This study focuses on clothing as one of the most seasonal products and investigates consumer behavior related to climate change adaptation. This study addressed four objectives: (1) to identify the clothing behavior of consumers for the adaptation to climate change; (2) to identify the effects of fashion involvement and climate sensitivity on clothing attitude for the adaptation to climate change; (3) to identify the effect of clothing purchase time on climate sensitivity and clothing attitude for the adaptation to climate change; and (4) to identify the effect of consumer demographics on climate sensitivity and clothing attitude for the adaptation to climate change. A survey questionnaire was developed and implemented to collect data for measuring clothing involvement, fashion involvement, and climate sensitivity. In addition, clothing involvement, clothing assortment needs, and clothing worn for the adaptation to climate change were measured. A total of 349 responses were analyzed by t-test, ANOVA and path analysis with SPSS18.0. The results of the analysis are as follows. Changes in temperature were considered more important than changes in weather for the functional needs of clothing, purchase needs, and assortment items needs. The assortment items wearing for the adaptation to climate change varied depending on the temperature and weather. Fashion involvement directly influenced clothing assortment needs and indirectly influenced the clothing worn for the adaptation to climate change. In terms of clothing purchase time, those purchasing clothing before the season begins, tended to have a high fashion involvement and clothing attitude for the adaptation to climate change. Those in their twenties and single, tended to be more sensitive to climate change. This study also discusses the implications for merchandising strategies.
This study seeks to explore the relationship between clothing adaptation and acculturation for married Chinese immigrant women. In addition, it aims to analyze the differences in their clothing consumption behaviors according to acculturation level. To achieve these purposes, a quantitative research study was conducted on 291 wives of Korean-Chinese multicultural families in Seoul and Gyeonggi. The data was analyzed using factor analysis, cluster analysis, ANOVA, and the Duncun test. The findings were as follows. First, the women were divided into three groups based on their level of acculturation, which was defined as 'assimilated', 'marginalized' and 'segregated'. Second, the relationship between their acculturation level and their clothing adaptation was identified. The marginalized group had the lowest level of clothing adaptation. Third, the groups' differences in clothing selection criteria were analyzed. The segregated group considered the practical aspects (price, color, quality) of clothing to be more important than the other groups. The marginalized group scored the lowest in valuing the aesthetic factors (design, style, trendiness) of clothing. Finally, conformity of clothing consumption varied significantly based on acculturation level. The assimilated and marginalized groups showed higher levels conformity than did the segregated group. Clothing purchase location also varied significantly between the three groups. The assimilated and marginalized groups preferred online shopping, but members of the segregated group preferred to carry out their shopping off-line. This study showed that clothing adaptation and clothing consumption behaviors play key roles in understanding the acculturation of multicultural families.
The actual clothing conditions were surveyed to diagnose clothing condition of Korean female in the view point of the adaptation to the thermal environment according to seasonal changes. Then, clothing microclimate, physiological responses, and subjective sensation were investigated through wearing trials on human body in climatic chamber based on the results from the survey. Factors to evaluate validity of clothing condition were clothing weight, clothing microclimate, physiological response of human body, and subjective sensation. The results were as follows: 1. Clothing weight per body surface area of the season was $856g/m^{2}$, $439g/m^{2}$ in summer, $630g/m^{2}$ in fall, and $1184g/m^{2}$ in winter. Cold - resistance of Korean female in office was superior to Japanese, inferior to residents of rural areas of Korea, and similar to male in office. However, in heat - resistance, female in office was inferior to residents of rural areas of Korea. 2. In spring, fall, winter, clothing microclimate temperature was a little higher than that in summer. Therefore, it was not a desirable wearing condition even though the clothing microclimate was comfortable zone. 3. Mean skin temperature of female in office was including within the range of Winslow's comfortable zone, but the range of comfortable zone in mean skin temperature of female was more narrow than Winslow's. Thus, it has problem for female to adaptation to thermal environment.
The objectives of this study were to classify daily clothing selection motives and to group men into life style types and to examine the differences in daily clothing selection motives according to the life style types. Questionnaire comprised of three sections: 36 Likert type items of life style measure; 29 Likert type items of daily clothing selection motives measure: and 4 demographic variables. Samples were 267 salary men in gheir 20's to 30's in Seoul Korea. The data were analyzed using factor analy-sis cluster analysis one-way ANOVA Dun-can's multiple range test and t-test. 1. Five factors of life style were derived by factor analysis ; F. 1 'appearance oriented' f. 2. 'positive activity' F. 3 'economy oriented': F.4 'active-leisure';F. 5 'contemporary' Four types of life style of men were defined by cluster analysis of the five factors: T. 1'posi-tive activity'; T. 2.'economy interest'; T. 3'contemporary' : T 2'economy interest' T.3'contemporary' ; T. 4 'appearance interest' 2. Four factors of daily clothing selection motives were derived by factor analysis: F.1 'clothing harmony'; F.2 'clothing utility'; F.3 'psychological influence'; F.4 'exogenous situ-ation adaptation 3. There were significant differences in daily clothing selection motives according to the life style types. The types of positive activity economy interest and contemporary had 'clothing utility' motive more than appearance interest type. Economy interest type had 'hpsychological influence' motive more than other three types. Economy interest type and appearance interest type had 'exogenous situ-ation adaptation' motive more than other two types 4. 20's and unmarried men had'psychological influence' motive more than 30's and married. Upper class had 'clothing harmony' and 'ex-ogeneous situation adaptation' motives more than middle and low. Men with less education had ' clothing utility' and 'exogenous situation adaptation' motives more than did more edu-cation.
To examine the effects of clothes upon human's physiological adaptation to the changes of climatic conditions, clothing weight was examined. The results are as follows; 1. According to the change in temperature, the total, upper and outer clothing weight showed remarked change. Clothing weight change was greatest between the July and October, the change was greater in the coast land and the girl students. 2. The clothing weight tends to be light under outdoor in both regions in all seasons except in July, it is remarked in inland and December. 3. The correlation between $R\"{o}hrer$ Index, Body Fat and clothing weight was recognised to be significantly reversed. 4. Positive correlation between health conditions and clothing weight was recognized in December 5. The correlation between exercise hours and clothing weight was negatively significant in December.
This study was carried out to investigate the effect of clothing habit on physiological adaptation to the change of season. The survey of clothing weight in fall '||'&'||' winter for 2 years, the frequency of cold infection in winter and degree of fatigue was performed with 110 female high school students. The actual condition of clothing and the correlations between clothing weight and cold infection, and between the clothing weight and degree of fatigue were suveyed. The results are followed as; 1. The clothing insulation was nearly same to indoor standard clothing insulation in H hun wearing normal clothing, but was higher 2 clo in S hun clothed uniform. Especially in spite of similar enviromental condition the clothing weight, minimum '||'&'||' maximum and variation of clothing weight for 2 years were showed to be heavier in S hun than H hun. Also indoor thermal sensation felt by the subjects indicated "cold", and the difference between clothing insulation and standard clothing insulation showed increase gradually. 2. L group was indicated to be lower in cold infaction ratio than M '||'&'||' H group, and the correlation between clothing group and cold infection ratio was recognized to be significant (p<0.05). And H hun and L-H group showed to be lower in cold infection ratio than S hun, H-L group. 3. The coefficience between clothing weight and degree of fatigue was recognized to be significant (p<0.05).
This study analyzes how the perceived pressures and organizational readiness of fashion companies (that utilize the internet as a marketing or commercial transaction tool) influence the continuous internet adaptation intention. It ascertains the differences between the companies that have introduced the internet commercial transaction and companies that have not. The survey was conducted among the employees of fashion companies from January $15^{th}$ to February $20^{th}$ in 2009. A total of 314 respondents were submitted for analysis using diverse methods that include frequency analysis, factor analysis, reliability analysis, t-test, and multiple regression analysis. The results show that the perceived internal and external pressures, the support of the chief executive officer and capacity of the organization influence the continuous internet adaptation intention of fashion companies. There are differences in the perceived internal and external pressures, support of the chief executive officer, capacity of the organization, and continuous internet adaptation intention between companies that introduced a internet commercial transaction system and those that have not.
This study examines the influence of mentoring function on major adaptation of university students in a fashion related department and identifies the moderating role of self-efficacy and mentor competence on the effectiveness of a fashion mentoring function. Questionnaire data were gathered from 266 university students in a fashion related department with previous experience in a mentoring program. The results showed that the psychosocial function, sensitivity developmental function, and the fashion career developmental function had a positive impact on the department adaptation (adaptation for professor and adaptation for learning). In addition, there were moderating effects of self-efficacy on the influence of the fashion career developmental function on professor adaptation and the moderating effects of mentor competence on the influence of the sensitivity developmental function on professor adaptation. The results of this study provide various guidelines for professors or administrators of fashion related departments who are interested in mentoring systems.
This study investigates gender differences in cold perceptions and wearing behaviors for cold adaptation. A questionnaire composed of items on cold perceptions, intentions toward wearing additional clothing, and clothing for outdoor environments, among others, was used. Each item in the survey targeted 260 male (MS) and female (FS) college students evaluated using a five-point Likert-type scale. Data were statistically analyzed using the independent sample t-test and correlations. Main results can be summarized as follows: MS subjects showed lower dependence on the thermal insulation of clothing because they felt less cold and had the better ability to cope with cold. MS subjects had higher dependence on underwear during cold seasons, and FS subjects tended to wear heavier clothing to compensate for their cold feet with insufficient insulation. In addition, it was preferable to estimate thermal effects of actual wear by taking into account gender differences in the physique. The study is limited in that the room temperature and the actual amount of clothing were not measured, which offers an avenue for future research.
In this research in order to grasp the recent research trends of clothing comfort in Korea, 584 theses have been analyzed about the forms, contents and subjects of their researches which have been published in four Korean Journals from 2000 to 2012. The results are as follows: Many of the research contents were on the clothing comfort and environmental adaptation clothes in all journals. Handle, skin temperature, clothing pressure and working clothes showed the highest frequency ln the key words. The review studies were the fewest, and experimental or survey researches were largely conducted. The research forms showed the significant differences according to the research contents. The subjects were largely focused on those aged from 18 to 29, and among the research subjects on clothing comfort, female were more than male. However, in the researches on clothing quantity and clothes wearing conditions, many of them were the studies whose subjects were both men and women. The male and old subjects increased more and more. The number of the theses in the field of clothing environmentology showed the gradually increasing tendency. The most rates were the theses on clothing comfort, but as the number of those on environment adaptation clothes increased more and more, the research contents in the two fields showed much the same. Though the attention to aging and smart clothes is increasing, the research on this is very few. Therefore, it is thought that the study on this field will have to be conducted actively.
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