• Journal of Fashion Business
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• v.18 no.4
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• pp.97-113
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• 2014

This study investigates consumer's traits of market segmentation based on the apparel benefits. The subjects were 302 college students living in Yunnam, China. The mean, ANOVA, factor analysis, Duncan test, and K-means cluster analysis were used for statisticals analysis. The results of this study are as follows. The college students were classified, into six subdivisions, according to the apparel benefits by cluster analysis: indifference group, utility pursuit group, hedonic/brand pursuit group, individuality pursuit group, social recognition/fashion pursuit group, and pursuit benefits-minded group. In the factors of happiness-pursuing and life-centered of materialism, significant differences were found according to the groups of apparel benefits, and all factors of symbolic consumption and brand loyalty were found to have significant differences according to the groups of apparel benefits. The evaluation criteria of clothing were significantly different, depending on apparel benefits subdivision in criteria of aesthetic, socio-psychological, and utility. The use of information was shown to have significant differences, according to the groups of apparel benefits. The study results are highly expected to be utilized as useful sources in marketing plans for the midwest of China.

• Journal of Fashion Business
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• v.11 no.1
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• pp.108-124
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• 2007

Body measurement was held for the subjects of Chinese adult males in their 20s through 40s residing in the Ningbo area of Zhejiang Province in order to provide body type information and raise the fit of clothing products for the advancement into the Chinese market. The following sums up the analysis of body types based on body measurement: 1. Seven factors to compose body types were produced from the analysis of males in their 20s, explaining 76.07% of variables and representing 3 types according to cluster analysis. Type 1 was H-b and appeared as much as 32.14%. Type 2, semi X-d, was 40.81%, while Type 3, A-i, had 27.04%. 2. Eight body type composing factors were extracted from the analysis of men in their 30s and 40s. The factors explained 76.77% of all the variables and represented 4 types according to cluster analysis. Type 1, H-d, had the appearance rate of 18.47%; Type 2, H-b, 40.84%; Type 3, Y-i, 27.71%; and Type 4, semi X-s, 11.95%.

• Journal of Fashion Business
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• v.17 no.3
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• pp.74-84
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• 2013

The purpose of this research is to provide useable data for application in American and Korean apparel company. This data was developed by analyzing information of Korean and American body sizes obtained from "Size USA Project" and "Size Korea Project". The Subjects were 6,306 American females and 1,988 Korean females over 18 years old. 30 measurements and 14 computed values were chosen that were considered critical in making garments. And descriptive analysis, percentile analysis and t-test were used as statistical methods for analyzing measurements and computed value between the two countries. The results were as follows. It was determined that American women were larger and bigger than Korean women in all measurements and computed values, except for Shoulder Slope. Based on BMI values, we determined that American women had a distinct tendency towards being overweight. Through the comparison of drop values (i.e. the difference between Hip and Bust Girths or Hip and Waist Girths), ratio values (i.e. waist height divided by height) and Body Mass Index (BMI) between the two countries, we determined that American women's figures were shapelier than Korean women's. American women had higher hip heights and longer leg lengths for their height compared to Korean woman. Furthermore, the back shapes of Korean women were flatter than American women and BMI values indicated American women were relatively more overweight than Korean women.

• Journal of Fashion Business
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• v.22 no.4
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• pp.1-19
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• 2018

Unlike other ready-made suits, which are normalized based on aspects like, designs, materials, sewing methods, has to be worn for three years, designing and pattern development of school uniform depends greatly on satisfaction and appearance. Furthermore, school uniform is of importance as many teenagers spend most of their time at school. In the present work, an attempt has been made to suggest ideal school uniform for female middle school students based on their actual uniform conditions and design preferences, so that the demands of artistic aspect, and the requirements of a suitable uniform for a female teenager can be fulfilled. Initially, a survey about the actual wearing condition was held to figure out the actual uniform conditions and design preferences. Based on the result of the survey, two types of school uniform were made with different patterns. Finally, the most ideal school uniform for female middle school students was suggested based on the experiment involving a few aspects such as suitability and functionality. It is conjectured that school uniform survey and investigation, could provide useful information to the school uniform business market.

• Korean Journal of Human Ecology
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• v.16 no.6
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• pp.1211-1221
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• 2007

To provide the basic information of the brassiere development for women with poor breast, we performed the survey on their wearing habits for brassieres by comparing the poor breast type women and the normal breast type women. Also, to suggest the advanced design methods for the mould brassiere for the poor breast women, we conducted the subjective wear test of commercial mould brassieres and measured the local thickness for mould cup under various loads. As the results, the good fitness of cup and wire, the natural wear silhouette, and the adaptation of soft and stretchy material for mould cup were very important to design the comfortable brassiere for the poor breast type. The good-fitness of upper cup was the key factor for the satisfactory wear appearance of brassiere and the cup should be designed not too thick at the upper and the bust point regions.

• Journal of the Ergonomics Society of Korea
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• v.24 no.4
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• pp.31-37
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• 2005

Resulting anthropometric data recently measured and cataloged through 5th national anthropometric survey that is called Size Korea is highly useful in clothing industries. This study aims at suggesting a statistical methodology for apparel sizing that reflects recent changes in Korean anthropometry and improves customer fitness. Based on previous research on body types such as triangular, rectangular, inverted body types, etc., factors that represent human sizes were extracted and then clustered into groups by their body types. These body type-based groups with respect to the factors obtained yielded a sizing system of which the interval of each factor is of equi-distance by their factor scores. However, each interval of the sizing system is non-linear in terms of individual anthropometric variables. The sizing system being proposed in this study was compared to that of KS K 0050 and had a broader coverage for the Korean population surveyed. The apparel sizing scheme is expected to improve customer fitness when applied to garment sizing and to provide more information on what percentage of population is included in each classification.

• The Research Journal of the Costume Culture
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• v.16 no.1
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• pp.181-203
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• 2008

This study suggests a model to identify relationships between Supply Chain Partnership(SCP) and the performance of Supply Chain Management(SCM) based on apparel companies and outsourcing suppliers of finished products that are in a position of getting into Supply Chain Level on apparel industry. This research model is based on an integrated model including a relationship between relationship formation factors and partnership strengthening factors in SCP; and supply chain performance a result of that relationship. The formation factors of SCP affect emotional elements(trust, commitment) of strengthening factors, and they, in turn, impact the performance of a supply chain through behavioral elements(collaboration, information sharing)16 hypotheses were formulated to research the degree of impact of SCP on supply chain performance. Theoretical and empirical research was executed in parallel to achieve the objectives of this study. Empirical research involved a research methodology using surveys. Survey target audiences were limited to designers and merchandisers over five years of experience with apparel companies and outsourcing suppliers for finished products operating mainly in Korea. SPSS 12.0 for Windows and AMOS 5.0 were used for data and statistical analysis. Reviewing the result of research model and identification of each hypothesis, total 11 from 16 hypotheses set by this research were selected, 5 hypotheses were dropped, and 4 meaningful paths were added.

• Journal of the Korea Fashion and Costume Design Association
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• v.11 no.3
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• pp.143-151
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• 2009

This paper starts with the assumption that in order for the popularization of hanbok leading to greater interest among the public for Hanbok and its uses in everyday life, the period for Hanbok events each year must be solidified, making it a standardized provide opportunities for participation regardless of demographic. Globalization of Hanbok most occur through a combination of related academic fields, division of roles in fields of expertise, and a scientific understanding of Hanbok. Thus various Hanbok-related programs such as contests, fashion shows, experience centers and exhibitions should be provided in one unified setting. Government sponsored Hanbok cultural events have generally been aimed at foreigners or foreign human residency, while events in Korea hae generally been carried out by a more diverse rage of groups, making it difficult for the general population to obtain information or participate actively. In order for hanbok to maintain its tradition as the national costume of Korea, Long-term develop plans must be set. Along with popularization in order to bring hanbok into everyday life, methods for the globalization of hanbok must be explored, providing opportunities to spotlight the diversity and characteristics of Korean costumes, in various events which promote participation, festival-forming and globalization of hanbok culture considering elements such as time (yearly, monthly etc.) and audience (age group, social level etc.).

• Journal of the Korea Fashion and Costume Design Association
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• v.22 no.1
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• pp.45-59
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• 2020

In the 1950s, Korea was forced to rely on foreign aid, relief supplies, and contraband because of the Korean War. At the same time, Western culture also flowed into the country rapidly, which is believed to have had a great impact on the Korean clothing culture of the time. It is thought that this trend could be found in magazines and newspapers of the time. In the 1950s, newspapers served as the main channel for information acquisition and dissemination. I would like to analyze this tendency focusing on a newspaper article in the Dong-A Ilbo in the 1950s. According to the article, the hanbok was viewed as an old custom that needed to be improved or old clothes that had to be changed to Western clothes. As a result, the doubles system of both hanbok and Western clothes collapsed, and hanbok changed to an evening or ceremonial dress. From the 1960s, Korean fashion quickly changed to a more western style.

• Fashion & Textile Research Journal
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• v.6 no.4
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• pp.421-426
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• 2004

In an information-oriented and internationalized society of the future, the quality and the price of goods made by each country will be equalized. That eliminates competition. But the design and appearance of products is an important factor in international competition. Indeed, design symbolizes a country's culture visually, and it can show the cultural identity and originality of a nation in international society. And that will play an important part that can contribute to creating added value. It is necessary to revive our people's old lyrical stories which are far away from our memory, and we badly need design development to revive traditional cultural merchandise through visual modernization. In this study, I chose lotus as the subject material of textile design development. And my intention for this study is to reflect Korean traditional cultural value as much as I can, and to develop textile design of Korean images by adding modern scenes. Also, I intend to print them on fabric, and apply them to cultural merchandise including scarves and ties, by using digital textile printing systems. The reasons for doing so, are to create high added value, and to let other peoples of the world, know about our excellent culture.