• International Area Studies Review
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• v.12 no.3
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• pp.367-390
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• 2008

The Chinese cellular phone markets growth has the character which is two-sided gives the chance and threat in Korean mobile communication industry. This also demands the localization of the international marketing strategies which establishes in grasp of consumer consuming propensity and purchase intention. It is the goal that provides a strategic current point to the Korean enterprise which enter to China. To observe a test of hypothesis results concretely from empirical analysis with after words is same. The hypothesis 1, 'corporate image really will plus affect(+) in purchase intention' the hypothesis was adopted. The hypothesis 2, 'brand image really will plus affect(+) in purchase intention' also the hypothesis was adopted. The hypothesis 3, 'product attributes really will plus affect(+) in purchase intention' also the hypothesis was adopted. The other research hypothesis which sex and age were rejected, school was adopted partially, others was adopted. When about the consumer who is used from empirical analysis measurement items in the center application presents the strategies which is possible in fact.

• Korea Trade Review
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• v.46 no.4
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• pp.17-37
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• 2021

This study aims to examine the effects of experimental attitudes and perceived personal information protection on satisfaction and loyalty for Chinese consumers who use unmanned convenience stores. The important results of this study are as follows. First, consumers' perception of the experimental servicescape of unmanned convenience stores in China has an effect on the consumer's experimental attitude. Consumers' perception of experimental diversity in unmanned convenience stores in China has an effect on the consumer's experimental attitude. Second, consumers' perception of the information quality of unmanned convenience stores in China has an impact on the consumer's personal information protection. Consumers' perception of the service quality of unmanned convenience stores in China has an impact on consumer's personal information protection. Third, consumers' perception of personal information protection in unmanned convenience stores in China has an effect on the consumer's experimental attitude. Fourth, consumers' perception of personal information protection in unmanned convenience stores in China has an effect on consumer satisfaction with experiments. Consumers' perception of the experiment attitude of unmanned convenience stores in China has an effect on the consumer's satisfaction with the experiment.

• Asia-Pacific Journal of Business
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• v.14 no.4
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• pp.129-150
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• 2023

Purpose - This study is based on the Theory of Planned Behavior and aims to explore the decision-making mechanisms of consumers participating in value co-creation activities within virtual brand communities. Methodology - The research involved a comprehensive survey of 405 participants from various virtual brand communities. Structural Equation Modeling (SEM) was used for data analysis, applying SPSS and AMOS to test the hypotheses. The study focused on community rules and regulations, community experience and community trust. Results - The research found that community rules and regulations significantly impact subjective norms and perceived behavioral control, but not directly influence consumer attitudes. Community experience positively affected consumer attitudes, subjective norms and perceived behavioral control. Community trust was found to positively influence these aspects of consumer decision-making. However, a gap was identified in the direct influence of perceived behavioral control on actual consumer behavior. Implications - The findings of this study contribute to a more comprehensive understanding of factors affecting consumer behavior in virtual brand communities. It underscores the necessity for community managers to develop strategies that consider these internal decision-making mechanisms, facilitating more effective community engagement. The study also identifies a potential area for future research in the direct influence of perceived behavioral control on actual consumer behavior.

• Journal of Distribution Research
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• v.6 no.1
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• pp.37-56
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• 2001

We analyze the fast changing Chinese electronic consumer goods market based on the Korean manufacturer's case. We suggest the Korean manufacturer to implement the systematic management of integrated marketing in China with segmenting and focusing strategies. Also, we suggest two layer marketing channel strategy in China.

• KDI Journal of Economic Policy
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• v.39 no.3
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• pp.19-41
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• 2017

This paper examines the aspects of changes in China's consumer market since the mid-1980s. By comparing urban and rural residents' expenditures, I find that the rural consumer market has exhibited extraordinary growth. Over the past decade, the consumption growth rate and average propensity to consume by rural residents have surpassed those of their urban counterparts, with the former's consumption patterns becoming increasingly similar to the latter's. Such a phenomenon prevails in rural areas which neighbor second-and third-tier cities where urbanization is progressing rapidly. These findings imply that Korean companies need to diversify their export goods in line with China's expanding rural markets while further differentiating their product composition to satisfy the heterogeneous demands in urban areas. With regard to the government, efforts must be made to strengthen the export cooperative system so that it targets not only urban but also rural markets in China.

• Asia Marketing Journal
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• v.16 no.3
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• pp.1-22
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• 2014

In this paper, we posit that time-related effects (i.e., the importance of saving time) on patronage preference for shopping online will be moderated by consumer characteristics. To explore these moderating effects, we empirically examine the moderating roles of consumer characteristics on the respective effects of shopping-time-saved and delivery on online purchase preference. On the basis of analyses performed on data gleaned from an Internet-based survey, this study demonstrate that time effects related to both shopping-time-saved and delivery on online purchase preference are more pronounced for consumers who are male, young, and more starved for time. In addition, the effect of delivery time on online patronage preference is amplified by disposable income, but attenuated by online shopping experience. Through our analyses, we also find that Japanese consumers value delivery time to a greater degree than Chinese and American consumers do.

• Asia-Pacific Journal of Business
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• v.15 no.3
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• pp.1-16
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• 2024

Purpose - The purpose of this study is to investigate how consumers' perceptions of brand localness or globalness influence their preference. This study further examines the role of consumers' risk propensity (risk taker vs. risk averse) on the relationship between brand localness (globalness) and consumer preference. Design/methodology/approach - Data was collected through an online survey with Chinese consumers and the PROCESS model in SPSS 23 was used to analyzed data. Findings - The results of this study indicate that consumers' perceptions of brand localness (globalness) positively influence their preference towards local (global) brands. Furthermore, this effect is moderated by risk propensity, with positive influence of perceived brand localness becoming stronger among consumers who are risk takers. However, consumers among risk averse reveal insignificant interaction effect between perceived brand globalness and consumer preference. Research implications or Originality - This study contributes to the body of international business research by exploring the impact of consumers' perceptions of brand localness/globalness in the context of their risk propensity. The findings of this study also offer global marketers meaningful insights when segmenting the target market.

• Korean Journal of Health Education and Promotion
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• v.16 no.2
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• pp.41-54
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• 1999

Health behaviors determine people's health status and the Quality of their life. Health education is the most effective method to change people's health behaviors in modem life. Therefore health education for adolescents is essencial to form desirable health behaviors and improve the Quality of their life. This study was administered to analyze important needs for the health education among Chinese, Korean -Chinese adolescents in Gilin, China and Korean adolescents in Seoul. Korea. The data were collected from 387 chinese and 74 Korean-Chinese boys and girls of 3 high schools in Gilin, China and 359 boys and girls of 3 high schools in Seoul, Korea. The results were as follow: 1. Forty percent of Korean students were sick during the past 4 weeks, but only 10.8％ of Korean-Chinese students and 9％ of Chinese students were sick. More than 70％ of Chinese and Korean-Chinese students had health concern, but only 26.6％ of Korean students were interested in health. 2. Korean-Chinese and Chinese students had higher health education needs than the Korean. They were not interested in sex education. On the other hand, Korean students were interested in mental health and not interested in consumer health education. 3. Korean-Chinese students had more health education needs than Chinese or Korean adolescents and the difference was statistically significant (p〈0.05). 4. In Korean-Chinese students, family income and academic grades were significantly related to their health education needs (p〈0.05). Among Chinese students, recent illness was related to their health education needs. In Korean students, the better health status and the more family income. the higher health education needs.

• Knowledge Management Research
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• v.17 no.2
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• pp.75-101
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• 2016

Since 2009, China has become biggest automobile supplier and consumer all over the world. Chinese government and automobile firms have been executed strategic and aggressive industry policy and business strategy for nurturing automobile industry as a core manufacturing industry. However, can we assure that all of these policy and strategy have positive effect on Chinese automobile industry? For fulfilling this gab, our research examined the government policy and firm's strategy in different development stage of Chinese automobile industry. According to research result, at initial stage(1983-1996), Chinese automobile industry has grown by technological learning and reverse engineering from Soviet Union, Japan and Germany. In rapid growing stage(1996-2009), Chinese automobile firms have succeed to develop and produce own brand product with 100% own technology. And this kind of quantum jump in technology development was conducted by joint venture policy and M&A strategy. However, at the fourth stage(2010-), Chinese government and firms have over invested and focused on Electric Vehicle manufacturing without developing core technology or SW. Overall, the old-fashioned policy and strategy module in manufacturing industry of China could have negative effect on its industry development.

• Journal of the Korean Society of Costume
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• v.53 no.6
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• pp.87-99
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• 2003

The purpose of this study was to investigate the purchase behavior of fashion merchandise and purchase evaluative criteria in regard to apparel type of Chinese women consumers, and to provide effective basic data for push into the Chinese market. The subject used for the study were 20-40 aged women living in china. 848 data were analyzed factor analysis, one-way ANOVA. t-test and correlation with SPSS package. The results of this study were as follows. 1. As the purchase behavior of fashion merchandise of Chinese women consumers were found out four groups of factors that were named "pursuit mass media", "pursuit fashion", "pursuit brand", and "pursuit price". 2. Chinese women consumers bought fashion merchandise with evaluating three groups of factors that were "for functional", "for aesthetic" and "for external". 3. The purchase behavior of fashion merchandise of Chinese women consumers was correlated with purchase evaluative criteria.nese women consumers was correlated with purchase evaluative criteria.