• Fashion & Textile Research Journal
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• v.17 no.1
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• pp.22-32
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• 2015

The purpose of this study is to investigate the aesthetic characteristics of check fashion of the 20th century and to analyze the formativeness for them shown in recent collections. The results of this study are as follows; 1) Before the First World War, check patterns were used for S silhouette dresses and hobble dresses. During the two wars, they were used for garçonne style dresses and military suits. Check patterns were used for mini style in the 1960s, uni-sex style in the 1970s, and power suits in the 1980s. Especially after the 1980s, check patterns have followed the fashion trend of each season and appeared in retro styles. Consequently, the aesthetic characteristics of check dresses of the 20th century are traditionality, ornamentation and eclecticism. 2) Traditionality of check fashion shown in recent collections was implied in the classic styles like suits with its grey glen check, avant-garde styles like boxy coat with its dark blue tartan check, and so forth. Ornamentation was shown in the modern styles like jackets decorated with block check colored white and black, casual styles like bomber jackets with hound tooth check colored white and black, and so forth. Eclecticism was reflected in the romantic styles like one-piece dresses with hound tooth check colored white and light blue, elegant styles like low-cut dress with its dark blue window pane check, ethnic styles like long cape with gingham check colored white and black, and so forth.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.4
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• pp.91-100
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• 2015

The purpose of this study is to analyze the style of check dresses shown in collections from 2011 to 2014 and to extract main expressional words for the development of semantic differential scales of visual images according to the change in silhouette of block check dresses. The results of this study are as follows: 1) 120 check dresses shown in collections were composed of 57 straight silhouette dresses, 38 fitted silhouette dresses, 23 hourglass silhouette dresses, 1 barrel silhouette dress, and 1 atypical silhouette dress. And check pattern mostly used in the current collections a square pattern of block check, tartan check that is a Scotch traditional lattice pattern, a small lattice pattern of gingham check, over check that other check patterns are arranged on check pattern, star-shaped hound tooth check, glen check mixing small pattern and big pattern. The visual image for check dress differs according to changes in the check pattern and silhouette of the dress. 2) Main expressional words of visual images for block check dresses differ greatly depending on the silhouette of dresses. The visual images are ranked in the order of 'graphic', 'simple', 'hard', 'modern' for straight silhouette of block check dresses. The words of 'lively', 'girlish', 'feminine', 'cute' are ranked for hourglass silhouette of block check dresses. And the words of 'confident', 'feminine', 'modern' are marked down for fitted silhouette of block check dresses.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.1
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• pp.53-68
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• 2015

The purpose of this study is to analyze check pattern of nail art from 2011 to 2013. The results of this study are as follows; 1) Check pattern of nail art is total 257 patterns, and there are 84 argyle, 29 tartan, 24 harlequin, 24 over, 23 window-pane, 15 stitcheds, 13 hound tooth, 10 block, 10 madras, 8 gingham, 8 gradation, 7 shepherd, and 2 tattersall check patterns. Through this result, in nail art, the relatively simple patterns such as a vertical pattern, a horizontal pattern, and cross or overlap diagonal line are used more than elaborate and complex check patterns of a fibrous tissue from a weaving process. 2) In check pattern of nail art, N-affiliated color and R-affiliated color are remarkably well-used, because of the effects of argyle, tartan, window-pane, harlequin, stitched, over, and hound tooth check patterns used the most during the past three years. Especially, most tartan, harlequin, over, and hound tooth check patterns use their own special colors such as R-affiliated colors and N-affiliated colors as it is, and argyle, window-pane, stitched, and over check patterns use well by arranging N-affiliated colors and R-affiliated colors. 3) The most used expressive technique is hand painting to express check pattern in nail art, because new products related to UV gel are well launched. These materials can draw fine line that is hard to express by existing polish easily and simply, and not only have set quickly hard, so procedure time is very short, so it is compatible to draw check pattern personally, but also it is well covered, so check pattern is more clearly expressed.

• Journal of the Korean Society of Costume
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• v.52 no.2
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• pp.31-44
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• 2002

This study was intended to inquire into Check Pattern. The purpose of this study attempted to make a systematic investigation of the characteristic of the Check Pattern, the checker using vertical and horizontal lines which was the universal plastic element and inquire into it in terms of era, designers and combined work. By doing so, this study attempted to Investigate the phase of the Check Pattern in world fashion and further forecast the future of checker design applicable to the 21th century fashion. The result can be summarized as follows : 1. Mondrim's neo-plasticism has not only had a great influence on Op Art and Minimalism work but is deeply related to fashion and textile design. Mondrian used vertical and horizontal line ad the dualistic element. 2. The checker is estimated to have been used since the Etruian times, though uncertain. and largely divided into the Madras check and Scotland Check. Though the origin of the tartan representation of the Scotland check can not be accurately found out, it began to emerge in around the 13th century. 3. Check Pattern has began to be widely used with the development of the textile industry since 1826 and been used in every typical Sihoutto appearing in each era up to the present. And Check Pattern is used most designer in the world, who represent their own personality in their works. This study could find out that the checker is the element of Infinite applicability in the future. It is expected that the sophisticated and beautiful design using the chocker will be presented by many korean designer though the overall and systematic study of the checker.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.11 s.158
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• pp.1618-1625
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• 2006

The purposes of this study were 1) to identify dimensions of fashion lifestyles of men of digital generation and online shopping mall service attributes, and 2) to find factors affecting general satisfaction and intention to purchase at online shopping malls. Data were obtained from 632 men aged between 15 and 39 who were using the internet. Fashion lifestyles produced five factors, fashion leadership, shopping enjoyment, brand pursuit, personality pursuit, and practicality pursuit. Internet service attributes included three factors, check-out service, after delivery service, and product presentation service. Significant determinants of general satisfaction were after delivery service, check-out service, product presentation service, and purchase experience in order. For intention to buy, after delivery service, check-out service, product presentation service, purchase experience, practicality, and household income level in order were significant. Finally, general satisfaction of purchase was a useful determinant of intention to buy. Implications were given for improving internet shopping mall services from the perspective of online fashion mall marketers.

• Journal of Fashion Business
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• v.13 no.2
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• pp.87-99
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• 2009

The purpose of this study is to analyse the successful modernization strategy, and the difference between original Burberry and Burberry Prosum design. This will help in providing the fundamental information to Korean luxury fashion brands. Burberry, in particular, is rated as the most popular luxury brand in Korean fashion market. This brand has also rated 5th in sale worldwide and 1st in Korea in 2002, and was continuously been rated in 10th for the last 5 years. Related articles, fashion magazines, fashion web-site were used in this analysis, and the method was theoretical and case study. The results are divided into two categories of internal and external factors and two design patterns of check pattern and trench coat were observed. First of all, internal factor in Burberry is that they have scouted a new CEO and quickly changed their image with famous British models for the purpose of marketing strategies. They have also moved their main shop in London to Bond street, and opened shops in every country's capital cities. They were successful in achieving this by using celebrity marketing strategies with many famous celebrities. Secondly, external factor was that they have hired a designer named Christoper Bailey and this highlighted and enhanced the check pattern and trench coat. As a results, more generalized and diverse design items were presented and accessory line was enhanced, creating a much more younger image. This in turn attracted more younger customers. To sum up, original Burberry focused on classic designs, however Burberry Prosum focused on transforming traditional Burberry design into avant-garde and young. In other words, the reason for the success of this brand is highly dependent on its marketing strategies in which its uniqueness of schizophrenic cloche has appropriately represented and used in design.

• Journal of the Korea Fashion and Costume Design Association
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• v.21 no.3
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• pp.109-119
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• 2019

The purpose of this study is to examine fashion trends and the direction of the four fashion collections by analyzing the design key-words of the four major international fashion collections in 2018. The data of this study was collected by extracting the key-words from Marie Claire Korea in 2018, with the total of the collected data numbering 2,144. The data was analyzed by text mining using the R program and word-cloud, and a co-occurrence network analysis was conducted. The results of this study are as follows: First, the key-words of fashion collection designs in 2018 were fringe and ruffle detail, silk and denim fabric, vivid color, stripe and check pattern, pants suit item, and oversized silhouette, focusing on romanticism and sport. Second, seasonal characteristics of the fashion collections were pastel colors in S/S, primary and vivid colors in F/W. Details were embroidery and cutouts in S/S, patchwork and fringe in F/W. Third, the design trends of the four major fashion collections were presented in the Paris collection: stripes, check patterns, embroidery, lace, tailoring, draping, romanticism, and glamor. In the Milan collection, checks, prints, denim, and minidresses reflected sport and romanticism. The London collection included fringe, ruffles, floral patterns, flower patterns, and romanticism. The New York collections included vivid colors, neon colors, pastel colors, oversize silhouettes, bodysuits, and long dresses.

• Fashion & Textile Research Journal
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• v.15 no.4
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• pp.504-513
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• 2013

This study evaluates the difference of visual effect according to pant style and geometric pattern. The researcher made 28 stimuli-combination of four pant Stiles (classic, baggy, skinny, and bell-bottom) and seven geometric pattern (large vertical stripe, small vertical stripe, large horizontal stripe, small horizontal stripe, large check, small check, and hound's tooth check). The test involved 96 female college students. The stimuli were made with the i-Designer computer program. The panels tested the computer screen images of all manikins wearing pants. A 7-point scale was used to evaluate each image. For the data analysis, ANOVA and Duncan-test were applied along with an SPSS program. The results of this study are as follows. Three factors (lower-body compensation, abdomen highlight, and length compensation) influenced the visual effect pant styles and geometric patterns. The skinny style and large vertical stripe evaluated positively in elongated height and leg length and a slimmer overall body. It was shown that the vertical stripe pattern was evaluated as more positive than the horizontal stripe pattern in the visual effect; particularly, the results showed distinct aspects in the classic pants style. The mutual influence of the visual effect (according to pants style and geometric pattern) were indicated as two factors of lower-body compensation and length compensation. A more positive visual effects resulted in a higher mutual influence on pant style and geometric pattern.

• The Research Journal of the Costume Culture
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• v.12 no.3
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• pp.327-338
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• 2004

This study was attempted to check period of a fashion cycle and to suggest its main-stream and sub-stream by analyzing the fashion trends presented in Vogue Korea between 1997 and 2002. A content analysis method was used to analyze 24 volumes. The result showed that the fashion trend of 1997's was a turning point from the simplicity, which was a trend up to 1996's, to the romanticism. The fashion trends of 2002 seemed to be also a turning point from the new-romanticism which was added the hippism to the romanticism continued from 1997, to the sporticism. The result confirmed that the main-stream of fashion theme have been continued for 5 years as a regular cycle system and could be repeated. It also verified that some sub-stream which was affected by social, cultural and political situation led the fashion changes. The results of this study could be expected to reflect not only fashion design, merchandising and marketing strategy but also consumer purchase behavior of the future.

• Journal of the Korean Home Economics Association
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• v.39 no.8
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• pp.107-120
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• 2001

The purpose of this study is to characterize the preference for fashion design according to fashion value of Net generation's. This study has 824 samples of individuals aged from 13 to 24. These sampling data are analyzed by frequency analysis, cross-tabs analysis, T-test, LSD-test, MANOVA and ANOVA utilizing SPSS WIN package. The results of this study are as follows; Net generation's is economic value higher than other fashion value and prefer for ring cuffs, mandarin sleeves, shirt collar, round neckline, tailored pants, blue color, check pattern according to economic value. It is proved that in case of shirt, people prefer ring cuffs, raglan sleeves, shirt collar, for jacket, prefer coat cuffs, mandarin sleeves, tailored collar, for jumper, they prefer single cuffs, set in sleeves, soutien collar and for T-shirt, prefer round neckline. For the design and length of pants, people prefer long tailored pants, color of blue and check designed one. It is proved that women haute a higher degree of preference for sleeve-design, neckline-design and color than men do.1318 teenagers have a higher preference for sleeve-design, neckline-design and color than semi-adult. Above university educational-course Net generation has a higher degree of preference for sleeve-design, neckline-design and color than high school educational-course Net generation does. A class of average monthly income of 2-3 million won has a higher degree of preference for neckline-design and color than other lasses do. And there is no difference at the preference for the fashion design when considered classes of average monthly expenditure on purchasing clothes.