• 무역학회지
• /
• 제46권5호
• /
• pp.99-113
• /
• 2021

This study aims to analyze the effect of product information quality and source credibility on product arousal in fresh food website. Despite fresh food websites are selling products with various feature, prior studies have focused on consumer behavior for fresh food website characteristics or specific products without considering the feature of the products. Consumers' attitudes, beliefs, and behaviors vary depending on the feature of the product. In other words, depending on the category of product, the decision making process that consumers purchase products can be differ. So, we classify products considering the feature of these products to examine the effect of information quality and source credibility on product arousal into experience goods and search goods. We surveyed 288 consumers having experience of purchase in fresh food website and verified the hypothesis through One-way ANOVA by classifying the information quality and the source credibility as high level and low level. As a result, there was a difference in product arousal according to the product information quality level and the source credibility level for each product category exposed to the fresh food website. In experience goods, source credibility have a more important effect on product arousal than product information quality, and in search goods, product information quality have a more important effect on product arousal than source credibility.

• 한국정보시스템학회지:정보시스템연구
• /
• 제30권1호
• /
• pp.179-204
• /
• 2021

Purpose The purpose of this study is to suggest a research model that shows how Youtube influencers affect consumers' Youtube information adoption and purchase intention. Generally, a communicator's character has a significant effect on the persuasiveness of the message. This study segments influencer characteristics into five dimensions and explores the effect of five characteristics on perceived usefulness of information, perceived enjoyment, information adoption, and purchase intention. Design/methodology/approach This study suggests a structural equation model that explains the casual relationship between the five dimensions of Youtuber characteristics and perceived usefulness of information, perceived enjoyment, information adoption, and purchase intention. Findings There are little research on what and how the characteristics of a Youtube influencer can affect consumers' information adoption and purchase intention of the product. This study is significant in that it provides a research model that examines the effect of Youtuber characteristics on consumers' information adoption and purchase intention. This research discovered that the dimensions of trustworthiness and attractiveness of influencer affect information adoption and purchase intention through the mediate variables.

• Journal of Preventive Medicine and Public Health
• /
• 제34권4호
• /
• pp.389-398
• /
• 2001

Objectives : To investigate the information searching behavior of health care consumers according to sociodemographic characteristics. Methods : A questionnaire survey was conducted of 1,507 persons who were selected through a multi-stage stratified area cluster sampling of the Republic of Korea, excluding the province of Jeiu-do. Personal were conducted through a door-to-door survey between 27 July and 10 August 1999. Results : 80.5% of respondents used more than one source of information and those $40\sim59$ years of age, female, a housewife or student and those who claimed a religion demonstrated more active information searching behavior. A personal informer was used significantly more in those $20\sim39$ years old, female, and those who claimed a religion. Clerical workers, those with post-secondary education and a monthly income greater than 2,000,000 won ($1500) were more actively used a public informer. Low socioeconomic status and older persons used an experimental informer when they chose a health care institution. Conclusion : Regardless of the sociodemographic characteristics, personal and experimental informers were the most useful source of information. Because appropriate information was not easy to obtain, the health care consumer was dependent upon word-of-mouth communication(personal informer) when using health care services.

• 한국의류학회지
• /
• 제32권11호
• /
• pp.1814-1824
• /
• 2008

The purpose of this study was to investigate the information search behavior in functional sportswear purchasing by clothing and sports concern variables. Functional sportswear means sportswear made of functional clothing materials. The information search behavior in this study included information sources, information seeking attributes, information search differences between when consumers buy functional sportswear and when they purchase nonfunctional sportswear, and information characteristics. For this purpose, 500 questionnaires had been distributed to university students and 409 of which were used in the study. For data analysis, frequency, reliability analysis, factor analysis, and t-test were used. The results were as follows: first, the friends showed to be the most effective information source of functional clothing materials sportswear and internet revealed to be the information source that made the most frequent use of. The experts appeared to be the most reliable information source. Second, the more the students were concerned about clothing and sports, the more important they considered information seeking attributes. Third, in the aspects of information search differences between when consumers bought functional sportswear and when they purchased nonfunctional sportswear, only sports concern variables showed to be significant. The last, regardless of clothing and sports concern variables, it was found that customers considered all the information characteristics important.

• 기술혁신학회지
• /
• 제7권1호
• /
• pp.1-20
• /
• 2004

In this paper, we try to explore the nature of open source software development process. The process involves peculiar characteristics which seem to defy the traditional economic reasoning for technology policy. Based upon the comparative case study of open source software development process with the two innovation processes adopted from literature on economic history, we argue that technology policy should strike the balance between provision of innovation incentives and voluntary disclosure of information.

• 복식문화연구
• /
• 제19권5호
• /
• pp.945-956
• /
• 2011

The purpose for this paper is to categorize and analyze the aesthetic characteristics of graphic factors in contemporary fashion design by media source. Focused on play-instinct visual expression in contemporary fashion design and adopted media source following the way of communication design. A variety of literatures and online sites for graphic factors in contemporary fashion was studied. The standard of media source is classified as graphic media-source: photography media-source, typography media-source, illustration media-source. With this standard, expressed ways are as followings. First, graphic media-source in play-instinct expressional fashion design is mostly borrowing existed character or using designer's brand logo. Second, photography media-source in play-instinct expressional fashion design is placed photograph of social issued people in front of shirt. Third, typography media-source in play-instinct expressional contemporary fashion design is mostly expressed social messages or designer's name in brand. Fourth, illustration media-source is the best way to express play-instinct visual expression. Based on these, aesthetic characteristics of graphic factor in contemporary fashion by media source are classified as three: social words, playfulness and information transference. Frequency ratio using media source per aesthetic characteristics is different and these are able to categorize expression way and image feature. In conclusion, expressional way of graphic factors in contemporary fashion design became diverse as social and cultural changing. Frequency of graphic factor use in contemporary fashion is increased than before. This paper suggested that fashion design is one of the way of communicating with people and should be analyzed graphic factors in contemporary fashion design.

• 한국제4기학회지
• /
• 제21권2호
• /
• pp.77-79
• /
• 2007

The source regions of Asian Dusts (Yellow Sands) in the western part of China are investigated, and the soil samples are collected samples for approximately 15 days during the spring of 2005. Particle sizes of sediments are analyzed and compared with each other. These grain-size analyses from the source areas can be compared Particle sizes between loess deposits and desert sands in western part of China and desert areas show distinctive differences. Loess deposits are predominantly composed of fine sands and silts. The distinction between the final characteristics of Asian Dust particles arrived in Korea and characteristics during transportation can be recognized comparison with the Asian Dust particles collected where the dust particles settled down. The characteristics of Asian Dust particle sizes can provide the basic information regarding the transportation history from the source region.

• 대한전자공학회:학술대회논문집
• /
• 대한전자공학회 1998년도 추계종합학술대회 논문집
• /
• pp.533-536
• /
• 1998

The electrical characteristics of NMOSFETs with asymmetrical source/drain regions have been expermentally investigated using test devices fabricated by $0.35\mu\textrm{m}$ CMOS technology. The performance degradation for asymmetric transistor and its causes are analyzed. The parasitic resistances, such as series resistance of active regions and silicide junction contact resistance, are distributed in parallel along the channel. Depending on source/drain geometry, the array of those resistances is changed, that results the various electrical properties.

• 한국소음진동공학회논문집
• /
• 제23권6호
• /
• pp.563-573
• /
• 2013

The ship radiated noise level fluctuates by the interference between direct and reflected paths. The effect of sea surface reflection path on interference depends strongly on sea surface roughness. This paper describes error characteristics of ship acoustic signature estimation by sea surface scattering effect. The coherent reflection coefficient which explains a magnitude of sea surface scattering and its resultant interference acoustic field is analyzed quantitatively as a function of a grazing angle, effective surface height, frequency, source-receiver range and depths of source and receiver. Theoretical interference acoustic field is compared with experimental result for two different sea surfaces and five different frequencies by changing source-receiver range. It is found that both matches well each other and a magnitude of interference acoustic field is decreasing by increasing a grazing angle, effective surface height, frequency, and depths of source and receiver and decreasing source-receiver range. For given experimental conditions, the transmission anomaly which is a bias error of ship acoustic signature estimation, is about a range of 1~3 dB. The bias error of an existing ship radiated noise measurement system is also analyzed considering wind speed, source depth and frequency.

• 대한전기학회:학술대회논문집
• /
• 대한전기학회 2003년도 학술대회 논문집 전문대학교육위원
• /
• pp.24-27
• /
• 2003

In this paper, We make experiment on two methode for GaAs MESFET with temperature variation. One method, we mesure gate leakage current at open source electrode. another we mesure gate leakage current at short source electrode. The difference of two current has been tested and provide that the existence of another source to Schottky barrier height against the image force lowering effect.