• Journal of the Korea Society of Computer and Information
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• v.23 no.9
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• pp.87-96
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• 2018

The purpose of this study was to identify the preferred materials and design characteristics of nursing home clothes in order to collect the basic data necessary for the elderly nursing home clothes. It was to utilize the elderly nursing home clothes considering elderly body shape, hand function, illness. This study was conducted by questionnaire method and SPSS ver. 20.0 program was used. The preference for nursing home clothes material was high for cotton, and it was found that they prefer soft, stretch material, warm feeling material, and lightweight material. In the hygienic aspect, they favored sweat-absorbent materials, and preferred laundry- care-resistant materials with poor wrinkles and dirtiness. The nursing home clothes preferred a two piece form consisting of a round neckline, two pockets on both sides, a waistband of rubber band, long lengths, and a waistline pants. The most important function in the nursing home clothes was recognized as wearing comfort. Aesthetics, symbolism, color and print pattern were recognized as not important functions. Therefore, it is necessary to focus on the functional part such as wearing comfort in the design of the nursing home clothes. The material is also hygienic and comfortable to wear. In the case of the elderly, it is necessary to provide convenience for the wear of clothes through the development of stretchable material and detachment device since the movement range of muscles, arms, and legs is reduced. Based on this study, we will utilize it for the development of nursing home suit considering the characteristics of elderly person in the elderly society. It is to develop functional materials for the elderly in need of nursing home, to develop the pattern considering the elderly body shape, and to develop the desorption device considering the movement of the hand.

• Journal of the Korea Society of Computer and Information
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• v.25 no.6
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• pp.143-154
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• 2020

In this study, four types of bodice patterns of elderly males in their 70s and 80s were made, and appearance evaluation was conducted through 3D simulation. For objective evaluation, airgap, cross section, color distribution, etc. were analyzed to compare differences between patterns. The pattern shape of bodice for elderly males was a pattern without darts except for the L pattern. As a result of appearance evaluation for 3D simulation, the elderly males' pattern was found to have a significant difference among the patterns on the front, side, and back items, and the H pattern was analyzed as the best pattern in all items except the armhole shape on the side. As a result of evaluating the airgap, color distribution, and cross-section, the most suitable pattern for the elderly male's body type was analyzed as the H pattern. Based on the H pattern, it is thought that the development of a pattern suitable for the upper body shape of elderly male should be made.

• Fashion & Textile Research Journal
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• v.23 no.5
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• pp.667-673
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• 2021

The purpose of this study was to obtain drape information and objective texture of fabrics easily and quickly by using a constructed fabric database. For the construction of the fabric database, 287 woven fabrics were examined by using the CLO fabric kit, KES-FB system, and drape test system. The k-means cluster analysis method was used to classify the fabrics into 7 grades. After correlation analysis of the fabric properties for each experiment, similar properties of the CLO fabric kit and KES-FB system were chosen, which were then designed to extract similar fabrics from the database. It was confirmed that inferring the drape information and objective hand feeling of fabrics was to some extent possible by extracting similar fabrics from the database. In this study, the primary hand and total hand value(THV) of KES-FB system, which was constructed by Kawabata and other experiments, were used to quantify the objective hand feeling, because they are the most widely used. However, these standards can be changed over time; in order to be applied within the clothing industry, these standards may have to be changed to some extent. Moreover, it is notable that although objective hand feeling cannot be expressed in the 3D virtual costume program, it can be easily derived from the constructed database. Additionally, it is expected that the existing 3D virtual costume program will express the costumes more realistically by improving these results.

• Journal of Fashion Business
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• v.25 no.2
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• pp.63-79
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• 2021

In order to expand the overseas market of the Korean fashion industry, it is necessary to investigate the fashion-related purchases and fashion consciousness of Muslim women, who are increasingly attracting attention as global fashion consumers. Therefore a survey was conducted to identify the fashion design preferences and fashion consciousness of Malaysian Muslim women. A total of 245 responses were collected and analyzed. The survey included questions on demographic characteristics, fashion product purchases, design preferences and environmental awareness. The data were analyzed through frequency, average and standard deviation. The analysis showed that the majority of respondents were young Malaysian Muslim women in their 20s and 30s. They preferred a modern, Sophisticated, and sporty image, and their preference for unpatterned fabrics was high. When choosing fashion products, these women seek to both pursue fashion trends and comply with Islamic laws. When the women buy clothes, they consider practicality and design elements. The women also collected fashion trend information through SNS and the Internet, and ues this information to purchase fashion products through the Internet and shopping malls. This study was based on a practical survey of local consumers. Therefore, it is expected that the results can be used as data for fashion-related studies and to expand overseas markets to reach Muslim women in Southeast Asia.

• Fashion & Textile Research Journal
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• v.23 no.2
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• pp.186-199
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• 2021

SNS (social networking service) plays an important role in delivering information regarding fashion brands and providing a space for communication between fashion retailers and SNS users, as well as between users. This study primarily focuses on exploring the relationships among the motivation of SNS users and social comparison, clothing purchasing behaviors and the difference in the relationships according to individual characteristics. An online survey was conducted on Chinese female consumers in their 20's and 30's who had experience in fashion SNS. A total of 297 women completed online survey. The results of the study revealed that: (1) consumers who have stronger motivation of information seeking and interpersonal communication through fashion SNS reached more active upward comparison and peer comparison accordingly; (2) upward comparison had a significant effect on conspicuous consumption and bandwagon, while peer comparison had no significant effect; and (3) the self-esteem of fashion SNS users significantly moderated the effect of social comparison on conspicuous consumption and conformity consumption. This study contributed to expanding the knowledge on the relationships among the motivations of SNS users and social comparison, and shed light on Chinese SNS users' characteristics and purchasing behaviors in the fashion SNS context. This study also provides vital implications to fashion brands and retailers.

• Fashion & Textile Research Journal
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• v.21 no.3
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• pp.346-355
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• 2019

This study aimed to determine the factors of the make-up artist experience and establish their effects on brand loyalty through the mediation of trust and brand satisfaction. The step of first surveyed the make-up artist experience level through precedent research and made concept frame of study. The step of second checked up the effects of make-up artist experience through the desires for change. The step of third established to the effects of brand loyalty through make-up artist experience brand through mediation of make-up artist trust and brand satisfaction. The survey was carried out on 440 women aged 20 to 40 who experienced make-up services in Seoul, Gyeonggi-do, Sejong and Daejeon. The data were analyzed using SPSS 23.0, and AMOS 18.0 using frequency analysis, factor analysis, reliability analysis, structural model analysis and t-tests. 1)Make-up artist experiences were divided into informational/ relational experiences and emotional experiences. 2)Desires for change influenced positive effects about information/relational experience and emotional experience. 3)The information/relation experiences influenced positive effects about artist trust and brand satisfaction. 4)The emotional experiences influenced positive effects about make-up artist trust and brand satisfaction. 5) The make-up artist trust influenced positive effects about brand satisfaction. Trust in the make-up artist did not directly influence brand loyalty, but influenced it through satisfaction. 6)The brand satisfaction influenced positive effects about brand loyalty. This study identified the roles of make-up artist and the importance of the make-up experience.

• Journal of the Korea Society of Computer and Information
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• v.23 no.11
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• pp.111-122
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• 2018

The purpose of this study was to investigate the bodice prototype method suitable for the upper body shape of old-old aged women using the 3D anthropometric data. And it was to provide the basic data for the upper body garments of old-old aged women. In the overall appearance evaluation, the B pattern was rated as 4.00, and it was evaluated as the most suitable for the bodice prototype of the old-old aged woman. The E pattern was rated lower than normal, and the L pattern and the S pattern were found to be inadequate for older female bodice prototypes. As a result of the measurement of the waist and bust air gap of bodice prototype, the air gap of the bust was not significantly different between the patterns. But the waist air gap showed the largest difference between the L pattern and the S pattern. As a result of evaluating the appearance, the amount of space in the state of 3D simulation, and the air gap, the pattern B appeared to be the most appropriate prototype for the old-old aged women's body shape. However, there is a tendency that the shoulder end point is biased toward the back, so it is necessary to set the inclination of the back shoulder line to be more gentle. Conversely, the front shoulder should be more inclined. In the case of the 3D simulation, the B pattern showed that the other parts generally fit well. In the case of the 3D simulation program used in this study, it was evaluated that it is suitable only for the normal body shape because it is impossible to set the isometric angle which is one of the characteristics of the older female body shape. A study on the bodice prototype suitable for the bent body shape should be carried out through experiments on the actual body shape of various elderly women. In order to cope with the increase of elderly people who are familiar with digital, I think it is necessary to develop an avatar that reflects the old female body shape.

• Journal of the Korea Society of Computer and Information
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• v.24 no.4
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• pp.137-144
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• 2019

The purpose of this study was to provide basic data for the development of a prototype of a garment that allows middle aged men to look idealized by examining the type of perception of middle aged men based on their subjective evaluation and their characteristics. This study used the Q methodology, which is a subjective research method that finds correlations among middle aged men across subjective attributes. The types of perception of body shape of middle aged men were analyzed as three types: leaning forward shape with bird legs, developed upper body shape with thick legs, protruding abdomen obesity body shape. The leaning forward shape with bird legs was recognized as the lowest in the BMI index, and the shoulder and chest were sagging, legs were thinner than the body and leaned forward. And that the hip were protruding and had a flat rectangular shape. Developed upper body shape with thick legs was the second overweight type of BMI index. It was recognized that the ankle and calf thighs were thick and the upper abdomen protruded upper body development body. Protruding abdomen obesity body shape was the most obese type with BMI index. In this type, the height was the smallest, and the upper abdomen came out and the abdomen protruded, and the abdomen was more exuded than the chest, and the neck was thick and the hips were recognized as the big body. The middle aged men's recognitive body shape was classified as a similar to actual body shape. However, in the recognition type, the frontal and side body types were mixed and classified. It is necessary to study the ergonomic pattern considering the features of each body type. This suggests that psychological effects can be obtained that allow the body shape that changes with age to be accepted more positively.

• Journal of Fashion Business
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• v.23 no.1
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• pp.74-88
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• 2019

The purpose of this study is to explore university students' Hanbok rental behavior and to examine factors that influence their intention to rent Hanbok. Questionnaires were distributed in Universities in the Seoul metropolitan area, and the final 202 responses were used for data analysis. For data analysis, descriptive statistics, factor analysis, cluster analysis, t-tests, and multiple regressions analysis were used. Sixty-one percent of those who have experienced Hanbok rental said they rented Hanboks to experience tourism and 22 percent said they rented Hanboks to take pictures, and the main rental places are tourist attractions such as Jeonju Hanok Village. Respondents indicated that the design and color of Hanbok were important product attributes when they consider renting a Hanbok. They also indicated that the opinions of other users posted on the Internet/Social Network were their main source of information for Hanbok rental. The result of cluster analysis showed that there were two groups of Hanbok rental consumers based on clothing consumption values: novelty-seeking group and practicality-seeking group. The two groups were different in terms of few factors of the benefit sought of Hanbok rental, product attributes, and information sources. Regression analysis revealed that traditional culture perception, purpose-built Hanbok pursuit benefit, pragmatic pursuit benefit, attitude toward Hanbok, and the previous Hanbok rental experience significantly affected respondents' intention to rent Hanbok. Based on the results, this study summarizes the key features of each group and provides suggestion for developing strategic marketing activities.

• The Research Journal of the Costume Culture
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• v.27 no.5
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• pp.461-478
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• 2019

As the concept of "marriage age" gradually disappears, the consumption class of the wedding market includes not only X and Y generations but also Z generations, and each generation has its own characteristics as it is already known, and there are differences in the consumption. So this research analyzed age-related behavior differences in both awareness of and preparation for marriage. Three hundred sixteen unmarried Korean males and females comprised the study population and data was collected from March 5, 2019, to April 3, 2019. The SPSS Statistics 23.0 Package was used for analysis, specifically the functions of frequency, cross tabulation, factor analysis, chi-squared test, Cronbach's alpha, Duncans's new multiple range test (MRT), and analysis of variance (ANOVA). Marriage motivation was analyzed by three factors, and there were significant differences in two types. Marital involvement was analyzed by two factors, and both factors showed significant age-related differences. Concerns relating to marriage preparation were analyzed by four factors, and two varied according to respondent age. Regarding marriage preparation behaviors, the analysis revealed that the marriage preparation method appreciably differed between age groups. Our analysis also found significant age-related differences in "the main media usually used to acquire information" and "the paths preferred for acquiring information in preparing for marriage". We expect that study results will be useful for identifying new research directions, understanding the dimensions of the wedding industry, and developing related marketing strategies.