• 제목/요약/키워드: choice criteria

검색결과 307건 처리시간 0.024초

주거환경이 주거가치, 주거만족, 재구매의도에 미치는 영향에 관한 연구 (Effects of Housing Environment on Value, Satisfaction and Repurchase Intention of Housing)

  • 박영근;김판준;황태수
    • 유통과학연구
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    • 제5권1호
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    • pp.89-105
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    • 2007
  • 아파트시장의 환경변화와 소비자 특성의 변화로 인해 아파트 선택시 소비자의 구매의사결정도 과거와는 매우 다른 양상을 보이고 있다. 아파트 건설업체들은 고객만족도를 높이기 위해서는 주거환경을 이해하고, 차별화된 주거가치를 고객들에게 제공하여야 한다. 그러나 지금까지의 선행연구에서는 주거환경이 주거가치, 주거만족, 재구매의도간의 관계에 대한 통합적 연구가 거의 없었다. 따라서 본 연구에서는 부동산뿐만 아니라 마케팅 분야의 관련 선행연구들을 토대로 주거환경이 주거가치, 주거만족, 재구매의도에 어떠한 영향을 미치며, 이러한 주거가치와 주거만족은 재구매의도에 어떤 영향을 미치는지를 분석하여 향후 아파트 건설업체의 경쟁력 강화를 위한 유용한 전략적 시사점을 제공하고자 하였다.

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남자 대중음악 애호가의 의복행동에 관한 연구 (Clothing Behavior of Male Popular Music Enthusiasts)

  • 조성희;박미혜;김유진;신지영;박순지
    • 한국생활과학회지
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    • 제24권1호
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    • pp.79-96
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    • 2015
  • The purpose of this research was to analyze the clothing behavioral attributes of male music enthusiasts. A questionnaire was developed based on previous researches. Respondents were men who were concerned with music in terms of a job, a major or a hobby. A total of 200 responses were analyzed by SPSS 20.0 through factor analysis with Varimax rotation, ANOVA with post-hoc test(SNK-test) and ${\chi}^2$-test. Music preference was classified into 3 factors: New age/jazz, Hiphop/dance, and Metal rock/ballad factor. 5 Clothing purchasing orientation factors were extruded: hedonic, planned, convenience, brand pursued, and fashion pursued purchasing orientation. Using those factor scores, 3 groups were classified: Group1(G1), preferring Hiphop/dance music with lower hedonic and brand/fashion pursued purchasing orientation; G2, preferring Hiphop/dance music with no interest in clothing shopping and fashion; G3, preferring New age music with high convenience and brand pursued purchasing orientation. In addition, there were significant differences among groups in clothing behavior such as social ostentation, individuality, self-expression, fashionability, conformity; in purchase motivation such as hedonic and trend/designer oriented purchase motivation; in information source like advertisement/media source; and in store choice criteria such as store light/music and popularity. The findings showed even the enthusiasts for the same music showed the different sopping orientation and different clothing behavior, suggesting that a personal value or taste can be a plausible factor to figure out attributes of consumers. An interest/involvement in clothing could be helpful to subdivide the music enthusiasts as the target market.

다중 평가지표에 기반한 도로용량 증대 소요예산 추정 (Budget Estimation Problem for Capacity Enhancement based on Various Performance Criteria)

  • 김주영;이상민;조종석
    • 대한교통학회지
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    • 제26권5호
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    • pp.175-184
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    • 2008
  • 도로용량 증대를 위한 소요예산 추정문제는 관련주체인 이용자와 공급자의 입장을 모두 반영할 필요가 있다. 본 연구에서는 총통행시간, 형평성, 환경비용을 평가지표로 설정하고, 3가지 평가지표에 대한 관련주체의 요구사항이 만족되는 대안 중 소요예산을 최소화하는 최적 도로용량 증대 대안을 선정하는 문제를 모형화하였다. 일반적으로 도로용량 증대를 위한 소요예산 추정문제는 Network Design Problem(NDP)로 다루어지며, 이용자와 공급자의 다른 입장을 고려하기 위해 Bi-level 최적화문제로 모형화된다. 본 연구에서는 장래 교통수요의 불확실성을 반영하기 위해 확률모형(Stochastic model)을 적용하고, 평가지표별 신뢰도를 차별화하기 위해 Chance-constrained model(CCM)를 적용하였으며, 3가지 평가지표의 제약식을 만족하면서 소요예산을 최소화하는 목적함수를 만족하는 최적대안을 선정하기 위해 렉시코그라픽(Lexicographic) 최적화문제로 접근하였다. 예제 네트워크를 통하여 분석한 결과, 평가지표별 신뢰도 및 교통수요 변화율이 클수록 더욱 많은 소요예산이 요구되며, 평가지표별 신뢰도가 클수록 장래 교통수요의 변화에 더욱 탄력적으로 대응할 수 있는 대안이 선정되었다. 제안된 모델은 다양한 관련주체의 입장을 모두 고려한 최적 도로용량 증대 대안과 소요예산을 선정함과 동시에, 도로용량 증대량의 변화에 따른 평가지표간 상쇄관계(Tradeoff)와 도로 네트워크 개선을 위한 예산 배분의 포트폴리오를 정책결정자에게 제공 가능하다.

Role of Ultrasound in Characterization of Ovarian Masses

  • Hafeez, Saima;Sufian, Saira;Beg, Madiha;Hadi, Quratulain;Jamil, Yasir;Masroor, Imrana
    • Asian Pacific Journal of Cancer Prevention
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    • 제14권1호
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    • pp.603-606
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    • 2013
  • Background: Ovarian cancer is the second most common malignancy in Pakistani women, accounting for 4% of all cancers in the female population. The aim of this study was to determine sensitivity, specificity, positive and negative predictive values and 95% confidence intervals for ultrasound in characterization of ovarian masses in patients presenting at public and private tertiary care hospitals in Karachi, Pakistan. Materials and Methods: We adopted a cross-sectional analytical study design to retrospectively collect data from January 2009-11 from medical records of two tertiary care hospitals. Using a non-probability purposive sampling technique, we recruited a sample of 86 women aged between 15 and 85 years fulfilling inclusion criteria with histopathologically proven ovarian masses presenting for an ultrasound examination in our radiology departments. Results: Our retrospective data depicted sensitivity and specificity of ultrasound to be 90.7%, 95%CI (0.77, 0.97) and 91.4%, 95%CI (0.76, 0.98) respectively. Positive predictive value was 93%, 95%CI (0.79, 0.98) and negative predictive value was 89%, 95%CI (0.73, 0.96). A total of 78 ovarian masses were detected, out of which 42 were malignant and 36 were benign. Conclusions: Results of our study further reinforce the conclusion that ultrasound should be used as an initial modality of choice in the workup of every woman suspected of having an ovarian mass. It not only results in decreasing the mortality but also avoids unnecessary surgical interventions.

토픽 분석을 활용한 관심 기반 고객 세분화 방법론 (Interest-based Customer Segmentation Methodology Using Topic Modeling)

  • 현윤진;김남규;조윤호
    • Journal of Information Technology Applications and Management
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    • 제22권1호
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    • pp.77-93
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    • 2015
  • As the range of the customer choice becomes more diverse, the average life span of companies' products and services is becoming shorter. Most companies are striving to maximize the revenue by understanding the customer's needs and providing customized products and services. However, companies had to bear a significant burden, in terms of the time and cost involved in the process of determining each individual customer's needs. Therefore, an alternative method is employed that involves grouping the customers into different categories based on certain criteria and establishing a marketing strategy tailored for each group. In this way, customer segmentation and customer clustering are performed using demographic information and behavioral information. Demographic information included sex, age, income level, and etc., while behavioral information was usually identified indirectly through customers' purchase history and search history. However, there is a limitation regarding companies' customer behavioral information, because the information is usually obtained through the limited data provided by a customer on a company's website. This is because the pattern indicated when a customer accesses a particular site might not be representative of the general tendency of that customer. Therefore, in this study, rather than the pattern indicated through a particular site, a customer's interest is identified using that customer's access record pertaining to external news. Hence, by utilizing this method, we proposed a methodology to perform customer segmentation. In addition, by extracting the main issues through a topic analysis covering approximately 3,000 Internet news articles, the actual experiment applying customer segmentation is performed and the applicability of the proposed methodology is analyzed.

Comparative efficacy of three topical anesthetics on 7-11-year-old children: a randomized clinical study

  • Dasarraju, Rupak Kumar;SVSG, Nirmala
    • Journal of Dental Anesthesia and Pain Medicine
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    • 제20권1호
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    • pp.29-37
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    • 2020
  • Background: This study evaluated the efficacy of three intraoral topical anesthetics in reducing the injection needle prick pain from local anesthetic among children aged 7-11 years old. Methods: It is a prospective, Interventional, parallel design, single-blind, randomized clinical trial in which subjects (n=90) aged 7-11 years were included in the study based on an inclusion criteria. Subjects were divided into three groups based on computer-generated randomization with an allocation ratio of 1:1:1. Groups A, B, and C received benzocaine 20% jelly (Mucopain gel, ICPA health products Ltd, Ankleshwar, India), cetacaine anesthetic liquid (Cetylite Industries, Inc, Pennsauken, NJ), and EMLA cream (2% AstraZeneca UK Ltd, Luton, UK), respectively, according to manufacturer's instructions, for 1 minute prior to local anesthetic injection. After application of topical anesthetic agent, for all the groups, baseline pre-operative (prior to topical anesthetic administration) and post-operative scores (after local anesthetic administration) of pulse rate was recorded using Pulse oximeter (Gibson, Fingertip Pulse Oximeter, MD300C29, Beijing Choice Electronic). Peri-operative (i.e., during the administration of local anesthesia) scores were recorded using Face, Legs, Activity, Cry, Consolability (FLACC) Scale, Modified Children hospital of Eastern Ontario Pain Scale (CPS) behavior rating scale, and Faces Pain Scale (FPS-R) - Revised (For self-reported pain). Direct self-reported and physiological measures were ascertained using FPS-R - Revised and Pulse oximeter, respectively, whereas CPS and FLACC scales assessed behavioral measures. To test the mean difference between the three groups, a one way ANOVA with post hoc tests was used. For statistical significance, a two-tailed probability value of P < 0.05 was considered as significant. Results: The Cetacaine group had significantly lower pain scores for self-report (P < 0.001), behavioral, and physiological measures (P < 0.001) than the other two groups. However, there was no significant difference between the Benzocaine group and EMLA group during palatal injection prick. Conclusion: Cetacaine can be considered as an effective topical anesthetic agent compared to benzocaine 20% jelly (Mucopain gel) and EMLA cream.

WTP를 이용한 다문화가족이 농촌사회에 미치는 다양한 영향 및 기여가치 평가 (Contribution Value Estimation on Rural Community by Multi-cultural Family Effect Using WTP)

  • 양순미
    • 농촌지도와개발
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    • 제20권3호
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    • pp.701-727
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    • 2013
  • 농촌의 인구활력화, 지역경제 활성화, 농촌의 문화다양성, 농촌 가족사회의 유지, 그리고 농촌자원의 향상과 같은 다문화가족이 농촌사회에 미치는 영향 및 기여가치에 대한 WTP(Willingness to Pay)를 추정하기 위해, 농촌지역 41개 시 군에서 weibull model에 기초한 이중이선선택법으로 조사가 이루어졌다. 이어 추정모형을 개발하고 로지스틱(logistic)을 이용해 WTP를 추정하였다. 추정결과, 다문화가족의 기여가치 유지를 위해 농촌지역민이 평가한 WTP는 458억원이었고, 이것은 개개 농촌가구가 연간 13,840원을 지불할 수 있음을 의미한다. 비교준거로서 다문화가족 남편이 평가한 WTP는 502억원 이었고 이것은 개개 농촌가구가 연간 15,170원을 지불할 수 있음을 의미한다.

어린이의 하악골에 발생한 결합조직형성 섬유종(Desmoplastic fibroma) 1예 (DESMOPLASTIC FIBROMA OF THE MANDIBLE IN A CHILDREN : A CASE REPORT)

  • 윤정훈;이제호
    • 대한소아치과학회지
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    • 제28권1호
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    • pp.171-174
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    • 2001
  • 결합조직형성 섬유종(desmoplastic fibroma)은 국소적으로 공격성을 보이는 골내 양정종양으로, 연조직에 발생하는 섬유종증(fibromatosis)이나 유건종(desmoid tumor)의 골내 대조병변이다. 이 종양은 대개 30세 이하의 비교적 어린 나이에 발생하며, 가장 흔한 주소와 증상은 구강 내와 구강 외의 무통성 종창으로 안모변형을 일으킨다. 환아는 약 한달 전부터 시작된 좌측 안면부 종창을 주소로 본원에 내원한 9세 남아로 종창부위를 만져보면 통증은 있지만, 악하 림프절 증대는 없었다. 파노라마 사진에서 #33과 #34 치아 사이에 비교적 경계가 분명한 방사선 투과상 병소가 관찰되었다. 임상적으로 좌측 하악체 부위에는 양성 치성종양이, #46 치관 부위는 함치성 낭이 있는 것으로 추정하고 구강악안면외과에 의뢰하여 종양 및 낭 제거술을 시행하였다. 병리조직학적으로, 종양은 방추형의 섬유모세포의 증식과 교원섬유의 침착이 특징이었다. 이 증례에서 치아 및 악골이 발육중인 어린이의 경우 안모 손상을 초래할수 있어 광범위한 외과술식은 피하였다. 그러나 이 종양의 재발율이 높은 점을 고려하여 세심하고도 철저한 추적관찰이 필요하며, 추후 재발 시에는 악골 절제도 고려해야 할 것으로 생각한다.

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부산지역 주민의 연령별 식품영양표시에 대한 인지도 및 이용실태 (A Study on Perception and Utilization of Food-Nutrition Labeling by Age in Busan residents)

  • 김나영;이정숙
    • 한국식품영양과학회지
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    • 제38권12호
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    • pp.1801-1810
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    • 2009
  • This study was carried out to investigate food-nutrition labeling perception and utilization classified by age in Busan. The survey was conducted from March 26 to April 30, 2008 by questionnaires and data analyzed by SPSS program. The results are summarized as follows: reasons for purchase of the processed food was 'delicious' in elementary school children and middle & high school students, but was 'easy to eat and cook' in the adults groups (p<0.001). The criteria for choice of the processed foods was 'taste' in all of the subjects. Eighty seven point five percent of the over 60's do not know about food labeling and 70.1% of them did not check the food label. The first confirmed items for buying the processed foods was 'expiration date' in all of the subjects (71.1%). In elementary school children, middle & high school students, 20's & 30's group, the ratio of awareness of nutrition label was higher than the 40's & 50's and over 60's group. For reading of nutrition label, all of the subjects except elementary group replied 'often' (p<0.001). For the experience of education and publicity on food-nutrition labeling, 54.3% of the subjects replied 'often', and there was a significant difference by age. For the necessity of education and publicity on food-nutrition labeling, 49.5% of the subjects replied 'necessary'. There was significant positive correlation between degree of checking of nutrition label and degree of checking of food label, accuracy of knowledge of processed food, necessity of education and publicity. Therefore, education and publicity on food-nutrition labeling for the subjects are required to encourage them to choose more nutritious food and have healthier dietary pattern.

A systematic review of the keystone design perforator island flap in the reconstruction of trunk defects

  • Rini, Irena Sakura;Gunardi, Alberta Jesslyn;Marsaulina, Renate Parlene;Aryandono, Teguh;Dachlan, Ishandono;Dwiprahasto, Iwan
    • Archives of Plastic Surgery
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    • 제47권6호
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    • pp.535-541
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    • 2020
  • The keystone design perforator island flap can be utilized in the repair of trunk defects. A systematic review was carried out to identify the complication rates of the use of this flap to treat such defects. The MEDLINE, Embase, Cochrane Library, and PubMed Central databases were searched for articles published between January 2003 and December 2018 that reported the use of keystone design perforator island flaps in the repair of trunk defects. Study selection was conducted in alignment with the Preferred Reporting Items for Systematic Reviews and Meta-Analyses statement. Eight articles involving a total of 54 flaps satisfied the inclusion criteria. The most frequently reported cause of trunk defects was oncologic resection (64.4%). The overall complication rate was 35.2%, and complications included infection (11.1%), wound dehiscence (7.4%), delayed healing (7.4%), and partial flap loss (1.9%). The keystone design perforator island flap is associated with a high success rate and low technical complexity. Despite minor complications, keystone design flaps could be a preferred choice for trunk reconstruction.