• Fashion & Textile Research Journal
• /
• v.14 no.6
• /
• pp.928-940
• /
• 2012

The present study aimed to propose the competitive strategy to fashion brand franchise stores by analyzing articles regarding success stores as published in fashion magazines. A total of 91 articles were selected from three fashion magazines and content analysis was applied to extract major factors. Four types of trading areas and eight product types were compared by the major factors. As results, six major factors composing competitive strategy were analyzed such as personal selling, management of sales forces, promotion, customer relationship management, management of store space, and relationship with headquarter. Comparing competitive factors by the types of trading area, management of sales forces and personal selling were crucial for central district and for outlets/interchange district. On the other hand, personal selling and customer relationship management were important for local district while management of store space and personal selling were critical for tenants of the large discount store/shopping mall area. Comparing by product types, personal selling was the most important factor for all product types except young casualwear whereas the second important one was management of sales forces for adult casualwear, womenbbbs wear, and others. For menbbbs wear, sales promotion was the second important one whereas management of store space was the second crucial one for underwear and childrenbbbs clothing. Based on the present study result, it is proposed that competitive strategy of individual fashion brand franchise store should be differently developed because the characteristics of trading area and product type are different and in turn, customers benefit and competition might be different.

• Journal of the Korean Society of Costume
• /
• v.50 no.4
• /
• pp.103-115
• /
• 2000

The purpose of this study is to provide consumers with practical information for reasonable purchasing by analyzing apparel purchasing behavior. information source use, demographic differences in terms of life style patterns, moreover, to support apparel manufacturers in producing goods and making a plan by developing more effective advertisements and efficient marketing strategy, such as media strategy. This study targeted 832 men and women wearing sports casual wear. Information source is used to analyze the data and MANOVA, ANOVA. Scheffe is employed for post-inspection and demographic bases are based on the frequency of each type. The followings are the conclusions of this study : 1. In case of print media, TV, PC factor, fashion advocates and individuality advocates most frequently used information source. In case of purchasing experience factor, individuality advocates skewed higher frequency than conformity type. and then, in case of observation information use factor, individuality advocates were ranked as the highest and conformity type as the lowest. In case of human information use factor, fashion advocates and individuality advocates showed higher frequency than practical type and conformity type. 2 In case of female, Individuality advocates was ranked as the highest. In case of male, practical type and conformity type were rank as the highest. Fashion advocates ranked as the lowest in any case. 3. Individuality advocates were ranked as the highest among people aged 14 to 16, practical type among 17 to 19, conformity type among 20 to 23, conformity type among over 20. 4. Middle school students tended to be the individuality advocates, high school students the practical type, university students the practical type and the conformity type, and company workers conformity type.

• International Journal of Human Ecology
• /
• v.12 no.1
• /
• pp.101-113
• /
• 2011

This research aims to enrich the field of decorative designs for the T-shirts of youth clothes. Youth T-shirts have been chosen because they are essential apparel and one of the most important casualwear. T-shirts are probably the number one item sold across the world. Every tourist shop has many of them, worldwide. The decorative ideas have been inspired from some symbols of Coptic arts. This incorporates the cultural power of Coptic art as a vital starting point for new design ideas and development of products. However, the purpose of this research is to make our youth know something about the Coptic arts of Egypt, as a part of their history, and on the other hand for tourists as well. Youth are very suitable tools for spreading our new ideas where they are energetic and full of life. In this work, twenty-one designs are presented inspired from ten Coptic symbols. Five designs have been implemented in three different ways of printing and embroidery, i.e. there are fifteen models have been formed. An opinion poll has been occurred for two groups of youth, one is younger and the other is older, hence T-test has been applied. It is clarified that our designs are approved by the younger group than the older one. The results of this work can offer some good reasons for further investigations on the fashionable decorated designs for youth and tourists as well; in addition to the decoration education development.

• The Journal of the Convergence on Culture Technology
• /
• v.7 no.1
• /
• pp.75-81
• /
• 2021

With the development of advanced information and communication technology, Generation Z, familiar with digital culture, is drawing keen attention as a major consumer of the fashion industry. In this study, casual wear for Generation Z, who is proficient in digital devices and prefers information acquisition and lifestyle over the Internet, was designed using 3D virtual simulation and developed into four looks: Gulish, Sportive, Easy and Contemporary. The use of simulation of 3D virtual clothing in costume design can build digitalization of future fashion industry through convergence with digital fashion design planning and production process in fandemic environment and strengthen online platform distribution. In a business environment that continues to innovate to enhance work efficiency by introducing an Untouch fashion production system, the use of 3D virtual clothing technology can increase the efficiency of sustainable management through 3D sample production, online fitting, modification, and final critic processes to reduce the time and cost of human and physical resources and review.