• 한국의류학회지
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• 제36권11호
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• pp.1137-1147
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• 2012

Self-congruency plays an important role in the context of mothers' shopping for children's clothing because purchasers are inconsistent with users. This study incorporates three dimensions of self-congruencies (congruency between children's image perceived by their mothers and brand image, congruency between mothers' actual self-image and brand image, and congruency between mothers' ideal self-image and brand image) due to purchaser-user inconsistency in children's clothing consumption. A total of 574 mothers with children aged 6 to 10 participated in a web-based survey. Descriptive statistical analysis, factor analysis, reliability analysis and multiple regression analysis were conducted. Self-brand image congruency variables have a different influence on brand attitudes when mothers purchase children's clothing. Brand attitude is influenced positively only when the perceived children's image coincides with brand image and when mothers' ideal self-image corresponds to brand image. In contrast, mothers' actual self-image and brand image congruence negatively influence brand attitude. Further investigation indicates that there are different effects of dimensions of self-congruency on brand attitude according to the characteristics of mothers and their children. This study suggests that when there is purchaser-user inconsistency, different types of image congruence has to be implemented to assess the impact on brand attitudes.

• 한국의상디자인학회지
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• 제18권4호
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• pp.17-29
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• 2016

Though the po as the basic apparel of the Joseon Dynasty period was various in kind as it was worn by people of different times, places, duties and statuses. it was unified as Juui with apparel reform at the late Joseon Dynasty. Though people of today have good feelings about hanbok, they rarely wear it because of its uncomfortable wearing sensation and the fastidious care after its use. However, efforts should be made to develop designs and to improve its use convenience through the study on the Korean traditional clothing now that overseas examples exist in which other countries' traditional clothing was successfully popularized. In this regard, targeting the children in their preschool ages when their socialization arises along with their physical development that have great influence on their adulthood, this study aims to suggest a design of overcoats that combines the various characteristics of the po in Joseon Dynasty period with those of the modern children's overcoats so that they might have positive attitudes towards Korean traditional clothes, and to contribute to its popularization. The study applied the characteristics of po to the design of children's overcoats so that children and their parents could choose to wear them with little repulsion. In this way, it attempted to resolve the inconveniences of the Korean traditional clothes and make the general public have positive perception about them. It is expected that the continuous development of the design that combines the Korean traditional clothes and children's clothes will contribute to the popularization of the Korean traditional clothes.

• 산업경영시스템학회지
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• 제33권2호
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• pp.105-111
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• 2010

The purpose of this study was to detect early children with hyperactivity which is one of the symptoms of Attention Deficit-Hyperactivity Disorder (ADHD). This study used two methods: K-CBCL and observation of children's behavior. K-CBCL was done online by parents at home. For observation of children's behavior, the school asked children to wear a 3-axis accelerometer on their wrists. The data from K-CBCL and 3-axis accelerometer were analyzed and clustered to separate hypersensitive children from ordinary children. This experiment confirmed that 3-axis accelerometer which is one of Ubiquitous techniques and the K-CBCL questionnaire were helpful for detection of hypersensitive children.

• 한국의류학회지
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• 제27권6호
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• pp.612-623
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• 2003

The purpose of this study was to find out the effects of mother's parenting attitudes on children's clothing orientation and clothing purchase behaviors. The questionnaires for this study were distributed to 166 fifth and sixth graders of elementary schools and 166 their mothers in Seoul. The data were analyzed through chi-square test, factor analysis, cluster analysis, MANOVA, ANOVA, and LSD test. Responses were classified as 4 groups (Acceptance-Autonomy, Acceptance-Control, Rejection-Autonomy, and Rejection- Control groups) based on mother's parenting attitude. The four groups showed significant differences both in clothing orientation and clothing purchase behaviors. Especially, the Rejection-Control group, which is easily influenced by peer students, placed much emphasis on fashionability of clothing and showed strong complaining behaviors toward unsatisfactory clothing selected by their mothers. Study results suggest the importance of mother's parenting attitude on analysis of target market for children's wear.

• 한국의상디자인학회지
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• 제11권2호
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• pp.131-142
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• 2009

In response to the need of developing children's wear design using traditional elements, this study purposed to develop fashion designs emphasizing contemporary images based on the symbolism and formativeness of traditional dresses. For this study, we reviewed the definitions and symbolism of traditional colors and traditional patterns using previous research, and classified them according to formative shape. In addition, this study made three pieces of dress and developed unique designs by applying the traditional patterns and elements of Korean traditional dress styles. The research methods were as follows. First, we examined the images of Korean traditional colors and classified the symbols and meanings of the colors. Second, we identified the types of patterns, and classified them into shapes and symbols. Third, we designed and made actual works by applying traditional patterns. Based on the theoretical studies as presented above, we developed contemporary casual hanbok designs for children by applying symbolic and formative traditional patterns and using DTP (digital textile printing).

• Human Ecology Research
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• 제56권6호
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• pp.527-539
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• 2018

This study analyzed the substitute behavior of mothers of infants or elementary-school-aged children in terms of consumption. For this study, in-depth interviews were conducted with women residing in the Seoul metropolitan area who show significant interest in their children. The interviews were analyzed based on the grounded theory. The findings of this study are as follows. First, mothers show substitute behavior for their children's appearance. The younger the children, the more substitute consumption exhibited by mothers. As children grow older and are able to choose what to wear, mothers show less substitute behavior tendencies regarding appearance management. Second, mothers tend to exhibit substitute behavior regarding their children's academic achievements. Mothers hope their children will be more successful than themselves were or will achieve the dreams that they failed to accomplish, which drives substitute behavior. Mothers affectionately provide children with financial support so they can obtain academic achievement and they hope their children will have successful occupations in the future. Third, mothers who are not satisfied with their appearance and have low self-esteem are more likely to exhibit substitute behavior with their children. This study will be helpful in understanding mothers' motivation and psychological factors regarding the support of their children.

• 한국의류산업학회지
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• 제11권2호
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• pp.278-285
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• 2009

As children's apparel industry expands, there are many researches on purchasing and wearing children's clothing and optimal sizes, but researches on purchasing and wearing children's clothing and the appropriateness of sizes comparing average body shape and obese children are still inadequate. Therefore, in this research Late Elementary Schoolgirls ranging in age from 12 to 13 are categorized into the average or the obese body type, and by comparing and analyzing purchasing and wearing children's clothing and the appropriateness of its sizes between these groups, the problems in the size system of children's apparel are realized and the basic information about designing children's clothing for average body shape and non-average body shape(out-size)children are presented. The survey questions were composed of topics about general personal information, the purchasing practice and wearing practice, the appropriateness of its size when wearing children's clothing and the practice of mending apparel according to the satisfaction level of children's clothing sizes. Because subjects are often too big to wear children's clothing, and in the case of obese children the deviation of a body type is amplified, therefore in buying and wearing children's clothing, they demonstrate different forms of purchasing and wearing characteristics than adults. Considering the practice of increasing obesity in children due to westernized eating habits and decreased physical activities, along with developing programs for improving obesity, the development of an optimal size system in response to various body types will become an important challenge.

• 한국의류학회지
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• 제33권2호
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• pp.187-199
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• 2009

Recently, the quality and design of the children's wear is being improved remarkably. Following the trend, the need for the research on the pattern making of children's wear is growing. At first, we tried to find out how the industry is doing the pattern making job through interview. Results are as follows. The target age ranges from 5 to 11 years old. For the sample size of pattern making, 7 years of age is preferred. It is not usual to develop the design pattern from the bodice block pattern. Instead, they use middle block pattern for each item, such as blouse, shirt, pants, skirt or jacket. Starting from these middle block pattern, they prepare individual designs. With the results, the aim of the research became to develop one of most frequently used middle block pattern. The blouse block pattern was selected for that purpose. To look into the existing patterns, we selected 4 methods, i.e. NM-method, T-method, O-method, E-methods. Theses patterns were compared through wearing test for the evaluation of comfort and fit using trial garments. The results indicated the NM-method was best among them. Specially waist line position, shoulder shape and size allowance was adequate. Alteration and adjustment of pattern draft was made onto the NM-method. Allowances for the bust circumference, across chest, across back and depth of arm was adjusted for better comfort as well as fine fit. Sidelines of the bodice and the underarm seam of the sleeves were curved for styling. After another wearing test, the final pattern was suggested as a blouse block pattern for 7 years old girl.

• 패션비즈니스
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• 제15권6호
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• pp.176-203
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• 2011

In today's intensifying global competition, Korean fashion industry is relying on only qualitative data for feasibility study of future projects and developmental plan. This study was conducted in order to support establishment of a scientific and rational management system that reflects market demand. First, fashion market size was limited to the total amount of expenditure for fashion clothing products directly purchased by Koreans for wear during 6 months in spring and summer and 6 months in autumn and winter. Fashion market forecasting model was developed using statistical forecasting method proposed by previous research. Specifically, time series model was selected, which is a verified statistical forecasting method that can predict future demand when data from the past is available. The time series for empirical analysis was fashion market sizes for 8 segmented markets at 22 time points, obtained twice each year by the author from 1998 to 2008. Targets of the demand forecasting model were 21 research models: total of 7 markets (excluding outerwear market which is sensitive to seasonal index), including 6 segmented markets (men's formal wear, women's formal wear, casual wear, sportswear, underwear, and children's wear) and the total market, and these markets were divided in time into the first half, the second half, and the whole year. To develop demand forecasting model, time series of the 21 research targets were used to develop univariate time series models using 9 types of exponential smoothing methods. The forecasting models predicted the demands in most fashion markets to grow, but demand for women's formal wear market was forecasted to decrease. Decrease in demand for women's formal wear market has been pronounced since 2002 when casualization of fashion market intensified, and this trend was analyzed to continue affecting the demand in the future.

• 복식
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• 제37권
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• pp.133-148
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• 1998

This study presents the aspects and changing process of the habiliment from the National Liberation up to now by analyzing the articles of costume found in$\ulcorner$Maeil Shinmun$\lrcorner$from Jan. 1. 1946 to Dec. 31. 1996. In the period of 1946~1959, the political and economic conditions through the National Liberation and Korean war deteriorated and the interest in costumes were weakened. But the economic recovery and social stability in the middle of the 50's made the lost interest in costumes increase. From 1960 to 1969, the high economic growth was achieved by“Five year plans for Economic Development”and the progress of mass media, transportation, communication and education brought western culture to our society. It spread rapidly and changed the way of life and the sence of value. These phenomenon led to a great transition on the Korean costume culture in the 60's In 1970~1979, the articless of costume made a change from the 60's, which focused on women's wear, and tuned to one including general costumes not only women's wear but also men's wear due to the women's social roles, the unisexmode and diverse costume. In 1980~1989, the growth of the consumption, the banning of the school uniform, Asian Games(1986) and Olympic games(1988) caused the high qualification, personalization and diversification in the fashion industry. Further more, the traditional-oriented trend with korean culture was emphasized. It pursued the modernization of the traditional Korean Costume, Hanbok, to introduce the unique Korean Beauty. From 1990 to 1996, in the era of international-ization and open door policy, the competition of nations became intense and the comprehention about environmental destruction highlingted the concerns on ecology. The recognition of environmental protection and recycling were reflected in the fashion. It prevailed that the pursuit of personalization,. diverse style, practicality and the fashion leader called generation appeared.