• 한국의류학회지
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• 제46권4호
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• pp.583-599
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• 2022

This study aims to clarify the implications of rapidly growing live commerce in China by examining the multifaceted aspects of social presence, in particular to help small commerce operators and platform companies. It examines the effect of cognitive and affective social presence on consumer engagement by evaluating consumption values and trust in streamers. In this survey study, the responses of 221 individuals residing in large cities of China were analyzed using structural equation modeling. The results showed that cognitive social presence had a positive effect on consumer engagement by mediating the utilitarian value and trust in streamers. Furthermore, affective social presence had a positive effect on consumer engagement through the hedonic value and trust in streamers. Thus, our research provides a new perspective to approaching a multidimensional social presence and understanding consumer behavior in live commerce. Moreover, it contributes to the application and expansion of social presence theory in this field.

• 한국의상디자인학회지
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• 제25권3호
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• pp.17-29
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• 2023

This study collected and analyzed reference information on the size labeling method and size of clothing products in 13 online shopping malls for plus size women in their 20s and 30s, and compared the size specification information focusing on jeans. First, in the results of examining the method of clothing size designation, clothing sizes indicated by 1, 2, 3 or physique designation (M, L, XL) differed between shopping malls, and even in the same shopping mall, even if the same size notation was used. Most the clothing sizes were different depending on the type of clothing. For bottoms, it was found that one company used seven size designation methods at the same time, two shopping malls used four size designation methods, and five shopping malls used three size designation methods. In the meantime, in the results of comparing the size specifications of jeans XL (size 88, 32 inches) by product part, for waist and hip circumferences, each of the eight companies showed that the size was smaller than the body size suggested by KS adult women's wear.

• 한국의상디자인학회지
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• 제15권3호
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• pp.137-156
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• 2013

The purpose of this study is to analyze the general status of wearing clothes and clothing purchase of middle-aged women in the 40's to 50's, the patterns and colors of clothes they prefer, clothing preference related with fitting or such, and also complaints. And this paper also divides the middle-aged women into those in the 40's and 50's to analyze how they differ in terms of the apparel brands and fitting they prefer and also the status of wearing clothes. For the research, a survey was performed to 350 women, and the survey data went through x2 and t-test analysis by using SPSS 20.0 to examine significant difference. The results of this study are as follows: the women in the 40's included as the subjects showed a high frequency of clothing purchase from casual brands or SPA brands and regarded design to be important at the clothing purchase. Meanwhile, the women in the 50's indicated a higher frequency of clothing purchase of middle-aged women's apparel brands, outdoor brands, madam clothes, or designer brands and thought activity to be crucial at the clothing purchase. As the women in the 40's and 50's showed difference in the brands they preferred, particularly the fitting indicated difference in terms of dissatisfaction. While those in the 40's preferring and buying young casual showed particularly more fitting problems in the arm-hole girth, upper arm circumference, bust size, and thigh or hip area, those in the 50's indicated fitting problems in the hip circumference or waist measurement. It is expected that this study will be used as foundational data to set up the target age by related apparel companies or develop clothes with great size fitting and design satisfaction.

• 한국의류학회지
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• 제21권2호
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• pp.455-470
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• 1997

The importance of uniform is getting increased in the present society because it is one of symbols which represent a company and give customers the image of it. Uniform shows the kind of companies, one's position, and sometimes the actual job which one does. And workers who put on the same kind of uniform feel companionship among them, the security of their position and responsibility for their job, all of which elevate the efficiency of their job and the company. To enhance the functions of uniforms such as representativeness, esthetics, convenience and economization, the followings were studied. 1) Through survey on the present condition of seven different types of company uniforms, we analyzed preference of workers, staffs and consumers and did the factor analysis of uniform constitution. 2) It presented the relative importance among the uniform constitution. 3) The reflective condition of the uniform constitution was estimated. 4) It investigated the working condition and working movement.

• 한국전자거래학회지
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• 제4권2호
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• pp.209-220
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• 1999

Quick response in the textiles and clothing industry is widely recognized at a strategic concept implemented by information technology to transfer changes in customer needs to the final product as soon as possible. This paper addresses which factors should affect the adoption of quick response systems in Korea. We surveyed 108 companies in the textile and clothing industry by using a questionnaire. We asked whether they adopted QR or not, and measured the usage level of QR-related ITs and the level of both internal and external factors in Likert's scale. We conducted multiple linear regression to analyze the data collected by using SAS. The findings are as follows: The adoption of QR, measured by the usage level of QR-related ITs, is positively affected by internal factors such as the recognition of QR concept and the capability for IT applications and by external factors such as the overall informating level of the industry, the needs for cooperation between organizations, and the leadership as an industry coordinator.

• 패션비즈니스
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• 제14권5호
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• pp.176-194
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• 2010

According to the economy recession of U.S.A and Europe, the value of China market has been increased. Therefore the in-depth studies were essential for the companies and brands which look for new rising market. This study typed Chinese consumers by lifestyle and analyze the demographics and clothing purchasing behavior. The result of the internet survey which was carried out targeting Shanghai residents, established several consumer types of men and women respectively. In case of male consumers, established 4 groups like indifferent to advertising/brand group, seriously considering brand/health group, seriously considering leisure group, and seriously considering education group. In case of female consumers, established 3 groups like seriously considering education/food group, seriously considering housing/leisure group, and seriously considering shopping group. These groups were showed significant differences to demographics and clothing purchasing behavior. These characteristics about the groups must be reflected to marketing and merchandising strategies.

• 한국섬유공학회:학술대회논문집
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• 한국섬유공학회 2003년도 The Korea-Japan Joint Symposium
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• pp.112-112
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• 2003

A Web-based fabric information system has been developed. Recently the numbers of textile companies that have their own homepage to advertise their product fabrics for apparel through the Web-based E-commerce rapidly increase.(omitted)

• 한국의류학회지
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• 제32권10호
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• pp.1571-1583
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• 2008

The study aimed to investigate the actual condition of working clothes in the Changwon National Industrial Complex and to analyze the industrial workers' satisfaction with and preference to the working clothes in terms of the clothing performance and work motion factors. 1 major companies in machinery, automotive, industrial engineering, shipbuilding and rolling stock industries located in the industrial complex were selected as the subject firms. Approximately 900 workers responded to the questionnaire designed for the research and the results derived from the research were as follows. (1) The subject employees were divided into 4 work groups, i.e. the $1^{st}$ work group: managerial, general affairs, sales, production planning; the $2^{nd}$ group: quality assurance, material planning and distribution, product inspection; the $3^{rd}$ group: electric, facilities, machinery, vehicles; and the $4^{th}$ group: cutting, pressing, rolling, welding and coating. (2) The significant work environmental factors considered by all work groups were air ventilation, noise and dust factors and in particular, the most dissatisfied factors evaluated by manufacture workers were insulation, noise, dust and vibration. (3) According to the employees' work motion evaluation, the work motion diversity and frequency increased in proportion to the degree of work intensity. Besides, manufacture workers more frequently wore the working clothes even during the off-duty hours comparing to the evaluation of the other work groups. (4) The most important clothing performance factors considered by manufacture work groups were perspiration absorption, stretch, air permeability, tactile sense softness, soil proof in order.

• 한국콘텐츠학회논문지
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• 제11권11호
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• pp.350-363
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• 2011

본 연구는 스마트의류에 대한 고객의 수용도를 측정하기 위하여, 지각된 유용성, 지각된 사용용이성, 지각된 즐거움, 신뢰, 사회적 영향력이 스마트의류의 이용의도에 미치는 영향력을 분석하고, 소비자특성을 유행혁신성과 정보혁신성으로 분류하여 조절효과를 검정하기 위하여 연구모형을 설계하였다. 이러한 연구목적을 달성하기 위하여 생체측정을 위한 센서기반 스마트의류에 대한 자극물을 제시한 후, 정보기술에 대한 선두집단인 20대들을 대상으로 설문을 수행하였고, 256부의 설문을 회수하였다. 분석 결과, 스마트의 류에 대한 지각된 유용성, 지각된 사용용이성, 지각된 즐거움이 수용의도에 긍정적인 영향을 미쳤으며, 지각된 즐거움, 신뢰, 사회적 영향력과 유행혁신성과의 상호작용은 스마트의류의 수용의도에 긍정적인 영향을 미쳤고, 지각된 사용용이성, 지각된 즐거움, 사회적 영향력과 정보혁신성과의 상호작용은 스마트의류의 수용의도에 긍정적인 영향을 미쳤다. 본 연구는 센서기반 스마트의류 관련 연구와 관련 업체들에게 다양한 시사점을 제공할 수 있을 것이다.

• 복식문화연구
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• 제17권4호
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• pp.723-732
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• 2009

The quick response(QR) system is very popular in Korean apparel companies. However, the usage of QR system was not known well. The purpose of this study is to identify the usage of the quick response decision support system(QR DSS) and postponement manufacturing in the Korean apparel company. The researched company was the only one which used the QR DSS. The researchers carried out the depth interview with the QR decision makers of the company. This company had 14 brands, and had used the QR DSS since January, 2008. The results are as follows: The QR DSS was supportive computer software program, and it helped the staffs to make agile decision about QR repeat production of clothing. The QR DSS automatically calculated the related data, and suggested the expected sales volume and the proper supply amounts of the styles. There were four functions in QR DSS : 'QR Alert', 'Proper Supply Amount Simulation', 'Sensible QR', and 'Supply/Sales Simulation by Item'. The men's clothing brands effectively used 'Supply/Sales Simulation by Item' function. And the women's clothing brands effectively used 'QR Alert' function. This company also used the postponement production system for QR repeat production. The postponement production was conducted with four methods : the yarn stocking, the grey fabric stocking, the dyed fabric stocking, and the fabric sourcing. The men's clothing brands usually used of the yarn stocking methods and the dyed fabric stocking methods. The women's clothing brands usually used the grey fabric stocking methods. By using QR DSS and postponement production system the company was able to shorten the lead time for QR decision making.