• Journal of the Korean Society of Clothing and Textiles
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• 제17권2호
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• pp.219-231
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• 1993

According to the literatures of marketing, psychology, and other related areas, the situational influences on consumers' decision-making process have been significant, thus increased explanatory power of consume behavior when introduced in a research as one of the independent variables. Considering the characteristics of clothing as a consumer goods, situational influences on clothing purchase behavior were expected to be significant. As the theoretical backgrounds of situational influences on clothing purchase behavior, this study was to propose the definition of sitution in Clothing & Textiles department, and to suggest the types of situational variables affecting clothing purchase process in consideration of the results of consumer behavior research and the research related to clothing. The results of this study suggested that the definition of situation, subjective situation or objective situation, should be adjusted to the purpose of research, and that the types of situations affecting clothing purchase process might be defined into three types; wearing situation, communication situation, and purchasing situation. It was also suggested that the empirical studies would be necessary to verify the results, and the conceptual framework for the types of situations and the personality characteristics related to the clothing purchase situation should be identified.

• Journal of the Korea Fashion and Costume Design Association
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• 제9권1호
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• pp.23-33
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• 2007

Clothing exports of Korea has grown rapidly till the latter half of the 1980's, contributing Korean economic development. However from the 1990's, the amount, the world market share and the international competitiveness of clothing exports have declined. Based on these phenomena, the purpose of this study was to identify the characteristics of export articles in Korean Clothing Trade focused on the 1990's. Statistical data of clothing articles(SITC 84 : Articles of apparel & clothing accessories) were used. The relative importance, trade orientation tendency and unit price of each export clothing articles were analyzed. The results of the study were as follows. On the relative importance, trade orientation tendency and unit price of each export clothing articles, outer garments or products that required complicated production process(e.g., coats, suits, ensembles, jackets, dress) had been decreased in the portion and weakened in the export orientation tendency. But one item in a set or casual wear like trousers, skirts, blouses, shirts, Jerseys, pullovers, T-shirts has been increased in the portion and risen in the unit price. These trends means that clothing exports of Korea were more focused on those category and the international competitiveness on those articles were advanced. From these results, this study can be contributed to establish the concrete clothing export articles strategies of Korean firms.

• Journal of Fashion Business
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• 제23권1호
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• pp.49-63
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• 2019

The purpose of this study is to examine the characteristics of modular design observed in Korean traditional clothing. Modular design, which is one of the noticeable characteristics of modern fashion design emerged in the 20th century. This study analyzed the Korean traditional culture to investigate the characteristics that show similarities to the modular system in design. A traditional Korean house is composed of small structures called 'chae'. A traditional Korean building is composed of a basic unit space called 'kan', and the rooms are divided and recombined. Korean traditional interior design shows furniture, bedding and art works that could be used, folded then stored. Korean cuisine is served in combination with small dishes. Korean letters are combined in square shaped form to make writing and printing easy. Korean traditional clothing has a way of washing where clothing are disassembled, washed and then re-stitched. The pattern pieces are made to be rectangular shaped so that the fabric pieces can be kept in shape during washing. The rectangular shaped pattern pieces can be replaced and reused after washing. Tops and bottoms could be interchanged for color-coordination, because the shapes of the clothing were standardized. These features exhibit modular system in Korean traditional clothing design. Modular system design has common characteristics which have basic modules, pursue practical purpose, have interchangeability adapted to circumstances, and could be disassembled and re-combined. Korean traditional clothing illustrates different ways of practicing modular system, but has some common features to contemporary modular fashion design.

• Journal of the Korean Home Economics Association
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• 제34권5호
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• pp.29-40
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• 1996

The purpose of this study was to investigate body cathexis and clothing involvement by demographic characteristics and to indentify the relationship between body cathexis and clothing involvment. Five aspects of body cathexis(lower body, head/upper body, height, weight, torso) were assessed with 17 Likert type questionnaires adapted from the previous researches, and 24 items of clothing involvement were measured. The questionnaire was administered to 430 women in Taegu, Korea. The data were analyzed using percentage, frequency, factor analysis, ANOVA, Sceffe test, t-test, and Pearson's Correlation Analysis. The results of the study were as follows; 1. The body cathexis showed head/upper body, height, torso, lower body, weight in order of satisfaction level. Especially lower body and weight part were shown as the most unsatisfactory body parts. Age of 20s' showed the lowest body cathexis, and those who had the higher educational background and family income were more satisfied with their bodies. 2. Five dimensions of clothing involvement were derived by factor analysis such as fashion, interest, pleasure, symbolism, and perceived buying risk. 3. There were significant relationships between clothing involvement dimensions and demographic characteristics such as age, educational background and family income level. Those who were younger showed positive relationship partially among fashion, interest and pleasure of clothing dimensions but showed negative relationship in total clothing involvement. Those who had higher educational background and family income showed positive clothing involvement than married women and empolyed showed higher clothing involvement with symbolism and perceived buying risk than unemployed women partially but not in total clothing involvement with symbolism and perceived buying risk than unemployed women partially but not in total clothing involvement. 4. There were significant relationships between body cathexis and interest, perceived buying risk of clothing involvement partially. However, the correlation between body cathexis and total clothing involvement was relatively low.

• Journal of the Korean Society of Clothing and Textiles
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• 제41권3호
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• pp.407-419
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• 2017

Based on clothing prohibition modelling characteristics, this paper studies historical costumes through the traditional Chinese historical dramas of the 'Kang-Qian' heyday during the 'Qing Dynasty'; represents the research object as a representative Chinese historical drama. This paper systematically analyzed the utilization and reflection of royal women clothing prohibition. The results of the study are as follows. The royal women clothing prohibition of this drama shows three aspects of characteristics found in traditional Chinese costume modeling. First, some special colors that integrated ancient and modern styles were mainly used in this drama such as champagne color, wine color, and macaron color. Second, it mainly utilized the modelling of modern artificial pigments and floral patterns that are different from Chinese traditional female costumes of the 'Qing Dynasty'. Third, stage costumes for this drama are focused more on using a personality method to reflect the beauty of each actress by the application of individual elements. This study analyzed and studied the clothing prohibition of female costume from to show the traditional Chinese costume prohibition in a Chinese historical drama as well as reveal a few aspects of traditional female costume characteristics in the 'Kang-Qian' heyday during the 'Qing Dynasty'. This study examined traditional female costumes characteristics in modern historical dramas based on different figures and dynasties as well as discussed the factors at a deeper level and from varied aspects.

• Journal of the Korean Society of Clothing and Textiles
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• 제16권3호
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• pp.223-232
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• 1992

The ultimate purpose of this study is to build a model on clothing satisfaction which extends the consumer satisfaction model by unifying the exportation antecedents. In the literature study, it is proposed to clarify the concepts on the clothing satisfaction, and to investigate the present paradigms of the consumer satisfaction. It is widely accepted by the clothing researchers that the clothing satisfaction is a comparative process in which the evaluation criteria are used to judge the clothing product and to access the disconfirmation. In the Disconfirmation paradigm, the role of the expectation is very important. We propose to classify the expectation into the expective expectation and the normative expectation. The normative expectation applies when the investment cost and effort are considered. The expectation is shown to be affected by the expectation antecedents of the product characteris-tics, the situation characteristics, and the consumer characteristics. We investigate in detail those clothing satisfaction determinants and their measurement methods. Then, we build a clothing satisfaction model by the disconfirmation paradigm which is composed of the expectation antecedents, the expectation (expective expectation, normative expectation), the perceived clothing product performance, and the disconfirmation.

• Journal of the Korean Society of Clothing and Textiles
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• 제25권4호
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• pp.817-827
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• 2001

This study tried to investigate whether characteristics of the perceiver and image of ideal woman made differences in the important factors for the selection clothing and the preference of clothing. A poll of 650 men & women between the ages of 20-39 living in Daegu was taken for this study. Factor analysis, cluster analysis, frequency, ANOVA-test, t-test, and $\chi$$^2$-test were implemented with the SPSS-package. The characteristics of clothing types used in this study included: sexy, masculine, feminine, dramatic, elegant-classic, and casual. The results were as follows. 1. In the situation of first impression formation, the characteristics of the perceiver made differences in the selection of clothing types. Women took self-satisfaction and fashion factors to be more important than men, so did persons in their 20s than 30s. And the unmarried took self-satisfaction factor to be more important than the married. 2. Men and women had different images of the ideal woman. Under special situations of first impression formation, such as, formal blind dates on the condition of marriage and casual blind dates, there were differences in clothing preference.

• The Research Journal of the Costume Culture
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• 제2권2호
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• pp.355-369
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• 1994

The purpose of this study was to investigate the relationship between the social values and selected clothing behavior variable for a group of working women in Kwang Ju, Chonnam, Korea. The findings of this study as follows: 1. The were differences in selective clothing variables according to their general characteristics; age, marital status, religion. 2. There were differences in selective clothing variables according to their occupational characteristics; type, length of employment, income. 3. A significant relationship was found between he social values and selected clothing behavior variables; There were significant relationship between the social trend and five clothing behavior variables; social approval, psychological dependence, satisfaction, comfort, interest. There ere significant relationship between the human relation and one clothing variables; management. There were significant relationship between the popularization and three clothing behavior variables; social approval, psychological dependence and management.

• Journal of Fashion Business
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• 제21권5호
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• pp.30-42
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• 2017

A comprehensive research must be conducted on manufacturing techniques such as patterns and sewing, with the understanding of material properties to satisfy consumers' emotions with a strong fashion trend orientation. Physical and emotional characteristics may change depending on the characteristics of the material, and the overall silhouette and feeling of the garment can change depending on how sewing is conducted.To examine the completeness of a finished garment depending on different kinds of clothing material, this study fabricated an actual garment and a 3D virtual garment as well using 3D CAD IMAGE SYSTEM (CLO 3D, DC Suite, etc.) for a comparative analysis. These two methods have their own advantages and disadvantages. This study selected five of the most representative clothing materials and conducted a comparative analysis on appearance differences between actual clothing and virtual clothing by material. Additionally, the study verified the similarity between actual clothing and virtual clothing by comparing their physical properties by material, and evaluated the objectivity and accuracy of the reproducibility of material properties of virtual clothing.

• Journal of the Korean Society of Clothing and Textiles
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• 제46권5호
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• pp.890-909
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• 2022

This study explores the types of clothing imported from Japan during the port-opening era and investigates the characteristics of import trade related to these clothing products. This is a literature study based on trade statistics data and books on Western clothing published in Japan during the Meiji period. Research findings are as follows: clothing products imported from Japan were divided into 6 types: 1) clothing, 2) undergarments, 3) shirts, 4) waterproof coats, 5) European-style clothing, and 6) nightgowns. "Clothing" is a unified name for any kind of garment, appearing in import records only from 1877 to 1884. Undergarments and shirts were imported from 1884. Waterproof coats were imported only in 1886 and 1898. European-style clothing and nightgowns were imported from 1902. In the total import of clothes, the proportion of clothing was the highest (48.0%), followed by undergarments (41.3%) and shirts (10.6%), while the ratio of nightgowns and raincoats was almost 0%. During the port-opening period, the change in the import value of clothes did not show a continuous increase, but rather showed a large stepwise increase over the course of several years.