• Title/Summary/Keyword: catchphrase

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Web Catchphrase Improve System Employing Onomatopoeia and Large-Scale N-gram Corpus

  • Yamane, Hiroaki;Hagiwara, Masafumi
    • International Journal of Fuzzy Logic and Intelligent Systems
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    • v.12 no.1
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    • pp.94-100
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    • 2012
  • In this paper, we propose a system which improves text catchphrases on the web using onomatopoeia and the Japanese Google N-grams. Onomatopoeia is regarded as a fundamental tool in daily communication for people. The proposed system inserts an onomatopoetic word into plain text catchphrases. Being based on a large catchphrase encyclopedia, the proposed system evaluates each catchphrase's candidates considering the words, structure and usage of onomatopoeia. That is, candidates are selected whether they contain onomatopoeia and they use specific catchphrase grammatical structures. Subjective experiments show that inserted onomatopoeia is effective for making attractive catchphrases.

Balancing Multiple Needs in Conflicts for an Urbanized River Basin

  • Yoshitani, Junichi
    • Proceedings of the Korea Water Resources Association Conference
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    • 2007.05a
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    • pp.53-57
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    • 2007
  • Tsurumi River Basin successfully started to prepare a Water Master Plan though a series of discussions by gathering all stakeholders in a hall. It began with setting five management targets namely, flood, low flow, natural environment, emergency use, and recreational use, followed by setting management goals by target as well as a one-sentence catchphrase for the Water Master Plan using a bottom-up approach. The author reviews this process and discusses the background of the success.

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The Changing Advertising Campaigns of Jeans Ads in 1990's (1990년대 Jean 광과의 변화 - 광고유형과 jean의 미의식을 중심으로 -)

  • 김미영;이충연
    • The Research Journal of the Costume Culture
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    • v.8 no.6
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    • pp.791-805
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    • 2000
  • The purpose of this study is to analyze the jeans advertising campaigns of the 1990's in South Korean magazine advertisements and their relation to the beauty trends of the 1990's in South Korea. There are three significant and varying periods in the 1990's. Each period will be dissected into four categories. The four categories are 1. Catchphrases 2. Pose selection of the models 3. Selection of models 4. Overall images and themes of the ads. The results are as follows : 1. 1990∼1993 ; Youth & Freedom From 1990 to 1993, jean ads emphasized the catchphrsase and the dynamic pose more and used the Korean model. The ads displayed youthful energy and the freedom of the younger generation. 2. 1994∼1997 ; Sex Appeal From 1994 to 1997, the second transition in jeans advertisements focus shifted from the youthful images of the early 90's to more sexually oriented ads. In terms of model selections and pose, Caucasian models instead of Korean models, and static pose were used more. The ads emphasized the image more than the catchphrase. 3. 1998∼1999 ; Diversity of Individuality & Naturalism During 1998 to the present day, the jeans ads no longer focused on groups but the diversity of individuality. The other focus of ads was the naturalism and the harmony with the nature. Both the static and dynamic pose, Korean model, and the image ads were used.

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A Study on the Background of Suwon Palkyong and the Implication of Cultural Landscapes (수원팔경의 형성배경과 문화경관적 함의(含意))

  • Rho, Jae-Hyun
    • Journal of the Korean Institute of Landscape Architecture
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    • v.36 no.1
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    • pp.90-102
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    • 2008
  • This paper has aimed to determine how the Suwon Palkyong(水原八景: eight scenic wonders) were formed and the implicature of landscape, such as implicit intention and symbolic significance. For this, the significance and symbolic meaning of the Suwon Palkyong from the time of the 'Hwaseong Chunchu Palgyeong(華城春 秋入景)' have been investigated in order to determine the political and social arguments in Suwon Palkyong that surrounded the formation process and meaning. The 'Hwaseong Chunchu Palkyong' contains a variety of significant elements and factors of Pungmul(Korean drum & dance) as well as formative elements such as a castle. Plantings for beautiful scenery and water use for flood control have also been major elements in the development of Hwaseong. Therefore, it seems that the 'Hwaseong Chunchu Palkyong' is a catchphrase for the future image of the urban landscape. Most Suwon Palkyong sites such as Paldalsan, Namje, Yungneung, Manseokgeo, Chukmanje, Hwahongmun, and Yongji(a pond in Banghwa Suryujeong) are related to the 'Hwaseong Chunchu Palkyong'. 'Gwanggyo Jeokseol(光敎積雪: the landmark mountain, Mt. Gwanggyo with snow)' and 'Paldal Cheongnam(八達晴嵐: Mt. Paldal with shimmering air)' have also been added to Suwon Palkyong. Suwon Palkyong is either directly or indirectly related with water including the origin of Suwoncheon(水原川), an artificial reservoir for flood control and irrigation and Bibopungsu in Yungneung(隆陵), as well as the source of water for rituals after the death of King Jeongjo(正祖大王). Based on Suwon Palkyong, therefore, it can be said that water is a decisive medium in connecting old Suwon with Hwaseong New Town and essential element in the natural landscape. In conclusion, while Hwaseong is a 'Designed Landscape' that was created with a specific intention during the reign of King Jeongjo, the 'Hwaseong Chunchu Palkyong is a 'Desired Landscape' that envisioned a future landscape while Suwon Palkyong is an 'Evolved Landscape' related to the business affairs of the citizens. To completely restore Hwaseong, whose value and importance have been recognized internationally, therefore, the fundamental restoration of a cultural landscape as well as the restoration of the original form of the Hwaseong landscape including Suwon Palkyong is essential.

The Political Ecology of Salmon: Production and Conservation of 'Nature' in Ecotourism (연어의 정치생태학: 생태관광에서 나타나는 '자연'의 생산과 보존)

  • Jang, Hanbyeol;Chi, Sang-Hyun
    • Journal of the Economic Geographical Society of Korea
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    • v.21 no.2
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    • pp.139-155
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    • 2018
  • This study investigates the processes of the "Production of Nature" and the preservation and exploitation of nature in the local festival. The recent discussions in tourism geography address the neoliberalization of nature with its political-ecological interpretation. Yangyang-gun has been one of the main regions that have made efforts to make salmon back to the streams. Also, the Yangyang Salmon Festival was organized to celebrate and symbolize the successful restoration of nature. In fact, however, the festival focuses on the commercialization of salmon. Moreover, it is hard to consider Namdaecheon as the successfully restored ecosystem for salmon. As the returning number of salmon has not significantly increased and the festival itself has not been successful to attract many tourists, the local people show declining interest on the conservation of salmon. Contrast to the catchphrase of the festival to emphasize the conservation of nature and restoration of ecosystem, there are still many hurdles that jeopardize returning of salmon. This controversy leads diverse actors into conflict over the conservation of salmon and Namdaecheon. The players in the dispute encompass local people, local and national governments and international organization. Nature appropriated for ecotourism is selectively defined, used and emphasized by the interests of agencies at multiple scales. The findings of this study show that the concept of "Produced Nature" is more useful than intrinsic or original perspective on nature as long as we try to understand the commercialization of nature that is appropriated for the repertoire of local festival.

Belle Epoque and Dadaism in the Modern Culture (벨 에포크와 다다이즘 - 근대문화의 총체와 해체)

  • Lee, Byung Soo
    • Cross-Cultural Studies
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    • v.33
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    • pp.171-192
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    • 2013
  • The article is a research about the Belle Epoque era and Dadaism in the modern culture as a whole and separate. The years from 1890s to 1914, is known as the Belle Epoque era, in which the European continent including France had developed the climax of the modern culture after the Renaissance. At the same time, it was the period where the postmodern developments were being spread, leading to the present days. Moreover, the main ideologies in art that led to the cultural advancement of the time were impressionism, cubism, art nouveau, evolutionized painting category, symbolism and futurism. It was a literature category that was maintained to present Dadaism and surrealism. Dadaism began since the magazine, Bulletin Dada was published, originating in 1916 by Tristan Tzara of Zurich, Switzerland during the WWI. The extreme motto that the Dadaists supported was a contradiction, as they had to dissolve from their own art movements and expression techniques. However, until Andre Breton introduced 'Manifeste du Surrealisme' in 1924, the "Dada group" had a tremendous influence in France as an epicenter and rejected the modern cause and art that continued during the time, thus attempting its dissolution. First, they rejected the ideology, ethics and customs of rationalism from the previous system and demonstrate an anarchical and anti-bourgeoisie characteristic. They also reject the French lucid thoughts and the artistic techniques. They strongly emphasized on their motto "The idea is created from the mouth", while reframing from the philosophical ideology and at the same time, attempting to express the psychical unconsciousness. Second, the most important catchphrase that the Dadaists supported was the theory of negation. The question "Why do you write?" connotes the negative consciousness about the artistic value and the stereotyped method of the preexisting writing and drawing. Third, the Dadaists bring forward a radical query about all of the former esthetic and morals, and reveal an admirable resistance spirit. They emphasized on the slogan "Dada, means nothing" and insist on 'the anti-literal Dada, anti-artistic Dada, anti-musical Dada'. The Dadaist movement manifested their resistant spirit and the new artistic spirit through the publication of , , and most importantly through the magazine . Fourth, the Dadaists embodied the volume, density, and quality into an image through the auto-technical, cubistic writings and drawings. They ignored the fixed form of arrangements, verses, and rhymes of a poetic diction. The Dadaists utilized an unfamiliar and inversed expression method of applying the combination of the size of print, or capital letters and lowercase letters, even combining printed and handwritten writings. As presented, the auto-technical and cubistic characteristic of expressing the auto-psychical ideology into writing is called as the radical aesthetic and moral and can be considered as the most essential cause of the Dadaists' avant-garde features. As a conclusion, Dadaism demonstrated dual characteristics of consuming the nutritive elements of the modern culture through the most powerful resistance and liberation of the artistic movement of the Belle Epoque era, where at the same time, it deconstructed the modern art. By revolting against the former grounds and expression techniques, and dominating the era with the new artistic spirit, their resistant actions were artistic movements that symbolized the dissolution of the modern times. Moreover, the Dada's expressionism and resistance of saying "There's nothing" can be evaluated as postmodernity's initiative of outweighing the modern history and opening the door for new period of nowadays.