• Journal of Wellbeing Management and Applied Psychology
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• v.5 no.3
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• pp.7-17
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• 2022

Purpose: With the introduction of Web 2.0, the advent of smartphones, and the recent outbreak of COVID-19 worldwide, interest in online shopping has soared. In an online shopping environment, the desire for impulse buying increases compared to offline shopping. Research design, data and methodology: In this study, three marketing stimulating factors such as product factor, price factor, and facilitating factor were selected which affect impulse buying for clothing and accessory products in the Korean online shopping environment. The mechanism of causal relationship among them, and the role customer value between marketing stimulating factor and impulse buying was analyzed. Results: The analysis results are as follows. First, the product factor had a significant positive effect on consumer value and impulse buying. Second, the price factor also had a significant positive effect on consumer value and impulse buying. Conclusions: Although the facilitating factor had no significant influence on consumer value and impulse buying, the indirect effect through consumer value was positively significant. Consumer value had a positive mediating effect on impulse purchase in the order of price factor, product factor, and promotion factor.

• Proceedings of the Korea Society of Costume Conference
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• 2004.08a
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• pp.370-371
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• 2004

• Korean Journal of Human Ecology
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• v.23 no.1
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• pp.101-122
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• 2014

In this study, the Pine & Gilmore(1998) and Schmitt(1999, 2003), based on previous studies. Recent trends in large department stores and distribution outlets, discount stores and large retail centers, such as the consumer's experience is divided into internal and external fashion brand stores navigation study. Fashion Brand Stores are defined as the inside of the fashion brand store of the form that sells only the products of a fashion company's brand. Meanwhile, shopping center is defined as all the places at the inside and out of the shopping center excluding the inside of the fashion brand store. Likewise, definitions are clarified as such for use. As for the research method for this study, semi-structured focus group interviews were used since they could provide many more data compared to in-depth interviews. Accordingly, data was collected while carrying out free discussions while two to three subjects listened to each other's opinion regarding the key words raised by the interviewer and while thinking about their experience at the inside and outside of the fashion brand stores. As for the subjects, female consumers between the ages of 20 and 50 were targeted, and the interviews conducted with four, seven, four and three women in their 20s, 30s, 40s and 50s, were used, respectively. Likewise, there were a total of 18 subjects. Exploratory Study of Customer Experience area was classified into integration of significance and categorization. In particular, the contents were classified into elements of experience inside the fashion brand stores and fashion brand stores outsider experience in the shopping center elements and the elements of the common experience of fashion stores and shopping centers based on the results concerning the key contents identified in-depth from the customer aspect. The key experience elements at the inside of fashion brand stores were identified as VMD experience, emotional experience, and experience of the service provided by sales representatives. As for the key experience elements at the shopping center which is at the outside of the fashion brand store, they included service scape experience, cultural event experience, playful behavior experience. Meanwhile, elements of common experience included educational experience and exclusivity experience and human respect experience, which demonstrated some difference in terms of the contents.

• Korean Journal of Human Ecology
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• v.24 no.1
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• pp.79-96
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• 2015

The purpose of this research was to analyze the clothing behavioral attributes of male music enthusiasts. A questionnaire was developed based on previous researches. Respondents were men who were concerned with music in terms of a job, a major or a hobby. A total of 200 responses were analyzed by SPSS 20.0 through factor analysis with Varimax rotation, ANOVA with post-hoc test(SNK-test) and ${\chi}^2$-test. Music preference was classified into 3 factors: New age/jazz, Hiphop/dance, and Metal rock/ballad factor. 5 Clothing purchasing orientation factors were extruded: hedonic, planned, convenience, brand pursued, and fashion pursued purchasing orientation. Using those factor scores, 3 groups were classified: Group1(G1), preferring Hiphop/dance music with lower hedonic and brand/fashion pursued purchasing orientation; G2, preferring Hiphop/dance music with no interest in clothing shopping and fashion; G3, preferring New age music with high convenience and brand pursued purchasing orientation. In addition, there were significant differences among groups in clothing behavior such as social ostentation, individuality, self-expression, fashionability, conformity; in purchase motivation such as hedonic and trend/designer oriented purchase motivation; in information source like advertisement/media source; and in store choice criteria such as store light/music and popularity. The findings showed even the enthusiasts for the same music showed the different sopping orientation and different clothing behavior, suggesting that a personal value or taste can be a plausible factor to figure out attributes of consumers. An interest/involvement in clothing could be helpful to subdivide the music enthusiasts as the target market.

• Journal of the Korean Society of Clothing and Textiles
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• v.20 no.5
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• pp.769-782
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• 1996

This study intends to contribute to developing an effective marketing strategy targeting women in their 40's and 50's by classifying them into social classes and analyzing their wearing and purchasing behavior. The subject of this study are 344 women in their 40's and 50's living in Seoul, and the model sampling is done by allotment sampling. Modified survey based on references and former studies is used, and SAS package is used for analysis. The results of data analysis are as follows: 1. Women in their 40's and 50's are classified into 3 social classes, and the most influencial factor in the classification of social class is found to be total monthly income. 2 Clothing image of which each social class wear are proven to be significantly different among 3 classes. However, specific garment styles they wear are proven not to be significantly different. 3. Clothing purchasing behavior factors such as informants, clothing selection standards, store selection standards, place of purchase, shopping time, frequency of purchase, price of purchase, and paying methods are proven to be significantly different among 3 social classes. 4. Marketing strategies for each social class are provided based on these results.

• Journal of the Korean Home Economics Association
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• v.39 no.1
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• pp.11-27
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• 2001

The purposes of this study are to (1) point out Korean women's clothing behaviors as seen by the Korean who has lived in the U.S.A. (2) identify cultural and social factors to influence on Korean women's clothing behaviors (3) suggest directions for desirable change in clothing consumption behaviors of Korean women. Verbatim texts of 16 interviews concerning Korean women's perception and experiences of fashion in Korea and the U.S. are interpreted through the analysis of the interviews. The results are as follows: 1) In Korea, the changes in fashion are not only distinct but also foster then those in America. 2) Korean women have a tendency to conform in the way they dress themselves, while the women in the U.S.A. put emphasis on the individuality rather than the current fashion. 3) When they go shopping, Korean women take a great note of what the brands represent, but their American counterparts take the neatness, easeness of cleaning and practicality into consideration. 4) In Korea, the clothing behaviors are influenced by the rapid social changes, its internalization trend, the traditional Confucianism and the pressure to conform according to the collectivism.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.6 s.165
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• pp.869-878
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• 2007

The purpose of this study was to investigate perception of risks among South Korean female college students within the process of purchasing apparel products through the Internet. The study was implemented by descriptive survey method using questionnaire and subjects consisted of 324 South Korean female college students. Findings of the study showed that the purchasing process particularly regarding delivery and security issues seemed to be a strong concern. On the other hand, unique selection such as apparel brands only available through the Internet was a strong appeal to 37.7% of subjects. Factor analysis profiled risk perception as: 1) Internet Shopping Selection Preference, 2) Delivery Problems and Lack of Security 3) Product Quality and Characteristics 4) Return Policy Difficulties and 5) Fair Prices. Discriminant analysis showed Factors 1, 2 and 3 were significant in helping to differentiate among Non-Purchasers, Fewer-purchasers and Many-Purchasers. Factor 1 and 3 helped differentiate among respondents relative to age range. Across all types of purchasers, offering unique selections of cutting edge fashions and improving risk perception relative to delivery and security concerns seemed important for gaining greater market share. Being able to delivery quality products and communicate product characteristics would be a powerful competitive edge to add to the incentive of convenience in shopping for apparel on the Internet.

• Journal of Digital Convergence
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• v.19 no.2
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• pp.151-160
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• 2021

The purpose of this study is to classify online shopping malls into total transaction amount and transaction amount by product, and compare them to find synchronism. The data used in this study were collected from KOSIS for Food Services, Home Appliances·Electronics·Communication devices, Food & Beverages, House_Goods, Clothing, Computers & Peripheral Devices. The analysis period is a total of 44 monthly data from January 2017 to August 2020. In descriptive statistics, variability is relatively very stable in the case of food service, but is large in the case of clothing. In the correlation analysis, the total transaction amount shows a certain level of correlation with each product. In the analysis of the increase rate, Food Service increased by 1,039%, Home Appliances·Electronics·Communication devices increased by 325%, Food & Beverages increased by 296% and House Goods by 250%, but Clothing decreased slightly to 92.56%. In the Scatter Charts analysis, the distribution of Total transaction amount & House Goods, Total transaction amount & Home Appliances·Electronics·Communication devices is generally upward, showing a high level of synchronization. Due to Corona 19, we will have to continue our efforts to provide speed, stability, convenience and various services in preparation for the increase in transaction volume of online shopping malls.

• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.6
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• pp.857-872
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• 2014

This study investigates the effect of service ubiquity perceptions on consumers' responses to virtual stores such as benefit and risk perceptions, shopping value perceptions, and service usage intention. Data were collected via a self-administered online survey from nationwide consumer panels of an online marketing research firm. Questionnaire items were adopted from previous literature and developed by authors via pretesting to measure variables. The results revealed that virtual store service ubiquity affects consumer benefit perceptions as well as risk perceptions. All benefit perceptions (including time effectiveness, user control, and compatibility) had significant mediating effects between service ubiquity and hedonic/utilitarian shopping service value perceptions. The mediating effect of financial risk was significant only in the relationship between service ubiquity and utilitarian value perception. The findings offer retailers and marketers information in regards to consumers' perception of a virtual store usage, which can enhance service and product strategy.

• The Research Journal of the Costume Culture
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• v.22 no.1
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• pp.112-125
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• 2014

The purpose of this study was to compare the effects of internet fashion advertisement (Ad) formats according to university students' online lifestyle. Static banner, rich media, floating, shopping, and target advertisement were selected as stimuli and a self-administered questionnaire was used for data collection. SPSS PC (Ver. 16.0) was used for factor analysis, ANOVA, and Chi-square test. Factors of online lifestyle were economy, early adaption, cyberspace activity, sociability, innovation, and entertainment, and subjects were segmented into online activity (OA) retard group, OA mania group, hedonic early adapter group, and OA intermediate group. OA retard group was positive to a static banner Ad with intimacy, and OA mania group and OA intermediate group were positive to a static banner Ad with confidence, attention, and intimacy and rich media Ad and floating Ad with confidence and attention. Hedonic early adapter group was positive to a target Ad with attention and intimacy. Internet shopping mall managers should select internet Ad format after segmenting their customers according to OA lifestyle.