• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.1
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• pp.141-158
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• 2020

This study examines age differences with respect to consumers' clothing purchase behavior. First, the differences of age groups were investigated according to clothing purchase behavior, which include purchase item, purchase price, purchase channel, information resources, purchase frequency, and monthly clothing expenditures. Second, the differences of segmented groups by age variable were investigated according to clothing purchase behaviors after segmenting consumers by clothing shopping orientation. An on-line survey was conducted from July 2 to July 10, 2019, and 500 data were collected from adults aged 20s to 60s who had bought their own clothes within one year. Data were analyzed by descriptive statistics, factor analysis, reliability analysis, chi-squared test, ANOVA and Duncan-test using SPSS 21.0. This findings showed that there were significant differences in purchase item, purchase price, purchase channel, purchase frequency, and information resources according to age group. As a result of segmentation by shopping orientation, consumers were classified into three groups of high shopping involvement, low shopping involvement, and economic pursuit. In addition, there were partly significant differences in clothing purchase behavior according to classified groups by age variable.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.8
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• pp.1065-1075
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• 2004

The purpose of this study is to examine consumers＇ internet clothing shopping motives and its relation with information search and impulse buying behavior. Also, this study examines how these variables affect internet shopping satisfaction. An on-line survey was made to collect data, and the replies from 940 people, who had an experience of apparel shopping on line, were used in the analysis. The research results are as follows: 1. As the results of factor, internet shopping motives comprised 4 factors: pleasure shopping motive, economy shopping motive, and information search shopping motive. 2. Consumers usually visited 3 different sites to shop clothing and they spent about 15-30 minutes at the malls. 3. Pleasure shopping motive and ongoing information search influenced on impulse buying behaviors. 4. Ongoing information search, economy shopping motive and impulse shopping behavior gave a strong influence on the internet shopping satisfaction. 5. Consumers were classified into 4 groups in terms of internet shopping motives: convenience group, economy pursuing group, and pleasure pursuing group.

• Journal of the Korean Society of Clothing and Textiles
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• v.19 no.5
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• pp.811-825
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• 1995

The purposes of the study were 1) to segment the female apparel market based on clothing benefits sought by female adualt consumer in Cheju, and 2) to develop a profile of each segment concerning lifestyle, use of information sources, perceived store attributes, store preference and demographics. The data(n=228) were collected via a questionnire from adult females of ages over 20's. Using cluster analysis on benefits sought factors, four groups were identified and labeled as 1) Economic-value oriented users of clothing(24%) : 2) Brand oriented users of clothing(14%); 3) Aesthetics/fashion oriented users of clothing(26%); 4) Easy care oriented users of clothing(36%). ANOVA and Chi-square statistics revealed significant differences among the four groups according to clothing benefits sought factors, lifestyle factors, use of information sources, store attributes perceived on store types, store-type choices, new store-type preferences and demographic variables. A profile of these groups was developed.

• Journal of the Korean Home Economics Association
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• v.36 no.5
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• pp.47-58
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• 1998

The purposes of this study was to examine the effects of demographics, environmental attitude, environmental behavior, exposure to environmental information, and motives of clothing disposition on clothing disposal behavior. Data were obtained from questionnaires filled out by 217 women in Taegu and were analyzed by utilizing factor analysis, correlation analysis, and stepwise regression analysis. The results indicated that clothing disposal behavior was influenced by predicted variables such as education, exposure to environmental information, environmental attitude, and environmental behavior. Among predicted variables, the environmental attitude was the most important variable affecting clothing disposal behaivor. However, the proportion of variation in clothing disposal behavior that was explained by predicted variables was relatively low.

• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.4
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• pp.586-600
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• 2015

This study investigates clothing pressure and subjective sensations in brassieres depending on breast type or bra type. The results of this study show that clothing pressure and subjective sensations were significantly influenced by breast type. The flat type breast and drooping type breast have a lower subjective satisfaction. Satisfaction for 3/4WL is the largest; however, 1/2W having low preventing breast shake and no-wire bra having low bust-up or low arrange-breast are required enhancements in bra function. The results are useful to provide basic data and produce high-quality brassieres depending on breast type.

• Journal of the Korean Home Economics Association
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• v.27 no.2
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• pp.115-132
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• 1989

The household behavior of food, clothing, and shelter in Seoul area was analyzed to determine characteristics of consumer behavior in the industrial society. Questionaires were administered to 1095 housewives to find out the degrees and types of household labor substituted by the commodities and their buying behavior. Attitudes and values concerning clothing and housing were also measured. The results of the study indicated that the degree of labor substitution by commodities in clothing related area were high, while traditional food items were relatively low. Household labors related to clothing and housing maintenance also showed increased tendency to be substituted by the commercial services. The age and educational level of housewife, and household income were found to be the influencing factors to accelerated labor substitution, which is expected to increase as the industrialization progresses. Buying behavior varied in store selection and information sources according to commodities. Marketer dominated information sources according to commodities. Marketer dominated information sources were used for foods and clothing commodities, while interpersonal information sources were used for services. Shortened clothing life cycles, and rental housing were also found indicating consumer's change in housing concept from possession to use. Suggestion were made to consumers, industries, and government based on the results from the study.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.5
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• pp.777-787
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• 2008

The purpose of this study is to identify impacts of adolescent consumers' assertiveness and appearance concerns on their buying behaviors when they buy school uniforms. This research examined information sources and purchase evaluative criteria as related variables of clothing buying behaviors. The Internet survey was carried out to middle and high school students in Seoul. A total of 907 data were analyzed by factor analysis, frequency analysis and step-wise multiple regression analysis. The results of this study were as follows: From a result of factor analysis on adolescent consumers' assertiveness, appearance concerns and information sources and purchase evaluative criteria for buying school uniforms, each four variances showed factorial structures clearly. School uniform consumers' assertiveness and appearance concerns had significant influences on information sources and purchase evaluative criteria. Especially, an impact of conformity appearance concern was inclined to be high on information sources and purchase evaluative criteria.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.1
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• pp.188-201
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• 2016

A Clothing Department is a major fields of specialized vocational high schools. Specialized high schools with clothing related departments are located in Seoul (4 schools), Busan (2), Incheon (3), Daejeon (1), Ulsan (1), Kangwondo (1), Kyungkido (1), Kyungsangbukdo (1) and Chungcheongbukdo (1). In these 15 specialized high schools, 92 classes of clothing departments are run by 72 clothing teachers with 2,459 students enrolled. The range of object of this study is 15 clothing related departments of specialized high schools and their titles are department of Fashion Design, Clothing Design, Clothing Art, Multi Fashion Design, Fashion Textile Design, and Global Design. They were investigated by literature from previous research and education statistics from the Korean Educational Development Institute (KEDI). Websites such as 'School Information', 'portal site of Specialized High School', 'Ministry of Education-Education Statistics and Information' were also searched. The homepages of specialized high schools with clothing department were also investigated respectively. In this study, current scale, employment rate of graduates, major courses, scale of teachers of clothing major of clothing department of specialized high school were analyzed. In 2015, employment rate and college enrollment rate of vocational high schools were 46.6% and 36.6% respectively, whereas employment rate and college enrollment rate of clothing departments four specialized High Schools were 39.9% and 45.8% respectively. The number of major courses of clothing departments are 12-15, and the main subjects of the curriculum were Fashion Design, Construction of Western Clothing, Construction of Korean Clothing, Textile Materials and Mangement and Computer Graphics. Major courses consist of 90-108 weekly lesson-hours for 6 semesters. Thanks to government projects to encourage specialized high schools, the educational environment has improved in areas of practice room equipment, industry connections, field training, internship, and scholarship funds. However, despite government projects to encourage education at specialized high schools, there is a need for a more flexible education system to enhance student creativity at specialized high schools.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.1 s.149
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• pp.20-30
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• 2006

The purposes of this study were to investigate demographic profiles between the consumer group under high time pressure(HTP) and the group under low time pressure(LTP) during the shopping, to examine the level of association between the fashion information sources and time pressure variable, to determine the difference in clothing benefits sought between HTP and LTP, and to determine the difference in purchase criteria. We distributed questionnaires to 600 women aged in 20-65. The reliable 562 questionnaires were used for a statistical analysis. Data analyses were conducted with SPSS program on t-test, cluster analysis, factor analysis, and Chi square test. We obtained the following results: There was a significant association between demographic variables such as age, occupation, education, residence area, & family cycle and time pressure variable. Fashion information sources were classified into 4 factors. HTP searched information on fashion products using more various sources than LTP did. There was also a significant difference between HTP and LTP in clothing benefit sought. Four clothing benefit factors such as trendy/social position, economic value, protection/comfort, and makeup of body shape were sought more by HTP than by LTP. In addition, HTP considered significantly more purchase criteria such as color/pattern, comfort, quality, suitability, material, sewing finishing, coordination, price, brand, easy care, and country of origin than LTP.

• Journal of the Korean Home Economics Association
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• v.39 no.3
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• pp.1-10
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• 2001

The Purpose of this study was to investigate the relationship between materialism and clothing buying behavior (clothing shopping orientation, clothing selection standards, use of information sources, store selection standards, purchase and purchase intention of imported clothing). The data were obtained from questionnaires completed by 400 women in the Taegu area whose age was 20 years and older. The SPSS/PC$^{+}$ package was used for data analysis which included a test of reliability, frequency, percentage, factor analysis, t-test, and x$^2$ test. There were significant differences in clothing buying behavior between groups who had a higher tendency and a lower tendency toward materialism. In other words, those who had a higher tendency toward materialism enjoyed their shopping and pursued the world-known brands, imported brands, the latest fashions, and conspicious consumption more than those who had a lower tendency of materialism. The former put a greater focus on the latest fashion styles, brand image, and design then the latter when the\ulcorner bought clothing. Those who had a higher tendency toward materialism utilized more information sources than those who had a lower tendency. The former made purchases from the stores where they stock famous world-known brands and well-advertised stores, and had a greater purchase intention of imported clothing than the latter. In the purchase of imported clothing there was no significant difference between two groups.s.