• Asia Marketing Journal
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• v.9 no.2
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• pp.49-95
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• 2007

The "cause-related marketing (CRM)," generally defined as a mutually beneficial relationship between a company and a non-profit relationship or a social cause, which is perhaps the most progressive outgrowth of marketing trend. This paper contributes to, and looks at the practical issues of CRM and its effect on the brand attitude of the customer. To do so, following three broad research questions have been addressed. Which cause-related orientation is effective on customer's attitude of the brand? Which type of cause-related message provides crucial impact on customer's attitude of the brand? How product category acts upon and brings about different consequences on CRM? To address these questions, a causal model has been developed incorporating message type, product relevance, social significance, and brand attitude. The study model was tested with survey data collected from 400 career professionals and students in Seoul and statistically processed the 176 valid ones. The results of the study considerably supported the conceptual model. The analysis also revealed that the study population was not able to detect the differences in CRM strategies but tend to conceptualize them as a whole.

• The Korean Nurse
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• v.36 no.1
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• pp.77-96
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• 1997

The duty shifts of hospital nurses not only affect nurses' physical and mental health but also present various personnel management problems which often result in high turnover rates. In this context a study was carried out from October to November 1995 for a period of two months to find out the status of hospital nurses' duty shift patterns, and preferred duty hours and fixed duty shifts. The study population was 867 RNs working in five general hospitals located in Seoul and its vicinity. The questionnaire developed by the writer was used for data collection. The response rate was 85.9 percent or 745 returns. The SAS program was used for data analysis with the computation of frequencies, percentages and Chi square test. The findings of the study are as follows: 1. General characteristics of the study population: 56 percent of respondents was (25 years group and 76.5 percent were "single": the predominant proportion of respondents was junior nursing college graduates(92.2%) and have less than 5 years nursing experience in hospitals(65.5%). For their future working plan in nursing profession, nearly 50% responded as uncertain The reasons given for their career plan was predominantly 'personal growth and development' rather than financial reasons. 2. The interval for rotations of duty stations was found to be mostly irregular(56.4%) while others reported as weekly(16.1%), monthly(12.9%), and fixed terms(4.6%). 3. The main problems related to duty shifts particularly the evening and night duty nurses reported were "not enough time for the family, " "afraid of security problems after the work when returning home late at night." and "lack of leisure time". "problems in physical and physiological adjustment." "problems in family life." "lack of time for interactions with fellow nurses" etc. 4. The forty percent of respondents reported to have '1-2 times' of duty shift rotations while all others reported that '0 time'. '2-3 times'. 'more than 3 times' etc. which suggest the irregularity in duty shift rotations. 5. The majority(62.8%) of study population found to favor the rotating system of duty stations. The reasons for favoring the rotation system were: the opportunity for "learning new things and personal development." "better human relations are possible. "better understanding in various duty stations." "changes in monotonous routine job" etc. The proportion of those disfavor the rotating 'system was 34.7 percent. giving the reasons of"it impedes development of specialization." "poor job performances." "stress factors" etc. Furthermore. respondents made the following comments in relation to the rotation of duty stations: the nurses should be given the opportunity to participate in the. decision making process: personal interest and aptitudes should be considered: regular intervals for the rotations or it should be planned in advance. etc. 6. For the future career plan. the older. married group with longer nursing experiences appeared to think the nursing as their lifetime career more likely than the younger. single group with shorter nursing experiences ($x^2=61.19.{\;}p=.000;{\;}x^2=41.55.{\;}p=.000$). The reason given for their future career plan regardless of length of future service, was predominantly "personal growth and development" rather than financial reasons. For further analysis, the group those with the shorter career plan appeared to claim "financial reasons" for their future career more readily than the group who consider the nursing job as their lifetime career$(x^2$= 11.73, p=.003) did. This finding suggests the need for careful .considerations in personnel management of nursing administration particularly when dealing with the nurses' career development. The majority of respondents preferred the fixed day shift. However, further analysis of those preferred evening shift by age and civil status, "< 25 years group"(15.1%) and "single group"(13.2) were more likely to favor the fixed evening shift than > 25 years(6.4%) and married(4.8%)groups. This differences were statistically significant ($x^2=14.54, {\;}p=.000;{\;}x^2=8.75, {\;}p=.003$). 7. A great majority of respondents(86.9% or n=647) found to prefer the day shifts. When the four different types of duty shifts(Types A. B. C, D) were presented, 55.0 percent of total respondents preferred the A type or the existing one followed by D type(22.7%). B type(12.4%) and C type(8.2%). 8. When the condition of monetary incentives for the evening(20% of salary) and night shifts(40% of. salary) of the existing duty type was presented. again the day shift appeared to be the most preferred one although the rate was slightly lower(66.4% against 86.9%). In the case of evening shift, with the same incentive, the preference rates for evening and night shifts increased from 11.0 to 22.4 percent and from 0.5 to 3.0 percent respectively. When the age variable was controlled. < 25 yrs group showed higher rates(31.6%. 4.8%) than those of > 25 yrs group(15.5%. 1.3%) respectively preferring the evening and night shifts(p=.000). The civil status also seemed to operate on the preferences of the duty shifts as the single group showed lower rate(69.0%) for day duty against 83. 6% of the married group. and higher rates for evening and night duties(27.2%. 15.1%) respectively against those of the married group(3.8%. 1.8%) while a higher proportion of the married group(83. 6%) preferred the day duties than the single group(69.0%). These differences were found to be statistically all significant(p=.001). 9. The findings on preferences of three different types of fixed duty hours namely, B, C. and D(with additional monetary incentives) are as follows in order of preference: B type(12hrs a day, 3days a wk): day shift(64.1%), evening shift(26.1%). night shift(6.5%) C type(12hrs a day. 4days a wk) : evening shift(49.2%). day shift(32.8%), night shift(11.5%) D type(10hrs a day. 4days a wk): showed the similar trend as B type. The findings of higher preferences on the evening and night duties when the incentives are given. as shown above, suggest the need for the introductions of different patterns of duty hours and incentive measures in order to overcome the difficulties in rostering the nursing duties. However, the interpretation of the above data, particularly the C type, needs cautions as the total number of respondents is very small(n=61). It requires further in-depth study. In conclusion. it seemed to suggest that the patterns of nurses duty hours and shifts in the most hospitals in the country have neither been tried for different duty types nor been flexible. The stereotype rostering system of three shifts and insensitiveness for personal life aspect of nurses seemed to be prevailing. This study seems to support that irregular and frequent rotations of duty shifts may be contributing factors for most nurses' maladjustment problems in physical and mental health. personal and family life which eventually may result in high turnover rates. In order to overcome the increasing problems in personnel management of hospital nurses particularly in rostering of evening and night duty shifts, which may related to eventual high turnover rates, the findings of this study strongly suggest the need for an introduction of new rostering systems including fixed duties and appropriate incentive measures for evenings and nights which the most nurses want to avoid, In considering the nursing care of inpatients is the round-the clock business. the practice of the nursing duty shift system is inevitable. In this context, based on the findings of this study. the following are recommended: 1. The further in-depth studies on duty shifts and hours need to be undertaken for the development of appropriate and effective rostering systems for hospital nurses. 2. An introduction of appropriate incentive measures for evening and night duty shifts along with organizational considerations such as the trials for preferred duty time bands, duty hours, and fixed duty shifts should be considered if good quality of care for the patients be maintained for the round the clock. This may require an initiation of systematic research and development activities in the field of hospital nursing administration as a part of permanent system in the hospital. 3. Planned and regular intervals, orientation and training, and professional and personal growth should be considered for the rotation of different duty stations or units. 4. In considering the higher degree of preferences in the duty type of "10hours a day, 4days a week" shown in this study, it would be worthwhile to undertake the R&D type studies in large hospital settings.

• The Journal of Korean Association of Computer Education
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• v.21 no.1
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• pp.1-10
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• 2018

Korea shifted the focus to competency-based curriculums in the revised national curriculum of 2015, and emphasized training creative convergence talents through informatics education. The informatics education curriculum included information culture literacy as a core competence so that the learners can gain knowledge of information technology-based information ethics and make ethical judgment and practice ethics. This study analyzed the elements related to information culture literacy in the informatics curriculums of the US, the UK, India, Japan, Australia and Germany for the purpose of providing implications with regard to the composition of elements that can foster information culture literacy. According to the analysis results, first, the term information culture literacy was included only in the informatics education curriculum of Korea. Second, the elements common to all countries are (personal) information protection, information security and copyright. Third, Korea's information society and career, India's avoidance of injuries, Germany's protection of health and environment were found only in the curriculums of respective countries. This study is significant in that it provided the orientation of improving the elements for fostering information culture literacy based on the results of analyzing overseas informatics curriculums.

• Journal of the Korea Society of Computer and Information
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• v.3 no.2
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• pp.217-227
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• 1998

This study "The advance Study of human resource development Program Object for community Peoples in Information Society." that is too much important in Information society and IMF times. Human resource development is the process by which a community insures that it has the right number and kinds of peoples, in the right places at the right time, doing the things for which they are economically most useful. In the IMF season, an ever increasing number of cooperations are appointing executive level positions responsible for the re-enpoloyment, advancement, development of teaching, and growth of human resources. As a result, the field is being viewed as an important strategic approach to improved productivity efficiency and profitability in information society. Also, human resource development is a dynamic and evolving field in the world business. Industrial society organizations consist of three types of resources that machines, financial and human but, today have resource of organization that Knowledge, information and idea all include human. Human resource development factors will be consisted of that individual development, career development, motivation, Image making, Orignal idea development orientation and education and management time.ment time.

• Journal of the Korean Home Economics Association
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• v.27 no.3
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• pp.173-182
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• 1989

이 연구의 목적은 전통적으로 남성 주도적인 전문직 진출을 희망하는 여대생(이 연구에서는 법률가 및 의사직, 이하 비 전통적인 여성이라 부름)과 전통적으로 여성 주도적인 전문직 진출을 준비중인 여대생 (이 연구에서는 교사 및 간호사직, 이하 전통적으로 여성 이라 부름)을 구분 할수 있는 개인의 성격 및 가족환경의 특성을 검토하는 것이었다. 남성 주도적인 전문직에 진출을 준비하거나 그 분야에 종사하는 여성들의 특성에 대한 연구가 많이 발표되었으나 그 특징들의 중요성이 상대적으로 얼마나 비중이 있는지는 연구되어 있지 않다. 발단론적 환경이론(Developmental-Contextualism)과 직업 발달에 대한 역동적 상호관계 모델(Dynamic Interaction Model)이 본 연구의 이론적 체계를 이루고 있다. 이 연구에 포함성의 위치, 심리적 남성특성, 출신가정의 사회경제수준, 그리고 부모의 뒷받침과 이해였다. ANOVA 결과에 의하면 비전통적인 여성들이 자아존중감, 학교성적 성취도, 내적 통제성, 심리적 남성특성, 그리고 출신가정의 사회경제수준 면에서 전통적인 여성에 비해 훨씬 높은 수준을 나타내었다. 단계적 분별 분석 (Stepwise Discriminant Analysis) 결과에 따르면, 심리적 남성 특성, 내적 통제성, 학교성적 성취도, 그리고 출신가정의 사회경제수준이 위 두집단의 여성들을 분별하는 가장 뛰어난 특성들이었으며 전체 표본의 76.99%가 이 요인들에 의해 정확하게 분류되었다. 이 연구의 결과를 토대로 볼 때, 역동적 상호관계모델은 여성의 직업발달을 연구하는데 있어서 이론정립과 검사에 유효한 도구로 보이며, 이 연구에 포함한 변수들은 비 전통적인 여성들의 특성을 정확하게 묘사하는데 상당한 공헌을 하고 있었다. 마지막으로, 비전통적인 여성들의 직업발달을 연구하는데 있어서 "능력특성군(Competency-related traits)"의 변수들을 좀 더 정확하게 분류할 필요가 있으며, 이 변수들과 여성의 직업발달의 관계를 자세히 연구할 필요가 있다고 본다.요가 있다고 본다.

• Journal of Family Resource Management and Policy Review
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• v.13 no.3
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• pp.247-280
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• 2009

The purpose of this study was to investigate the actual conditions of management of the healthy family field practicum and to present suggestions for its improvement. For this purpose, a preliminary investigation, survey, data analysis, interview as secondary source, and final data analysis were processed as research methods. The subjects of this study were the 42 supervisors in the centers which oversee the field practicum experience and the 12 supervisors in the centers which do not oversee the field practicum experience. 3 supervisors were interviewed to inquire about the reformation of field instruction in Healthy Family Support Centers. Analysis was made of the general characteristics of the above-mentioned 54 supervisors, including sex, age, academic background, certificate of qualification, class of position, and length of career related to the healthy family program. The environment of the field practice, such as the numbers of students supervised, time of field practice, practice hours, and so on, was examined in the centers which oversee the field practicum experience. The actual condition of operation investigated was divided into the preparatory stage, the early stage, the midterm stage, and the end stage. Research was conducted on the improvement of the field practicum, including the proper number of students supervised, adequate practice hours, interaction with universities or colleges, obstacles to the field practicum, and of practicum. The possibility and preparation of a further field practicum was conducted for 12 Healthy Family Support Centers, by inquiring about (a) the reasons for not overseeing the field practicum experience and (b) the needs of universities or colleges for a field practicum. The 54 supervisors surveyed suggested a particular need for improvement in human resources, the space of field instruction, system of field practicum, length of practice hours, orientation for students etc. This study investigated the actual conditions and suggested improvements of the field practicum in Healthy Family Support Centers. Therefore, its results should be meaningfully used to develop the Field Practicum for the Healthy Family and to conduct further studies.

• Journal of the Korean Home Economics Association
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• v.27 no.3
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• pp.13-28
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• 1989

With the purpose of identifying clothing for persons with special needs one of new directions in Clothing and Textiles, this pater comparatively analyzed current curriculum and research trends related to this field between Korea and America. Questionaire was distributed to 25 Korean colleges with Clothing and Textiles department and 4 American colleges known for special clothing study. Questions regarded the name of course, level (grade), number of credit houre, prerequisits and supporting courses, subjects of lecture and projects, way of managing lecture and projects, evaluation system, other special characteristics. Resources for analyzing research trends are Thesis and Dissertations in Clothing and Textiles, Research Journal of Clothing & Textiles/Home Economics Association, College Professors' research reports collection, of both Korea and America. Years of publications are 1972∼1986 (America), 1978∼1988 (Korea). Findings are as follows; 1. Clothing for special needs can be classified into various groups; Clothing for physically handicapped, mentally retarded, elderly, unusual-sized, pregnant/nursing mothers, institutionalized, protective clothing, uniform/career apparel. 2. Management of coursework related to special clothing has several common characteristics specially in America; Building-up coursework, problem-solving orientation, cooperative team-preject, interdisciplinary approach, client-versus-designer preference, community involvement. In Korea, a few school only has special clothing coursework and its scope of study was very limited. 3. Majority of research reports done with the subjects of special clothing had made for physically handicapped people and the elderly. Protective clothing and uniform have recently been paid much interests. 4. Researchers had mainly concerned on Design and Construction Aspects and nextly on social-psychological aspects. However, in America, selection and care aspects and marketing aspects of special clothing have been very procuctive issues recently. 5. Study on clothing for special needs has several opportunities to be stressed and improvements to be strengthened. Opportunities included active participation to the welfare of community society, strong publicity of accurate professional image, share with business and industry, interdisciplinary approach and new job market. Improvements were discussed in terms of strengthening supporting courses/prerequistes, intensifying interdisciplinary cooperation, provoking strong community involvement and securing financial support and research funds.

• Journal of Korean Home Economics Education Association
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• v.28 no.2
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• pp.51-59
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• 2016

In this study, we identified the theoretical basis of management and planning of life-cycle, the core concept of resource "Administration and Independence," of Home Economics curriculum according to "Notification of Education Ministry #2015-74." First in relation to "management", we identified the systematic theory, the theoretical basis of traditional home management, and diagnosed how this systematic theory is reflected on 2015' curriculum. As a result, the contents of actual curriculum's middle school contents does not include integrally the life related problems that middle students are facing in real life, and it is hard to be convinced what priority the element of selected contents have of several problems. Next, in case of planning of life-cycle that accentuates the importance of life plan corresponding to career orientation it mentions the contents including very comprehensive area such as value, profession, health as well as developmental task, but the fact leaves to be desired that 2015 curriculum is overlooking the importance of financial planning, the international trend.

• Journal of the Korean Society of Costume
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• v.15
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• pp.253-265
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• 1990

This article was written with two purposes in mind. The first purpose was to introduce clothing and textile community who may not be familiar with Multidimensional Scaling(MDS) with usefulness of the new technique in the area of fashion merchandising. The second purpose was to present the results of an empirical study on brand image utilizing MDS and its related technique as the main analysis tools. The main objective of the empirical study was to gain a better understanding of consumer's brand image by relating differences in perception and attributes of clothing in women's ready-to wear market. For this empirical study, the ten brands and the fifteen attributes of clothing were chosen. The questionnaire consisting of questions asking about the similarity and attributes of clothing between selected brands was administrated to 185 career women during summer in 1989. Data were analyzed cluster analysis, and KYST and PROFIT in MDS program. The results were as follows: 1. The similarities data for the ten selected brand by using KYST program of MDS drawed the perceptual map. The results of this perceptual map showed that the selected brand were grouped into three clusters. 2. In order to get a somewhat objective view of which attributes consumers are attributing to each brand, PROFIT program was used. As a result, it was revealed that assortment depth / width, price, youth-oriented style, possibility of various social activity were significant attributes in consumer's brand choice rather than physical attributes of clothing such as quality or durability. This may imply that consumer orientation in rapidly changing environments of women's apparel market was its basic idea, and the focus of all fashion merchandising activities was put on need's and the response of consumer group who are the object of the target. Implicating for future research as well as for strategy of brand positioning were also suggested.

• The Korean Journal of Emergency Medical Services
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• v.16 no.2
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• pp.9-22
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• 2012

Purpose : The purpose of this study was to investigate the current status of clinical practice and associated factors with satisfaction among students in the department of emergency medical service. Methods : The study subjects were 498 students who finished clinical practice course in 9 universities. General characteristics, current status of clinical practice, frequency of some medical procedure and practice satisfaction were collected using self-administered questionnaire. The association between clinical practice and satisfaction was tested by t-test, ANOVA and multiple regression analysis. Results : Of 498 students, 257 (51.6%) subjects were male and the mean age was $22.1{\pm}2.01$. The overall satisfaction score of clinical practice was $96.76{\pm}18.04$. Male students had higher satisfaction scores than that of female. The students who were satisfied with the emergency room practice wanted to work in hospital or fire station and they had a tendency to take paramedic as their lifelong career. The students preferred to practicing in the emergency department that hire the paramedic. Conclusion : Gender, grades, future jobs, occupational views, practical places, agency orientation, departments, and educators were associated with educational satisfaction. The practice program considering the results of this study will help to increase the educational satisfaction in students of emergency medical service.