• 한국과학교육학회지
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• 제20권4호
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• pp.667-679
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• 2000

과학적 가설의 생성은 과학적 탐구활동뿐 아니라, 개념변화과정에서 중요한 활동 중의 하나이다. 본 연구에서는 과학적 가설을 설명가설과 예측가설로 나누었고, 각각의 경우에 과학적 설명이나 과학적 예측과 어떻게 다른지를 분석 논의하였다. 또한 현상을 기술만 하고 있는 추측의 경우를 과학적 가설로 보지 않음으로서, 귀납적 일반화에 의한 보편법칙의 제안을 과학적 가설로 보지 않는다고 논의하였다. 과학적 가설의 제안에 필요한 과학적 사고로서 귀추적 사고의 특징을 논의하였으며, 그에 기초한 과학적 설명가설의 생성과정을 4단계로 제시하였다. 마지막으로 본 연구로부터 수행중인 후속 연구 방향을 제시하였다.

• 동아시아경상학회지
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• 제8권1호
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• pp.1-19
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• 2020

Purpose - This study is to classify quality characteristics of online environment-friendly agricultural products shopping malls into 6 categories and to empirically test their relationship with customer trust, perceived manageability, perceived utility and purchase intention. Research design, data, and methodology - This study targeted adults who have purchased ecofriendly agricultural production online malls for 4 weeks from September 3 to September 30, 2019. The survey type used was a structuralized self-report survey questionnaire made to meet the research purpose in 2019 as the time range. Out of 800 questionnaires, 500 copies are used after excluding surveys with insincere responses. Results - First, results to hypothesis 1, which was about independent variables and customer trust. Analysis showed that health, familiarity, platform reputation, reviews and product quality were found to have significant effect on customer trust; the hypothesis was adopted. On the other hand, system security did not affect customer trust significantly; it was rejected. Second, customer trust was shown to have significant effect on perceived manageability and perceived utility, so the hypothesis was adopted. Third, the hypothesis that perceived manageability moves onto perceived utility was adopted. Moreover, the hypothesis that perceived manageability moves onto purchase intention and the hypothesis that perceived utility moves onto purchase intention were adopted as well. Conclusions - Furthermore, the results of the study imply that it's imperative for online environment-friendly agricultural products shopping malls to consider their characteristics as the means to increase purchase intention of customers.

• 경영과정보연구
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• 제34권3호
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• pp.231-250
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• 2015

본 연구는 기업 SNS 내 소비자의 상호작용과 몰입이 소비자의 애착에 미치는 영향에 관한 연구로 이론적 배경을 바탕으로 하여 실증분석을 통해 검증하였으며, 연구결과를 토대로 연구결과를 요약하면 다음과 같다. 첫째, 콘텐츠 이용 동기 측면과 상호작용성과의 관계를 살펴보면 다음과 같다. 상호연대감(가설1-1), 영향력(가설1-2), 연결성(가설1-3), 반응성(가설 1-4) 모두 상호작용에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 콘텐츠 이용 동기 측면과 몰입과의 관계는 다음과 같다. 상호연대감(가설2-1), 영향력(가설2-2), 연결성(가설2-3)이 몰입에 정(+)의 영향을 미치는 것으로 나타났다. 반면, 반응성(가설 1-4)은 몰입에는 통계적으로 유의하지 않은 것으로 나타났다. 셋째, 콘텐츠 특성과 상호작용과의 관계는 오락성(가설3-1),정보성(가설 3-2)모두 상호작용성에 정(+)의 영향을 미치는 것으로 나타났다. 넷째, 콘텐츠 특성과 몰입과의 관계를 살펴보면 정보성(가설4-2)만이 몰입에 정(+)의 영향을 미치는 반면에 오락성은 몰입에 통계적으로 유의하지 않은 것으로 나타났다. 마지막으로 상호작용과 몰입 그리고 애착과의 관계는 다음과 같다. 상호작용성과 몰입과의 관계(가설 5)는 통계적으로 유의하지 않은 것으로 나타난 반면에 상호작용성(가설6)과 몰입(가설7)은 모두 애착에 정(+)의 영향을 미치는 것으로 나타났다. 이러한 결과를 바탕으로 기업 SNS를 이용하는 실무자에게 다양한 시사점과 의의를 제시 하였다.

• International Journal of Advanced Culture Technology
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• 제7권4호
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• pp.86-95
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• 2019

This study verified the research hypothesis by establishing a research model to achieve the purpose of empirical analysis on the relationship between O2O platform quality and personal behavioral value and relationship quality. The main results of this study are as follows. First, information quality (hypothesis 1-1), system quality (hypothesis 1-2), service quality (hypothesis 1-3), perceived product quality (hypothesis 1-4), perceived price (Hypothesis 1-5) was statistically significant, indicating a positive effect on individual behavioral value. Second, as a result of empirical analysis of the relationship between O2O platform quality and relationship quality, hypothesis 2, information quality (hypothesis 2-1), perceived product quality (hypothesis 2-4), and perceived price (hypothesis 2-5) While there was a positive effect on quality, system quality (hypothesis 2-2) and service quality (hypothesis 2-3) were not statistically significant. Third, as a result of verifying the relationship between the relationship quality and personal behavior characteristics of hypothesis 3, as the quality of personal behavior improved as the quality of relationship improved, it was required to continuously improve and strengthen the relationship quality.

• 무역상무연구
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• 제25권
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• pp.211-241
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• 2005

Innovation resistance toward technology products such as e-Marketplace is an important concept in business to business marketing. But most of researches and literatures have not been focused on innovation resistance. Therefore, the objective of this paper is to confirm key factors that effects on the innovation resistance. Additionally this study will be revealed the factors affecting the innovation resistance to information technology of trade according to adopting stage. Based on the past literatures, the innovation resistance of users can be viewed as dependent on two sets of factors came from the study of Innovation Resistance Model(Ram, 1987):perceived innovation(e-Marketplace) characteristics and user(trading company) characteristics. Perceived innovation characteristics consists of relative advantage, compatibility, perceived risk, complexity, inhibitory effect on the adoption of profitable innovation. The user characteristics consist of innovativeness, beliefs and attitude toward existing trade method. And user adoption stage came from the study of Innovation Diffusion(Roger, 1995). To make it simple, this study divides group1(knowledge/persuasion/decision) and group2(implementation/confirmation). In the result of the empirical study, the hypothesis 1, hypothesis 2, hypothesis 4 were supported partially and hypothesis 3 was completely supported.

• International Journal of Advanced Culture Technology
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• 제10권3호
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• pp.93-103
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• 2022

The purpose of this study is to empirically analyze the mediating effect of innovation activities on the effect of organizational culture perceived by organizational members on organizational effectiveness. The main results are as follows. First, Hypothesis 1, organizational culture, was adopted as it showed a positive influence on innovation activities. Second, since organizational culture showed statistically significant effect on organizational effectiveness, Hypothesis 2 was adopted. Third, the innovation activity, which is hypothesis 3, was analyzed to have a positive influence on organizational effectiveness. Therefore, hypothesis 3 was accepted. Fourth, the innovation activity, hypothesis 4, showed a mediating effect between organizational culture and organizational effectiveness. As shown in the results of this study, it is indicated that organizations should improve organizational effectiveness for growth and development through the advancement of the sustainability management system in the rapidly changing business environment. To this end, it was necessary to systematically build and activate an organizational culture and innovation activities suitable for the characteristics of the organization. In other words, organizational effectiveness can be improved when constructing and implementing advanced innovation activities based on measures to revitalize organizational culture according to changes in the business environment.

• 대한한의학회지
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• 제24권3호
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• pp.118-129
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• 2003

Objective : To learn the distributional characteristics of Sasang constitutions, Methods : We statistically analyzed those 1338 patients who had been treated at Iksan Wonkwang Oriental Medicine during the period of three years from 2000 to 2002. The data were obtained through the electronic chart developed by Kim Jong- Yeol, and analyzed using the statistical Package SPSS. Results : The distributional ratio of Soeumin : Soyangin : Taeumin was 22.8 : 29.2 : 47.8. Thus the hypothesis : 'the distributional ratio of Soeumin : Soyangin : Taeumin is 2 : 3 : 5' was barely rejected by $x^2$ test for goodness-of-fit at the significance level of 5 %. When $x^2$ test for homogeneity was applied, the distributional characteristics between women and men were different and the distributional characteristics among several age groups were different under significance level of 5%. Conclusion : Though the hypothesis: 'the distributional ratio of Soeumin : Soyangin : Taeumin is 2 : 3 : 5' was rejected by $x^2$ test at the significance level of 5%, the observed distributional ratio was not so far away from the hypothesis.

• 보건교육건강증진학회지
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• 제21권1호
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• pp.297-317
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• 2004

As many precedent studies have shown, most children grow receiving influence from their parents. The purpose of this study was to serve as a basis for better preventive approach by finding out the relationship between the attention-deficit hyperactivity disorder(ADHD) of elementary school children and maternal behavior characteristics. Moreover, the purpose of this study was to present basic materials for developing program of children and create good relationship between child and parents for better education. For the purposes, two hypotheses were posed. Hypothesis 1： There would be a significant disparity in maternal behavior between the ADHD group and the non-ADHD group. Hypothesis 2： The environment could have an influence on maternal behavior characteristics. The subjects in this study were 71 mothers who had children with ADHD and 69 mothers who had non-ADHD, who selected from mothers of third to sixth graders in elementary school in Kyonggi, Suwon. The instruments used for the diagnosis of ADHD was DSA-IV. The data were analyzed with ANOVA(Analysis of Variance) by SPSSWIN Program. The findings of this study were as fellows： First, Hypothesis 1 was accepted. The mothers who had ADHD children had rejective behavior characteristics in while the mothers group who had non-ADHD children had controling behavior characteristics but there was no significant difference in affectionate attitude and autonomic attitude. Second, hypothesis 2 was accepted generally. The psychological and physical environment had correlation with maternal behavior characteristics. Especially, there was a significant correlational relationship between the maternal satisfaction for their life and rejection of maternal behavior. The following conclusion could be made from the above mentioned findings. First, The maternal behavior characteristics resulted in severe ADHD for children which justified the need of proper education for mothers to care children wellbeing. Second, The environment of psychology had an influence on maternal behavior. This showed that it is essential to develope educational program and counselling system for mothers

• 유통과학연구
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• 제8권2호
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• pp.45-51
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• 2010

본 연구는 블로그의 특성 즉, 블로그의 명성, 이용자의 블로그와의 일체감, 블로그의 정보가치, 블로그의 상호작용성이 관계품질인 신뢰성과 만족도 및 블로그의 성과인 블로그에 소개된 상품과 서비스에 대한 이용자의 구매의도에 미치는 영향을 알아보기 위한 것이다. 가설검증 결과 블로그의 특성중 불로그가 제공하는 정보가치와 블로그의 상호작용성은 블로그에 대한 신뢰성에 정(+)의 영향을 미치는 것으로 나타났다. 블로그에 대한 만족에 영향을 미치는 블로그의 특성은 블로그와의 일체감과 블로그가 제공하는 정보가치는 만족에 정의 영향을 미치고 있으나 블로그의 명성은 이용자의 블로그에 대한 만족에 부(-)의 영향을 미치는 것으로 나타났다. 블로그의 명성이 높고 타인에게 잘 알려져있다고 해서 그것이 곧 특정이용자에게 블로그에 대한 만족을 주지는 않는 것으로 볼 수 있다. 블로그에 대한 이용자의 만족은 블로그에 대한 신뢰에 영향을 미치는 것으로 나타났으며, 블로그에서 소개된 상품과 서비스에 대한 이용자의 구매의도에 만족은 영향을 주지 않았으나 블로그의 대한 이용자의 신뢰는 영향을 미치는 것으로 나타났다.

• 복식문화연구
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• 제12권2호
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• pp.239-248
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• 2004

This study was examined the characteristics of individual or an organization differences of oriented value and shared value for the employees in the field and management division of clothing enterprises in Korea. The hypothesis of this study are as follows: ＜Hypothesis 1＞ The field employees of clothing enterprise would prefer to have a professional tendency and the management employees would prefer to have the organizational tendency. ＜Hypothesis 2＞ The employees who have organizational tendency would have higher shared standard of organization value than the employees of professional tendency. As a result of the study, the hypothesis 1 has accepted as showing the mean value is high when the field employees have their professional tendencies and the management employees also have their organizational tendencies respectively. The hypothesis 2 has also accepted that the employees who have organizational tendency have higher shared value than the employees of professional tendency.