• 한국의류학회지
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• 제32권11호
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• pp.1669-1679
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• 2008

This study examined what differences were shown in the types of impulsive buying according to consumers' viewing circumstance, previous purchasing experience, and demographic factors on CATV home-shopping. For this study, data were obtained from adult women in twenties to fifties who have frequently viewed CATV home-shopping. The questionnaire was composed of three sections; characteristics of home-shopping usage, behaviors of impulsive buying and demographic factors. Data from 403 questionnaires were used for the statistical analysis. The results of this study were as following. First, four factors of impulsive buying types were identified. Second, differences in impulsive buying according to viewing circumstance of TV home-shopping were significant. New products were easily accepted by consumers who were reminded of previous needs with more viewing time and frequent viewing chances. Also, differences in impulsive buying according to the reason of viewing were meaningful only for the 'reminder impulsive buying. Third, consumers with more previous purchase experiences had higher reminder impulsive buying on home-shopping. Fourth, there were significant differences in age and marital status according to impulsive buying. The biggest difference was shown in the 'planned impulsive buying' corresponding to age and in the 'reminder impulsive buying' to marital status.

• 한국의류산업학회지
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• 제16권4호
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• pp.564-579
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• 2014

Packaging of shopping bag is a 'silent salesman' which plays an important role in marketing communication due to the increase of self-service outlets and changing lifestyles of customers. Retail shopping bags, which are defined as bags provided by retailers to customer as a means of transporting merchandise, are a type of secondary packaging. This study explored the effect of a fashion product's shopping bag types in sense of shopping value, customers' response, attitude toward advertising, and purchase intention. Data was analyzed by factor analysis, frequency analysis, correlation, structural equation modeling using SPSS 18.0 and AMOS 18.0. The results of this study were as follows. Consumers' responses about shopping bags show that there are some differences between consumers who have either hedonic or utilitarian shopping value. Hedonic shopping value influences on consumers' response as unique, interesting, and attention; however utilitarian value affects prestige in addition to those four significant factors. Therefore, this study shows that consumer response is different in accordance with shopping value. Thus, using the various types of shopping bags can be influenced on effective advertising. It will also great effect on marketing activity with lower cost. The significant result from this study has proven that the shopping bag is correlates to the definition of pop art today because it can offer an opportunity to look at, play with and buy sophisticated visual stimulus. Therefore, retail and brands have to concern about shopping bag considering their decisive role in the apparel market.

• 한국의류학회지
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• 제8권2호
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• pp.1-9
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• 1984

The purpose of this study was to investigate the relationship between personality traits ana clothing interest in girls' high school students The results were as follows : 1. In the personality traits of higher groups, the subjects scored highest in Sociability followed by Ascendancy and Self-Confidence in a descending order. In the clothing interest, the subjects scored highest in clothing interest of shopping followed by clothing interest of design & fashion, clothing interest of construction, clothing interest of management and clothing interest of psychological aspect in a descending order. 2. There was partially significant relationship between personality traits and clothing into rest. 3. There were highly significant relationships among clothing interest subscales. Specially, there was the highest significant relationship between clothing interest of design & fashion and clothing interest of shopping. 4. There was partially significant relationship between clothing interest and background of home.

• 한국의류산업학회지
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• 제6권1호
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• pp.93-101
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• 2004

The purpose of this study is to examine consumers' risk perception in internet clothing shopping and its relation with technology readiness and the frequency of purchase. Thereafter, this study examines how consumers' risk perception affect service quality and satisfaction at the apparel shopping sites. An on-line survey was made to collect data, and the replies from 785 people, who had an experience of apparel shopping on line, were used in data analysis. From factor analyses, risk perception comprised 3 factors of product related risk, delivery related risk, and security related risk, and technology readiness comprised 4 factors of optimism, innovativeness, discomfort, and insecurity. Based on cluster analysis, consumers were classified into 3 types in terms of the internet risk perception: low risk group, medium risk group, and high risk group. From path analysis, risk perception was decreased with high frequency of purchase and low discomfort and insecurity of technology readiness, and risk perception and service quality had an influence on consumers' satisfaction with the shopping sites.

• International Journal of Internet, Broadcasting and Communication
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• 제12권4호
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• pp.61-70
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• 2020

As mobile device usage time increases thanks to the development of information and communication alongside the increase in the spread of smartphones, mobile shopping has become a common trend. While mobile shopping has the advantage of saving both time and money, it may also result in dissatisfaction with product differences after purchase. For online clothing shopping malls, in particular, if the size does not match after purchase, it is difficult for customers to return or exchange the goods. To address this problem, some mobile apparel shipping malls offer a virtual fitting service and a size comparison function; however, the number of such malls remains low. In this paper, a usability evaluation was performed on a mobile apparel shopping mall that provides a size comparison function. The three apps selected for evaluation have different size input methods, and a slightly different method of providing results after comparing the user's dimensions with the dimensions of the clothes to be purchased. In this paper, the evaluators were asked to select clothes at the shopping mall and perform the task of deciding the size of the clothes to be purchased through their own measurements and comparison while also evaluating the effectiveness, meaning, and satisfaction of the apps. Based on the analysis of the results, this paper aims to produce an improvement plan and help design the size comparison UI (User Interface) in the future.

• 한국의류학회지
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• 제35권4호
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• pp.476-487
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• 2011

This study investigates the effects of internet shopping malls attributes on purchase satisfaction, repurchase intention, and word of mouth intention of fashion consumers. Data were collected from 400 consumers who purchased fashion products through internet shopping malls for the last 3 months. The survey was conducted from August $6^{th}$ 2010 to September $20^{th}$ 2010. A factor analysis identified 7 dimensions of internet shopping mall attributes: (1) interactivity, (2) website appearance, (3) sales promotion, (4) trust, (5) transaction capability, (6) fashion products variety, and (7) information offerings. The results show that all the dimensions of the internet shopping mall attributes affect purchase satisfaction, repurchase intention, and word of mouth intention. In addition, there were significant differences in the perceived attributes among three different types of internet shopping malls; comprehensive mall, fashion specialty malls, and online market-places (open-markets). While, there was no significant impact on the purchase satisfaction, repurchase intention, and word of mouth intention by the e-tailer types.

• 한국의류학회지
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• 제28권2호
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• pp.320-331
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• 2004

This study was attempted to examine male consumers＇suit purchasing Behavior of subdivided groups according to apparel shopping orientation in men＇s suit purchasing and to suggest basic information applicable to marketing. The sample was taken from 705 men who were aged twenties through forties living in and suburbs. A total of 655 questionnaires were used in the final statistical analysis using factor analysis, reliability test, ANOVA, Duncan test, and X$^2$-test. The results of this study were as follows： 1. The dimensions of apparel shopping orientation were composed of economical, brand/store loyalty, fashion consciousness and convenience shopping orientation. 2. The dimensions of apparel store attributes were composed of atmosphere and service, convenient shopping, fashion and sale promotion, price, quality and reputation. 3. Three groups were classified after group analysis of four factors in male consumers＇apparel shopping orientation： group focusing on convenience (47.2％), group focusing enjoyment of shopping(31.0％), and group focusing economic aspects(21.8％). Additionally differences of the three groups were examined according to importance of store attributes, use of information sources, purchasing Behavior, clothing evaluation criteria and demographic variables.

• 한국의류학회지
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• 제40권4호
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• pp.685-700
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• 2016

This study investigated the effects of experience elements on store identity, shopping satisfaction, and behavioral intention in lifestyle shops. The respondents of the study were 300 adult males and females who visited lifestyle shops. The data were analyzed by using SPSS 18.0 for exploratory factor analysis and reliability analysis, and AMOS 18.0 for confirmatory factor analysis and path analysis. The results showed that there were four experience elements: entertainment, education, escapist, and esthetic. The experience elements are based on Pine & Gilmore's Experience Economy Theory. The result of path analysis showed that the entertainment experience and escapist experience had significant influences on store identity. Store identity positively influenced shopping satisfaction, but it had no significant influence on behavioral intention. Shopping satisfaction was found to have a significant effect on behavioral intention. The indirect effect analysis showed that the entertainment and escapist experiences have positive influences on shopping satisfaction and behavioral intention mediated by store identity. The store identity had an influence on behavioral intention mediated by shopping satisfaction. This study provides helpful information to domestic lifestyle brands for the establishment of a competitive store identity strategy by implementing the important store experience elements of lifestyle shops.

• 한국의류학회지
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• 제25권8호
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• pp.1367-1377
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• 2001

Cousumers developed self-image through clothing symbolic product for reveal one’self image. When consumers select particular brand of various brand in the market that congruent with one’self image. They have to continue image. In this purpose, the research model was constituted and the questionnaire was made, reviewing preceding studies on self-image, shopping orientation. As for the method of the research, 635 female consumers were the object for the data of this research. The major results of this were as follows: 1. The factor or real self-image was composed of four factors: the refined and deluxe image, casual and simple image, decorous and dressy image, quiet and feminine image. 2. The consumer with real self-image were classified three groups: the group of feminine and dressy image 288 persons, the group of casual image 167 persons and poor image 171 persons. In the consumer’s classified real purchasing brand-image the group of feminine and dressy image was given higher score at feminine and refined and deluxe image, the group of casual image was given higher score at casual and active. 3. The factor of shopping orientation was composed of four factors: pleasant, planned, loyal, recreational shopping orientation. The group of feminine and dressy image was given higher score at pleasant and planned shopping orientation, the group of casual image was given lower score loyal and confident shopping orientation than the other group.

• 패션비즈니스
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• 제25권2호
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• pp.34-50
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• 2021

As silver surfers'(older people who are good at surfing the Internet) SNS use and influence increase, SNS shopping channels are also favored as the major means of contactless shopping. The study analyzed the trends in fashion styles corresponding to taste on the SNS shopping channels with silver surfer women as the target. Even though the shopping channel was for people in their 50s and 60s, most of the design factors focused on casual styles and young taste rather than the formal and mature image. The material, trim, and patterns reflected a retro or formal factor but were also reinterpreted as a young image to show the various forms. The characteristics of the women's fashion styles for silver surfers on the SNS shopping channels can be summarized as follows. First, they chose items that portrayed a young image regardless of their age. The colors, materials, and patterns of the products also helped to create a young image. Second, there was a tendency to pursue various casual items. Silver surfer women chose practical, casual items because of their active lifestyle. Third, retro items were reinterpreted as young and trendy. Silver surfer women showed their retro tastes but preferred practical clothing with young images.