• Title/Summary/Keyword: channel strategy

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Characteristics of Water Quality and Chlorophyll-a in the Seawater Zone of the Yeongsan River Estuary: Long-term (2009-2018) Data Analysis (영산강 하구 해수역의 수질 및 식물플랑크톤 생체량(chlorophyll-a) 변동 특성: 장기(2009-2018년) 자료 분석)

  • Park, Sangjun;Sin, Yongsik
    • Ocean and Polar Research
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    • v.44 no.1
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    • pp.13-27
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    • 2022
  • The Yeongsan River estuary was altered by a sea dike built in 1981 and the sluice gates in the dike were extended recently in 2014. The construction has caused changes in water properties and hydrodynamics and also produced disturbances including hypoxia and algal blooms. We analyzed the water quality and chlorophyll-a data (2009-2018) collected seasonally at 3 stations (Sts. 1-3) along the channel of the estuary by the Marine Environmental Monitoring System. Variations in water quality and chlorophyll-a (an index of phytoplankton biomass) were examined and their stressors were also identified by statistics including correlation and multivariate principal component analyses (PCA). The water quality was mainly affected by freshwater discharge from the dike. Salinity, nutrients and chlorophyll-a were especially affected by the discharge and the effect enhanced during summer and at the upper region near the sea dike decreasing downstream. Three factors were extracted for each station in the PCA accounting for 66.07-72.42% of the variations. The first was an external factor associated with freshwater discharge and the second and third were seasonal or biological factors. The results indicate that the water quality is more affected by short-termed and episodic events such as freshwater discharge than seasonal events and the influence of freshwater discharge on water quality is more extensive than that previously reported. This suggests that the boundary of the estuary should be extended to take into account the findings of this study and a management strategy linked to the freshwater zone is required to manage the integrity and water quality of the Yeongsan River estuary.

Characterization of intracellular Ca2+ mobilization in gefitinib-resistant oral squamous carcinoma cells HSC-3 and -4

  • Kim, Mi Seong;Kim, Min Seuk
    • International Journal of Oral Biology
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    • v.46 no.4
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    • pp.176-183
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    • 2021
  • Oral squamous cell carcinoma (OSCC) metastasis is characterized by distant metastasis and local recurrence. Combined chemotherapy with cisplatin and 5-fluorouracil is routinely used to treat patients with OSCC, and the combined use of gefitinib with cytotoxic drugs has been reported to enhance the sensitivity of cancer cells in vitro. However, the development of drug resistance because of prolonged chemotherapy is inevitable, leading to a poor prognosis. Therefore, understanding alterations in signaling pathways and gene expression is crucial for overcoming the development of drug resistance. However, the altered characterization of Ca2+ signaling in drug-resistant OSCC cells remains unclear. In this study, we investigated alterations in intracellular Ca2+ ([Ca2+]i) mobilization upon the development of gefitinib resistance in human tongue squamous carcinoma cell line (HSC)-3 and HSC-4 using ratiometric analysis. This study demonstrated the presence of altered epidermal growth factor- and purinergic agonist-mediated [Ca2+]i mobilization in gefitinib-resistant OSCC cells. Moreover, Ca2+ content in the endoplasmic reticulum, store-operated calcium entry, and lysosomal Ca2+ release through the transient receptor potential mucolipin 1, were confirmed to be significantly reduced upon the development of apoptosis resistance. Consistent with [Ca2+]i mobilization, we identified modified expression levels of Ca2+ signaling-related genes in gefitinib-resistant cells. Taken together, we propose that the regulation of [Ca2+]i mobilization and related gene expression can be a new strategy to overcome drug resistance in patients with cancer.

The Role of Global Brand Familiarity and Domestic E-Commerce Corporate Credibility in the Satisfaction of Cross-Border Shopping Cooperation Service of Fashion Product - Focusing on Amazon Global Store - (패션상품 해외직접구매 협력서비스 만족에서 해외유통브랜드 친숙도와 국내 이커머스기업 신뢰성의 역할 - 아마존 글로벌 스토어를 중심으로 -)

  • Lee, Wan-Gee;Lee, Kyu-Hye
    • Fashion & Textile Research Journal
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    • v.24 no.3
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    • pp.289-302
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    • 2022
  • This study aimed to provide information to establish a service strategy in cross-border e-commerce through an assessment of consumer satisfaction with a cross-border shopping channel and "amazon global store" managed by 11street, a domestic e-commerce corporation. The influence of brand familiarity with amazon as a global retail brand was tested. The mediating roles of the perceived value and risk of both cross-border shopping and amazon global store were investigated; the moderating role of the domestic e-commerce corporation was also studied. An empirical study was conducted on consumers who had experience using the amazon global store managed by 11street. To verify the hypothesis, data from 200 people was analyzed using PROCESS macro 4.0. The results indicated that familiarity with global brands did not have a direct effect on consumer satisfaction; the effect of global retail brand familiarity on consumer satisfaction was mediated only by the perceived value of cross-border shopping and amazon global store, not by the perceived risks. E-commerce corporate credibility showed a moderated mediation effect by mediating functional values of the amazon global store. For consumer groups with a credibility level of medium and above, the interaction effect of brand familiarity and corporate credibility was significant.

New Distribution Strategies of Korean SMEs in Post COVID-19 Pandemic Era: Focusing on the Innovation of Official Distribution Channels

  • Lee, Min-Jae;Jung, Jin-Sup
    • Journal of Korea Trade
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    • v.25 no.3
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    • pp.153-168
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    • 2021
  • Purpose - In this study, we aim to explore new distribution strategies for sustainable growth in the era of the 4th industrial revolution, focusing on SMEs (small and medium-sized enterprises) in Korea, and suggest ways to upgrade the government's official distribution channel to the next level. Design/methodology - First of all, this paper explored the prior research, the current status of sales support for SMEs, and the changes in the distribution industry due to COVID-19 pandemic. Based on Moon (2016)'s ABCD strategic model - Agility, Benchmarking, Convergence, and Dedication, the study then derived directions in which official distribution channels should move and the new distribution strategy for Korean SMEs to secure competitive advantage. Findings - First, in terms of 'Agility', in order to upgrade official distribution channels, which are currently at some competitive disadvantages compared to private distribution companies, we must quickly introduce technologies for the 4th industrial revolution, such as AI, Big Data, etc., and establish precise strategies to strengthen the capabilities of SMEs. Second, in terms of 'Benchmarking', the use of "Chamelezones" has been increasing to enhance the competitiveness of offline stores in line with recent ontact trends. Therefore, official distribution channels should also benchmark such cases, strengthening their competitiveness by utilizing offline spaces more efficiently and effectively. Third, in terms of 'Convergence', in line with the rapidly changing trend of the times, official distribution channels should also promote active partnerships with media commerce, e-commerce and ICT platforms, as well as cooperation with private retailers, and focus on creating synergy effects through them. Finally, from the perspective of 'Dedication', digitalization should be promoted step by step, finding the sector that can accelerate digital among the value chains of official distribution channels, and continuing to discuss how to digitize it realistically. Originality/value - Based on this analysis, we have presented strategies and implications for innovating official distribution channels for SMEs, which will contribute to enhancing the competitive advantage of official distribution channels in the post COVID-19 pandemic era.

Market Performance and Strategy of Program Providers (방송채널사용사업자의 시장 성과와 전략)

  • Lee, Sangwon;Lee, Seonmi
    • The Journal of the Korea Contents Association
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    • v.21 no.12
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    • pp.287-295
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    • 2021
  • This study examines the performance of program providers(PP) considering various factors. This study employs the panel regression models with the dataset from 2014 to 2019. This study analyzes how various market structural factors and behavioral factors have impact on the performance. The results show that the high proportion of retransmission fees to broadcasting revenue is negatively associated with total media revenue and operating income while advertising revenue is positively associated with these factors. The results imply PPs that have heavily depended on the fees have not showed a superior performance. Current PP markets are evaluated to have low average revenue per users and thus the size of retransmission fees cannot be enlarged. Under such market conditions, PPs focusing on raising advertising revenue show better performance. This study also suggests that PPs that own diverse channel assets have improved their performances.

A Study on the Application Direction of Financial Industry Metaverse Platform to secure MZ Generation Contact Points (MZ 세대 접점 확보를 위한 금융권 메타버스 플랫폼 활용 방향 연구)

  • Ki-Jung Ryu;Ki-Bum Park;Sungwon Cho;Dongho Kim
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.23 no.3
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    • pp.127-137
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    • 2023
  • COVID-19 has not only affected all sectors of society, economy and politics, but also had a huge impact on industry. The non-face-to-face exchange method was essential to prevent infectious diseases, and the generation who experienced it recognizes the importance of a platform that can be quickly accessed anytime, anywhere, and attention is focused on the Metaverse that can accommodate it well. Each financial industry uses a differentiated metabus platform strategy, focuses on new customer service and revenue generation, and is also used as an internal and external communication channel. This paper analyzes the theoretical background of the financial sector metaverse and domestic and international cases, and studies and describes the direction of using the financial sector metaverse platform to secure MZ generation contact points.

A Study on the Origin Verification of China and the Cases disapproved under Korea-China FTA (한·중 FTA체제에서 중국의 원산지검증제도와 원산지불인정사례 연구)

  • Bae, Myong-Ryeol;Shim, Sang-Ryul
    • Korea Trade Review
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    • v.42 no.2
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    • pp.297-318
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    • 2017
  • This study reviews the origin verification system of China via literature research and analyzes cases of Korean exports origin disapproved of Chinese customs clearance, to provide origin verification strategy recommendations for Korean companies exporting to China under Korea-China FTA. We reviewed the provisions of Chinese rules of origin and analyzed origin disapproved cases gathered from various presentations. The main results of the study have the following implications; First, the customs authority needs to establish a consultation channel with the customs authority of China, and origin certification issuing agencies should provide exporters with consulting services in the certificate issuing stage to reduce verification risk. Second, exporters need to pay attention to the formal requirements of the proof of origin, utilize the advance rulings program of differences in classification of items between Korea and China, and monitor regulatory change in China.

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A Study on the Types of Virtual Influencers in China Using Q Methodology

  • LILI;Jong-Yoon Lee;ShanShan LIU;Jang Sun Hong
    • International Journal of Advanced Culture Technology
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    • v.11 no.2
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    • pp.152-161
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    • 2023
  • Modern people live a life connected with the real world and the virtual world by relying on the new media of enterprises and social consumption led by innovative technologies. In this environment, virtual influencers actively communicate with consumers and build relationships through social media, which is a new marketing tool that has attracted widespread attention. From a business perspective, it is necessary to have a solid understanding of this phenomenon, and then explore communication strategies to effectively develop virtual influencers. To investigate followers' preference for virtual influencers, this study employs the Q-method, which studies human subjective attributes, an empirical research effort to uncover complex issues in human subjectivity. To determine the factors that trigger people's voluntary and active practice and the preference degree of virtual influencers, the Q method is implemented to examine human subjectivity, thoughts and attitudes. According to the results of this study, virtual influencers are a new group of idols full of vitality. The interviews found that there are still many virtual influencers who do not know about followers, but each type can be clearly understood through the intuitive understanding of the interviewees. Divided out, type 1 one egoideal virtual influencers aim to represent an idealized version of the creator or target audience. Embodies ideal physical characteristics, personality or lifestyle desired by the audience. Type 2 is charismatic and attractive, and has the characteristics of most virtual influencers. It is suggested that it can be developed into a potential type, doing brand cooperation, and content production on social media platforms. Type 3: Game animation, derived from the image of characters in games or comics, with stylized features and energetic personalities, which can be integrated into games or entertainment experiences. Type 4 development potential type is the most successful type among virtual imagers, and it is also the purpose of marketing virtual influencers. It is essential that brand endorsement on social media platforms, integrated marketing, and driving advertising traffic. It is recommended to improve production technology to reduce investment costs.

A Study on the Strategies for Activating the Vegan Fashion Brand in the Meaning Out - Based on an Instagram Hashtag Analysis - (미닝아웃 시대의 비건 패션 브랜드 활성화 전략 연구 - 인스타그램 해시태그 분석을 중심으로 -)

  • Kyunghee Jung;Soojeong Bae
    • Journal of Fashion Business
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    • v.27 no.3
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    • pp.132-149
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    • 2023
  • This study aims to analyze Instagram hashtags based on big data to investigate changes in consumer trends and perceptions of vegan fashion, and to derive strategies for revitalizing vegan fashion brands based on derived results. Among social media, Instagram was selected as a collection channel, and Instagram hashtags for 'Vegan Fashion' were collected from July 1, 2021 to December 31, 2021. After conducting semantic network analysis with the Ucinet 6 program based on the collected data, the CONCOR analysis on vegan fashion showed the following four clusters: 'Veganism practiced with fashion', 'Bag type of vegan fashion brand', 'Sharing vegan fashion', and 'Diversification of eco-friendly products'. Analysis results showed that the Instagram hashtag for vegan fashion confirmed the MZ generation's increased interest in vegan fashion and their thoughts to recommend and share frequently used items or brand products to people around them. CONCOR analysis of vegan fashion brands showed the following four groups: 'Differentiating the material of vegan bags', 'Eco-friendly products of vegan fashion brands', 'Interest in vegan shoes', and 'Donation campaign of vegan fashion brands'. CONCOR analysis on Meaningout showed the following four clusters: 'MZ Generation's Meaningout Start-up', 'Recommendation Platform for Skin Products', 'Value Consumption Trend for Eco-friendly Clothing', and 'Interest in Eco-friendly Packaging'. The results of this study on vegan fashion, a practical eco-friendly movement that can require changes in social responsibility and perception as issues that directly affect animals, the environment, and humans, are expected to provide basic data to help domestic vegan fashion brands develop marketing strategies.

Influence Analysis on the Number of Ruptured SG u-tubes During mSGTR in CANDU-6 Plants (중수로 증기발생기 다중 전열관 파단사고시 파단 전열관 수에 대한 영향 분석)

  • Seon Oh Yu;Kyung Won Lee
    • Transactions of the Korean Society of Pressure Vessels and Piping
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    • v.18 no.2
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    • pp.37-42
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    • 2022
  • An influence analysis on multiple steam generator tube rupture (mSGTR) followed by an unmitigated station blackout is performed to compare the plant responses according to the number of ruptured u-tubes under the assumption of a total of 10 ruptured u-tubes. In all calculation cases, the transient behaviour of major thermal-hydraulic parameters, such as the discharge flow rate through the ruptured u-tubes, reactor header pressure, and void fraction in the fuel channels is found to be overall similar to that of the base case having a single SG with 10 u-tubes ruptured. Additionally, as the conditions of low-flow coolant with high void fraction in the broken loop continued, causing the degradation of decay heat removal, the peak cladding temperature (PCT) would be expected to exceed the limit criteria for ensuring nuclear fuel integrity. However, despite the same total number of ruptured u-tubes, because of the different connection configuration between the SG and pressurizer, a difference is foud in time between the pressurizer low-level signal and reactor header low-pressure signal, affecting the time to trip the reactor and to reach the PCT limit. The present study is expected to provide the technical basis for the accident management strategy for mSGTR transient conditions of CANDU-6 plants.