• Title/Summary/Keyword: clothing size

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Comparison of Feel/Sense and Purchase Behavior among NIKE, PUMA, and KUHO POP-UP Store Visitors (나이키, 퓨마, 구호 팝업 스토어 방문자들의 팝업 체험감성 및 구매행동 비교 연구)

  • Kim, Sun-Young;Kim, Chil-Soon
    • The Research Journal of the Costume Culture
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    • v.19 no.6
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    • pp.1288-1301
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    • 2011
  • The purpose of this study was to observe a case study of pop-up stores in an apparel company in Korea in order to evaluate different feel and to determine the purchase behavior of pop-up visitors of three major fashion brands. This research was conducted through secondary data collection and primary data collection. A survey was conducted among NIKE, KUHO, and PUMA pop-up store visitors who were 20 to 40 years old, via questionnaires. Data were collected on-line and off line at the pop-up store. Data were analyzed using SPSS program. Through data analysis, we learned that most of the study participants were captivated by the digital elements in the environment of the NIKE pop-up store. Puma, the second most favorably ranked, was favored for its interior design. Meanwhile, KUHO stimulated its customers with its limited edition fashion products at a good price. Several feels of visitors about the pop-up stores were significantly different among the 3 different brands. There was a significant difference in purchase criteria, such as brand recognition, size, and design among visitors of the three different brands. Visitors who preferred KUHO considered design of products more than NIKE-preferred visitors. In conclusion, the clothing pop-up stores have the possibility of satisfying consumers' desires. Each brand can achieve a good performance in promotion with a differentiated strategy.

Impacts of technology anxiety and perceived productivity on attitude toward self-service technology - The moderating role of need for interaction - (기술불안감과 지각된 생산성이 셀프서비스테크놀로지에 대한 태도에 미치는 영향 - 상호작용욕구의 조절효과를 중심으로 -)

  • Jeong, So Won;Park, Jee-Sun
    • The Research Journal of the Costume Culture
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    • v.28 no.4
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    • pp.480-491
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    • 2020
  • The purpose of this study was to explore how consumer traits(technology anxiety and need for interaction) explain attitude toward self-service technologies in fashion retail stores. We examined if technology anxiety influences perceived productivity and attitude toward self-service technologies, and if so, how the need for interaction with employees moderates the impact of technology anxiety on perceived productivity and attitude. For the purpose of the study, a web-based survey with Korean consumers was conducted. The final sample size was 214. Structural Equation Modeling Analysis and PROCESS in SPSS were employed to test the proposed hypotheses. The findings indicated that technology anxiety negatively affected perceived productivity and attitude toward self-service technologies in which perceived productivity affected attitude positively. Need for interaction with employees was found to moderate the relationship between technology anxiety and perceived productivity. It also moderated the relationship between technology anxiety and attitude. This study contributes to the self-service technology literature by identifying two antecedents of consumer attitude toward self-service technologies: technology anxiety and the need for interaction. The findings further provide valuable insights to retailers and marketers as to how technology anxiety, perceived productivity, and the need for interaction work in enhancing consumer attitude toward self-service technologies in the context of fashion retail.

A Review Study of Biosensors applicable to Wellness Wear (웰니스 의류에 적용 가능한 바이오센서 동향 연구)

  • Kim, Hyo-Jin
    • Journal of Digital Convergence
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    • v.15 no.11
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    • pp.231-243
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    • 2017
  • This paper provides a review of the electrical sensing biosensors and examine research cases of biosensors based on clothing and textiels. A biosensor which can measure bio-signals is a device that senses the physical and chemical characteristics of biological materials by using biological sensing materials. Therefore, wellness wear that is closely integrated with the user's real life will play an important role in achieving U-Health. The biosensors' unique feature which can be differentiated from the existing sensors is it's using of selective reactions and binding of biological substances. The electrical sensing biosensors are very small in size due to the processing of electrical signals, which can be used to create ubiquitous. Therefore, it is necessary to study electrical sensing biosensors that are easy to miniaturize to develop wellness wear. This paper describes the electrical sensing biosensor (an electrochemical method nanowire/carbon nanotube FET method) in detail. Finally, the future direction of biosensors to be applied to wellness wear is suggested.

Comparison of Breast Measurement Ratios Before and After Breast Augmentation Using Photogrammetric Ratio Measurements (PRM)

  • Yi, Kyong-Hwa;Sohn, Boo-Hyun
    • Journal of the Ergonomics Society of Korea
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    • v.36 no.4
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    • pp.305-323
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    • 2017
  • Objective: The purpose of this study was to determine breast shape and ratio of breast enlargement women prior to development of breast enlargement patient's bra. Background: Although there are many previous studies on women's breast that did not undergo breast augmentation surgery, no studies have examined the breast type and proportion of women with breast augmentation. Method: In this study, we analyzed ratios and angles with photographs taken before and after breast augmentation on the frontal and lateral views of the breast, UPF and projection were analyzed too. We also compared the pre-operative and post-operative rates with those of previous breast studies, as well as the post-operative breast types for the desirable breast types. Results: The length and width of the breast base and the height of the breast projection increased after the operation. The rate of increase in width is larger than the vertical distance in the breast base, and the rate of increase in height of the projection is larger than the increase in the width. Specifically, in the vertical distance, the rate of increase in the lower portion is larger than that in the upper portion. In the width, the rate of increase on the inside is larger than that on the outside. Conclusion: The angles of the static relationship with the projection increased and the angles of the minor relation decreased. The changes in the size of the breast were visually observed in the overlapping of the triangle shape before and after the surgery. The changes were composed of the line connecting the angle and the measurement points. The pre-operative upper pole fullness (UPF) was mostly 0 and - 1, but after the surgery, +1, 0, -1, +2 were distributed, while post-operative levels of projection were distributed in the order of level 3> level 1> level 2. In comparison with the desirable breast type, it was found that the anatomical type was a more natural breast type than the round type of implant. Application: These results can be useful as basic data for the breast analysis of breast enlargement patients and their bra patterns.

Expression and characteristics of kidult in contemporary women's collection (현대 여성 컬렉션에 나타난 키덜트적 표현 방법 및 표현 특성)

  • Jia, Zhai;Lee, Yoon Mee;Lee, Younhee
    • The Research Journal of the Costume Culture
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    • v.24 no.5
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    • pp.670-686
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    • 2016
  • The purpose of this study is to delineate and analyze the expression of the kidult and its characteristics and thereby provide data to be used for fashion design in various manners as well as to suggest creative and varied possibilities of fashion design. As a way to study, the author of this paper organized the general terms, concepts and definitions concerning the kidult in the previous papers and journals. The data was collected from the collections represent the characteristics of kidult especially from 2006 to 2015. The results are as follows: Firstly, The characters stimulating the innocence of children were used the most for infantile expression. Parody used characters in the movie or famous logos. Deformation was used to create designs by way of distortion and deformation. Exaggeration thereby showing visually strong impression and inducing surprise and unexpectedness. Depaysement was useful to let us describe concepts and enhance our infinite creativity and interests about objects using surrealistic. Secondly, Infantile characteristics used the images of toys with infantile imagination and sense of humor. Fantasy introduced objects or expressed a dream-like feeling. Unexpectedness used two-faced ideas or conflicting ideas to express conflicts, collision and an interchange with heterogeneous things, avoiding the limit of size and the simplicity of materials. Parody used jocular expressions, satire and ironic expressions to express the original image in a fun manner. Exaggeration transformed changed the structure to restructure objects in a subjective and creative manner, thereby expressing creative patterns using various subject matters by way of special modeling or distortion and transformation.

Antimicrobial Activity of High Density Polyethylene Fabric Containing Scutellaria Baicalensis Extract-Loaded Zeolite Microparticles (황금추출물 담지 제올라이트 마이크로입자를 함유한 고밀도 폴리에틸렌 원단의 항균 특성)

  • Lee, Sook-Young;Jo, Mi-Rae;Kim, Hyun-Jin;Kwon, Tae-Yub;Han, Hyunjung;Yoon, Young Il;Son, Jun Sik
    • Textile Coloration and Finishing
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    • v.29 no.4
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    • pp.247-255
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    • 2017
  • Scutellaria Baicalensis(SB) is widely used in traditional and modern oriental medicine. It possesses several biology activities such as anti-oxidative, anti-inflammatory, antimicrobial and antiviral activities. In this study, a functional high density polyethylene (HDPE) fabric with antimicrobial properties was developed using zeolite microparticles as a SB extract delivery carrier. Zeolites loaded with SB extract were prepared by immersing in an SB extract aqueous solution. The average size of the SB extract-loaded zeolites was about 0.1 to $2.0{\mu}m$, and the morphology of the zeolites was not altered after SB extract binding. The resulting SB extract-loaded zeolites were then immobilized homogeneously onto the HDPE fabric using acrylic binder. The encapsulation efficiency of SB extract to the zeolite was more than 45%. The in vitro release test of SB extract-loaded zeolites containing HDPE fabrics showed release of 35% of the total SB extract by day 1 in a 24hours immersion study. Moreover, the SB extract-loaded zeolites containing HDPE fabrics showed effective antimicrobial activity against Streptococcus mutans, Staphylococcus aureus, and Klebsiella pneumoniae, indicating that this innovative delivery platform potently imparted antimicrobial activity to the HDPE fabric. In conclusion, the current study suggests that the HDPE fabric containing the SB extract-loaded zeolites microparticle carrier system has potential as an effective antimicrobial textile such as safety gloves, protective gloves etc.

Preparation and Characterization of Lignin/Chlorinated Polyvinyl Chloride Blended Fibers for Low-cost Carbon Fiber (저가 탄소섬유용 Lignin/Chlorinated Polyvinyl Chloride 블렌딩 섬유의 제조 및 특성)

  • Jo, Chaehyun;Lee, Sangoh;Kang, Dakyung;Hong, Seonghwa;Kang, Chankyu;Lee, Jaewoong
    • Textile Coloration and Finishing
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    • v.32 no.2
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    • pp.111-120
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    • 2020
  • In this study, lignin/chlorinated poly(vinyl chloride)(CPVC) blended fibers have been produced for the development of low-cost carbon fiber. Carbon fiber manufacturing was accomplished through stabilization and carbonization process. The lignin/CPVC blended fibers were prepared by wet spinning method. Dimethylacetamid e(DMAc) and cychlohexanone in a ratio of 5:1(wt%) was employed as co-solvent. The ratio of lignin/CPVC was prepared at 0/10, 1/9, 2/8, 3/7, 4/6, and 5/5(wt%). The spinning solution was extruded at a rate of 0.1 to 0.4ml/min according to the blending ratio. The speed of the rollers was the same for all ratios(draw ratio=1). Analysis of fiber cross-section by scanning eletron microscopy(SEM) showed that as the lignin ratio increased in the same coagulation bath and distilled water, the pore size of the spinning fiber decreased. Therefore, the highest tensile strength of the blending fibers was 6.3±1.2MPa at the 5/5 ratio. The carbon fiber also showed the best tensile strength of 120.78±2.43MPa at 5/5 ratio.

Weave Draft Designs Influenced by Geometric Patterns using a CAD Program (CAD 프로그램을 활용한 기하학 문양의 직물 디자인 종광설계)

  • Kim, Su-Mi
    • Fashion & Textile Research Journal
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    • v.16 no.1
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    • pp.43-54
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    • 2014
  • In textile industry, needs for various weave drafts have been increased to produce high qualified textile goods. One of disadvantages of traditional textile industry was spending time and money on manual sampling. Nowadays, however, weave draft design and sampling using CAD programs reduce these consumption efficiently. Therefore, this study aimed to provide high qualified woven fabrics by weave draft designs influenced by geometric patterns. First, We analyzed geometric patterns, except for dot, stripe, and checks, in fashion collections from 2009 to 2014 S/S. Then, based on these analyses, design concepts were decided. Third, weave drafts influenced by geometric patterns were designed with weave CAD program, TEX PRO 10.0 by Youngwoo CNI inc. Forth, We simulated fabrics woven by new drafts using CAD programs, depending on fibers, yarns, density of woven, colors, and finishes. Unclassified geometric patterns would be expressed by small size patterns that influenced by retro moods, square patterns with various color variation, zigzag lines, and pieces of puzzles. Three design concepts were decided as greenness, neoclassic, and romantic chic. Thus, geometric patterns for printing were created as drafts for general looms, and one repeat of each draft were provided. According to the design concepts, we designed 13 fabrics with 4 geometric patterns weaving drafts. All Drafts were designed with CAD programs. Finally, same drafts were simulated as woven fabrics for both S/S and F/W seasons by changing each element, such as fiber, yarns, density, colors, and finishes.

Evaluation of Thermal Physiological Responses and Comfort in Vitamin E Fabric (비타민 E 소재의 인체생리반응 및 쾌적성 평가)

  • Im Soon;Chung Myung-Hee
    • The Research Journal of the Costume Culture
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    • v.13 no.3 s.56
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    • pp.406-413
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    • 2005
  • This study performed the evaluation of skin temperature, heart rate, temperature and relative humidity of microclimate, and subjective sensation, such as thermal sensation, wet sensation and comfort sensation to estimate physiological responses of the human body and its comfortable feeling to the vitamin E fabric. Experiments were performed on the five healthy adult women whose average age was 21, at climate chamber in which temperature, relative humidity and air current were set up below $30{\pm}\;1^{\circ}C$, $50{\pm}\;15\%$ and 0.2m/s, respectively. Two kinds of clothes were used for experiments: unfinished sports clothes, with the same form and the same size, of short-sleeved knit shirt and long trousers made with $100\%$ cotton, and finished sports clothes printed with the vitamin E solution of the level of $0.88\%$. Exercises of walking (about 105 steps/minute) with the exercise intensity of 2.5 were performed for 20 minutes using treadmill. In result, the study showed significant difference (p<0.01) in average skin temperature between unfinished and finished sport clothes, and represented higher value with having unfinished sport clothes in wear than with finished one. The study also showed significant difference (p<0.01) in heart rate only during the period of exercise, and represented higher value generally with unfinished sport clothes than with finished one. There were significant differences not only in temperature of microclimate (p<0.01) but also in humidity of microclimate (p<0.05) between two sport clothes. As for the evaluation of subjective sensation, the study showed significant difference (p<0.05) in thermal sensation between the two kinds of sport clothes, significant difference in wet sensation only during the period of exercise, and significant difference (p<0.05) in comfort sensation only during the period of recovery.

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Gender-fluid images expressed in the contemporary fashion collections with the theme of feminism (페미니즘 테마 패션 컬렉션에 표현된 젠더 플루이드 이미지)

  • Im, Min-Jung
    • Journal of the Korea Fashion and Costume Design Association
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    • v.20 no.3
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    • pp.63-78
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    • 2018
  • This study analyzed gender-fluid images as expressions of feminism and gender identity expressed in fashion collections. As for the research method, this study searched the fashion collections, with the theme of feminism, utilizing key words related to feminism on an online portal, and collected the photo materials of fashion collections provided by vogue.com. This study classified the photo materials of 31 fashion collections, with the theme of feminism, into femininity, masculinity, androgyny, and avant-garde, according to the fashion design elements that divide gender identity. As a result of the classification, 326 photos were collected, in which gender identity was expressed ambiguously. This study reclassified the collected photos according to their fashion items and styles. As a result of the study, it was noticed that the fashion collections with the theme of feminism expressed the messages, using lettering graphic images, and performance. In addition, they showed a form in which men's collections and women's collections were integrated according to the change of the perceptions of gender identity, of feminism, and delivered body positive expressions, respecting differences and diversity as individual subjects, by casting diverse models in terms of age, body size, race, and culture. As for the gender identity expressed in the fashion collections, the gender-fluid images were classified into empowerment images, that expresses social rights and dignity; agender images that expresses the possibility of a gender-flexible transition; rational images that expresses the rational and practical characteristics that removed the boundary of fashion; and images of pro-sexism that expresses a new gender identity.