisfaction to the targeted market. Hence this study will example the factors that determine the Cost Quality and Performance of apparel products. The study will involve following steps; firstly establish relationship between the quality concept and productivity of apparel products Secondly inquire in to marketing strategy laying stress on apparel production related factors focusing on merchandising marketing production and operations Thirdly prospect 21st century apparel industry focusing on garment production and trade and also other countries structural improvement Fourthly establish the new dimension of competitive factors by grasping the actual circumstance of Korea's apparel industry in the international market. The research method will include; First reality approach method by analysing the present state of industry Second literal analysis such as marketing comparisons between leading apparel exporting countries.