• 제목/요약/키워드: channel strategy

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방사선 스펙트럼 계측기 (Multi-Channel Analyzer)의 Live-Time 보상회로에 관한 연구 (A Study on Electronic Circuit for Liwe-Time Correction in Multi-Channel Analyzer : Survey and Analysis)

  • 황인구;권기춘;송순자
    • Nuclear Engineering and Technology
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    • 제27권5호
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    • pp.784-791
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    • 1995
  • 방사선계측에서는 방사선검출기(detector)로부터 나오는 pulse를 처리하는 데 있어서 pulse의 counting 손실이 발생한다. 이 손실을 최소화하거나 보상하기 위한 여러가지 방법들이 제시되어 왔으나, 아직도 절대적인 해답이 확립되지 않은 실정이다. 본 연구에서는 기 제시된 보상알고리즘들을 그 기능을 구현하는 전자회로와 함께 기술하고 특징을 분석하였다. 또한 본 연구를 통해 pulse의 counting손실을 보상하는 한가지 알고리즘 개선방향을 제시하였다.

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A Study on Strategies to Improve the Effectiveness of Influencer Advertising

  • Chanuk Park;Sin-Bok Lee;Do-Eui Kim
    • International journal of advanced smart convergence
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    • 제12권2호
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    • pp.1-16
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    • 2023
  • Influencer advertising, which has gained significant attention in academia and industry, is widely adopted as a digital marketing strategy. This study empirically analyzes the impact of perceived influencer channel attributes and ad attributes on the suitability of advertisements and their effects on consumers' positive and negative advertising behaviors. The research aims to identify various factors that can enhance the effectiveness of influencer advertising. The results reveal that among the influencer channel attributes, informativeness and intimacy have a positive impact on ad suitability, while ad clutter has a negative impact. Additionally, ad-influencer fit positively affect ad attention and negatively influences ad avoidance. Based on these findings, companies can enhance the effectiveness of influencer advertising by first selecting influencers who align well with the advertisement and emphasizing informativeness and emotional bonding to improve ad suitability. Moreover, the study suggests that influencer advertising strategies can be effective as long as they avoid excessive ad clutter, as it diminishes ad suitability. Marketing practitioners and advertising planners can utilize these insights to formulate more effective influencer advertising strategies.

Optimizations of Multi-hop Cooperative Molecular Communication in Cylindrical Anomalous-Diffusive Channel

  • Xuancheng Jin;Zhen Cheng;Zhian Ye;Weihua Gong
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제18권4호
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    • pp.1075-1089
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    • 2024
  • In this paper, the optimizations of multi-hop cooperative molecular communication (CMC) system in cylindrical anomalous-diffusive channel in three-dimensional enviroment are investigated. First, we derive the performance of bit error probability (BEP) of CMC system under decode-and-forward relay strategy. Then for achieving minimum average BEP, the optimization variables are detection thresholds at cooperative nodes and destination node, and the corresponding optimization problem is formulated. Furthermore, we use conjugate gradient (CG) algorithm to solve this optimization problem to search optimal detection thresholds. The numerical results show the optimal detection thresholds can be obtained by CG algorithm, which has good convergence behaviors with fewer iterations to achieve minimized average BEP compared with gradient decent algorithm and Bisection method which are used in molecular communication.

Hybrid Channel and e-Transformation strategies in Electronic Commerce

  • Chun, Se-Hak;Kim, Jae-Cheol
    • 한국전자거래학회:학술대회논문집
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    • 한국전자거래학회 2005년도 e-Biz World Conference 2005
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    • pp.143-148
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    • 2005
  • The purpose of this paper is to analyze pricing strategies between conventional offline retailers and Internet retailers and discuss which strategy is more profitable when a bricks-and-mortar firm transforms into a clicks-and-mortar firm.

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국민은행 Smart eCRM 개발사례

  • 이채영
    • 한국데이타베이스학회:학술대회논문집
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    • 한국데이타베이스학회 2001년도 춘계 Conference: CRM과 DB응용 기술을 통한 e-Business혁신
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    • pp.213-234
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    • 2001
  • 1. Brokat Server Technologies (Channel 통합 Messging Server) 복잡한 메시지 교환을 유연하게 제어함으로써 Front-End/Back-End각각에 존재하는 다양한 채널을 RealTime으로, 유연하게 통합관리하여 채널간의 Messaging을 Smart하게 컨트롤 2. Brokat Advisor (Rulebase Management System) 복잡한 비즈니스 룰의 적용과 Non-Programming/다이나믹한 관리를 동시에 가능하게 하는 Large E Business Engine (중략)

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Secure Communication in Multiple Relay Networks Through Decode-and-Forward Strategies

  • Bassily, Raef;Ulukus, Sennur
    • Journal of Communications and Networks
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    • 제14권4호
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    • pp.352-363
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    • 2012
  • In this paper, we study the role of cooperative relays to provide and improve secure communication rates through decodeand-forward (DF) strategies in a full-duplex multiple relay network with an eavesdropper. We consider the DF scheme as a basis for cooperation and propose several strategies that implement different versions of this scheme suited for cooperation with multiple relays. Our goal is to give an efficient cooperation paradigm based on the DF scheme to provide and improve secrecy in a multiple relay network. We first study the DF strategy for secrecy in a single relay network. We propose a suboptimal DF with zero forcing (DF/ZF) strategy for which we obtain the optimal power control policy. Next, we consider the multiple relay problem. We propose three different strategies based on DF/ZF and obtain their achievable secrecy rates. The first strategy is a single hop strategy whereas the other two strategies are multiple hop strategies. In the first strategy, we show that it is possible to eliminate all the relays' signals from the eavesdropper's observation (full ZF), however, the achievable secrecy rate is limited by the worst source-relay channel. Our second strategy overcomes the drawback of the first strategy, however, with the disadvantage of enabling partial ZF only. Our third strategy provides a reasonable compromise between the first two strategies. That is, in this strategy, full ZF is possible and the rate achieved does not suffer from the drawback of the first strategy. We conclude our study by a set of numerical results to illustrate the performance of each of the proposed strategies in terms of the achievable rates in different practical scenarios.

친환경농산물의 지불의사금액 분석과 그린 마케팅 전략 - 수도권 소비자를 중심으로 - (Green Marketing Strategies and Willingness to Pay for Environment-Friendly Agrieultural Products in the Metropolitan Area)

  • 허승욱;김호
    • 한국유기농업학회지
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    • 제12권3호
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    • pp.317-331
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    • 2004
  • Foci of this thesis arc an estimation of willingness to pay and an establishment of green marketing strategics for environment-friendly agricultural products(EFAR). Estimations of willingness to pay for grain, vegetables, fruit and processed food-stuffs arc respectively 20.6%, 20.2%, 19.3% and 17.2% higher than agricultural products produced by conventional farming method. And a green mark6ting mix for EFAP is as follows; Erst, a product strategy focuses on producing safe and high-quality foods by environment-friendly agriculture(EFA) to point to consumer’s health and desire for environmental preservation. Second, in a price strategy, the balance of three factors should be kept, namely the environmental value the true quality as food materials and the price of EFAP. Third, a place strategy is to reduce waste matters, resource and energy uses in marketing chain, and to simplify marketing channels. Also, it is necessary to choose the marketing channel for price discrimination. Fourth, a promotion strategy make use of programs that emphasize the multi-function of EFA.

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국내 화장품시장에서 글로벌기업에 대한 국내기업의 대응전략에 관한 연구 (A Study on Business Strategy of Korean Enterprises facing Global Brands in Korean Cosmetic Market)

  • 염대성
    • 한국컴퓨터정보학회논문지
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    • 제7권1호
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    • pp.154-160
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    • 2002
  • 국내 화장품산업은 글로벌브랜드를 보유하고 있는 다국적기업들에 의해 시장의 삼분의 일 이상이 잠식되었으며 향후에도 이러한 추세는 계속될 전망이다. 또한 시장에서의 기존 유통구조에 급격한 변화가 나타나고 있다 유통구조가 보다 복잡 다기화 되고 있으며 해외 거대기업들의 유통업 진출이 예상되고 있다. 화장품산업은 경제적 부가가치가 큰 산업이다. 따라서 이들 글로벌브랜드로부터 우리 시장을 지키고 나아가 해외로 진출 할 수 있는 전략을 수립하는 것이 시급하다. 본 연구에서는 국내시장에 있어서 글로벌기업과 국내기업들의 전략을 분석하고 우리 기업들이 보다 효과적으로 시장에서 대응 할 수 있는 근본적인 개선전략을 제시하고자 하였다.

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Adaptive Importance Channel Selection for Perceptual Image Compression

  • He, Yifan;Li, Feng;Bai, Huihui;Zhao, Yao
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제14권9호
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    • pp.3823-3840
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    • 2020
  • Recently, auto-encoder has emerged as the most popular method in convolutional neural network (CNN) based image compression and has achieved impressive performance. In the traditional auto-encoder based image compression model, the encoder simply sends the features of last layer to the decoder, which cannot allocate bits over different spatial regions in an efficient way. Besides, these methods do not fully exploit the contextual information under different receptive fields for better reconstruction performance. In this paper, to solve these issues, a novel auto-encoder model is designed for image compression, which can effectively transmit the hierarchical features of the encoder to the decoder. Specifically, we first propose an adaptive bit-allocation strategy, which can adaptively select an importance channel. Then, we conduct the multiply operation on the generated importance mask and the features of the last layer in our proposed encoder to achieve efficient bit allocation. Moreover, we present an additional novel perceptual loss function for more accurate image details. Extensive experiments demonstrated that the proposed model can achieve significant superiority compared with JPEG and JPEG2000 both in both subjective and objective quality. Besides, our model shows better performance than the state-of-the-art convolutional neural network (CNN)-based image compression methods in terms of PSNR.

유통경로상의 상쇄투자와 관계결속이 경로구성원의 성과에 미치는 영향 (An Empirical Study on the Performance of the Medium-Sized Distributor's Offsetting Investment and Relationship Commitment with Large-sized Manufacturing Firm in the Marketing Channel)

  • 이수동;이영건
    • 한국유통학회지:유통연구
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    • 제4권2호
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    • pp.1-20
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    • 1999
  • This study aims to provide distributors with several implications on the channel strategy by testing factors which influence on the offsetting investment. Medium-sized distributor facing a relatively inferior power can cause profit vulnerability from large manufacurer's opportunistic behaviors. At the same time, we tested the relationship commitment to the relation with manufacturer as another alternative strategy taken by medium-sized distributer. For this research, samples from dealers in oil-petroleum refinery industry were selected and the data was collected using mail survey. The data was analyzed utilizing validity test, reliability test, factor analysis, correlation analysis and LISREL. The major analyzed results are as follows: First, the offsetting investment of preventing loss from manufacturer's opportunism didn't affect medium-sized distributor's sales empirically. Second, the hypothesis that the more the medium-sized distributor's transaction specific assets which they invest in the transactional relationship with manufacturer, the more the safeguard against the expected opportunism of manufacturer was not supported by the results. Third, the more use of coercive power by the manufacturer, the more increase in the perception of expected opportunism of manufacturer by the medium-sized distributor, it make stimulates offsetting investment as safeguard by medium-sized distributor and it has negative effect on developing commitment. Finally, the large manufactures dealing with a medium-sized distributor firm which had a reputation of fairness didn't make offsetting investment as a response for distributor's opportunism.

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