• 감성과학
• /
• 제26권2호
• /
• pp.129-140
• /
• 2023

본 연구에서는 첫째, 국제표준에서 규정한 형광직물과 재귀반사 소재에, 아동들이 선호하는 동물의 문양을 재귀반사 필름과 검정색 직물로 디자인하여 부착한, 2벌의 안전의복과 안전조끼를 제작하였다. 둘째, 야간에 주변광원이 없어도 원거리에서 생체를 인지할 수 있도록 안전의복에 스마트 포토닉 디바이스를 장착함으로써, 어린이들이 어두운 때 버튼 원터치만으로 상황에 따라 3가지 발광이 가능하도록 구현하였다. 제작한 스마트 안전의복을 마네킹에 착용시켜 주야간의 시인성을 비교한 결과, 시인성의 차이가 야간에 확연히 나타났는데, 기존의 안전의복 착용 시에는 주변광원 없이는 착용자가 표출되지 않은 반면, 스마트 안전의복 착용 시는 약 70m의 원거리에서도 표출됨을 확인하였다. 따라서 야간이나 기상악화 시에 주행하는 운전자가 원거리에서 생체를 인지할 수 있어 교통사고나 도로상의 안전사고 예방에 기여할 것으로 기대된다. 셋째, 광섬유의 발광기능 안정성 유지와 발광시간의 연장을 위하여 에너지 소진 시 태양전지로 수확한 전기에너지를 사용함으로써, 장시간 안정되게 광섬유 발광이 가능하여 시인성의 안정성을 확인할 수 있었다. 이로써 스마트 포토닉 안전의복은 야간 작업자용으로도 활용 가능함이 증명되었다. 그러므로 광섬유 안전의복은 태양전지에 의한 에너지 하베스팅 적용으로 안정적인 충전에 의해 실생활뿐만 아니라 어두운 산업현장에서도 착용 가능성이 높을 것으로 기대된다.

• 패션비즈니스
• /
• 제14권2호
• /
• pp.179-193
• /
• 2010

A school uniform has established it as youth culture and an important fashion cord which exposes adolescents themselves under the influence of TV and movies. Moreover as adolescents use TV and radio ads and Internet as a main source to purchase a school uniform, their effect on adolescents' school uniform fashion increasingly grows. The purpose of this study is to analyze design characteristics and chronological changes of school uniform design of high school girls and provide basic materials to develop school uniform design and predict adolescents' fashion trend. The scope and subjects of the study were limited to TV drama and movies which were shown from 1996 to 2010 and had high school students as their main characters based on youth culture. The analysis materials were photos of 50 school uniforms collected from TV soap opera, movies, web sites, DVDs, and Internet. First, the changes of a school uniform, the mass media and youth culture, and a school uniform in the mass media were reviewed through previous researches and literature review. Then, a form, color, and materials were classified to analyze the Dsign Characteristic. Finally, the changes were examined chronologically.

• 한국의류학회지
• /
• 제39권5호
• /
• pp.703-713
• /
• 2015

Consumers' psychological demands for e-tail shopping have increased as websites have become one of the most dominant retail outlets for various fashion products. The lack of realistic social stimuli in virtual contexts (websites) has been a major limitation for many online shoppers. Prior research has focused on the viable role of technology to improve positive social factors in e-tailing; however, this study tests the role of tone in text in fashion e-tail sites on consumers' trust and choice confidence. We conducted a self-administered online survey with 309 individuals from the U.S.. The results indicated positive effects of casual tone in text-based content of a fashion e-tail site on trust and confidence. Trust also has a significant positive effect on confidence. Both trust and confidence improved purchase intention. Given the high price of employing an avatar or simulated salesperson online, using tone in text to increase positive social effect on shoppers can be a positive alternative when managers plan e-tail strategies contributing to consumers' positive shopping experience online. Discussions and study limitations are provided.

• 한국의류학회지
• /
• 제20권4호
• /
• pp.596-608
• /
• 1996

For design of early childhood children's footwear, this study was to analyze the properties of their foot. This study was performed in 200 male and 200 female early childhood children from 3 and 6 years old lived in susan urban area. There were measured 17 items of the foot and calculated 4 indexs for analysis. The result was as follows; 1 The growth rate differs from the sites of a foot. According to the growth of age, early childhood children's foot are more slender. 2. The average of foot print angle is $15~27^{\circ}$ and it is flat. Among the age groups, the numbers of 4 kinds of foot print angle are different siginificantly. 3. The average of metatarso phalanx angle is $174~178^{\circ}$ that is higher than adults'. 4. There are no significant difference between male children's foot and female childen's one except tarsal circumference and tarsal height. Tarsal part of male children is higher and ticket than female children's. 5. Because some of 3~6 age groups belong to the one foot length group, we should consider the age properties of foot in order to design footwears. When the size of footwear is divided by only foot length, the ranges of another measurements are larger than the range of foot length.

• 패션비즈니스
• /
• 제9권1호
• /
• pp.1-20
• /
• 2005

This study is purposed to provide new idea for developing high value added fashion goods by studying relief effects of fashion design. Based on prior researches, various ways to give relief effects were searched and then modern fashion design cases were looked for which were referred to fashion-related magazines and collection-related internet sites since the late 1990s. The ways for relief effects are weaving, industrial finishing, sewing technique. Weaving techniques are about fancy yarns, variation of weaving structure, pile weave. Industrial finishing techniques which can make relief effects are embossing, heat-setting, shearing, pliss, burn out, flocking. Sewing techniques are quilting, pleats, embroidery, slash, attachment in accordance with the way to produce relief effects. The forms of relief effects are tactile pattern that cannot be seen in the distance, subtle relief pattern which is more three-dimensional than tactile pattern, rhythmical relief pattern, sculptural pattern, and deep-volumed pattern. The present research can provide practical data for design by studying techniques of relief effects and collecting and arranging design cases that have been sporadically carried out. The study on relief and unique surface effects can be a way to effectively stimulate and express emotions of modern people with various taste and individuality.

• 패션비즈니스
• /
• 제21권3호
• /
• pp.80-92
• /
• 2017

Fashion trend is more than a social phenomenon that multitudes of people accept as popular styles of clothing. The purpose of this study was to understand the influence of fashion trend over time and distance. Geographically thousands of miles apart, the U.S. has strongly influenced fashion in Korea, revealed by references and historic depictions collected from literature and web sites. Results of the study are summarized as five issues: First, emergence of female missionaries from the U.S. American missionaries working in the late Great Korean Empire performed a significant role importing Western culture to Korea. Second, as opportunities of education increased, women studying abroad introduced Western fashion to Koreans when they returned to Korea. They were more open to Western culture than other Koreans and moderately harmonized their Korean sentiment and Western culture, mitigating cultural shock and enabled other Koreans to accept Western culture. Third, the effect of fashionistas on media. Singers working for U.S. armies stationed in Korea and movie stars appearing in Hollywood movies profoundly affected Korean pop culture and fashion trends in Korea. Fourth, following First Lady Jacqueline Kennedy of the U.S. She was an influential figure in those days and a fashion leader as well. Lastly, acceptance of working girl fashion depicted in American television shows. American working girls depicted on American TV shows were highly admired by young Korean women, so the fashion of American working girls became a major fad among young Korean women.

• 복식문화연구
• /
• 제15권2호
• /
• pp.339-351
• /
• 2007

Many off-line fashion brands currently has construct hompage in the form of digital contents at the website. The purpose of this study is to confirm that fashion item of avartar can be applicate to react for consumer desires by a process of construction for hompage digital contents of fashion brand, and develop various avartar fashion item to satisfy consumer's wants using the computer graphics. The results of this study are as followings. First, it should be the first to decide whether hompage contents can be used for any purposes. And it will offer initial brand concept, followed by the contents of event, blog, avatar, fashion information. Second, portal sites currently service avatar fashion item, but it just bounds the limit of indirect effect. Many fashion brands face a challenge to differenciate themselves, so avatar fashion item should be planned to coordinate the contents and brand concept. Also it is certainly possible that fashion brand communicates larger consumers with a avartar fashion item that appeal to a consumer's sensibility. Third, this study propose design development and application as 3 of the avartar fashion item using the computer graphics. Avatar Fashion item using the computer graphics was presented by application as promotion through event garment, item coordinate, cellular phone service.

• 복식
• /
• 제61권9호
• /
• pp.131-147
• /
• 2011

This study puts the significance on the trends, the characteristics, the factors and background of the typical diversification of 2000's historical dramas and of their costume in conjunction with the popular culture. We analyzed the materials like the official web-sites, the articles and promotional photos based on 47 TV historical dramas and 21 historical movies. And we, approaching the characteristics of popular culture in connection with the social, cultural, economic, emotional and technical aspects, considered the trends of the historical dramas and their connection with the paradigms of the contemporary popular culture. The results of this analysis are summarized as follows. First, the 2000's historical dramas & their costume, in the process to widen communication with the public, rose the values of popular culture, economic values, traditional values. Second, the diversification of the costumes in historical dramas, derived from the diversification of the era Genre characters and this is related to the characteristics of popular culture in 2000's such as the diversity, the nature of mixture, flexibility and the orientation of variation. Third, the new media environment and the imaging technology of 2000's raised completeness of the historical dramas and their costume. As the technical background placed the emphasis on realistic representation. Fourth, the costume of historical dramas in 2000's reflected the intention of the production in consideration with the emotional aspects of popular culture.

• 복식문화연구
• /
• 제15권3호
• /
• pp.483-495
• /
• 2007

The purpose of this study is to examine the current situation of IMC strategies of Korean fashion brands which enter into Chinese market and to propose the efficient IMC strategies. Twenty Korean fashion brands which enter into Chinese market were selected and in-depth interviews with the managers were conducted. First, advertising is focused on magazines, and outdoor advertising, advertising in departments' magazines, distributing catalogs, and star marketing are performed in some cases. Brands often execute sales promotion activities such as price deduction, offering coupons, and presenting gifts. PR activities like events and sponsorship marketing which targets uncertain public or loyal customers are performed. PPL is conducted passively though it can be very effective. CRM is not operated systematically and customer management is conducted through tele-marketing and direct mail by shop managers. Web sites of brands have insufficient contents and are operated ineffectively. VMD follows brand's basic policy, but in cases of agents whose copyrights are transferred or branches which are place in areas where managing them is hard, shop managers operate their stores by themselves. Finally, because of socialistic consciousness, the perception about service of sales people is lacked.

• Fashion, Industry and Education
• /
• 제14권1호
• /
• pp.40-49
• /
• 2016

This study examined students' perceived importance of the benefits derived from an international multi-course collaborative (IMCC) project and how these perceptions impact students' extrinsic and intrinsic motivations for using the project Facebook (i.e., perceived usefulness and enjoyment), attitude toward the project, and intent to participate in future IMCC projects. The data were collected from 96 students who participated in the IMCC project and were enrolled in four different fashion merchandising courses in two different countries, the U.S. and South Korea. This study found that perceived enjoyment of the project Facebook influenced attitude toward the project and intent to participate in future IMCC projects. Perceived usefulness and enjoyment were predicted by the perceived importance of cultural understanding and feedback exchange among international group members. Attitude was influenced by the perceived importance of networking through the IMCC project, while intent to participate in future IMCC projects was predicted by perceived importance of cultural understanding and networking through the IMCC project. This study provides educators in the related disciplines insights about how to incorporate social network sites into course curricula to motivate students' project participation and learning.