• KSII Transactions on Internet and Information Systems (TIIS)
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• v.10 no.5
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• pp.2144-2165
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• 2016

In a vehicular ad hoc network, the communication links are unsteady due to the rapidly changing topology, high mobility and traffic density in the urban environment. Most of the existing geographical routing protocols rely on the continuous transmission of beacon messages to update the neighbors' presence, leading to network congestion. Source-based approaches have been proven to be inefficient in the inherently unstable network. To this end, we propose an opportunistic beaconless packet forwarding approach based on a modified handshake mechanism for the urban vehicular environment. The protocol acts differently between intersections and at the intersection to find the next forwarder node toward the destination. The modified handshake mechanism contains link quality, forward progress and directional greedy metrics to determine the best relay node in the network. After designing the protocol, we compared its performance with existing routing protocols. The simulation results show the superior performance of the proposed protocol in terms of packet delay and data delivery ratio in realistic wireless channel conditions.

• Journal of Korea Port Economic Association
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• v.17 no.1
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• pp.73-90
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• 2001

Logistics has become a key element in a shipping firm's overall strategy, now that the concept of logistics has expanded into one that is more comprehensive and integrated. furthermore, the global shipping market is the most competitive market in the world. In this environment, shipping firms are using Logistics Information Systems (LIS), which help them to save time and reduce costs. As such, LIS has become a critical part of Korea's attempts to develop Its national logistics system and industry. In this light, this study attempted to empirically determine the critical elements necessary for effective shipping LIS implementation and to then analyze how these elements are related to actual logistics performance within the shipping industry. The research results show that the sample firms considered the following factors to be most Important to an effective LIS: the support of top management; an efficient and well-structured communication channel; a solid strategic implementation plan; and a high level of information analysis internally. Other factors mentioned as being somewhat significant included MIS organization and human resources, MIS discipline and training, software development capabilities, MIS organizational alignment, database management systems information standardization, competitive advantage, financial support and government support The main problems with current shipping LIS include the expensive cost of systems, lack of standardized working processes, and weak organizational structures.

• The Journal of Industrial Distribution & Business
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• v.8 no.1
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• pp.15-22
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• 2017

Purpose - Retail companies are turning from one type of retailer to multiple business categories through various reasons, such as taking advantage of existed types of retailers' channel distribution, information and know-how, and entering into new types of retailers. However, there is few research conducted about multiple type of retailers. Research design, data, and methodology - In this research, the references, data and new stores on E-mart will be collected. The dissertation, annual report, statistical data, land-book of E-mart will be also collected to confirm whether E-mart has made any acquisition towards another company. Results - There is a tendency to new stores expansion, store enlargement and prolonging the opening preparation of new stores, based on the core of new stores expansion of E-mart as a general supermarket type of retailers. Based on general supermarket type of retailers, E-mart begins to diversify its retail company's type of retailers. Conclusions - As a general supermarket which is the most important type of retailers, E-mart is expanding into SSM type of retailers to seek new power of growth while slowdown growth is shown in general supermarket type of retailers. The expansion into SSM type of retailers would be a wise option as a retail company, E-mart is able to keep growing in the future.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.11
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• pp.439-447
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• 2020

The dynamics of communications powered by the Internet, specifically from the increased use of social media, has led marketers to find creative channels to engage with the customers. One of the recent channels, "branded entertainment", is becoming familiar as an advertising strategy in which the content presented is a marketing tool for the advertising of certain brands. The current study examined the case of a branded-entertainment channel and the mechanism of the advertising instrument that leads to purchase intention. The specific purpose of this research is to investigate whether there is evidence of the role of narrative transportation and the fantasy proneness leading towards purchase of the brand advertised. To arrive at the conclusion, the study using web series sponsored by an artificial sweetener brand and employs a quantitative survey to question the audience. The findings contribute toward the understanding of how consumers respond to branded entertainment via video-sharing platforms. It is indicated that the stories presented in the web series can stimulate the audience to fantasize. Thus, the advertising message conveyed through narrative persuasion can form a favorable attitude toward the brand, which leads to intention to purchase. Practical elements are identified along with limitations and future research suggestions.

• ETRI Journal
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• v.28 no.5
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• pp.593-606
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• 2006

Thanks to the great possibilities of providing different types of telecommunication traffic to a large geographical area, satellite networks are expected to be an essential component of the next-generation internet. As a result, issues concerning the designing and testing of efficient connection-admission-control (CAC) strategies in order to increase the quality of service (QoS) for multimedia traffic sources, are attractive and at the cutting edge of research. This paper investigates the potential strengths of a generic digital-video-broadcasting return-channel-via-satellite (DVB-RCS) system architecture, proposing a new CAC algorithm with the aim of efficiently managing real-time multimedia video sources, both with constant and high variable data rate transmission; moreover, the proposed admission strategy is compared with a well-known iterative CAC mainly designed for the managing of real-time bursty traffic sources in order to demonstrate that the new algorithm is also well suited for those traffic sources. Performance analysis shows that, both algorithms guarantee the agreed QoS to real-time bursty connections that are more sensitive to delay jitter; however, our proposed algorithm can also manage interactive real-time multimedia traffic sources in high load and mixed traffic conditions.

• Journal of Information Technology Applications and Management
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• v.22 no.4
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• pp.181-203
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• 2015

Customers who show high level of brand loyalty are one of the most important corporate assets. Accordingly, customers' brand loyalty has been addressed as a critical issue for the business success. In today's business environment where business channels to customers have expanded and diversified continuously, especially the use of social network services (SNSs) have drawn a lot of attention as an effective channel to promote customers' brand loyalty. This study, thus, analyzes the impact of the virtual brand community identity on customers' brand loyalty, focusing on the role of the sense of communities as mediators. The analysis was conducted by using the data collected from 239 users of Chinese virtual brand communities. The results show that both virtual brand community identity and the sense of communities significantly influence on customers' brand loyalty. Furthermore, the results reveal that both of the community belongingness and community trust composing the sense of community partially mediate virtual brand community and brand loyalty as hypothesized. Based on the results, the strategic implications are suggested and discussed, focusing on improving the customers' brand loyalty in the context of SNSs. Our findings and discussions can help companies develop their customer strategies for utilizing the virtual communities to strengthen customers' brand loyalty.

• The Journal of Information Technology
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• v.7 no.3
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• pp.99-112
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• 2004

Internet is changing all of the commercial practices and customs on international business transaction. So called e-Trade in global marketing is expected to dominate the global trade in 21st century and thus is being introduced as a major mission assignment for exporting countries. e-Trade has the potential to accelerated existing threads and introduce new ways of carrying out global trade. It is especially important in Korea, which has a high dependency rate on trade. Trade efficiency through the channel of e-Trade is an alternative to strengthen international competition of korean small and medium sized global trading firm.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.35 no.1B
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• pp.136-143
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• 2010

In this paper, we investigate decode-and-forward (DF) relaying systems with a direct link between the source and the destination node. The objective of this paper is to determine the better relaying strategy between 3-hop DF relaying and dual-hop DF relaying with the best relay selection. Assuming Rayleigh fading channels, we present closed-form outage probability of the 3-hop relaying and the dual-hop relaying, respectively, and compare the performances by numerical investigation. Numerical results show that if the channel is poor, the outage performance of the 3-hop relaying is better than the dual-hop relaying.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.3 no.4
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• pp.49-69
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• 2010

In this paper, we propose a class of spectrum sensing schemes for cognitive radio with receive diversity. By considering the generalized likelihood ratio test detector in each branch and exploiting non-linear diversity combining strategy, the proposed scheme exhibits reasonable performance for spectrum sensing even in the environment of heavier-tailed noise. From the results of analysis and computer simulations, it is observed that the proposed scheme provides significant performance gain and performance stability over the conventional schemes, especially in impulsive noise environment.

• Journal of Distribution Science
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• v.19 no.10
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• pp.5-15
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• 2021

Purpose: This study aims to present individual motivation and channel characteristics affecting omnichannel service use, as well as the effect relationship of the brand factor on consumption value, service satisfaction, and continuous usability based on convenience store pickup service, one of online shopping customers' omnichannel use services. Primarily, this study divided consumption value into emotional value and functional value and examined the consumption value characteristics of omnichannel-based pickup service customers. Research design, data and methodology: A questionnaire survey was carried out targeting 324 consumers having the omnichannel-based pickup service user experience in online shopping in Korea. A confirmatory factor analysis and path analysis were carried out based on the structural equation to verify hypotheses. Results: According to the analysis result, individual motivation affected the emotional value, and the omnichannel characteristics affected functional value. The brand effect influenced both emotional and functional values. The emotional value affected continuous use intention, and the functional value affected service satisfaction. Conclusions: Therefore, consumers' emotional and functional values showed differences in consumption behavior. In online shopping companies' marketing strategy construction for omnichannel, it was confirmed that a differentiated approach is needed depending on the strategic goal of satisfaction improvement and continuous use intention consolidation.