• Journal of the Korean Society of Costume
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• v.55 no.2 s.92
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• pp.1-17
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• 2005

The realistic plan to establish a silver market in the clothing industries has not taken concrete shape, although the interest in the establishment of a silver market targeting the aged as a new custom group Is gradually Increasing because the rapid development of science and medical technology in the 20th century has led to an extension of lift and improvement of living conditions. The specialized business which produces and sells the clothing for the elderly is of small number and most of the clothes for the elderly are manufactured and sold by the companies for women's clothing in which change the size or length of the original works rather than reflect the bodily features of the elderly. The findings indicated that domestic brands showed the coordinated concept of a suit of jacket and slacks or skirts while the clothes were formed with a variety of coordinations centering around single article in the U.S brands. But, there was no difference in the use of natural materials centering around cotton and silk etc. and in the use of embroidery, lace and decorative details between the two countries. The knit brands of knit suit style in Korea were formed with the items focused on pull over and cardigan twin set, while the U.S brands were mainly formed with the design of knit suit style. The domestic knit brands were mostly developed with complicated patterns and gorgeous colors, while most of the U.S. brands were presenting a single or two tone color suit style and evening one-piece dress with a simple and modern style. The sporty casual brands of sporty casual style in Korea had a variety of colors and patterns focused on function and comfort for diverse leisure activities and daily life, while the U.S brands were established to present a variety of styles with the items of single article because they had a separate brand for casual even though it was not a exclusive brand for the elderly This study has a meaning in the presentation of the design idea considering the bodily shape of the elderly compared to the ready-to-wear considering the size alone, by examining the characteristics of bodice according to the physical change of the elderly women, analyzing the design of madam brand and the style of the ready-to-wear, researching the general circumstances of the brand for the elderly women, and highlighting the necessity of the elderly clothing market.

• Journal of the Korean Society of Costume
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• v.67 no.3
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• pp.1-14
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• 2017

Cycling has become a popular leisure activity, and many cycling enthusiasts have used cycling clothes as a form of expression, which often comes in wide range of colors. The study shows the importance of color in cycling clothing to meet the emotional needs of consumers. Furthermore, this study aims to provide comparative analysis between color of domestic and overseas cycling clothing brands, and color preference of Korean consumers in order to provide data, which can be used in satisfying consumers' needs for personal expression and emotional demands. Thus, the study expects to identify consumers' satisfaction for cycling clothing. The consumers were categorized by the frequency of cycling and their interest in fashion, and the following categories were made:potential consumers, casual cyclists with low fashion involvement, casual cyclists with high fashion involvement and frequent cyclists with high fashion involvement. Consumers preferred dark colors for their cycling clothing including jacket, top and pants, while 'frequent cyclists with high fashion involvement' preferred more diverse colors and tones. In the cycling clothing market, white and black were major colors, while red, orange and blue were major colors of chromatic color. In terms of shade, dark shade dominated the market. Comparing between preferred color and preferred product color, black was preferred for both, but no other colors showed such tendency. This study is based on empirical analysis and verification of color, which is the emotional element appealing to specific and segmented sports-apparel market. The study revealed that the data could be applicable to the design of future products.

• The Research Journal of the Costume Culture
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• v.15 no.4
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• pp.661-676
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• 2007

The purpose of this study was to investigate the periodical change of Korean children's clothing from 1960 to 2000. As valuable historical data, 794 children's clothing in wedding pictures in these periods were collected for this study. Research method was content analysis and frequency, cross table analysis, and ${\chi}^2$ test were conducted for data analysis. The results of this study were as follows. The children's clothing in 1960s had very humdrum and limited design and plain pattern. And most of children in this period wore Western clothes of casual style. In 1970s, children's clothing was enriched in terms of design, pattern, color and ornament. However, clothing design for children was not developed yet, so form of children's clothing in this period was showed as duplication of adult clothing design. In 1980s, The children's clothing was developed with enhancement of the level of living. Various style and sophisticated design were appeared and design and size system for children were developed. With increasement of social interest of leisure and sports, casual style was especially popular in this period for both of children and adult in this period. In 1990, rapid decrease of birth rate resulted in parents' excessive interest and investment for their children. In this effects, children's clothing in 1990s had luxury, various, and individual characteristics.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2017.05a
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• pp.205-206
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• 2017

Casual games are often have simple rule and easy to play. Like Angry birds, players can sling a bird as a bomb to destroy target. But the film adaption encounters numerous questions. games in pursuit of strong sensed presence, pay attention to experience; film stress the integrity of the story, attaches great importance to plot. However, casual games don't have story and plot. This paper take angry birds as example, analyzes the difficulties and method of adaptation from leisure mobile games to films, summarizes the key successful elements of adaption, such as subdivided the target group, chose an appropriate genre, write a script follow the basic logic and frame of film, set contradiction, complicated the character and still contain key elements of the game, in order to provide new ideas in the future development of integration of game and movie industry.

• Journal of the Korean Society of Costume
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• v.63 no.8
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• pp.143-155
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• 2013

The outdoor apparel market has been growing very fast recently, and consumers are spending more time doing outdoor activities for their leisure. As the outdoor apparel market is growing, it has started to combine functionality with style to provide more diverse designs and colors for all ages. The increase of interest in heathy life-styles, outdoor activities, and leisure has lead to a rise in demand for outdoor apparel. Now outdoor apparel have become a part of people's daily casual wear in addition to being worn for outdoor activities. This study is focused on a outdoor jacket design which is used as down-alternative material and the purpose of this study is to design outdoor jackets using a down-alternative fabrics that improve the thermal and lightweight effects for clothing comfort, and increase the satisfaction of wearing down-alterative outdoor jacket. The research of this paper was done by using a questionnaire survey. The survey was used to examine the male customers' outdoor activities, purchase behaviors, place, expense and design preferences. Then, down-like fabric was used to make the prototype down jacket and its design, function, and satisfaction with wearing compared with other brands down jacket products were analyzed. Although duck down fabrics are representative of outdoor jackets, they have many problems that need to be solved such as feathers falling out or its vulnerability to moisture. They have competitive prices compared to down jackets so down-alternative jackets are able to gain more proportion of its market share.

• The Journal of the Korea Contents Association
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• v.12 no.4
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• pp.457-467
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• 2012

The purpose of the study was to explore the general characteristics of sports for all through the patterns of sports for all policy and analysis of causal relation of the determinants. To achieve this goal, 26 countries among OECD 30 members which provide useful data sources were selected. The data were analyzed by Qualitative Comparative Analysis(QCA) with cluster analysis. GDP, leisure time, social expenditure, Gini's coefficient, poverty rate and tax burden ratio were used as casual variables for Qualitative Comparative Analysis. The findings of this study were as follows. First, three patterns were examined and Korea was classified into the pattern which has low sports for all participation and sportsclub participation. Second, as a result of Qualitative Comparative Analysis for analyzing the determinants of sports for all patterns, the pattern in which includes Korea showed that GDP, leisure time, social expenditure, tax burden ratio had negative relationship and Gini's coefficient, poverty rate had positive relationship.

• Fashion & Textile Research Journal
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• v.16 no.1
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• pp.1-12
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• 2014

Leggings are recognized as unique fashion items that meet the needs of customers to express individuality due to their protective and thermal functions. They are highly practical fashion items that show a casual, street and sportive style with a noted influence on outdoor leisure fields. This study analyzes the sociocultural background for the spread of leggings as well as their design characteristics, coordination characteristics and authentic characteristics. The formative characteristics of modern legging designs are as follows. First, the shapes of modern leggings are ankle-length, calflength, above-knee, knee-length, stirrup and top of the foot-length. Leggings are transformed in many ways: length-expansion, side-slit, unbalanced length, variations of straps, cut-out, trimmings, pattern transformation and complex form. Second, modern leggings contain achromatic colors in modern and sensual image, vivid colors in sportive image and metallic colors futuristic and technical image. Third, leggings patterns value originality, uniqueness and rarity as shown by printed geometric patterns, hand crafted geometric and natural patterns, and abstract patterns expressed through various materials and themes. Fourth, modern leggings' textures are categorized into erotic, simply-functional, seasonless, glossy, and metallic. Functional and fashionable leggings reflect the psychological needs of modern society. This study suggests a direction for the development of legging designs and provides a theoretical database for higher value-added leggings business.

• Journal of the Korean Society of Clothing and Textiles
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• v.20 no.1
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• pp.87-97
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• 1996

Journal of the Korean Society of Clothing and Textiles Vol. 20, No. 1 (1996) p. 87∼9'F The purpose of this study was to identify the change and chracteristics of 20th men's fashion under the influences of America. The result of the study as follows: 1. England had led men's fashion and introduced new styles of men's fashion such as oxford bags, plus fours, drape cut etc. in the early of 20th century. But America, which had the strongest Political and financial power after World War I, II, proposed Americans cut, soot sit, bold look. 2. In the first half of 20th century men's fashion was no longer created by imitation royalty and students of private school. American movies exerted tremendous influences on the clothing styles. Genereal public adopted the dress of movie stars and American men's fashion magazines inspired the new fashion and generated sales. So America made a contribution towards democratization of men's fashion. 3. Automobile industry and leisure living of America changed American life styles and clothing styles. The wealthy made fashionable tours to foreign country and European beach resorts. So their casual styles, summer business suits and dinner jackets effected 20th men's fashion. Therefore America played an important role in casualization of men's fashion.

• Journal of Fashion Business
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• v.1 no.2
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• pp.31-45
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• 1997

The purpose of this study is to examine the state of the character fashion which is worn everyday by people regardless of their sex, class, and age after the 1960's, and to look at its significance. Under the influence of mass media, TV, film, comic and popular music exercised its power over the modern living after the 1960's. Such culture has its character in youth, aspiration of wide spread and overflow of the visual image. While active life style and increase of time spent on sports and leisure created the casual trend in fashion. In addition to Pop Art leads to the usage of sign and symbol on clothes, and this created a trend called 'character fashion'. Character fashion can be divided into 'motive' and 'expression'. Motive then is segmented by the 'person' that includes an impersonated figure and 'symbol' of picture or figure with a special meaning. However, expression can be classified by 'one's belonging' which can be a sports team, school or a group. Also, by the 'message' of the phrase or letter. The meaning contained in character fashion by the various motive and expression can be classified as unisex, ego screaming, and escapism.

• The Research Journal of the Costume Culture
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• v.27 no.2
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• pp.109-122
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• 2019

With the greater importance of lifestyle shops and experience marketing, research is needed for the effective experience marketing of lifestyle shops by fashion product type. This study establishes effective and differentiated experience marketing strategies for fashion lifestyle shops by examining the effect of the experience marketing satisfaction with lifestyle shops on purchase intention and loyalty. This study categorizes lifestyle shops by fashion product types into a suit-oriented lifestyle shop, a casual/leisure/sportswear-oriented lifestyle shop and a home fashion lifestyle shop, Then a survey was conducted on participants who had visited lifestyle shop. As an analysis method, factor analysis, reliability analysis and regression analysis were conducted. In this study, we identified the experience marketing factors of fashion lifestyle shops. This study found that the satisfaction from experience marketing factors of fashion lifestyle shops by fashion product types affected purchase intention and loyalty differently. Considering the results of this study, it will be able to increase not only purchase intention and loyalty but also brand sustainability by establishing, applying, and executing a differentiated strategy considering the detailed factors of experience marketing for each fashion product type when planning and operating a fashion lifestyle shop. Through this study, effective marketing of fashion lifestyle shops by fashion product type will be implemented.