• Korean journal of applied entomology
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• v.61 no.4
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• pp.615-622
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• 2022

In this study, we sought to determine an appropriate LED light source that can be applied for the quality control of Aphidius colemani. Four LED light sources (385, 405, 450, and 660 nm) were evaluated in a Y-tube experiment (choice test) using a 5,000-k white LED as a control. The 385 nm LED light source was found to have attractant effect on A. colemani. In a no-choice test (Y-tube experiment) evaluating the remaining three LED light sources (385, 405, and 450 nm), the attractiveness of these light sources for A. colemani was high in the order 450 nm > 385 nm > 405 nm light, with no statistically significant differences between 450 nm and 385 nm. Given that 385 nm LED illumination may cause skin damage, we selected 450 nm LEDs for application in a device used for the quality control of A. colemani, which we subsequently demonstrated to have an attraction rate of 87.4%. We believe the findings of this study will make a valuable contribution to the quality control of natural enemies.

• Asia Marketing Journal
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• v.15 no.1
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• pp.83-105
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• 2013

During recent decades, the number of mixed attribute products (henceforth mixed products), which have both utilitarian and hedonic benefits, has increased dramatically. Despite these products' growing popularity, academic research has paid little attention to them, and there remains a gap between theory and the real world. Hence, our study was undertaken to understand consumers' perceptions about and behaviors toward mixed products, as well as factors affecting the evaluation and choice of these products. We divided mixed attribute products into two categories: mixed utilitarian products (utilitarian products adding hedonic attributes) and mixed hedonic products (hedonic products adding utilitarian attributes). We then showed how adding different attributes affects consumers' perception, willingness to pay (WTP), and the choice of mixed attribute products compared to pure utilitarian or pure hedonic products. We conducted an experiment using a within-subject design. A total of 160 office workers and college students participated in the study. The pure utilitarian product used in the study was orange juice, and the mixed utilitarian product was carbonated orange juice. The pure hedonic product was chocolate, and the mixed hedonic product was polyphenol enriched chocolate. Results showed that consumers perceived a mixed utilitarian product to be less utilitarian, less pleasurable and more guilty than a pure utilitarian product. On the other hand, a mixed hedonic product was perceived to be more utilitarian, less pleasurable and less guilty than a pure hedonic product. Also, WTP for a mixed hedonic product was higher than WTP for a pure hedonic product, but WTP was lower for a mixed utilitarian product than for a pure utilitarian product. Furthermore, mixed hedonic products were likely to be evaluated more favorably when they were presented together with pure hedonic products, more so than when they were presented alone. Finally, when compared to low self-control participants, high self-control participants chose mixed hedonic products more frequently. The present study contributes to the existing literature on utilitarian and hedonic consumption by adding to the sparse literature on the consumption of products that have both utilitarian and hedonic purposes. Also, our research findings provide several useful implications for practitioners in related fields. First, the current study provides marketers with a useful guide for understanding consumers' perceptions of these types of products, and helps to predict how adding different attributes influences these products. Second, this study has examined the conditions that may moderate the evaluation and choice of hedonic base products and this finding will serve as a good reference for marketers of mixed hedonic products in marketing communication strategy, in-store marketing and targeting. Specifically, comparative advertising with a pure hedonic product will be beneficial for a mixed hedonic product. Also, displaying mixed hedonic products near pure hedonic products may enhance the effectiveness of in-store marketing of mixed hedonic products.

• The Journal of Information Systems
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• v.27 no.1
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• pp.153-169
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• 2018

Purpose Since human brains catch images faster than texts or numbers, infographics has been widely used in business in the form of "information dashboard" to enhance the efficiency of decision-making. Groupware, however, has neglected the adoption and use of infographics, in particular, in the idea generation process. Given that an overall performance of groupware-based idea generation is no better than that of the (paper-and-pencil-based) Nominal Group Technique, Jung et al. (2010) adopted the notion of infographics in the form of performance feedback to solve the productivity paradox. With the consistent results, which demonstrate beneficial effects of infographics on performance enhancement, an interesting observation that groups with the bar chart treatment performed better than groups with the dot chart treatment was made. The main purpose of this study was to find if there were a performance consistency between the outcomes from the previous study and the outcomes from the current study. Design/methodology/approach In experiment 1, we employed the same system used in the previous study (i.e., Jung et al., 2010). As individuals' contributions accumulated, the mechanism visually displayed individuals' performances two-dimensionally in the form of a bar chart or a dot chart. Then, we compared the performance outcomes from this study to the outcomes from previous study (i.e., Jung et al., 2010). In experiment 2, we modified the performance graph to test the effect of "playfulness" on performance by converting dots to car images. Then, we compared the performance outcome from experiment 2 to the outcomes from experiment 1. Findings Just like our interesting (and unexpected) finding in Jung et al.'s study (2010), the outcome confirmed a consistent superior performance of a bar chart. This implies that a bar chart is a better choice when stimulating performance with a visual aid in the context of groupware-based idea generation. Although a bar chart was criticized in a way that errors of length-area judgments are 40 ~ 250% greater than those of positional judgments along a common scale, such illusion turned out to be facilitating upward performance comparison better. Regarding Experiment 2, the outcome showed that the revised-dot graph is as good as the bar graph in terms of quantity and quality score of ideas. We attribute the performance enhancement of the resized-dot to the interaction between the motivational characteristic and the situational characteristic of playfulness because individuals in the revised-dot graph treatment performed better than individuals in the dot graph treatment. Given the order of performance (Bar >= Revised Dot > Dot) that the revised-dot treatment performed the same as (or lower than) the bar treatment, an additional research is warranted to reach to a consistent outcome.

• KOREAN JOURNAL OF CROP SCIENCE
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• v.31 no.2
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• pp.204-213
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• 1986

The objective of this paper was to examine the response of rice seedling emergence and early growth under the different temperature (day/night, 29/21$^{\circ}C$, 17/17$^{\circ}C$, 12/12$^{\circ}C$) and the different seeding depth (1 cm, 2 cm, 3 cm). The trial was carried out in the phytotron and field in the Crop Experiment Station, Suwon, Korea in 1985. Calcium peroxide-coated seeds were very effctive in promoting seedling emergence, seedling establishment and eary growth of rice. Coated seeds were more effective in low temperature condition (17/17$^{\circ}C$, 12/12$^{\circ}C$) than in high temperature (29/21$^{\circ}C$) at the phytotron trial. The deeper the seeding depth, the less the emergence and seedling establishment, and the available seeding depth was I cm in the direct seeding under the flooded soil. In the field trial (seeding date, May 1) the results for the emergence and seedling establishment were similar to those in the phytotron trial. Available cultivars for the direct seeding cultivation under the flooded soil were Cheonmabyeo, Namyangbyeo, Kihobyeo, Akibare, Nakdongbyeo and Dongjinbyeo in Japonica type, and Taebaegbyeo, Samgangbyeo and Gayabyeo in Indica x Jponica type. Coefficients of variation to the emergence and seedling establishment between rice cultivars were very high. Therefore, in the direct seeding cultivation under the submerged paddy, choice of rice cultivars and improved technique for direct seeding will be more necessary.

• Journal of Digital Convergence
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• v.15 no.10
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• pp.193-199
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• 2017

The objective of this research is to investigate how consumers react differently to financial and social risk/return, referred to as an 'asymmetric effect'. A lab-based experiment using a counterfeit but real-branded product examined the robustness of the statement that priming the interdependent versus independent self can result in differences in financial and social risk taking behavior in the context of counterfeit product purchase choice. Three hundred fifty-eight participants took part in the experiment. They were primed with different self-construal and evaluated purchase intention to the counterfeit product. As predicted, when evaluate in the context of loss claim of counterfeit product, risks were more activated, however, there was an asymmetric effect that self-construal priming had on financial and social risks. Interdependence primed participants were more likely to take a financial risk thus perform more purchase intention of counterfeit product and less likely to take a social risk than their independence primed counterparts, which led to lower purchase intention. The results of this research shed light on the various directions of future studies on the responses toward counterfeit product.

• Biomedical Science Letters
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• v.20 no.4
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• pp.227-236
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• 2014

Ulcerative colitis (UC) is a serious gastrointestinal tract disease characterized by recurrent chronic inflammation and mucosal damage of the gastrointestinal tract. The conventional therapies of choice are anti-inflammatory agents, steroids and anti-TNF-${\alpha}$ therapy. However, inherent limitations in these therapies have steered many UC patients to supplement existing therapies with alternative medicinal products. In the current study, we tested the efficacy of Gingko bilola extract (EGb 761) in abating colonic inflammation in a DSS-induced murine model of colitis. C57BL/6 mice were administered 2% DSS in the drinking water for 7 days, then regular water for 7 days, and then 2% DSS for an additional 7 days. EGb 761 (1 mg/dose) was oral gavaged daily for the duration of the experiment. At the termination of the experiment, mice treated with EGb+DSS showed higher body weight, lower spleen weight and longer colon length compared to mice treated with DSS alone. HE-stained colon tissues also exhibited less histologic inflammation in mice treated with EGb+DSS mice compared to mice treated with DSS alone. The serum levels inflammatory cytokines, KC and TNF-${\alpha}$, were also decreased in mice treated with EGb+DSS compared to mice treated with DSS alone. Finally, addition of EGb 761 to TNF-${\alpha}$ treated colonic cell line (HT29/c1) decreased secretion of IL-8 in vitro. These results collectively suggest that EGb 761 abates induction of colitis in DSS-induced model of colitis in mice.

• Korean Institute of Interior Design Journal
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• v.17 no.5
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• pp.166-174
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• 2008

As the use of virtual environment for decision-making interior or architectural design has been increasingly broaden, the choice of media form-physical, objective properties of a display medium-became and important issue to take into consideration. This research deals with the effects and differences between two types of media for a virtual environment; wall projection screen(120") and PC monitor(17"). In addition, efficient adoption of the two media forms was also proposed in this research. A total of 90 subjects participated in pre-designed three experimental groups(A group: experiment with a wall projection screen, B group: experiment with PC monitor, C group: both) and answer the seating preferences, the presence inventory, and the decision confidence using a simulated virtual restaurant environment. The results are as follows: (1) seating preferences for the tables located in frequent traffic area and near other spaces such as restroom and th kitchen are significantly different by the media form. While there is no significant difference found in seating preferences for most tables except high traffic areas near entrances between the two media. This result demonstrates the effects of media type or screen size on user perception for the areas near structural or interior design elements. (2) The presence measure in this research consist of in this research consist of four factors: 'spatial presence,' 'object presence,' 'positive effects,' and 'the factor of negative effects. 'The mean values of the items involving engagement or interaction in the spatial presence factor and the object presence factor are significantly different by the media form. A higher sense of presence of presence was observed in the wall projection screen. (3) PC monitor condition was shown to provide a higher level of decision confidence. Based on the research finding, conclusions and implications are discussed.

• Journal of Korean Society of Transportation
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• v.27 no.4
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• pp.127-135
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• 2009

Most traffic information that drivers receive while driving are stored in their short-term memory and disappear within a few seconds. Contemporary modeling approaches using a dummy variable can't fully explain this phenomenon. As such, this study proposes to use utility functions of real-time in-vehicle traffic safety information (IVTSI), analyzing its safety impacts based on empirical data from an on-site driving experiment at signalized intersection approach with a limited visibility. For this, a driving stability evaluation model is developed based on driver's driving speed choice, applying an ordered probit model. To estimate the specified utility functions, the model simultaneously accounts for various factors, such as traffic operation, geometry, road environment, and driver's characteristics. The results show three significant facts. First, a normal density function (exponential function) is appropriate to explain the utility of IVTSI proposed under study over time. Second, the IVTSI remains in driver's short-term memory for up to nearly 22 second after provision, decreasing over time. Three, IVTSI provision appears more important than the geometry factor but less than the traffic operation factor.

• Restorative Dentistry and Endodontics
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• v.22 no.2
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• pp.739-750
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• 1997

Treatment of root perforation elicits special considerations due to its blood-contaminated circumstances. It is known that conventional dental restorative materials are all leaking. Calcium sulfate is the material which react with water to become chemically set. This study, therefore, was performed to develop a new compound containing calcium sulfate and to evaluate its physical and biological characteristics. Three materials were used, IRM, calcium sulfate, calcium sulfate-hydroxyapatite compound. The composition of the calcium sulfate-hydroxyapatite compound was basically 50 % of calcium sulfate and 50 % of hydroxyapatite mixed with guajacol. The materials were mixed in conventional way and underwent four physical test procedures, setting time, solubility test, compressive strength, and marginal leakage test. All materials were evaluated under the scanning electron microscope to examine the marginal sealing ability. Animal experiment was also performed to test the materials' tissue response. Twenty-four dog's premolars were tested with either furcation perforations or apical retro-fillings. From the results, we found that calcium sulfate possess the good marginal sealing ability. However, calcium sulfate creates many voids which is caused by crystal thrusting action when it reacts with water. It seemed that the voids caused disintegration of the material which eventually lead to tissue reaction. By compounding calcium sulfate and hydroxyapatite, we were able to obtain the better physical properties but it showed larger marginal gap between the material and the root surface. Within the six weeks observation period, both IRM and calcium sulfate-hydroxyapatite compound showed good tissue responses in animal experiment. It is concluded that calcium sulfate would be the material of choice in root perforation repair, but the physical property needs to be further improved.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.10 no.8
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• pp.2110-2116
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• 2009

The culture industry very have interested in modern society so that it is a field to be provided opportunity to can benefits of life with health, medical industry. Especially, music industry to have based on popular support has acknowledged as artistic value to can easily approach that expresses a feeling to exist together with popularity, originality. In this paper, we will want to design indicators to evaluate a singer's musical talent to can speak a key part in these music industry. From this, we applied analysis elements of spectrogram to perform in change of vocal tract shape in singer's voice and public voice about identical music, and performed comparison, analysis of two groups to experiment pattern analysis of result waveform. Therefore, we analyzed pattern in change of vocal tract shape choice a popular music using of experiment to collect singer and public voice about identical part with time so that we designed indicator to can evaluate musicality.