• Journal of the Korea Convergence Society
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• v.10 no.2
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• pp.255-260
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• 2019

Recently realistic descriptions have been frequently used in anti-smoking campaigns. The same trend can also be seen with regard to posters as a medium of visual communication. It was intended to examine how different types of visual images in anti-smoking campaign posters produced and distributed by the WHO can improve the effectiveness of health communication. This article aims to determine how each of abstract/stylized illustrations and realistic images might affect the three key variables of the Theory of Planned Behavior, which are Attitudes toward the Behavior, Subjective Norms and Perceived Behavioral Control, in relation to quitting smoking. Results showed that realistic images are different in improving the attitudes toward the behavior and subjective norms. However, there are no significant difference between abstract/stylized illustrations and realistic images in Perceived Behavioral Control. The findings of this study suggest that the above-mentioned types of visual information achieve different levels of effectiveness in health communication. It is desirable that more effort be devoted to the interdisciplinary study across the areas of visual design and social psychology, for example, with a view to developing better health communication strategies.

• Earthquakes and Structures
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• v.20 no.2
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• pp.133-148
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• 2021

The paper presents a simplified force-based seismic design procedure for the preliminary design of steel haunch retrofitting for the seismic upgrade of deficient RC frames. The procedure involved constructing a site-specific seismic design spectrum for the site, which is transformed into seismic base shear coefficient demand, using an applicable response modification factor, that defines base shear force for seismic analysis of the structure. Recent experimental campaign; involving shake table testing of ten (10), and quasi-static cyclic testing of two (02), 1:3 reduced scale RC frame models, carried out for the seismic performance assessment of both deficient and retrofitted structures has provided the basis to calculate retrofit-specific response modification factor Rretrofitted. The haunch retrofitting technique enhanced the structural stiffness, strength, and ductility, hence, increased the structural response modification factor, which is mainly dependent on the applied retrofit scheme. An additional retrofit effectiveness factor (ΩR) is proposed for the deficient structure's response modification factor Rdeficient, representing the retrofit effectiveness (ΩR=Rretrofitted /Rdeficient), to calculate components' moment and shear demands for the retrofitted structure. The experimental campaign revealed that regardless of the deficient structures' characteristics, the ΩR factor remains fairly the unchanged, which is encouraging to generalize the design procedure. Haunch configuration is finalized that avoid brittle hinging of beam-column joints and ensure ductile beam yielding. Example case study for the seismic retrofit designs of RC frames are presented, which were validated through equivalent lateral load analysis using elastic model and response history analysis of finite-element based inelastic model, showing reasonable performance of the proposed design procedure. The proposed design has the advantage to provide a seismic zone-specific design solution, and also, to suggest if any additional measure is required to enhance the strength/deformability of beams and columns.

• Journal of Environmental Science International
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• v.31 no.7
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• pp.543-553
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• 2022

The latest aerospace technology is important for the stable flight of a launch vehicle, but weather conditions on the day of launch are also one of the essential factors for successful launch campaign. If a launch vehicle is directly struck while preparing to take off from the launch pad on the day of launch or the electronic device are damaged by induced current during flight of the launch vehicle, this means launch failure and can lead to enormous national loss. Therefore, for a successful launch campaign, it is necessary to analyze the lightning detection characteristics of the Naro Space Center. In this study, the seasonal factors of the lightning that occurred over the Naro Space Center from 2003 to 2017, the influence of the polarity, and the correlation with the lightning intensity was confirmed. As a result, there was a high probability of intensive occurrence of multiple lightning strikes in summer, and a high proportion of positive (+) lightning strikes in winter. Lastly, in the distribution of the number of lightning strikes, an average of 2.0 to 2.5 negative (-) lightning strikes occurs in the coastal regions of the South and West Seas when one flash happens.

• International Journal of Advanced Culture Technology
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• v.10 no.3
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• pp.104-110
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• 2022

This paper aims to analyze discourse metaphors by paying attention to Seoul mayoral by-election, mainly focusing on election campaign and its related news articles. The 2021 Seoul mayoral by-election was held because the former mayor died in an apparent suicide after he was accused of years of sexual harassment to a former secretary. But in the run-up to the by-election, the newly coined word 'alleged victim' from the ruling party caused a big controversy because the party attempted to deny the authenticity of the secretary's claim by calling her "an alleged victim," instead of "a victim" to defend the former mayor who is a member of the ruling party, implying that the woman's claim is just an allegation with no proof. Thus, this paper has analyzed how news stories were reported with regard to the word 'alleged victim' poser on news stories in two Korean quality newspapers, a conservative newspaper (Chosun Ilbo) and a liberal newspaper (Hankyoreh) from March 1 to April 1, 2021 and analyzed them with the framework of Lakoff and Johnson's Conceptual Metaphor Theory(1980). The findings are as follows: (i) the conservative newspaper reports this issue much more than the liberal newspaper; (ii) both quality newspapers follow the metaphor principles by Conceptual Metaphor Theory; (iii) the conservative newspaper is more likely to follow the Strick Father model (a conservative model) while the liberal newspaper is to follow the Nurturant Parent model (a liberal model), thus indicating that each newspaper's ideology is well represented by the models of Conceptual Metaphor Theory

• Asia-Pacific Journal of Business
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• v.15 no.1
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• pp.131-143
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• 2024

Purpose - The purpose of this study was to analyze cases of big data-driven business in the financial industry, focusing on organizational structure and business processes using big data in banking industry. Design/methodology/approach - This study used a case study approach. To this end, cases of two banks implementing big data-driven business were collected and analyzed. Findings - There are two things in common between the two cases. One is that the central tasks for big data-driven business are performed by a centralized organization. The other is that the role distribution and work collaboration between the headquarters and business departments are well established. On the other hand, there are two differences between the two banks. One marketing campaign is led by the headquarters and the other marketing campaign is led by the business departments. The two banks differ in how they carry out marketing campaigns and how they carry out big data-related tasks. Research implications or Originality - When banks plan and implement big data-driven business, the common aspects of the two banks analyzed through this case study can be fully referenced when creating an organization and process. In addition, it will be necessary to create an organizational structure and work process that best fit the special situation considering the company's environment or capabilities.

• Aerospace Engineering and Technology
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• v.4 no.1
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• pp.108-113
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• 2005

Strucutral and hygrothermal analysis for a composite tube is carried out in this study, that provides critical parameters for the design of a highly dimensionally stable space telescope. Carpet plots for laminate effective engineering constants are generated and used for the best tube lay-ups with high elastic modulus and highly insensitive to thermal and moisture expansion, which is essential for maintaining optical alignment of opto-mechanical system under random force applied during a launch campaign and orbital thermal load. Despace in the longitudinal direction under hygrothermal load of the tubes constructed with the selected lay-ups is calculated for the validation of lay-up designs on the dimensionalstability. Dynamic analysis is also carried out to feature the resonant behaviour. A zig-zag triangular element accurately representing through thickness stress variations for laminated structures is developed in this study and incorporated into the structural and hygrothermal analysis.

• Journal of the Korean Society of Costume
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• v.58 no.10
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• pp.123-134
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• 2008

The purpose of this study is to examine the postmodern characteristics in global fashion advertising. This analysis of postmodern print campaign strategies will increase the understanding of global fashion consumer and assist in establishing global advertising strategies for domestic fashion brands. 2006 A/W and 2007 S/S magazine campaigns for 190 fashion luxury brands were are collected, which were uploaded on the WGSN website. All advertising campaigns were analyzed in terms of postmodern features by four fashion professionals. As a result, major findings are as follows; First, advertising model stereotype was deconstructed. Besides young celebrities, ad models such as real people and old or childish celebrities were cast. Second, expression technique was deconstructed. Chromatic harmony was broadened to include black and white advertising, additive and subtractive color mixing. Innovative layout techniques such as collage were used. And also narrative structure was deconstructed. Third, diverse issues such as environmental message, globalization, fantasy, feminism, everyday life were expressed as advertisement appeals.

• Hwankyungkyoyuk
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• v.3 no.1
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• pp.47-54
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• 1992

Residents Participation in Environmental Problems is essential for achieving better environmental. But, the Residents Participation in Korea is lack of popularity and still be situated in the level of only problem raises and protests afterwards. Public Environmental Education necessary for Residents Participation, is not a pratical education, because the education in the government side be performed mostly for the government employees and the environmental experts. To encourage the Residents Participation in Environmental Problems, the decision procedure of the environmental policies should by opened, and pratical movements. To enhance the Public Environmental Education, the NGOs' programs and mass-media campaign for environment should be enlarged and supported by the government.

• Wind and Structures
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• v.6 no.6
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• pp.471-484
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• 2003

The rain-wind induced vibration of stays is a phenomenon discovered recently and not well explained yet. As it is influenced by a wide range of physical parameters (cable size and shape, wind speed, direction and turbulence, rain intensity, material repellency and roughness, cable weight, damping and pre-strain), this peculiar phenomenon is difficult to reproduce in laboratory controlled conditions. A successful wind tunnel experimental campaign, in which some basic physical quantities were measured, allowed an extensive analysis as to identify the parameters of the rain-wind induced excitation. The unsteady pressure field and water thickness around a cable model were measured under rainy-excited conditions. The knowledge of those parameters provided helpful information about the air-flow around the cable and allowed to clarify the physical phenomenon which produces the excitation.

• Journal of Astronomy and Space Sciences
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• v.30 no.3
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• pp.127-132
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• 2013

Here we review the effort of Fermi Asian Network (FAN) in exploring the supernova remnants (SNRs) with state-of-art high energy observatories, including Fermi Gamma-ray Space Telescope and Chandra X-ray Observatory, in the period of 2011- 2012. Utilizing the data from Fermi LAT, we have discovered the GeV emission at the position of the Galactic SNR Kes 17 which provides evidence for the hadronic acceleration. Our study also sheds light on the propagation of cosmic rays from their acceleration site to the intersteller medium. We have also launched an identification campaign of SNR candidates in the Milky Way, in which a new SNR G308.3-1.4 have been uncovered with our Chandra observation. Apart from the remnant, we have also discovered an associated compact object at its center. The multiwavelength properties of this X-ray source suggest it can possibly be the compact binary that survived a supernova explosion.