• Asia Marketing Journal
• /
• 제26권2호
• /
• pp.77-89
• /
• 2024

This study investigated central and peripheral route factors to assess the impact of Google Advertisements on how these factors contribute to users' call-to-action (CTA) and electronic word-of-mouth (e-WOM) behaviors. We explored the persuasive effects of Google Advertisements on consumers by using a dataset of 483 valid empirical samples from Taiwan. We employed structural equation modeling (SEM) to examine the hypotheses. The empirical results of this study indicate that both peripheral (image appeal) and central (information completeness) routes positively lead to the persuasion effect. This finding confirms that the peripheral and central routes increase the persuasion effect. The empirical results indicate that the most effective pathway was image appeal to the persuasion effect and, ultimately, to call to action. Image appeal was also determined to be a secondary pathway that enhances the persuasion effect, ultimately leading to e-WOM. These findings have valuable implications for companies seeking to attract customers to purchase electronic products through the Google search engine. The novelty of our study is that it includes the peripheral route. Our study findings were derived from the symbolic value lens, rather than the central route based solely on the utilitarian and hedonistic value perspective.

• 무역상무연구
• /
• 제68권
• /
• pp.123-148
• /
• 2015

Central Asian Countries had been independent in 1991 from USSR. Since then it have been increasing foreign trade and investment amount with outside countries including China, Japan, EU and South Korea. Korean enterprises and entities have endeavored to secure plentiful natural resources, oil and gas energy and expand the market share to exporting the consuming and industrial competitive goods and services for those countries. In the case of disputes of commercial transactions and investment, arbitration is regarded as a dispute resolution system which has been preferred in international transactions and investments by the business world. Since the collapse of the USSR, Central Asian Countries have worked to modernize its arbitration law and procedure to conform with international standard rules. Arbitral legislation in Central Asian countries is based on the Model Law as adopted in 1985. However, CIS's legislation systems of arbitration are not satisfied with the international standard in national laws and practices. That is the reason to consider for the specific parliament about arbitration for the dispute resolutions in the commercial transaction and investment between Korean enterprises and CIS. In this article, it is discuss problems and its alternatives in the dispute resolution about the commercial transaction and investment into Central Asian countries including the tendency to the increasing the trade volumes of goods and investment between South Korea and CIS. According to this article, South Korea consider the long term strategy followed the preferred economic relative partnership for business success on commercial transaction and investment with the Central Asian Countries.

• Asian Pacific Journal of Cancer Prevention
• /
• 제16권6호
• /
• pp.2119-2128
• /
• 2015

Cancer is the leading cause of death around the world. Anticancer activities from many functional food sources have been reported in years, but correlation between cancer prevalence and types of food with anticancer activities from crop origin center in the world as well as food source with human migration are unclear. Hunger from food shortage is the cause of early human evolution from Africa to Asia and later into Eurasia. The richest functional foods are found in crop origin centers, housing about 70% in the world populations. Crop origin centers have lower cancer incidence and mortality in the world, especially Central Asia, Middle East, Southwest China, India and Ethiopia. Asia and Africa with the richest anticancer crops is not only the most important evolution base of humans and origin center of anticancer functional crop, but also is the lowest mortality and incidence of cancers in the world. Cancer prevention of early human migrations was associated with functional foods from crop origin centers, especially Asia with four centers and one subcenter of crop origin, accounting for 58% of the world population. These results reveal that coevolution between human's anticancer activities associated with functional foods for crop origin centers, especially in Asia and Africa.

• 대한원격탐사학회:학술대회논문집
• /
• 대한원격탐사학회 2004년도 Proceedings of ISRS 2004
• /
• pp.162-165
• /
• 2004

The authors' previous study found an interannual covariability between actual evapotranspiration (ET) and the Normalized Difference Vegetation Index (NDVI) over northern Asia. This result suggested that vegetation controls interannual variation in ET. In this prior study, NDVI data from the Pathfinder AVHRR Land (PAL) dataset were analyzed. However, studies of NDVI interannual change are subject to uncertainty, because NDVI data often contain errors associated with sensor- and atmosphere-related effects. This study is aimed toward reducing this uncertainty by employing NDVI dataset, from the Global Inventory Monitoring and Modeling Studies (GIMMS) group, in addition to PAL. The analysis was carried out for the northern Asia region from 1982 to 2000. 19-year interannual change in PAL-NDVI and GIMMS-NDVI were both compared with interannual change in model-assimilated ET. Although the correlation coefficient between GIMMS-NDVI and ET is slightly less than for PAL-NDVI and ET, for both NDVI datasets the annual maximum correlation with ET occurs in June, which is near the central period of the growing season. A significant positive correlation between GIMMS-NDVI and ET was observed over most of the vegetated land area in June as well as PAL-NDVI and ET. These results reinforce the authors' prior research that indicates the control of interannual change in ET is dominated by interannual change in vegetation activity.

• 해양환경안전학회:학술대회논문집
• /
• 해양환경안전학회 2004년도 추계학술발표회
• /
• pp.77-81
• /
• 2004

동북아 지역은 수 십년 동안의 발전으로 세계 경제무역의 핵심지역이 됐다. 그러므로 동아시아 지역의 컨테이너 물동량도 빠른 속도로 증가하고 있다 이 지역의 항만발전에 따라 각 국은 국제 해운 중심지를 앞 다투면서 노력하고 있다. 상하이와 직접적으로 경쟁할 수 있는 항만은 부산, 고베, 카오슝 등 3개 항만이다. 본 논문 중에서는 이상 3개 항만과 상하이항의 현황을 소개했다. 그 중에서도 상하이항의 장단점을 분석하여 4개항만의 하드웨어 및 소프트웨어 시설에 대해 비교분석을 했다. 마지막에는 상하이항의 구축에 대한 몇 가지 구체적인 조치에 대해 논의를 했다.

• Asian review of World Histories
• /
• 제2권1호
• /
• pp.105-127
• /
• 2014

The Silk Road, a trans-Eurasian network of trade routes connecting East and Southeast Asia to Central Asia, India, Southwest Asia, the Mediterranean, and northern Europe, which flourished from roughly 100 BCE to around 1450, has enjoyed two modern eras of intense academic study. The first spanned a period of little more than five decades, from the late nineteenth century into the early1930s, when a succession of European, Japanese, and American scholar-adventurers, working primarily in Chinese Turkestan (present-day Xinjiang Uyghur Autonomous Region, which comprises China's vast northwest) and China's Gansu Province (to the immediate east of Xinjiang) rediscovered and often looted many of the ancient sites and artifacts of the Silk Road. The second era began to pick up momentum in the 1980s due to a number of geopolitical, cultural, and technological realities as well as the emergence of the New World History as a historiographical field and area of teaching. This second period of fascination with the Silk Road has resulted in not only a substantial body of both learned and popular publications as well as productions in other media but also in an ever-expanding sense among historians of the scope, reach, and significance of the Silk Road.

• Asian review of World Histories
• /
• 제1권1호
• /
• pp.45-84
• /
• 2013

Empirical research into Đại Việt before the $14^{th}$ century has made little progress since the 1990s. To improve this situation, I here examine how the L$\acute{y}$ dynasty (1009-1226), the first long-lasting dynasty of Đại Việt, established stable local ruleafter the "Tang-Song Transition" in China that changed the entire picture of East Asia (including both Southeast and Northeast Asia). This paper focuses on two issues. First are the local administrative units and their governors. The nature of both higher units like lộ(circuits), phủ and ch$\hat{a}$u (provinces), and basic units like hươg and gi$\acute{a}$p (districts?) will be examined. Second, I examine non-institutional channels of local rule by the imperial family. By combining such administrative and non-administrative means, the L$\acute{y}$ central court enforced a considerably stable local rule for two centuries. Finally, I attempt some preliminary comparisons with the local rule of Goryeo (918-1392) in the Korean peninsula, a polity that shared many features with Đại Việt in the process of localization of the Tang and Song models. I hope this approach of viewing small empires from the standpoint not of their "goal" (modern states) but of their "start" (charter polities), will enrich the discussion of East Asian small empires.

• 한국환경과학회지
• /
• 제15권2호
• /
• pp.107-119
• /
• 2006

This research reviews the current state of the environmental problems in Northeastern Asia and emphasizes the necessity of building a sustainable regime of multilateral environmental cooperation. The Process and problems of multilateral environmental cooperation system are briefly discussed. This research stresses the importance of contractual environment that enhances the level of enforcement of international environmental agreement. Within the contractual environment, international regimes can support the parties of conference to build up administrative capacity and scientific technology to cope with transborder pollution problems. Some policy proposals such as cooperation among central governments and local governments, and the participation of NGOs are suggested.

• 한국항만경제학회:학술대회논문집
• /
• 한국항만경제학회 2007년도 정책세미나 및 국제학술대회
• /
• pp.291-312
• /
• 2007

This paper is designed to look for a specialized strategies by drawing the special features of Busan New Port from both a comparative analysis of major factors of harbor competitiveness and a SWOT analysis of Yangshan Port, one of the biggest competitive ports in Northeast Asia, so that Busan New Port may preoccupy a status as the hub port of the area. The researcher would like to suggest the following measures to make Busan New Port serve as the central port of Northeast Asia on the basis of the findings; Korea should push ahead with creating a railroad transportation linking with Eurasia Contient, secure the amount of goods and resources with the help of the early development of the surrounding complex of the port, make a considerable progress in the level of port service, come up with a differentiation strategies for harbor marketing activities and improve its productivity.

• 산학경영연구
• /
• 제15권
• /
• pp.47-58
• /
• 2002

Samsung Electronics has 25 production bases, 36 marketing subsidiaries and 23 overseas offices in 46 countries around the world. Samsung Electronics global strategy involves seven main regions: North America, Europe, Southeast Asia, Central Asia, China, the CIS and Latin America. Samsung Electronics is dedicated to helping the local communities where it does business, helping to advance local economies and develop products that best suit local needs. This case attempts to introduce the localization strategies of Samsung Austin Semiconductors especially with respect to the community service programs. Samsung Austin Semiconductors develops a framework for a firm to adapt in a foreign environment creating corporate citizenship. This model surely helps the firm to adapt, survive and grow even in a hostile foreign environment.