• 제목/요약/키워드: characteristics of SNS

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세대별 결혼가치관의 잠재프로파일 유형 및 각 유형별 영향요인 탐색: 성별, 가족건강성, 자기결정성 (An Exploration of the Latent Profiles of Marriage Values Across Generations and the Influencing Factors: Gender, Family Strengths, and Self-Determination)

  • 황예은;이지민
    • Human Ecology Research
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    • 제62권3호
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    • pp.473-486
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    • 2024
  • The purpose of this study was to conduct Latent Profile Analysis to identify the types of marriage values within each generation and explore the influence of gender, family health, and self-determination on each type. This study was conducted as an online survey through social networking sites (SNS) for the Second Generation of Baby Boomers (1965~1974), Generation X (1975~1984), Generation Y (1985~1996), and Generation Z (1997~2003). A total of 1,114 copies were used for the final analysis. Latent Profile Analysis was conducted using Mplus ver. 8.8 software to identify the types of marriage values within each generation and explore the influence of gender, family health, and self-determination on each type. The significance of this study lies in the identification of a group in each generation that holds ambivalent values about marriage. Additionally, we identified differences between gender and self-determination as variables that affect marriage values, excluding family variables. Therefore, it is significant to understand marriage values by considering generational characteristics. Based on this, it is believed that it can provide a basis for education and counseling programs related to marriage, reflecting the important variables unique to each generation.

Eye Tracker를 활용한 페이스북상에서 공감 정도가 사용자 시선에 미치는 영향 (The effect of Empathy in Eye vision to users in Facebook using an Eye Tracker)

  • 김수완;신동희
    • 디지털콘텐츠학회 논문지
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    • 제15권3호
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    • pp.387-393
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    • 2014
  • 본 연구는 세계에서 가장 많은 사용자들이 사용하고 있는 소셜네트워크 서비스인 페이스북에 중점을 두고 연구를 진행하였다. 페이스북상에서 사용자들에게 보여지는 콘텐츠들이 이용자들 개개인의 정서에 따라 차이점이 있을 것이라는 의문을 시작으로 실제 '공감'이라는 감정에 초점을 두어 연구를 진행하였다. 이러한 공감적인 요소는 페이스북 상에서 노출되는 콘텐츠 내에 실제 어떠한 영향을 미치는지에 대해 텍스트 중심과 이미지 중심의 콘텐츠로 분류를 하였고, 사람의 시선 이동을 측정하는 안구추적기(Eye-Tracker)를 통하여 공감 정도에 따라 선호하는 콘텐츠와 그 영향력을 보다 과학적인 방법으로 접근하고자 하였다. 해당 연구를 통하여 실제 사용자들에게 노출되는 페이스북 콘텐츠의 공감 정도에 따른 더 효과적인 콘텐츠를 제공하고자 하며, 실제 이용자들의 시선과 공감여부를 측정하는 일반공감척도를 이용하여 앞서 수집한 Eye-Tracker자료와 비교분석 하고자 한다.

VOC와 외부채널간의 고객 피드백 차이 분석 (Analyzing Customer Feedback Differences between VOCs and External Channels)

  • 안상현;백동현
    • 산업경영시스템학회지
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    • 제41권3호
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    • pp.129-137
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    • 2018
  • VOCs have been used as the most definitive resource to reflect customer feedback when developing products and services. However, due to the development of the Internet and the emergence of SNS, VOC is no longer the only channel that represents customer opinions. There are also a number of studies showing that many customers express complaints through channels other than VOCs. In this paper, we analyze the difference between the official VOC data and the data collected through the external channel, and suggest ways to reflect the various opinions of customers. To do this, this study uses keyword analysis that can identify differences according to frequency through social network, modular analysis to distinguish topics according to centrality and similarity, and emotional analysis to confirm word polarity (positive and negative). The results of this study show that the opinions of the customers were different depending on channels such as VOCs and external channels. Therefore, the collected data through VOC as well as external channels should be used in order to reflect the opinions of customers. In particular, this paper confirms that the results of one channel may vary depending on the channel characteristics even for the same channel. This confirms that collecting voc only on certain channels may differ from what real customers require. Therefore, data collected through VOCs as well as external channels must be used to reflect various customer feedback.

Are Online and Offline Delinquency Mutually Exclusive? Blurred Boundaries between Cyber Space and the Real-World

  • Ko, Nayoung;Hong, Myeonggi;Hwang, Jeeseon;Chang, Jeonghyeon;Hwang, EuiGab
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제15권8호
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    • pp.3048-3067
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    • 2021
  • This study examines the similarities and differences between the causes of juvenile delinquency in online and offline environments and in personal characteristics. The study utilizes data from the '2014 Survey on Juvenile Victimization in Korea'. The population of this survey is students attending middle and high schools across the country. While this paper is based on the Self-Control theory, opportunity factors based on the Routine Activity theory and the Situational Action theory are also applied. Results show that the causes of offline delinquency are low self-control, routine activity and frequent gaming and SNS use. The causes of online delinquency are high self-control, existence of communication with unknown persons and the spectrum of personal information online. The common element of offline and online delinquency was the presence of delinquent peers. These results show that while online and offline delinquency cannot be explained with the same methodology, at the same time they are not mutually exclusive.

블로그를 사용한 플립러닝 설계 (Design of Flipped Learning using Blog)

  • 김분희
    • 한국전자통신학회논문지
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    • 제13권2호
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    • pp.391-396
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    • 2018
  • 플립러닝 학습 모델이 등장하면서 다양한 실험이 진행되고 있다. 교수법으로써 플립러닝을 적용하기 위해서는 대부분 사전에 만들어 둔 학습 동영상이 요구된다. 이 경우 대학에서 중간고사와 기말고사 기간을 제외하고 13주 분량에 대해 미리 만들어야 하는 부담이 있다. 또한 이러한 시스템은 학습 내용의 변화를 주기 힘들기 마련이다. 본 논문에서는 기존 플립러닝 시스템의 환경 변화에 적응성이 떨어지는 특성을 개선하는데 블로그 사용을 제안한다. 블로그는 인터넷에 익숙한 학습자에게 편안한 구조라는 점도 하나의 장점이 될 수 있다. 본 연구에서는 하나의 교과목을 대상으로 블로그를 적용한 플립러닝 학습을 진행하여 실험한다. 결과적으로, 연구의 유의미한 학습 효과를 평가하고자 한다.

개인의 사회적 특성이 소설네트워크서비스의 채택에 미치는 영향 (The Influence of Personal Social Characteristics on the SNS Adoption)

  • 조용길
    • 디지털융복합연구
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    • 제10권2호
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    • pp.121-131
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    • 2012
  • 인터넷 상에서 사회적 관계 구조를 형성하거나 강화할 수 있게 해 주는 기능을 지닌 소셜네트워크서비스의 출현과 성장은 새로운 형태의 사회적 경제적 현상을 유발하고 있다. 소셜네트워크서비스는 사회성을 기반으로 개발되었고 발전되고 있으며, 소셜네트워크서비스의 활용은 결과적으로 개인, 집단, 기업들의 사회성에 영향을 미치고 있다. 본 연구에서는 소셜네트워크서비스를 수용할 때 어떠한 요인들에 의해 영향을 받는 지를 파악하고, 파악된 요인들이 실제 수용의도에 어떠한 영향을 미치는 지를 실증적으로 증명하고자 하는 차원에서, 사용자의 사회적 특성인 사회적 네트워크와 사회적 영향이 소셜네트워크서비스의 수용에 어떠한 영향을 미치는 지를 연구하였다.

Investigating the use of multiple social networking services: A cross-cultural perspective in the United States and Korea

  • Kang, Hannah;Pang, Saraphine Shiping;Choi, Sejung Marina
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제9권8호
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    • pp.3258-3275
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    • 2015
  • The rise in recent technology has changed the ways, in which people communicate with one another. Social networking services (SNSs) have become one of the most representative means. General SNSs allow users to create their own unique profiles, search for fellow members, share information, etc., while other SNSs have functions that cater to different needs of users. As a result, users of SNSs have begun to pick and choose different SNSs and concurrently use multiple SNSs in order to fulfill all their needs. This exploratory study examined which SNSs are used together and the characteristics that predict the use of multiple SNSs. In addition, it observed the differences between consumers' usage of multiple SNSs in different cultures. An online survey was administered to SNS users in the United States and Korea. The results of the study showed that the use of multiple SNSs is not yet prevalent in Korea, the country that represented a collectivistic culture. In addition, in the U.S., the highest number of users reported that they were active on at least three SNSs.

YBCO/Co-YBCO/YBCO ramp-edge 접합을 이용한 RS flip-flop 회로 제작과 동작 (Demonstration of rapid single-flux-quantum RS flip-flop using YBCO/Co-YBCO/YBCO ramp-edge Josephson junction with and without ground plane)

  • 김준호;성건용;박종혁;김창훈;정구학;한택상;강준희
    • 한국초전도학회:학술대회논문집
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    • 한국초전도학회 2000년도 High Temperature Superconductivity Vol.X
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    • pp.189-192
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    • 2000
  • We fabricated rapid single-flux-quantum RS flip-flop circuits with and without Y$_1$Ba$_2$Cu$_3$O$_{7-{\delta}}$(YBCO) ground plane. The circuit consists of SNS-type ramp-edge Josephson junctions that have cobalt-doped YBCO and Sr$_2$AITaO$_6$(SAT) for barrier layer and insulator layer, respectively. The fabricated Josephson junction showed a typical RSJ-like current-voltage(I-V) characteristics above 50K. We sucessfuly demonstrated RS flip-flop at temperatures around 50K. The RS flip-flop fabricated on ground plane showed more definite set and reset state in voltage-flux(V-${\phi}$) modulation curve for read SQUID, which may be attributed to a shielding effect of the YBCO ground plane.

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프랜차이즈 커피 전문점의 프로모션 종류가 고객 만족도와 행동의도에 미치는 영향 (Effect of Promotion Type on Customer Satisfaction and Behavioral Intention in Franchise Coffee Shop)

  • 남아영;윤지영
    • 한국식품영양학회지
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    • 제31권1호
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    • pp.173-184
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    • 2018
  • This research was conducted to examine coffee shop customers' preference and satisfaction by different types of promotion. Research samples ware adults with experience of any form of coffee shop promotion (n=209). Descriptive statistics, Chi-square, t-test and one-way ANOVA were used to analyze the relations among variables. Results showed that 'free coupon' was the most preferred ones. SNS was the most frequently used search method for coffee shop coupon promotion information. The most preferred event promotion was 'freebies', and preference levels were significantly different by age and employment status. 'Barista experience' was ranked highest in preference among cultural experience events. Drinking coffee was the most important purpose of visiting coffee shops, especially among unemployed, twenties, and women respondents. Coupon was evaluated the highest in usefulness and satisfaction among the three promotion methods. Event and cultural experience were preferred more by respondents in their twenties than those in their thirties. Results indicated that all promotion strategies are effective for increasing customer satisfaction and for inducing revisit. Findings also showed that preference for promotion was affected by customer characteristics such as age and gender. Therefore, coffee shops should consider using the most effective and attractive promotion strategy for their target market, while maintaining a consistent service quality level to fulfill customer expectation.

Distribution Channel Preference Accessing 'Korean Wave' in China : Comparing Official and Unofficial Channel

  • Jia, Shen;Park, Young-Eun;Kim, Myung-Sook
    • 유통과학연구
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    • 제16권1호
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    • pp.47-58
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    • 2018
  • Purpose - China has become the world's largest market of Korean culture goods. However the distribution and information channel from which Chinese consumers can access to Korean contents remains under-explored. This study aimed to investigate Chinese consumers' information accessing behavior. Research design, data, and methodology - We collected the sample of 800 customers who are exposed to Korean Wave in China. Regression analysis is used to confirm the relationships in the research model. Results - The results showed that official channels such as state owned sites still play a significant role, Chinese consumers prefer to use unofficial channels and the private SNS is the most popular one. It is also found that users with low interests in Korean contents prefer offline/indirect channels while people who are highly immersed into Korean culture and spend longer time on it tend to favor online/unofficial channels. The results confirms that there are some users' characteristics such as gender, age, income and experience of visiting Korea are relevant to explain their propensity to select distribution and information channels for Korean contents. Conclusions - The study enables managers to develop the more effective distribution channel strategies according to the different target consumer groups.