• 한국도로학회논문집
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• 제19권4호
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• pp.45-52
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• 2017

PURPOSES : This study was initiated to estimate the utilities of usage attributes of BRT and Bimodal Trams using a conjoint analysis method in order to identify the important features pertaining to the use of BRT and Bimodal Trams. METHODS : For this purpose, important attributes and those level in the use of BRT and Bimodal Trams in the city of Sejong were identified. Next, a profile questionnaire pertaining to BRT and Bimodal Trams was designed for the conjoint analysis, and a survey was conducted in the city of Sejong. Using SPSS software, conjoint analysis was performed to identify the important attributes vis-$\acute{a}$-vis the use of BRT and Bimodal Trams in the city of Sejong. Finally, the utilities for individual attributes were calculated based on the models estimated by the conjoint analysis. RESULTS : The results of the conjoint analysis were used to identify the important attributes. With regard to the usage of BRT, users indicated that fare was the most important attribute with the highest utility. In the case of Bimodal Trams, the users indicated that the number of seats and internal environment were the most important attributes with the highest utilities. CONCLUSIONS : Based on the results of the conjoint analysis, the important attributes pertaining to the use of BRT and Bimodal Trams in the city of Sejong were identified. Our study indicates that BRT in the city of Sejong needs to be upgraded to improve the utilities of the important attributes. Currently, Bimodal Trams has not been introduced completely in the city of Sejong. However, in the future, when the introduction of Bimodal Trams is completed, the important attributes should be emphasized in order to improve the quality of its service.

• Asia pacific journal of information systems
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• 제28권2호
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• pp.93-113
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• 2018

Destination attributes represent the attractiveness of destinations that pull tourists to visit them. Destination marketers must understand what motivates tourists to choose certain destination attributes before they travel. Considering religious tourists plays an important aspect in influencing travel decisions, especially destination choices. For instance, the appearance of Islamic religious attributes in destinations can delight Muslim tourists and stimulate their satisfaction and loyalty. This study examines smart tourism city. In particular, it investigates the effects of Seoul's destination attributes on Muslim tourists' satisfaction and loyalty to South Korea. Results show that non-Islamic destination attributes (conventional attributes) have positive relationship with Muslim tourists' satisfaction, and their satisfaction is positively related to their loyalty toward South Korea as a travel destination.

• Asian Journal for Public Opinion Research
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• 제10권1호
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• pp.23-50
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• 2022

This study examined the perceived contingent factors that affect South Korean citizens' image of the city they reside in. The respondents in this study perceived the image of their city through two dimensions--leading and safe--during the COVID-19 era. When respondents perceived the openness and expertise of the local government, the transformational and transactional leadership of the government leader, liberal political orientation of the leader, lower degree of law compliance of the mayor, high degree of citizenship, and high level of living infrastructure and competitiveness as attributes of the city, they were more likely to perceive the city as having a "leading" image. The perceived cultural characteristics of the local government, specifically the factor of hierarchy and regulation, the perceptions of citizenship, and all three variables regarding the perceptions related to city attributes (i.e., environmental, cultural, and living infrastructures and competitiveness) positively influenced the perception of a "safe" city image. Based on the results, various theoretical and practical implications were discussed in this study.

• 대한영양사협회학술지
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• 제14권3호
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• pp.302-318
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• 2008

This study had the following four objectives: a) to measure the quality attributes of school foodservice based on responses of students, parents, and faculty members, b) to compare the quality attributes by city and province, c) to analyze the overall satisfaction of the respondents, and d) to identify the effects of the quality attributes on overall satisfaction by city and province. Questionnaires were distributed to 5,560 students, 1,920 parents, and 1,920 faculty members, and were collected using on/off-line mail (collection rate: 100%). The data were analyzed using SPSS for descriptive analysis, one-way ANOVA, and multiple linear regression analysis. From the quality attributes analysis, 'providing information on foodservice' was perceived as being performed well by the students (78.8), parents (76.0), and faculty (87.7). However, 'pleasant foodservice environment' was given low scores by the students (62.4), and 'entertains suggestions offered to foodservice' was perceived as low by 66.1% of the parents and 74.9% of the faculty. Upon comparing the quality attributes by city and province, the majority of scores by students and parents in Busan were significantly higher than those of students and parents in others geographical areas. The overall satisfaction levels (scores) were as follows: 66.4 for students, 70.0 for parents and, 76.8 for faculty. Finally, in the regression results, which showed the effects of the quality attributes on overall satisfaction by city and province, improvements of 'food taste', 'kindness offered by employees', and 'menu variety' would increase satisfaction in most cities and provinces. However, other identified attributes were significantly different among the 16 cities and provinces that were examined. Therefore, these regions will need to make different efforts to improve customer satisfaction for school foodservice.

• The Journal of Asian Finance, Economics and Business
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• 제6권3호
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• pp.215-223
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• 2019

The study aims to investigate the recommendation and revisit intentions of foreign tourists in Ho Chi Minh city, Vietnam through their satisfaction with local foods. The study proposed the group of five attributes for food image: taste, health concern, price, serving style, vendor/ restaurant staffs. The relationship between these attributes of food image and food satisfaction, as well as the one between food satisfaction and behavioral intentions were investigated. To ensure a high ratio of answers, a face-to-face survey was conducted in famous places at Ho Chi Minh city. Data with 210 foreign tourists. The study uses the methods of descriptive statistics, EFA, Cronbach Alpha and regression. The results showed that Five attributes of food image were chosen for the research, being taste, health concern, price, serving style and vendors/ restaurant staffs. All of these attributes showed a positive relationship with satisfaction. Among five factors, taste had the most impact on food satisfaction. Through the analysis of several attributes of food images, this study provides managerial implications for tourism marketers in researching the positive influence of food image on tourists' satisfaction which leads to their positive word-of-mouth and return to the tourism place.

• 한국HCI학회:학술대회논문집
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• 한국HCI학회 2009년도 학술대회
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• pp.841-845
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• 2009

The aim of this study is to analyze the unique framework of Hong Kong brand and compare it to Seoul through examining the process of developing city brand visual identity, which is top-down. As Asian cities, the processes of developing their city identity system to be strong city brands have taken outstandingly different steps between two cities. Hong Kong has the strongest tourism attributes modernity, stability, attractiveness of tourism attributes. Hong Kong has the most competitive power. Korea is the least one. Hong Kong has made it as a good example of a city brand and proved it through tourism statistics which are one of visible branding results. Apparently, it gives us constructive suggestions to consider its steps for developing city brand identity.

• 국제지역연구
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• 제16권1호
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• pp.353-378
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• 2012

본 논문의 주요 목적은 컨벤션센터 선택속성이 참가자 만족에 미치는 영향을 분석하는 것이다. 특히, 도시이미지와 도시매력성의 조절효과를 규명하는데 중점을 둔다. 컨벤션센터의 선택속성은 여러 가지 차원으로 구성되며, 참가자 만족에 영향을 줄 수 있음을 가정한다. 본 연구에서는 컨벤션센터 선택속성으로 7가지 즉, 주요시설, 부대시설, 운영관리, 인적서비스, 숙박 식음료, 접근성, 주변여건 등으로 범주화 하였다. 자료 수집을 위해 상하이 현지에서 컨벤션센터를 방문한 외국인들을 대상으로 설문조사를 실시하였다. 최종분석에서는 수집된 260부의 설문지 중 불성실한 응답을 제외한 237부의 설문지가 사용되었다. 분석결과, 구조모형의 적합도 지수는 이상적인 기준치를 보여 분석모형은 전반적으로 지지되었다. 주요 분석 내용은 다음과 같다. 첫째, 주요시설, 부대시설, 인적서비스, 접근성, 주변여건은 컨벤션 참가자들의 만족에 정(+)의 유의한 영향을 미치는 것으로 확인되었다. 둘째, 컨벤션센터 선택속성이 참가자 만족에 미치는 영향관계에서 도시이미지와 매력성의 조절효과를 분석한 결과, 주요시설과 접근성 등의 일부 요인들에 있어서 정(+)의 유의한 조절효과를 갖는 것으로 나타났다. 이에 따라 컨벤션 개최지 도시의 이미지와 매력성은 참가자들의 만족을 강화시킬 수 있는 주요 요인임을 확인하게 되었다.

• 경영과학
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• 제20권1호
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• pp.125-139
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• 2003

City gas is becoming an essential resource in households due to its convenience and low price in comparison to other energy sources. However, in order to prepare for the gas market to be saturated, many city gas companies must pursue customer satisfaction management and develop happy call systems for a promising solution. In the development of the happy call systems, the difficult problem is that we cannot contact all customers because of limited resources and calling efficiency in the call center, We should find best customers according to their value. This paper suggests a methodology for the selection of happy call customers when city 9as companies consider two strategies. First, they should launch a new business area. Second, they must attempt to prevent current customers from moving from city gas to other fuels. We will discover important attributes and derive rules of weighting for the attributes through an exploration study that affect customer satisfaction and preference. Through a simulation model, we will show how many customers will be selected by our methodology.

• 한국환경복원기술학회지
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• 제18권2호
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• pp.119-131
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• 2015

The purpose of this study was to compare the differences of the ecological attributes in the two types of urban park at Suwon and Goyang city. 'Directly linked park' is forests and rivers in the vicinity, it is capable of re-supply of the species and 'Isolated park' is forests and rivers apart, it is a difficult re-supply of the species. The result of assessment of the ecological attributes in the two types of urban park was analyzed as the percentage of 'Forest zone' was high, but the percentage of 'Area of permeable pavement' and 'Bush area' was low. 'The planting structure' was mostly 1-layer structure(47%) and 'Foreign tree species' is high by half the proportion. 'Age classes' were a 2-3age classes level, and 'Water body' could barely. Thus, ecological attributes degree was very low. In addition, results of investigation whether the difference of ecological attributes degree between the two types of urban park, also statistically analyzed that there is no difference. Therefore, when establishing the composition of the future plans of the city park, to take full account of the ecological situation in the surrounding parkland, and identify the ecological potential with the parkland. Next, it should be designed and planned of the park that fully utilizing the potential of this ecological attributes.

• 한국항해항만학회지
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• 제35권5호
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• pp.429-437
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• 2011

최근 들어 도시 재개발 과정에서 중요시되는 도시 워터프런트를 다각적으로 이해하고자 하는 여러 시도들이 이루어지고 있다. 본 고에서는 수(水)문화 개념에 입각하여 항구도시 워터프런트를 문화론적으로 해석하고자 시도했다. 본 논문은 안과 밖을 허물고 경계를 희석시키는 물의 속성에 기반하여 바다의 역동성과 집합성, 개방성 속성에 기초하여 워터프런트가 가진 속성을 밝혔다. 그리하여 항구도시 워터프런트가 지닌 경계성, 개방성, 혼종성, 통로적 성격이라는 문화론적 속성이 도시 거주민의 문화정체성 형성에 깊은 영향을 미친다는 점을 부산의 사례를 통해 강조하였다. 이를 통해 항구도시 워터프런트와 거주민들의 문화정체성간의 상관관계를 분명히 하였다. 나아가 이런 상관관계에 대한 이해가 항구도시 워터프런트 개발의 방향성에 반영되어야 한다고 제안한다.