• Title/Summary/Keyword: characteristics of clothing

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The Effect of Merchandise Characteristics of Internet Fashion Shopping Malls on the Shopping Values, Purchase Satisfaction, and Repurchase Intention of Female Consumers (인터넷 패션 쇼핑몰의 상품특성이 여성 소비자의 쇼핑가치, 구매만족도 및 재구매도의도에 미치는 영향)

  • Hong, Byong-Sook;Lee, Eon-Jin;Ma, Hyo-Yeon
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.11
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    • pp.1828-1838
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    • 2009
  • This study analyzes how the merchandise characteristics of internet fashion shopping malls influence the shopping values, purchase satisfaction, and repurchase intentions of female consumers. The survey was conducted from October $11^{th}$ to $29^{th}$ in 2008, and 401 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The results show that the merchandise characteristics of internet fashion shopping malls were merchandise information, merchandise assortment, and merchandise price. The merchandise information and merchandise assortment of internet fashion shopping malls influence the shopping values of female consumers. The merchandise information and shopping values of female consumers effect the purchase satisfaction and repurchase intention in internet fashion shopping malls.

A study on the appraisal standard for purchasing the clothing made of organic cotton and the post-purchase satisfaction and dissatisfaction. - Focused on the adult women in from their 20's to 50's - (유기농 면 의류 제품 구매 시 평가기준 및 구매 후 만족 불만족에 관한 연구 - 20대에서 50대까지의 성인여성을 중심으로 -)

  • Park, Young-Hee
    • Journal of Fashion Business
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    • v.15 no.1
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    • pp.50-62
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    • 2011
  • The purpose of this study is to catch the difference for the appraisal standard of a product which the adult women's consumers think importantly when they purchase the clothing made of organic cotton and the appraisal standard according to the demographic characteristics. The data collection for research was done for the women in from their 20's to 50's who are living in the regions of Gyungnam, Busan, Ulsan in Korea. The copies of the used questionnaire were 622 copies. To analyze the collected data, ${\chi}^2$-test, t-test, Cronbach's ${\alpha}$ test, ANOVA, Duncan test were carried out by SPSS 14.0. As the analysis result of data, the appraisal standard for purchasing the clothing made of organic cotton was classified with the five factors. The appraisal standard which the adult women's consumers think importantly when they purchase the clothing made of organic cotton showed the significant difference according to the demographic characteristics. The ratio for post-purchase dissatisfaction showed higher than the one for satisfaction. The dissatisfaction showed the significant difference according to the demographic characteristics. The dissatisfaction for a high price, color and insufficient design showed a relatively high ratio.

Development of Waist Protector Designs for the Elderly -Focusing on Evaluations of Preference and Satisfaction- (고령자를 위한 허리 보호대 디자인 개발 -선호도 및 만족도 평가를 중심으로-)

  • Park, Sujin;Piao, Jiaoli;Han, Ru;Koo, Sumin
    • Journal of the Korean Society of Clothing and Textiles
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    • v.46 no.2
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    • pp.199-218
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    • 2022
  • Considering increasing demand for improved waist protectors for the elderly, in this study we sought to design a waist protector that reflects the body characteristics, preferences, and satisfactions of the elderly. A survey conducted to investigate elderly satisfaction with existing waist protectors, as well as their preferences in product function, design, and characteristics, found that consumers are not satisfied with current waist protector offerings and would prefer protectors that allow greater freedom to perform physical activities and that are more easily accessible. Based on the survey, we developed a guideline on function, design, and characteristics, resulting in four new waist protector designs: A and B for men, and C and D for women. Significant preference differences according to gender were reflected in the designs. For example, designs for female waist protectors focused much more on improving tightness, size, freedom of movement, and easy attachment or detachment than designs for male waist protectors did. Evaluation of satisfaction with new designs suggests that new designs meet the satisfaction criteria of elderly consumers, who express willingness to purchase and use them.

Market segmentation based on the clothing benefits of female college students in Uzbekistan - Clothing involvement and clothing purchasing behavior - (의복추구혜택에 의한 우즈베키스탄 여대생의 의류시장 세분화 연구 - 의복관여와 의복구매행동을 중심으로 -)

  • Nargiza, Parpikhodjaeva;Lee, Okhee
    • The Research Journal of the Costume Culture
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    • v.29 no.6
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    • pp.795-809
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    • 2021
  • The purpose of this study was first, to clarify the clothing benefits that Uzbek female college students seek through clothing products; and second, to determine whether there is a difference in clothing involvement and clothing purchasing behavior according to the type of clothing benefits. Data were collected from 290 female university students from Tashkent, Uzbekistan, and analyzed using factor analysis, K-means group classification analysis, ANOVA, Duncan test, χ2-test, and frequency analysis. Respondents were classified into four types according to their clothing benefits: individuality/economy-pursuit, comfort-pursuit, fashion/brand-pursuit, and indifference. Significant differences were identified in terms of clothing involvement, information sources, clothing evaluation criteria, clothing store attributes, clothing wearing conditions (including monthly clothing expenses), number of purchases per year, clothing purchase location, clothing preference style, and clothing dissatisfaction. The fashion/brand-pursuit and personality/economy-pursuit types were influenced more by fashion and symbolism of clothing involvement, information sources, clothing evaluation criteria, and clothing store attributes. The individuality/economy-pursuit type purchased more frequently, spent more monthly clothing expenses, and used the internet. Clothing store attributes were considered more important by female students than the other attributes. In these results, clothing benefits were identified as consumer characteristics of female Uzbek college students and market segmentation was determined. In addition, it is meaningful in providing basic data for efficient marketing activities and minimizing trials and errors in establishing local-friendly strategies for target customers in different cultures.

A Study of the Clothing's Culture in Choseon Period with the Process of the Differentiating into Clothing′s Names : Focused on the Names of Unisex Clothing (의복명칭의 분화를 통해 본 조선시대 복식문화 고찰)

  • 김은정;강순제
    • Journal of the Korean Society of Costume
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    • v.53 no.4
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    • pp.149-162
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    • 2003
  • This study is designed for examining the names of men's and women's clothing of Choseon period, which can be divided into the upper, the lower, and the outer garments based on yu유, go고, po포 from the early period. Furthermore, amongst these various garments, this study shall define some kinds of clothing, which is shared its name and its use by both men and women, as the unisex clothing. Lastly we analyzed the special characteristics of this unisex clothing. With the names of clothing in Choseon period, we could understand about the difference of clothing's development by the names for the upper, lower, and outer garments as gender. And we also found the names for the unisex clothing in that period. The names of unisex clothing in Choseon period can roughly be divided into three garments; the upper, the lower, and the outer. Each category can also be subdivided into tku: i. e. the upper garments into jeogori저고리, hansam한삼, sama 삼아, jeoksam적삼, donguidae동의대, and godo고도; the lower garments into go고, gonja고자, and baji[paji파지, pachi파저]; and the outer garments into jangui장의, baeja배자, and juui주의. Furthermore, we can recognize that the shapes and uses of clothes in that period had been represented differently between the men's and women's.

Base Pattern Development of Protective Clothing - Focusing on Protective Clothing for Riot Policewomen - (보호복 상의 베이스 패턴 개발 - 여경보호복을 중심으로 -)

  • Kim, Hyo-Sook;Kim, Ji-Hyeon
    • Journal of the Korea Fashion and Costume Design Association
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    • v.17 no.3
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    • pp.207-224
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    • 2015
  • Protective clothing for riot policewomen is worn by policewomen to protect their body at suppressing a riot. Plastic guards of Nylon 66 material are attached to the base of E.V.A. Foam material. Protective clothing for riot policewomen consists of a jacket, guards for arms and legs, upper arm braces, and thigh pads. This study was aimed to develop the base pattern of the jacket to protect the torso and to improve the body suitability and the adaptability to movements of protective clothing for riot policewomen. Since current protective clothing worn by riot policewomen is manufactured with the same design of protective clothing for riot policemen, the body suitability and the adaptability to movements are not very satisfactory for policewomen who has different body structure than from riot policemen. Therefore, the purpose of this study is to reflect the body size and characteristics of riot policewomen and develop the base pattern of protective clothing with better body suitability and adaptability to movements. In this respect, amount and place of dots on the jacket were differently designed, made and evaluated by fitting test. The base with the best evaluation was selected as the final experiment clothing to demonstrate its superiority compared with the existing protective clothing.

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A Study on Consumer's Value Systems and Clothing Behavior (소비자 가치 체계와 의복행동에 관한 연구)

  • 류은정;임숙자
    • Journal of the Korean Society of Clothing and Textiles
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    • v.22 no.6
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    • pp.749-759
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    • 1998
  • The purpose of this study is to identify the consumer's value systems and to clarify how it influence on clothing behaviors. Values defined as fundamental goals of the consumer's behavior The value systems are composed of personal values, clothing benefits, clothing attributes. The Means-End theory provided the framework to assess consumer's value systems. This study was carried out in theoretical and empirical ways. The Questionaire was administered to 645 women in thief twenties living in Seoul during the April, 1997. The results of empirical study were as follows: First, the dimensions of personal values were composed of accomplishment, pleasure and humanity-oriented value Clothing benefits were classified into psychological and functional benefits. Psychological benefits were composed of expressive pleasure, individuality-persuit, brand value-persuit, harmony, social recognition. Functional benefits were composed of cotilfortability, practicality, quality-oriented, economic benefits. Clothing attributes were classified into the design attributes and the physical attributes. Second, consumer groups were classified into three groups by three dimensions of personal values. Third, the significant differences among the classified value groups was founded in the clothing benefits, the clothing attributes and the clothing involvement. Fourth, the demographic characteristics like income, education have influenced on the consumer value systems.

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A Study on Clothing Behavior by Clothing Involvement (의복관여도에 따른 의복행동에 관한 연구)

  • Ku, Yang-Suk;Choo, Tae-Gue
    • Korean Journal of Human Ecology
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    • v.5 no.2
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    • pp.131-143
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    • 1996
  • The purpose of this study was to investigate clothing involvement and clothing behavior of women and to indentify the relationship between clothing behavior and clothing involvement. The data were analyzed using percentage, frequency, factor analysis, ANOVA, Scheffe test, t-test, and Multiple Regression. The results of the study were as follows: 1. Five dimensions of clothing involvement were derived by factor analysis such as fashion, interest pleasure, symbolism, and perceived buying risk. 2. There were significant relationships between clothing involvement dimensions and demographic characteristics such as age, educational background and family income level. Those who were younger and not married showed positive relationship among fashion, interest and pleasure of clothing involvement dimensions. Those who had higher educational background showed positive relationship with clothing involvement. Those who were empolyed showed higher clothing involvement with symbolism and perceived buying risk. 3. Age, marital status, and educational background showed important variables as factors that exert influence on clothing behavior: Those who were younger and not married attached importance to interest aesthetics, psychological dependence, and fashion. Those who were older and married attached importance to modesty and comfort. The more educated respondents were more concerned about interest aesthetics, symbolism, psychological dependence, and fashion. 4. The fashion of clothing involvement showed positive relationship in fashion, interest, symbolism, and psychological dependence of clothing behavior, and negative relationship in modesty and comfort. The interest of clothing involvement showed positive relationship in aesthetics and interest, and negative relationship in modesty and comfort of clothing behavior. The pleasure of clothing involvement showed positive relationship in psychological dependence, management, interest, and pleasure of clothing behavior. The symbolism of clothing involvement showed positive relationship in symbolism, modesty, conformity, psychological dependence, and fashion of clothing behavior. The perceived buying risk of clothing involvement showed positive relationship in management, conformity, and comfort and negative relationship in symbolism and fashion of clothing behavior.

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