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A Study on the Sentiment Analysis of City Tour Using Big Data

  • Se-won Jeon;Gi-Hwan Ryu
    • International Journal of Internet, Broadcasting and Communication
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    • v.15 no.2
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    • pp.112-117
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    • 2023
  • This study aims to find out what tourists' interests and perceptions are like through online big data. Big data for a total of five years from 2018 to 2022 were collected using the Textom program. Sentiment analysis was performed with the collected data. Sentiment analysis expresses the necessity and emotions of city tours in online reviews written by tourists using city tours. The purpose of this study is to extract and analyze keywords representing satisfaction. The sentiment analysis program provided by the big data analysis platform "TEXTOM" was used to study positives and negatives based on sentiment analysis of tourists' online reviews. Sentiment analysis was conducted by collecting reviews related to the city tour. The degree of positive and negative emotions for the city tour was investigated and what emotional words were analyzed for each item. As a result of big data sentiment analysis to examine the emotions and sentiments of tourists about the city tour, 93.8% positive and 6.2% negative, indicating that more than half of the tourists are positively aware. This paper collects tourists' opinions based on the analyzed sentiment analysis, understands the quality characteristics of city tours based on the analysis using the collected data, and sentiment analysis provides important information to the city tour platform for each region.

The Impact of City Tour Satisfaction for the Intention of Re-visit (시티투어 서비스 만족도가 재이용의사에 미치는 영향분석: 수원 시티투어 중심으로)

  • KIM, Sukhee
    • Journal of Korean Society of Transportation
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    • v.36 no.2
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    • pp.86-97
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    • 2018
  • City tour service has a function not only informs tourists of historical and cultural resources in the city but also contributes to improving city image making. In this study, a questionnaire was surveyed to tourists who used Suwon city tour to find out which factors make affect their intention to re-visit or recommendation to others. Structural equation model was constructed and set a hypothesis that overall city tour satisfaction would have a positive effect. The fitness of the final model was found out to be meet the statistical criteria. As a result of the final model, both satisfaction of guide and satisfaction of city tour operation were significant at 5% significance level (P<0.01). On the other hand, both satisfaction of bus facility and of promotion, customer service were statistically insignificant. Consequently, City tour service satisfaction was found to effect to the intention of re-visit and recommendation. Especially, The higher the satisfaction of guide and city tour operation, the more tendency to recommend. It is expected that local government which operates city tour bus could take advantage of this result in the future.

A study on tourist satisfaction of the Daegu City Tour using a structural equation model (구조방정식모형을 이용한 대구시티투어 관광객의 만족도 연구)

  • Song, Mi-Jung;Lee, Ji-Yeon
    • Journal of the Korean Data and Information Science Society
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    • v.22 no.6
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    • pp.1075-1087
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    • 2011
  • We analyze the tourist satisfaction of the Daegu City Tour which plays a big role in the local tourism boosting through '2011 Visit Daegu Year'. To analyze a causal relation among factors, we proposed a structural equation model consisting of four latent variables of the tour: motivation, expectation, satisfaction, and future behaviors. Using data from the actual tourists of the Daegu City Tour, we found out that tourists' motivation before the tour does not affect tourists' satisfaction after the tour. However those who have higher motivation have positive future behavior and those who have the higher expectation are more satisfied with the tour. Meanwhile, the expectation before the tour does not lead the future behavior but the satisfaction after the tour influences the positive future behavior.

Korea Information Science Society (대규모 TSP의 효율적 해결을 위한 분할 및 병합 알고리즘)

  • 설춘룡;신태지;양명국
    • Proceedings of the Korean Information Science Society Conference
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    • 2004.04a
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    • pp.31-33
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    • 2004
  • TSP(Traveling Salesman Problem)는 주어진 N개의 City들을 단 한번씩만 거쳐 출발지로 되돌아오는 경로들 중 가장 작은 비용이 소요되는 경로를 찾는 문제이며, 고전적인 최적화 문제로 널리 알려져 있다. City의 수가 증가하면 최적 Tour를 찾기 위한 연산 시간이 길어지는 단점이 있다. 본 논문에서는 대규모 TSP의 효율적 해결을 위해 새로운 알고리즘을 제안한다. 본 논문에서는 대규모의 City들의 집합을 두개의 소집합으로 분할하고, 병합을 위해 하나의 Junction City를 지정한다. 분할된 두개의 소집합 각각의 최적 Tour를 구한 후 분할된 두 최적 Tour를 병합하여 하나의 근사 Tour를 구한다. 지정된 Junction City는 병합 시 최적 병합조건을 구하는 연산의 간편화를 기대할 수 있다.

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Discussion on Development of Tour Recreation and Resort in Kunming City

  • Zhang, Ying
    • Journal of the Korean Institute of Landscape Architecture International Edition
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    • no.1
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    • pp.208-212
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    • 2001
  • Based on the theory of characteristics and sustainable development in Kunming city, this article analyses and evaluates the development of urban tour recreation and resort in Kunming and puts forward viewpoints and blueprint for its future development in terms of culture, history; Nationality, folks-custom; three-benefit of society, environment and economy; and the urban ecology and green plants (landscape) etc.

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Business Models for SongTan Ubiquitous City (송탄 u-City의 성공적인 비즈니스 모델)

  • Jang, Hee-Seon;Cho, Kee-Seong
    • The Journal of the Korea Contents Association
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    • v.7 no.11
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    • pp.223-231
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    • 2007
  • This paper presents the main business models in ubiquitous city (u-City), the future city strategically integrated with the ubiquitous computing technology. Based on the concept of u-City, the chief services related to the u-City that has been actively developed are analysed, and then the best main four business models (u-Tour, u-ITS, u-SCM and B2B) for SongTan city are presented. The four business models are selected from making an analysis for the present situation of the tour industries, industrial complex, traditional market in SongTan. With the business models, the strategies to realize the active business transactions, high revenues, high value-adding industries, self-sufficient business through the construction of u-City are also presented. Finally, the promoting plans for local autonomy party, citizen party and consortium of industries/universities/researches to give an comfortable u-Life to citizen in SongTan are described.

A Study on the Consciousness of the City People to Revitalize the Green Tourism (그린투어리즘 활성화를 위한 도시민의 의식에 관한 연구)

  • Kim, Ick-Hwan;Jang, Han-Seub;Kim, Yung-Min
    • Journal of the Korean Society of Industry Convergence
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    • v.12 no.1
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    • pp.51-59
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    • 2009
  • The goal of this study is to deduce the image of city people on rural district, and to clarify the city people's demands on rural tour and their consciousness on green tourism. This study also aims to propose the effective ways of improving the environment of rural district to revitalize green tourism and to promote the exchange between urban and rural districts. The study results indicate that most city people have a warm-hearted lyric image on rural district. In addition, it is indicated that the city people like the rural district with beautiful scenery, which is easy to contact with nature. On the other hand, as the goal of green tourism, in addition to the contact with nature, the exchange between urban and rural districts and the understanding on the rural life through personal experience are also considered very important. Finally, the city people are classified into four types, and it is necessary to develop the green tour program with emphasis on the city people of overall-type.

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A Study of the Development of Tour Commodities for '98 Kyongju World Culture Exposition (`98 경주 세계 문화 엑스포를 중심으로 한 관광상품 개발)

  • You, Young-Jun
    • Journal of the Korean association of regional geographers
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    • v.5 no.1
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    • pp.91-100
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    • 1999
  • The purpose of this study is to make a plan for the development of new tour routes for '98 Kyongju World Culture Exposition. The result of this study is as follow: First, over 40% of tourists from Kyongsang-buk-do Province vote for Kyongju Area as the most favorite tourist-oriented city in this province. And they are visiting Kyongju mostly in April(22.6%) and in May(17.8%). Second, cultural assets in Kyongju area are located at Inkyo-dong(16.8%), at Bohwang-dong(9.4%), at Topjong-dong(8.1%). at Mt. Namsan area(11.8%, 6.9% for Naenammyon, and 4.9% for Dodong-dong), and at the vicinity of Kyongju City(53.9%). Third, tourism enterprises in Kyongju Area are located mostly at one place-Pomun Lake Resort area. This fact have had bad influence on the influx of tourists. Lastly, current tour routes are limited mostly to the heart of Kyongju City. So, other attractive tour routes must be developed also in other tourism circles such as the East Sea Tourism Circle and the Northern Province Tourism Circle, which belong to the 6 tourism circles designated by Kyongju City but are now excluded from the current tour routes. In conclusion, this study proposes "98 Kyongju World Culture Exposition with Themes" related to the 6 tourism circles. The themes proposed are as follows: (1) The exploration of the historical places of the Shill a Kingdom in the heart of Kyongju City including Mt. Seoak area and Pulkuksa Temple area. (2) Smile with a new millenium in Pomun Lake Resort area. (3) The exploration of the Buddhist culture in Mt. Namsan. (4) The harmony between nature and culture in the East Sea Tourism Circle and the Northern Culture Circle.

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Walking in the City and the Museumification of Urban Space: Daegu's Modern Street Tour as a Performative Space (도시 속 걷기와 도시 공간의 박물관화: 수행적 공간으로서 대구 근대골목투어)

  • Lee, Heesang
    • Journal of the Korean Geographical Society
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    • v.48 no.5
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    • pp.728-749
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    • 2013
  • When it comes to museumification, it has often been approached in terms of false history, placelessness or simulacra. However, this research aims at exploring the relation between the bodily-spatial performance of walking in the city and the museumification of urban space. For this, first it reviews theoretical discussions of walking as a bodily-spatial performance. Then, in the case of Daegu's Modern Street Tour and particularly focusing on the tour map, it looks at how the bodily performance of walking constructs the urban space of the tour as a museumified space. Finally, seeing the participants' blogs and other websites as another performative space, it examines how the bodily performance of walking reproduces the discourse and space of the tour in virtual space as well as in actual space. The study suggests the elusive assemblage of heterogeneous and multiple time-spaces immanent in urban space, which is different from the absolute and linear order of time-space in museum space.

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Tour Program in Archives: Case Study for the Presidential Archives (기록관의 견학 프로그램 - 대통령기록관을 사례로 -)

  • Lee, Hyewon;Rieh, Hae-young
    • Journal of Korean Society of Archives and Records Management
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    • v.15 no.3
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    • pp.219-245
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    • 2015
  • Archives should promote services to users using various outreach service methods. Although the archives' tour program is one of the effective means of services, there has been few studies on the archival tour program. This study investigated archival tour programs and tried to suggest a desirable tour program, with the Korean Presidential Archives as a case. For this study, four U.S. Presidential Libraries' tour programs were investigated and analyzed. Also, tour programs offered in similar organizations in Korea, such as Kim Daejung Library, Diplomatic Archives of the Ministry of Foreign Affairs, and National Library of Korea, were analyzed. Current tour programs offered by the Korean Presidential Archives were also analyzed and some limitations were identified. Based on the characteristics of the Korean Presidential Archives, which will be moved to independent building in Sejong City soon, desirable direction to organize tour programs for various user groups were suggested.